1

BackRub

Image: Deepanker Verma

Before it became the verb we all use today, Google was known as BackRub. The name referred to the search engine’s ability to analyze backlinks (links from one webpage to another) as a way to rank search results.

But it sounded more like a massage parlor than a tech startup. In 1997, they wisely rebranded to Google, a twist on "googol," the term for the number 1 followed by 100 zeros.

2

Brad’s Drink

Image: NIKHIL

It was going to carry around the nickname of its creator forever. Caleb Bradham was a pharmacist in New Bern, North Carolina. He invented a drink back in 1893 as a refreshing, energizing tonic for digestion, which included pepsin , a digestive enzyme.

A few years later, Brad decided on a more marketable name than his own : Pepsi-Cola.

3

Taco-Tia

Image: Jeswin Thomas

Glen Bell owned Bell’s Drive-In, a stand selling hot dogs, when he noticed long lines outside a Mexican restaurant. He decided he needed to learn how to make tacos.

Over a few years, he refined his concept and opened a new chain selling Mexican food, which received several names over time, including Taco-Tia. Eventually, he landed on Taco Bell. It was conveniently Americanized , easy for mainstream customers to remember and pronounce, and suggested a memorable logo.

4

Sound of Music

Image: Josip Ivankovic

At first, this mega-electronics retailer was all about stereos. Founded in the 60s, Sound of Music specialized in home audio equipment. But after a tornado wrecked their main store in the 80s, they ran a massive clearance sale and told people they would get their "best buy" there.

By the end of the day, they had pretty much sold out. The sale was such a hit that, in 1983, they decided to rebrand entirely as "Best Buy".

5

Tote’m Stores

Image: Piccinng

Once upon a time, you didn’t pop into a 7-Eleven—you got your goods home from Tote’m Stores. The chain got its original name because customers "toted" their purchases.

In 1946, to highlight their revolutionary new hours (7 a.m. to 11 p.m.—wild for the time), they wisely rebranded as "7-Eleven."

6

Blue Ribbon Sports

Image: NEXT Distro

If it had been called "Blue Ribbon Sports," there would probably not be a swoosh . This company began as a distributor for Japan’s Onitsuka Tiger running shoes.

But in the 70s, as they launched their own footwear line, they realized they needed a brand with more bite. They chose "Nike," after the Greek goddess of victory. The swoosh logo was designed that same year for just $35.

7

AuctionWeb

Image: appshunter.io

The original name was straightforward, but also boring. eBay's original incarnation was AuctionWeb, launched in 1995 by Pierre Omidyar as a side project under his larger personal domain, eBay.com (which stood for his consulting firm Echo Bay Technology Group ). When he found that the domain echobay.com was already taken by a mining company, he settled on ebay.com. Later, as the online auction section became wildly successful, Omidyar dropped AuctionWeb entirely and adopted eBay as the company name.

8

Pequod

Image: Gema Saputera

The founders of this coffee shop were inspired by Herman Melville’s Moby-Dick. They wanted the quality of the coffee to be connected with seafaring and adventure . So, their first choice was "Pequod," the name of Captain Ahab’s doomed whaling ship.

That name didn’t have enough of a punch, however, so they decided to go for a wink at another character in the same book, with a much more marketable sound: Starbucks.

9

Pete’s Super Submarines

Image: Mustafa Fatemi

It was the 60s when 17-year-old Fred DeLuca opened a sandwich shop in Connecticut with financial help from a family friend: Dr. Peter Buck. In his honor, DeLuca named it "Pete’s Super Submarines."

The business grew, however, and the name was a bit of a mouthful. They needed a name that was shorter, catchier, and easier to advertise on the radio. They rebranded as "Subway," winking both at their food (subs) and the fast, urban lifestyle they hoped to serve.

10

Cadabra

Image: ANIRUDH

Too spooky, right? Amazon nearly had a name that conjured magic tricks. In 1994, Jeff Bezos registered the name "Cadabra," short for abracadabra . That lasted until someone pointed out how much like "cadaver" the name sounded.

Bezos then considered "Amazon," the name of the immense river. Not only did it suggest something vast, exotic, and full of potential, but it also placed the brand at the top of alphabetical listings —an old-school SEO move.

1

Tipping everywhere

Image: Sam Dan Truong

Americans tip for almost every service, from coffee to taxis. The standard is 15–20% of the bill. Unlike most countries where service charges are included, tipping is often expected and essential for workers’ income.

Restaurants, bars, and even hair salons rely on it. Since this is not as common elsewhere, tourists often miscalculate or under-tip, causing awkward interactions.

2

Super-sized portions

Image: Nima Naseri

Restaurant portions in the U.S. are notoriously large, often doubling or tripling international standards.

