1

BackRub

Image: Deepanker Verma

Before it became the verb we all use today, Google was known as BackRub. The name referred to the search engine’s ability to analyze backlinks (links from one webpage to another) as a way to rank search results.

But it sounded more like a massage parlor than a tech startup. In 1997, they wisely rebranded to Google, a twist on "googol," the term for the number 1 followed by 100 zeros.

2

Brad’s Drink

Image: NIKHIL

It was going to carry around the nickname of its creator forever. Caleb Bradham was a pharmacist in New Bern, North Carolina. He invented a drink back in 1893 as a refreshing, energizing tonic for digestion, which included pepsin , a digestive enzyme.

A few years later, Brad decided on a more marketable name than his own : Pepsi-Cola.

3

Taco-Tia

Image: Jeswin Thomas

Glen Bell owned Bell’s Drive-In, a stand selling hot dogs, when he noticed long lines outside a Mexican restaurant. He decided he needed to learn how to make tacos.

Over a few years, he refined his concept and opened a new chain selling Mexican food, which received several names over time, including Taco-Tia. Eventually, he landed on Taco Bell. It was conveniently Americanized , easy for mainstream customers to remember and pronounce, and suggested a memorable logo.

4

Sound of Music

Image: Josip Ivankovic

At first, this mega-electronics retailer was all about stereos. Founded in the 60s, Sound of Music specialized in home audio equipment. But after a tornado wrecked their main store in the 80s, they ran a massive clearance sale and told people they would get their "best buy" there.

By the end of the day, they had pretty much sold out. The sale was such a hit that, in 1983, they decided to rebrand entirely as "Best Buy".

5

Tote’m Stores

Image: Piccinng

Once upon a time, you didn’t pop into a 7-Eleven—you got your goods home from Tote’m Stores. The chain got its original name because customers "toted" their purchases.

In 1946, to highlight their revolutionary new hours (7 a.m. to 11 p.m.—wild for the time), they wisely rebranded as "7-Eleven."

6

Blue Ribbon Sports

Image: NEXT Distro

If it had been called "Blue Ribbon Sports," there would probably not be a swoosh . This company began as a distributor for Japan’s Onitsuka Tiger running shoes.

But in the 70s, as they launched their own footwear line, they realized they needed a brand with more bite. They chose "Nike," after the Greek goddess of victory. The swoosh logo was designed that same year for just $35.

7

AuctionWeb

Image: appshunter.io

The original name was straightforward, but also boring. eBay's original incarnation was AuctionWeb, launched in 1995 by Pierre Omidyar as a side project under his larger personal domain, eBay.com (which stood for his consulting firm Echo Bay Technology Group ). When he found that the domain echobay.com was already taken by a mining company, he settled on ebay.com. Later, as the online auction section became wildly successful, Omidyar dropped AuctionWeb entirely and adopted eBay as the company name.

8

Pequod

Image: Gema Saputera

The founders of this coffee shop were inspired by Herman Melville’s Moby-Dick. They wanted the quality of the coffee to be connected with seafaring and adventure . So, their first choice was "Pequod," the name of Captain Ahab’s doomed whaling ship.

That name didn’t have enough of a punch, however, so they decided to go for a wink at another character in the same book, with a much more marketable sound: Starbucks.

9

Pete’s Super Submarines

Image: Mustafa Fatemi

It was the 60s when 17-year-old Fred DeLuca opened a sandwich shop in Connecticut with financial help from a family friend: Dr. Peter Buck. In his honor, DeLuca named it "Pete’s Super Submarines."

The business grew, however, and the name was a bit of a mouthful. They needed a name that was shorter, catchier, and easier to advertise on the radio. They rebranded as "Subway," winking both at their food (subs) and the fast, urban lifestyle they hoped to serve.

10

Cadabra

Image: ANIRUDH

Too spooky, right? Amazon nearly had a name that conjured magic tricks. In 1994, Jeff Bezos registered the name "Cadabra," short for abracadabra . That lasted until someone pointed out how much like "cadaver" the name sounded.

Bezos then considered "Amazon," the name of the immense river. Not only did it suggest something vast, exotic, and full of potential, but it also placed the brand at the top of alphabetical listings —an old-school SEO move.

1

Original Coke

Image: Deepal Tamang

How it all started. On May 8, 1886, Dr. John Pemberton served the world's first Coca-Cola at Jacobs Drug Store in Atlanta, Georgia, and American life would never be the same again. Based on coca leaf and cola nut, the recipe for the original Coke is one of the best-kept secrets in history. Since its invention almost 140 years ago, this mysterious, dark, sweet, bubbly, and stimulating liquid has become one of the world's most widely known and consumed soft drinks.

