History History 4 min read

What’s in a name?

Would you have used "BackRub" daily? The original names of popular brands

Image: Iulia Buta

Which name do you like better for the world’s biggest search engine: Google or BackRub? Believe it or not, a lot of people were supporting the latter at some point. It’s hard to imagine a world where "BackRubbing" information is a daily habit! Here, we go over the original names of very famous brands and explore why they didn't stick. Do you wish any of them had been used?

1
BackRub

Image: Deepanker Verma

Before it became the verb we all use today, Google was known as BackRub. The name referred to the search engine’s ability to analyze backlinks (links from one webpage to another) as a way to rank search results.

But it sounded more like a massage parlor than a tech startup. In 1997, they wisely rebranded to Google, a twist on "googol," the term for the number 1 followed by 100 zeros.

2
Brad’s Drink

Image: NIKHIL

It was going to carry around the nickname of its creator forever. Caleb Bradham was a pharmacist in New Bern, North Carolina. He invented a drink back in 1893 as a refreshing, energizing tonic for digestion, which included pepsin , a digestive enzyme.

A few years later, Brad decided on a more marketable name than his own : Pepsi-Cola.

3
Taco-Tia

Image: Jeswin Thomas

Glen Bell owned Bell’s Drive-In, a stand selling hot dogs, when he noticed long lines outside a Mexican restaurant. He decided he needed to learn how to make tacos.

Over a few years, he refined his concept and opened a new chain selling Mexican food, which received several names over time, including Taco-Tia. Eventually, he landed on Taco Bell. It was conveniently Americanized , easy for mainstream customers to remember and pronounce, and suggested a memorable logo.

4
Sound of Music

Image: Josip Ivankovic

At first, this mega-electronics retailer was all about stereos. Founded in the 60s, Sound of Music specialized in home audio equipment. But after a tornado wrecked their main store in the 80s, they ran a massive clearance sale and told people they would get their "best buy" there.

By the end of the day, they had pretty much sold out. The sale was such a hit that, in 1983, they decided to rebrand entirely as "Best Buy".

5
Tote’m Stores

Image: Piccinng

Once upon a time, you didn’t pop into a 7-Eleven—you got your goods home from Tote’m Stores. The chain got its original name because customers "toted" their purchases.

In 1946, to highlight their revolutionary new hours (7 a.m. to 11 p.m.—wild for the time), they wisely rebranded as "7-Eleven."

6
Blue Ribbon Sports

Image: NEXT Distro

If it had been called "Blue Ribbon Sports," there would probably not be a swoosh . This company began as a distributor for Japan’s Onitsuka Tiger running shoes.

But in the 70s, as they launched their own footwear line, they realized they needed a brand with more bite. They chose "Nike," after the Greek goddess of victory. The swoosh logo was designed that same year for just $35.

7
AuctionWeb

Image: appshunter.io

The original name was straightforward, but also boring. eBay's original incarnation was AuctionWeb, launched in 1995 by Pierre Omidyar as a side project under his larger personal domain, eBay.com (which stood for his consulting firm Echo Bay Technology Group ). When he found that the domain echobay.com was already taken by a mining company, he settled on ebay.com. Later, as the online auction section became wildly successful, Omidyar dropped AuctionWeb entirely and adopted eBay as the company name.

8
Pequod

Image: Gema Saputera

The founders of this coffee shop were inspired by Herman Melville’s Moby-Dick. They wanted the quality of the coffee to be connected with seafaring and adventure . So, their first choice was "Pequod," the name of Captain Ahab’s doomed whaling ship.

That name didn’t have enough of a punch, however, so they decided to go for a wink at another character in the same book, with a much more marketable sound: Starbucks.

9
Pete’s Super Submarines

Image: Mustafa Fatemi

It was the 60s when 17-year-old Fred DeLuca opened a sandwich shop in Connecticut with financial help from a family friend: Dr. Peter Buck. In his honor, DeLuca named it "Pete’s Super Submarines."

The business grew, however, and the name was a bit of a mouthful. They needed a name that was shorter, catchier, and easier to advertise on the radio. They rebranded as "Subway," winking both at their food (subs) and the fast, urban lifestyle they hoped to serve.