This stems from both historical abundance and marketing strategies that equate quantity with value. All-you-can-eat and combo meals reinforce the "more is better" mentality.

3

College tailgating

Image: Josh Applegate

Fans arrive hours before football games, grilling and partying in parking lots. Tailgating mixes sports passion with social gatherings, showing regional pride and university loyalty.

This uniquely American tradition often shocks outsiders with the devotion shown to local sports.

4

Black Friday mania

Image: Artem Beliaikin

Originating in Philadelphia in the 1960s, Black Friday marks the start of the holiday shopping season. It’s a consumer spectacle tied as much to capitalism as to tradition.

Retailers use extreme discounts to generate sales; the frenzy often leaves international observers bewildered by the ensuing chaos.

5

Wearing patriotic clothes year-round

Image: Shari Sirotnak

Americans often wear flag-themed clothing even outside national holidays. The practice intensifies during major sporting events, but displaying the flag as apparel reflects civic pride in everyday life.

For many outsiders, wearing a flag as clothing seems unusual, yet this custom embodies American individualism and patriotism.

6

Driving everywhere

Image: why kei

Unlike many countries with extensive public transit, Americans rely heavily on cars. Suburban expansion and urban planning favor personal vehicles.

Gas prices, infrastructure, and cultural identity reinforce driving as normal. Tourists accustomed to walking or trains find long drives mandatory, and as a result, the layout of U.S. cities is unusually spread out.

7

High school proms

Image: Long Truong

Proms evolved in the 20th century as a rite of passage. Teenagers dress formally for dances with elaborate rituals, including crowning kings and queens.

While other countries almost always have some form of graduation celebrations, the formality, expense, and emphasis on dating customs in American proms often confuse foreigners.

8

Obsession with college sports

Image: Riley McCullough

Universities dominate cities with massive stadiums and fanfare. College football and basketball inspire loyalty rivaling professional leagues.

The intensity is unusual internationally, where professional sports typically overshadow collegiate athletics.

9

Yard sales

Image: Clem Onojeghuo

Communities host sidewalk sales for secondhand goods. This tradition emphasizes recycling, community interaction, and bargain hunting.

This casual sale of used goods in public spaces is uncommon in many countries, making it a uniquely American practice.

10

Spelling bees

Image: Brett Jordan

Americans hold intense competitions where kids spell increasingly difficult words aloud. Spelling bees originated in the 19th century as educational contests, promoting literacy and vocabulary skills.

The National Spelling Bee, held annually since 1925, draws contestants nationwide and often surprises outsiders due to English’s tricky spelling rules.

1

Sunset Boulevard, Los Angeles

Image: Nathan Dumlao

Sunset Boulevard is a famous Los Angeles street that spans approximately 24 miles. It runs through districts such as Hollywood, West Hollywood, Beverly Hills, and Bel Air. This iconic street's best-known section is the Sunset Strip , where you can find restaurants, hotels, boutiques, colorful billboards, comedy clubs, and nightclubs.

Today, Sunset Boulevard is synonymous with luxury and glamour, but it wasn't always the case. In the first decades of the 20th century, Sunset Strip was home to illegal casinos and was the go-to place to find alcohol during Prohibition. Then, in the 1930s and 1940s, the new restaurants and clubs were packed with the rich and famous . In the 1960s Sunset Strip became a meeting point for rock musicians and the hippie counterculture, who were later forced to leave when prices rocketed in the ‘80s.

2

Bourbon Street, New Orleans

Image: Kristina Volgenau

Bourbon Street is a historic street in the heart of New Orleans' French Quarter. Stretching 13 blocks from Canal Street to Esplanade Avenue, it is one of the wildest and rowdiest streets in the world . Famous for its numerous bars, restaurants, and art galleries, Bourbon Street is best known for hosting the annual Mardi Gras carnival.

But it has not always been a place for partying and madness. During colonial times, it was mostly a residential area and one of the most populous streets in the city. Contrary to popular belief, this street is not named after the famous liquor. It was actually named after the French royal family that reigned in 1721 when French engineer Adrien de Pauger designed the layout of New Orleans. Now, was the liquor named after the street? That, my friends, is a story for another article.

3

Lombard Street, San Francisco

Image: NISCHAL MALLA

Although it's known as "the crookedest street in the world," Lombard Street isn't even the steepest street in San Francisco . That title technically belongs to Vermont Street, between 20th and 22nd Streets in Potrero Hill.

Those curves on that 40-degree incline may seem dangerous to you now, but they were actually built to increase the safety of the street. The natural incline was considered too unsafe, so in the 1920s, a resident suggested creating a series of zigzag curves that would not only add scenic appeal to the street but also make it safer for pedestrians . Today, it is a major tourist attraction for the two million people who visit San Francisco every year.

4

Pennsylvania Avenue, Washington D.C.

