Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

General General 3 min read

What’s in a nickname?

Did you know the stories behind the nicknames of these Americans?

Image: Capitol Records (File No. 3860-25)

Nicknames can be affectionate, teasing, intriguing—or all of these at once. Who comes up with the labels that remarkable people end up carrying forever, and what makes them stick? Here, we explore a list of quirky stories behind some of the most colorful nicknames in American history.

1
"The Chairman of the Board" – Frank Sinatra

Image: Ethan Rougon

Frank Sinatra co-founded Reprise Records in 1960, giving him full creative control over his music. The nickname "Chairman of the Board" was first used by radio host William B. Williams and quickly caught on. Although Sinatra didn’t particularly love it, the nickname came to symbolize his power and influence in the music industry.

2
"His Accidency" – John Tyler

Image: Library of Congress

The 10th U.S. president earned this snarky nickname after unexpectedly taking office in 1841, when William Henry Harrison died just one month into his term.

It was the first time a vice president had assumed the presidency due to a president’s death, and many questioned the legitimacy of his authority. His critics called him "His Accidency," a somewhat unfriendly pun that stuck.

3
"The Sphinx of the Potomac" – Calvin Coolidge

Image: Lea Kobal

President from 1923 to 1929, Coolidge was notoriously silent and stoic. His reluctance to speak in public and his poker-faced demeanor earned him the nickname "The Sphinx of the Potomac," a nod to the famous Egyptian statue and his Washington, D.C. post. One oft-repeated anecdote claims he once remarked, "I have nothing to say."

4
"The Boss" – Bruce Springsteen

Image: Jose Antonio Gallego Vázquez

Bruce Springsteen earned this nickname in the early days of playing Jersey Shore clubs, where he was responsible for collecting and distributing gig money to his band. Originally an internal nickname within the group, it quickly caught on with the media. Ironically, Springsteen has admitted that he’s never really liked being called "The Boss."

5
"The Mad Stork" – Ted Hendricks

Image: Wynand Uys

This Hall of Fame linebacker for the Raiders stood 6’7" and had a long, lanky build. His towering figure and unpredictable style of play earned him the nickname "The Mad Stork." Despite the unusual moniker, he was a feared and legendary player in the NFL.

6
"The Snake" – Ken Stabler

Image: Timothy Dykes

Another Raiders legend, quarterback Ken Stabler, earned the nickname "The Snake" from his college coach after a long, twisting touchdown run. The name stuck because he became known for his slippery, cool-headed play under pressure.

7
"Jane the Grabber" – Hester Jane Haskins

Image: sombre

A dark figure in 19th-century New York, Hester Jane Haskins was a "procuress," luring women with promises of work and then forcing them into brothels. Her nickname, "Jane the Grabber," became infamous in the press.

8
"The Black Swallow of Death" – Eugene Bullard

Image: Heather Wilde

Born in Georgia and later a French WWI pilot, Eugene Bullard was the first African American military pilot. He earned the nickname "The Black Swallow of Death" for his fearless flying and deadly accuracy. Despite his heroism, he still faced racial discrimination upon returning to the U.S.

9
"Little Miss Sure Shot" – Annie Oakley

Image: Jp Valery

Annie Oakley was a folk heroine and a famed sharpshooter from an early age. She earned the nickname "Little Miss Sure Shot" from the Native American leader Sitting Bull, who bestowed it after watching her flawless shooting in Buffalo Bill’s Wild West show.

10
"Kid Gloves" – Benjamin Harrison

Image: Aaron Lefler

Benjamin Harrison, the 23rd president, frequently wore soft kid-leather gloves in public due to hand ailments. Political opponents seized the opportunity to mock his stiff demeanor and perceived elitism, dubbing him "Kid Gloves." The nickname pointed not only to his physical appearance but also to his aloof attitude.

Geography Geography 4 min read

Houses of memories

These are the most beloved stadiums in the US and here's why!

Image: Joshua Peacock

Either because we watched our favorite teams win their cups in those arenas, or because they served as a temporary stage for our favorite musicians, there are stadiums that we simply love . And, logically, we cannot be alone in our passion: Tenths of thousands of seats have created unique memories for each visitor. This is a list of some of the most beloved stadiums in the country –and why!

1
Lambeau Field

Image: Sunil GC

Lambeau Field is one of the USA’s most iconic venues. Holly ground for the fans of Wisconsin’s Green Bay Packers, this stadium can seat 81,441 spectators.

Lambeau has witnessed countless legendary moments in NFL history, from Vince Lombardi's coaching triumphs to Brett Favre's heroics and Aaron Rodgers' artistry.

The "Frozen Tundra" has also hosted memorable concerts, with artists like Paul McCartney and Kenny Chesney electrifying the crowd.