10
Cadabra

Image: ANIRUDH

Too spooky, right? Amazon nearly had a name that conjured magic tricks. In 1994, Jeff Bezos registered the name "Cadabra," short for abracadabra . That lasted until someone pointed out how much like "cadaver" the name sounded.

Bezos then considered "Amazon," the name of the immense river. Not only did it suggest something vast, exotic, and full of potential, but it also placed the brand at the top of alphabetical listings —an old-school SEO move.

History History 4 min read

Fur, feathers, and fame

The first pets: The surprising, funny, and furry side of history!

Image: Sara Kurfeß

Before social media and spin doctors, some of the most beloved figures in Washington had four legs or wings. From dogs to horses, rabbits, and even raccoons, presidents have shared the White House with a colorful parade of creatures. These pets weren’t just sidekicks; they were family, confidants, and sometimes even headline-makers.

1
George Washington’s hungry hound

Image: Mitchell Orr

George Washington didn’t just lead a new nation; he also led a lively pack of dogs . His favorite, Vulcan, became a bit of a legend after sneaking into the kitchen and stealing a ham right before a fancy dinner party. Washington’s home was full of animals, from hounds with names like Sweet Lips and Madam Moose to strong horses such as Nelson and Blueskin, who carried him through the Revolution. The father of our country clearly had a soft spot for man’s best friend.

2
Thomas Jefferson’s exotic companions

Image: 🇸🇮 Janko Ferlič

When Thomas Jefferson returned from France, he brought back more than political ideas. He also brought home a dog named Bergere, who had puppies during the voyage. Later, explorers Lewis and Clark sent him two bear cubs that lived for a time at Monticello. Jefferson also kept birds, which showed a curious and gentle side to the man remembered for serious debates and historic documents.

3
Abraham Lincoln’s family menagerie

Image: Sergiu Vălenaș

Abraham Lincoln’s household was full of affection, laughter, and animals. His loyal dog, Fido, stayed behind in Springfield when the family moved to Washington, but Lincoln made sure he was cared for. The White House soon filled up with two playful goats named Nanny and Nanko , horses, cats named Tabby and Dixie, and even a few rabbits. Lincoln’s kindness toward animals mirrored his compassion for people.

4
Theodore Roosevelt’s White House zoo

Image: Jaroslaw Slodkiewicz

Theodore Roosevelt didn’t just bring energy to politics; he brought it to pet ownership too. His home was a whirlwind of fur, feathers, and scales. Alongside horses and dogs, there were guinea pigs, a macaw, a badger, a snake named Emily Spinach, and even a bear called Jonathan Edwards. Roosevelt’s six kids were always introducing new creatures, turning the White House into a joyful, unpredictable zoo.

5
Woodrow Wilson’s tobacco-chewing ram

Image: Livin4wheel

Woodrow Wilson’s presidency wasn’t all about policy and world affairs. He also had a ram named Old Ike, who was known for chewing on cigars . Wilson kept a flock of sheep on the White House lawn during World War I to help raise money for the Red Cross by selling their wool. Along with dogs, birds, and a cat named Puffins, the Wilson White House looked more like a small farm than a seat of government.

6
Calvin Coolidge’s cheerful chaos

Image: Christian Hess Araya

If anyone rivaled Roosevelt’s menagerie, it was Calvin Coolidge. He and his wife, Grace, were devoted animal lovers. Their White House included twelve dogs, two cats, seven birds, a donkey named Ebenezer, two raccoons called Reuben and Rebecca, and even a bobcat named Smoky. Rob Roy, their white collie, was so beloved that he appeared in Grace Coolidge’s official portrait. With so many paws and claws around, quiet moments were rare, but laughter was constant.

7
Franklin D. Roosevelt’s loyal Fala

Image: Chris Arthur-Collins

Few pets have reached celebrity status quite like Franklin Roosevelt’s Scottish terrier, Fala . The little dog went everywhere with the president and even had his own fan club. When critics accused Roosevelt of forgetting Fala during a trip to Alaska, the president jokingly denied it in a speech that won over the crowd. Fala stayed faithfully by his side through good times and bad, a symbol of loyalty during some of the nation’s hardest years.