Image: Library of Congress

Pennsylvania Avenue is known throughout the world as the heart of the nation's capital , as America's Main Street . American history has paraded, marched, strolled, and protested along this avenue since its creation. It is not just another street. This is where the country’s history and all the political power are concentrated: it is where the White House and the Capitol are located.

Pennsylvania Avenue, like the entire city of Washington, was specially designed in the late 18th century by French-American artist and engineer Pierre Charles L'Enfant at the request of George Washington. For many years, this diagonal street inspired by the Champs Elysees in Paris, was a graceless dirt road. That changed when Thomas Jefferson ordered rows of Black Poplar trees to be planted along it. Finally, in 1832, it was paved to best fight the dust and dirt.

5

Michigan Avenue, Chicago

Image: Jonathan J. Castellon

The most famous portion of Michigan Avenue is known as the Magnificent Mile . Crowned by tall skyscrapers, it has hundreds of luxury stores and restaurants . It is also filled with famous landmarks such as Millennium Park, Chicago Water Tower, and the Art Institute of Chicago, among other buildings.

The Magnificent Mile began construction during the 1920s as part of the Burnham Plan of Chicago, which recommended adding wider streets, parks, and new buildings. In 2007 it was chosen as one of the 10 Great Streets by the American Planning Association. Nowadays, the Magnificent Mile has become a favorite destination for more than 22 million tourists who visit Chicago annually.

6

Wall Street, New York City

Image: Uwe Conrad

Wall Street is undoubtedly one of the most famous and well-known streets in the United States and the world. Located in Lower Manhattan, it is considered the "Financial District" because it houses multiple financial institutions and large banks , such as the Central Bank of the United States, the Federal Reserve, and the New York Stock Exchange.

But did you know why it's called like this? The Wall Street name refers to a wooden wall built by Dutch settlers to defend against possible attacks by British pirates during the Anglo-Dutch wars in the 17th century. Originally known in Dutch as Het Cingel —"the Belt" in English—, the wall was more than 2,340 feet long and approximately 9 feet high. It also had two gates, known today as the corner of Wall Street and Pearl Street.

7

Beale Street, Memphis

Image: Heidi Kaden

Beale Street in Downtown Memphis, Tennessee, is a street developed in the 1840s. Today it is best known for its pivotal role in the history of blues music, but was originally named after Edward Fitzgerald Beale, a military hero from the Mexican–American War. Part commercial, part suburbs, in the 1860s Beale Street was the go-to place for African American traveling musicians to perform.

Since then, blues and jazz legends such as Louis Armstrong, Muddy Waters, and Albert King have played on Beale Street, contributing to the development of the style known as Memphis Blues . In fact, B.B. King was once known as "the Beale Street Blues Boy." In 1977 this historic street was officially declared "Home of the Blues."

8

Newbury Street, Boston

Image: Aline Sales

Considered the "Rodeo Drive of the East," Newbury Street in Boston is one of the most expensive streets in the world . But did you know that once upon a time most of it was underwater? Until the mid-1800s, Newbury Street was part of Boston Harbor until it was filled in with dirt from neighboring communities. Back then, it was mostly a residential area with very little charm.

It wasn’t until the 1980s that Newbury Street started to become the trendy shopping mecca we know and love today. Surrounded by 19th-century brownstones turned into high-end boutiques and restaurants, nowadays you can find modern art galleries and concept stores that still retain the sophisticated style of its glory days.

9

Ocean Drive, Miami

Image: Dennis Rochel

The Ocean Drive boardwalk, located in the South Beach area, is probably the most popular street in Miami and one of the most famous in the world. Known for its white sand beaches, turquoise sea, and colorful Art Deco architecture , here you will find some of the best restaurants, bars, and hotels in the entire city.

Ocean Drive's history is full of reinventions. Originally, in the early 20th century, it was a dusty street. In the 1920s, Miami Beach became a tourist destination and the area began to develop. From the 1930s on, Ocean Drive was nicknamed the "Great White Way" and played host to big stars such as Frank Sinatra and Jimmy Durante . Today, after a remodeling that cost millions of dollars, the mythical street has been modernized and reborn.

10

Las Vegas Boulevard, Clark County

Image: David Vives

Did you know that the famous Las Vegas Strip is not within Las Vegas city limits? The Strip is a stretch of Las Vegas Boulevard, one of the most filmed and photographed streets in the United States. However, contrary to what many people think, it is located in the unincorporated town of Paradise , in Clark County.

Originally, the Strip was nothing more than a highway with a few nightclubs and motels. With the construction of the Flamingo Hotel in 1946, the Strip began to change and develop into what it is today. Regardless of its exact location, today the Strip is home to the most iconic hotels and casinos , including Caesars Palace, the Bellagio, and the Venetian, and is a must-stop for anyone visiting Sin City.