2

Vanilla Coke

Image: kkk

Vanilla Coke was first introduced in the United States in 2002. The new drink consisted of original Coca-Cola flavor with natural vanilla extract added to the formula. Shortly after its launch, the vanilla soft drink became a success, selling millions of units. However, by 2006, sales had dropped considerably, and the product was eventually withdrawn from the market.

Yet, Vanilla Coke would not give up so easily. Its fans began to campaign online to make the company reintroduce it. Luckily for them, the drink eventually returned to the shelves in 2007.

3

Coca-Cola with Lime

Image: stevepb

​​Many people add a few drops of lime to their glass of Coke, so why wouldn't the company launch a ready-to-drink product? Coca-Cola with Lime was first introduced in the United States in 2005 during a broadcast of American Idol. As the name suggests, it has the taste of Coca-Cola with the addition of lime flavor. Did you like it, or were you one of the many naysayers?

4

Starlight

Image: Joey Csunyo

A Coke inspired by space? Believe it or not, in 2022, Coca-Cola launched —no pun intended— a variant of the drink to bring the taste of space down to Earth. You're probably wondering what it tastes like, and so are we! According to the company, Coca-Cola Starlight’s taste "includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space." Would you dare to try it?

5

Dreamworld

Image: Marjan Blan

Like Starlight, Dreamworld was a 2022 limited edition. In this case, Coca-Cola wanted people to be able to taste dreams. We have no idea what that means exactly, but it sure has sparked our curiosity. Not convinced yet? According to the company, Coke Dreamworld "bottles up the technicolor tastes and surrealism of the subconscious." If only we could travel back in time to put it to the test!

6

Cherry Coke

Image: Frank Tunder

Based on a mix of cherry syrup and Coca-Cola, Cherry Coke was first introduced in 1982 at the World's Fair in Knoxville, Tennessee. It wasn’t until three years later that the new soft drink officially hit supermarket shelves worldwide. Cherry Coke was the first flavored Coca-Cola, and its success was so great that in the following years not only did Light and Zero versions emerge, but it also has a large and strong cult fan base.

7

Coca-Cola Blāk

Image: himanshu Chaudhary

As if the caffeine already in Coca-Cola wasn't enough to wake up any sleepyhead, in 2006 the company launched Coca-Cola BlāK. This soft drink that blends the taste of Coke with coffee was introduced in response to the overwhelming success of the early 2000s energy drinks and coffee chains. Despite its novel and sophisticated packaging design, consumers didn't quite like the sweetener’s artificial aftertaste, and it was finally discontinued just 2 years after its launch.

8

Coke Plus Coffee

Image: Nikolai Chernichenko

Coca-Cola Wouldn’t give up and, despite Coca-Cola BlāK's fiasco, in 2021 introduced a new product that paired the legendary soft drink with coffee. The difference with its predecessor was that Coke Plus Coffee contained more real coffee, specifically 100% Brazilian coffee. If you think the company got the experiment right this time, you're wrong. Coke Plus Coffee barely lasted a year on American shelves.

9

Coca‑Cola Zero Sugar OREO

Image: Shubham Kumar

Soda that tastes like cookies and cookies that taste like soda? Coca-Cola and Oreo thought this was a good idea and in 2024 launched a limited edition collaboration that included an Oreo-flavored Coca-Cola and a Coca-Cola-flavored cookie. According to the companies, the products are "a delicious duo that celebrates friendship with every sip". Those who have tried them claim that indeed the drink tastes like Oreo and the cookies like Coke —whatever that means. The Oreos even contain popping candy for a real fizzy vibe! Would you be willing to try them?

10

Coke Cinnamon

Image: Alex Bayev

If they tried cherry, lime, and vanilla, cinnamon was the obvious next step. Coca-Cola Cinnamon was introduced in September 2019, just in time for the holiday season. It was supposed to be a limited edition, but it was such a success that it was re-released the following winter. The taste? As expected!

11

Diet Coke Plus

Image: Brett Jordan

With the turn of the century, sugary drinks got a backlash from groups advocating healthier eating. In an attempt to improve its image, in 2007, Coca-Cola launched Diet Coke Plus, a drink that, they claimed, was enriched with vitamins and minerals. The attempt ended up backfiring: the United States Food and Drug Administration wrote a warning letter to the company for violating its guidelines. Coca-Cola stated that Diet Coke Plus didn’t involve any health or safety issues, but the product was eventually discontinued.

12

California Raspberry and Georgia Peach

Image: One Day

Locally inspired by these states' signature fruits, California Raspberry and Georgia Peach were the first new Coca-Cola flavors since 2002. Launched in 2018 to compete with craft sodas, these new drinks promised to " add a pop of local flavor to the timeless taste you love." Although many people actually loved the new beverages, the company pulled them from the market in 2020. Ever got the chance to try them?