8
John F. Kennedy’s household of charm

Image: Gary Bendig

The Kennedys filled the White House with laughter and animals. Their pets included Pushinka, a gift from Soviet leader Nikita Khrushchev, who had puppies with the family’s dog, Charlie. The Kennedys gave the puppies to children who wrote to them. They also had horses, cats, birds, hamsters, and even a rabbit named Zsa Zsa . Caroline’s pony, Macaroni, became a favorite of photographers and fans, perfectly matching the family’s youthful, warm image.

9
Lyndon B. Johnson’s famous beagles

Image: Doğan Alpaslan DEMİR

Lyndon B. Johnson’s dogs, Him and Her, became almost as well known as their owner. Johnson once caused a stir by lifting one of them by the ears for a photo, but he truly loved his pets. He kept several dogs, along with birds and hamsters that entertained his family. Johnson was the last president to keep anything beyond the usual cats and dogs at the White House, marking the end of a particularly lively era for presidential pets.

10
Ronald Reagan’s ranch companions

Image: Florin Palamarciuc

For Ronald Reagan, animals were part of the good life. His dogs, Lucky and Rex, often joined him at the family ranch, where he could ride horses and enjoy the open air away from Washington. Rex even had his own miniature White House doghouse . The Reagans saw their pets as family and often talked about how much joy they brought to their lives, proof that even presidents need a wagging tail to make a house feel like home.

Culture Culture 5 min read

LIVES ON FILM

Celebrate The Ten American Lives Portrayed In These Iconic Biopics!

Image: Jon Tyson

An actor's biggest weapon is their ability to get into the skin of an entirely new person. In that regard, the ten actors and actresses on this list had the daunting task of portraying the lives of some of the most remarkable Americans in our country’s history. We decided to celebrate the extraordinary talent of these thespians and the way they brought the stories of these exceptional Americans to the big screen. Enjoy!

1
Lincoln (Daniel Day-Lewis)

Image: Maarten Brakkee

Legendary method actor Daniel Day-Lewis definitively had big shoes to fill when he portrayed our 16th President. And we mean that quite literally: Historians believe that Lincoln had the largest feet of any U.S. President in history. In any case, Day-Lewis stood up to the task and his acting prowess earned him both an Academy Award and a Golden Globe for Best Actor.

Directed by Steven Spielberg, Lincoln focuses on the year 1885 and President Lincoln’s struggles to abolish slavery. Famously, Day-Lewis requested everyone on the filming set to only refer to him as "Mr. President" or "Mr. Lincoln", in order to immerse himself in the role.

2
Jackie Kennedy (Natalie Portman)

Image: Cornelia Ng

Pablo Larrain’s 2016 film Jackie depicts the life of former First Lady Jaqueline Kennedy, both during her time at the White House and after the assassination of President Kennedy. Natalie Portman does an outstanding job in her role as Jackie, portraying her characteristic charm and quiet strength.

The film was nominated for three Academy Awards, including Best Actress for Portman. Although she ultimately lost the Oscar to Emma Stone’s character in La La Land , movie critics acclaimed Natalie’s performance.

3
Johnny Cash (Joaquin Phoenix)

Image: Dominik Scythe

Few musicians have the mysterious and fabled aura as " The Man in Black ", but American actor Joaquin Phoenix was able to faithfully portray Johnny Cash’s gritty character in the 2005 biopic Walk the Line . Directed by James Mangold, this film focuses on Cash’s rise to fame and turbulent career, as well as his relationship with singer June Carter, wonderfully played by Reese Witherspoon.

Phoenix and Witherspoon’s acting was universally praised by film critics, and they both received Best Actor and Actress nominations at the Oscars. While only Witherspoon won the Academy Award, this film remains an impressive highlight in Joaquin Phoenix’s career.