2
Mercedes-Benz Stadium

Image: Chrishaun Byrom

Georgia’s favorite is Mercedes-Benz Stadium. A striking architectural marvel built to seat over 71,000 spectators, and made as a multi-purpose venue.

That means it has seen unforgettable games by the NFL's Atlanta Falcons and MLS's Atlanta United FC, as well as the Super Bowl LIII, the 2018 MLS Cup Final, and the 2022 College Football Playoff National Championship.

Giant artists like Garth Brooks, Taylor Swift, and Beyoncé did take center stage there as well.

3
Michigan Stadium

Image: Aditi Bhanushali

"The Big House" is colossal: With over 107,000 seats, it’s the largest stadium in the United States . At least for now!

The venue is home to the University of Michigan Wolverines and is located in Ann Arbor, Michigan. It has seen games like the annual clash with Ohio State to the pageantry of homecoming.

The Big House has also hosted other events, like NHL games and international soccer games.

4
Dodger Stadium

Image: Jakob Owens

This beloved icon nestled in the hills of Los Angeles, California, is a favorite both because of its sweeping LA view and for its history.

With a seating capacity of over 56,000, this classic venue has been home to the Los Angeles Dodgers since 1962. It has been home to countless thrilling moments, from World Series victories to legendary pitching performances.

Beyond baseball, it has also hosted significant events, including concerts by The Beatles and Elton John, papal visits, and even Olympic ceremonies.

5
Arrowhead Stadium

Image: Samuel Myles

The roaring kingdom of the Chiefs is Arrowhead Stadium. This iconic cauldron is renowned for its deafening atmosphere, often called one of the loudest in the NFL.

It can seat over 76,000 spectators and has been the stage for countless memorable moments, from nail-biting playoff games to Super Bowl victories. Of course, it has also housed legendary musicians like The Rolling Stones and Taylor Swift in front of electrifying crowds.

6
Oriole Park at Camden Yards

Image: David McBee

Oriole Park at Camden Yards revolutionized the way baseball stadiums were built. With a seating capacity of over 45,000, this iconic Baltimore venue ushered in the era of "retro-classic" ballparks .

Camden Yards has witnessed Cal Ripken Jr.'s record-breaking consecutive games streak and numerous playoff runs. It also hosts major concerts: The first one was the one Billy Joel gave in 2019.

7
Yankee Stadium

Image: David Vives

The Old Yankee Stadium may have been "The House That Ruth Built," but its younger sibling is still carrying forward a legacy of decades.

The original structure held over 57,000 fans, slightly more than the new one, which opened in 2009 to offer modern amenities. It carries the spirit of its predecessor, which witnessed 27 World Series championships and countless legendary moments, from Babe Ruth's towering home runs to Lou Gehrig's farewell speech.

8
United Center

Image: Willian Justen de Vasconcellos

The United Center is dear to Chicago fans for being home to both the Chicago Bulls of the NBA and the Chicago Blackhawks of the NHL. It may not be the largest arena, but it has witnessed Michael Jordan's legendary performances and six championship runs!

Blackhawks fans cherish the memories of their own Stanley Cup victories celebrated within its walls. It has also become a major concert venue where popular artists celebrate sold-out shows.

9
Rose Bowl

Image: BookBabe

The Rose Bowl is a National Historic Landmark. Nestled in the Arroyo Seco of Pasadena, California, this one is a stadium steeped in tradition.

The college football classic Rose Bowl Game is held here annually to a sweeping audience of around 92,000 in attendance. It has also hosted two Super Bowls, the 1994 FIFA World Cup Final, and the 1999 FIFA Women's World Cup Final.

10
Madison Square Garden

Image: Pedro Bariak

"The World's Most Famous Arena" is even more than that: it’s a legendary landmark in the heart of New York City. Its current structure is its fourth iteration, but it remains a classic venue for unforgettable events.

Home to the New York Knicks (NBA) and the New York Rangers (NHL), the Garden has witnessed countless thrilling games and championship victories. It’s also been the stage for some of the most memorable concerts in music history, featuring legendary artists from Elvis Presley to Beyoncé.

11
Wrigley Field

Image: Heather Maguire

Wrigley Field is a beloved baseball shrine in Chicago's Wrigleyville neighborhood. Home to the Chicago Cubs, it has been a cherished landmark since 1914.

Wrigley's ivy-covered walls, hand-operated scoreboard , and vintage atmosphere evoke a sense of nostalgia that few stadiums can match. Beyond baseball, Wrigley has also hosted concerts by major artists like Pearl Jam and Guns N’ Roses, and even a few NFL games in its early years.

12
Fenway Park

Image: Clark Van Der Beken

Finally, there’s Fenway Park, Boston’s center of Red Sox fans. As the oldest ballpark in MLB, Fenway has been the subject of several renovations and is today full of quirks, like the towering Green Monster wall, or the totem-like Pesky's Pole .

In 2021, Fenway was added to the National Register of Historic Places.

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