1

Rich Uncle Pennybags

Image: Maria Lin Kim

Board games are popular, at least some of them. Clue, Pictionary, Monopoly—we’ve all played at least one of these. But Monopoly’s popularity is something else. And it’s not just the game’s popularity but the fine man who is the face of the brand.

Rich Uncle Pennybags was introduced in 1936 and is widely known as Mr. Monopoly. This rich guy, dressed in a smart tuxedo, turned out to be so popular that he’s been incorporated into the brand’s logo altogether.

2

Tony the Tiger

Image: Franki Chamaki

Introduced in 1951, Tony the Tiger has been a fixture in, possibly, every single household in the United States and many more countries around the world.

With his classic blue background, Tony the Tiger successfully helped Kellogg’s skyrocket as a brand and made not only the mascot but the cereal truly unforgettable. In spite of being a tiger, Tony is known for his courageous messages and friendly smile that invites consumers to take a scoop of cereal and be ready to face the day. Who doesn’t need this shot of inspiration every morning? We can definitely count on Tony the Tiger for that!

3

Pillsbury Doughboy

Image: Kelsey Todd

This fluffy, adorable mascot, affectionately known as Poppin’ Fresh has been making kitchens a little brighter since 1965.

His real name is the Pillsbury Doughboy, and he is famous for his infectious laugh that erupts whenever someone pokes his belly. Dressed in his signature white chef’s hat and scarf, this giggling, chubby fella is the best company one can have when baking. If you have any doubts, you can ask this baking master!

4

Gritty

Image: Lynda Sanchez

If chaos had a face, it would definitely be Gritty! This wild-eyed, orange furball took the world by storm as the official mascot of the Philadelphia Flyers NHL team.

He made his debut in 2018 and soon became a favorite thanks to his unpredictable antics and meme-worthy expressions, which you are surely familiar with!

Both his personality and his color are quite loud, making him quite unforgettable, as orange is also the color of the team. It represents their essence: unapologetically weird and proud of it!

5

Smokey Bear

Image: Brian Wangenheim

Nature is truly a wonder, but in order to keep it that way, we need to protect it. Now, when it comes to this, warning messages have effectively prevented people from accidentally starting wildfires, thanks to a strong brown bear with a powerful message "Only you can prevent wildfires."

The campaign started in 1944 when Smokey Bear was introduced to the nation to spread the message across radio, TV, and print media. In no time, he became a success and a mighty figure of environmental protection.

6

Mr. Met

Image: Lesly Juarez

The spring of 1963 must be a loving memory for Mets fans: that’s when their mascot, Mr. Met, was born. And he came to this world with only one purpose, to cheer the New York Mets for life, and oh-boy did he accomplish it!

For over four decades, and with a partner in crime who joined the family in the mid-1960s, Lady Met, this baseball-loving mascot with a giant baseball for a head, has not only been a mascot but has also become part of the family. Is he a part of yours?

7

Kool-Aid Man

Image: Reba Spike

This brand is one of the most consumed in America and, even though they didn’t need a mascot to be successful, the Kool-Aid man surely brought around a fair dose of cuteness and good marketing.

Originally known as Pitcher Man, which made sense since he is the drawing of a pitcher, he was later renamed Kool-Aid Man with a clear target audience: children. Once again, the brand mascot made it an undeniable success, and it soon became a cultural icon with an iconic "Oh, Yeah!" catchphrase that can make you thirsty just from reading it! Thank goodness we have the Kool-Aid man to assist us there!

8

The Laughing Cow

Image: Kenny Eliason

This brand has a namesake mascot which, ever since it was created in 1921, has undergone quite an evolution! The cheerful cow, known as the Laughing Cow, first appeared to promote high-quality dairy products when packaged cheese was a novelty.

The character, highly recognizable for its red color, has graced all kinds of the company’s product packages and has become a synonym for quality dairy products, so much so, that it continues to be the logo of the brand today!

9

Big Tex

Image: Ray Shrewsberry

If you are from Texas, or if you have attended its State Fair, you are probably familiar with this 55-foot-tall state mascot. Big Tex, the official mascot of the State Fair of Texas was introduced in 1952 as a repurposed Santa Claus figure!

At the time, he was completely transformed into the towering cowboy we all know today. With his classic cowboy hat and his iconic greeting "Howdy, folks!" However, it’s not entirely fair to call him just a mascot, as he actually serves as a cultural ambassador for everyone who visits the State Fair.

10

Cy the Cardinal

Image: Jacob Rice

Cereal, cleaning products, sports teams—mascots are everywhere. And universities also have their furry friends. In the case of Iowa State University, Cy the Cardinal is the one and he has been ever since 1954.

Born from a student contest to create a mascot that embodied the school pride, Cy was inspired by the university’s nickname, the Cyclones. He is characterized by his vibrant red plumage and his big smile, which is key to rallying fans at any sporting event. Isn’t he fierce?