4
John Nash (Russell Crowe)

Image: Roman Mager

Ron Howard’s 2001 film A Beautiful Mind depicts the life of American mathematician and Nobel Laureate John Nash. Russell Crowe does a wonderful job portraying this brilliant American’s life, representing both his brilliance as well as his struggles with mental health.

While the film was based on a 1998 biography by Sylvia Nasar, Howard’s spin on Nash’s life results in a daunting yet inspiring movie. A Beautiful Mind received several nominations at the Academy Awards, winning four Oscars that included "Best Picture" and "Best Director".

5
Mark Zuckerberg (Jessee Eisenberg)

Image: Deeksha Pahariya

David Fincher’s 2010 movie The Social Network took on the formidable task of depicting the rise of the world’s largest social media company as well as the legal battles between two former best friends. Actor Jesse Eisenberg amazingly plays two sides of Facebook founder Mark Zuckerberg, both as a 19-year-old college student and as the CEO of one of the biggest companies in the world.

While many critiqued the movie’s lack of historical accuracy, Eisenberg’s portrayal was almost universally praised, earning the then-young actor his first nomination for an Academy Award.

6
Truman Capote (Phillip Seymour Hoffman)

Image: CHUTTERSNAP

Truman Capote is revered as one of the greatest authors in American history: His groundbreaking book In Cold Blood is credited as starting the genre of non-fiction literature. The 2005 film Capote is a deep-dive into this author’s investigation into the murders that inspired this iconic book, as well as his interviews with Perry Smith, one of the criminals.

Phillip Seymour Hoffman’s inspiring portrayal of Capote is considered one of the peak performances of this amazing actor’s outstanding career. Hoffman earned a well-deserved Oscar for Best Actor, while the film was nominated in four other categories.

7
Howard Hughes (Leonardo Di Caprio)

Image: Rafael Garcin

Martin Scorsese is certainly a Hollywood legend: Few movie directors have such an incredible filmmaking record as he does. We could have chosen from many iconic Scorsese biopics (including Robert De Niro’s astounding performance in Raging Bull ), but we ultimately chose his depiction of American business magnate and pilot, Howard Hughes .

In that regard, Leonardo Di Caprio’s impressive range allowed him to portray the life of this American legend, faithfully representing both his business acumen as well as his fight against obsessive-compulsive disorder.

8
Muhammad Ali (Will Smith)

Image: Johann Walter Bantz

You might be surprised to learn that the 2001 film Ali , which depicts the life of the most famous American boxer in history, was a huge box office failure. However, this film was beloved by movie critics, particularly due to Will Smith’s outstanding performance as Muhammad Ali.

The film focuses on most turning points in Ali’s remarkable career, from his first heavyweight title win to his iconic "Rumble in the Jungle" fight against George Foreman. Will Smith was nominated for Best Actor at the 2001 Academy Awards, while Jon Voight’s portrayal of a journalist received a Best Supporting Actor nomination.

9
Charlie Chaplin (Robert Downey Jr.)

Image: Olesia Libra

Now, we know what you are thinking: Why is British legendary actor Charlie Chaplin in this list of American biopics? While it is true that Chaplin was not born in the United States, he was instrumental in building the American film industry, and his films are still revered as icons of our country’s culture. In that regard, Robert Downey Jr’s performance in the 1992 film Chaplin serves as a magnificent tribute to this Hollywood legend.

Directed by Richard Attenborough, this film also stars Chaplin’s daughter , Geraldine Chaplin, who portrays the actor’s mother. While Chaplin wasn’t a huge blockbuster, Downey Jr’s portrayal of the silent actor was particularly well-received.

10
Ray Charles (Jamie Fox)

Image: Andrik Langfield

We’ll end this article with one of America’s most iconic voices. American actor Jamie Foxx got in the skin of iconic musician Ray Charles in the 2004 film Ray . Directed by Taylor Hackford, this film focuses on Charles’ troubled youth and rise to fame, as well as his tragic sight loss.

Foxx’s amazing portrayal of the insanely talented Ray fooled audiences everywhere: Many to this day believe that the actor was actually singing in the film. Foxx was able to convincingly adopt Charles’ mannerisms and habits, which earned him his first Academy Award for Best Actor.

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