Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

Culture Culture 3 min read

Not your regular celebration

10 American festivals with unusual themes

When it comes to festival themes, one might think of things like wine, beer, cheese, or apple pie. Or maybe, if that sounds boring, huge mushrooms, cryptids, cow manure, and even corpses preserved on ice. America is home to thousands of festivals every year, some of them less common in theme, but certainly more unique. Here are some of them!

1
Gilroy Garlic Festival, California

Image: team voyas

The city of Gilroy, California, is known for being a major garlic producer and is even more known for hosting one of the most important food festivals in America. Originally inspired by a French garlic festival, Gilroy opens their doors to all garlic lovers the last weekend of July, and attracts thousands of visitors every year. Not recommended if you are allergic or just a vampire.

2
Mothman Festival, West Virginia

Image: LucasVphotos

Mothman is one of the most distinguished cryptids in American folklore and a point of pride for its home turf, Point Pleasant, West Virginia. Since 2002, a festival centered around the figure of Mothman has been celebrated yearly, and has been a big source of tourism for the town.

3
Humongous Fungus Festival, Michigan

Image: Transly Translation Agency

In the 1980s, Crystal Falls, Michigan, was the site of a significant discovery: a vast underground colony of Armillaria gallica , commonly known as the honey mushroom. Since 1991, Crystal Falls has celebrated its fungal neighbors with the Humongous Fungus Festival, which includes a parade, a cook-off —mushroom themed, of course—, and many more community events.

4
Surfing Santas, Florida

Image: krakenimages

Florida beaches might not have the ideal Christmas weather, but they are perfect for surfing. This is why, every Christmas Eve, Cocoa Beach, Florida, is the scene of Surfing Santas, a festival where, as the name suggests, people surf dressed as Santa Claus. Initially an open beach party turned festival, the proceeds are destined to local charities and to the Florida Surf Museum.

5
Frozen Dead Guy Days, Colorado

Image: Simon Berger

As the name of this certainly peculiar festival indicates, there is a corpse involved. The remains of Bredo Morstøl, originally from Norway, are cryopreserved in the town of Nederland, Colorado. While the town’s ordinances forbid the private keeping of remains, human or otherwise, a special clause was added for Bredo. Nederland celebrates its most unique resident the second weekend of March, and the celebrations include coffin races and a ‘frozen dead guy’ lookalike contest.

6
Waikiki Spam Jam Festival, Hawaii

Image: newhallpublishing

Hawaii is the biggest SPAM consumer in the U.S., so it’s only right that they hold a SPAM festival. Held during the last week of April, it includes fireworks, parades, live music, and all kinds of spam dishes.

7
Underwater Music Festival, Florida

Image: NEOM

Florida homes the biggest coral reef in the continental U.S., and this festival is all about it. With the intention of raising awareness for reef conservation and eco-friendly diving, this event holds an underwater concert for divers and snorkelers.

8
San Fermin, Louisiana

Image: mana5280

You might have heard of the San Fermin celebrations in Spain, where people run in front of bulls in the street. Louisiana’s San Fermin festival is similar, minus the bulls. In the New Orleans Running of the Bulls, people run from derby skaters armed with foam bats, which are aimed at anyone they encounter in their way.

9
Cow Chip Throw Festival, Wisconsin

Image: Daniel Quiceno M

Prairie du Sac, Wisconsin, certainly knows how to party on Labor weekend. Besides the chip throwing, you can enjoy music, food, and family activities. Don’t worry about bringing your own cow chips: official festival-sanctioned chips are provided to contestants to ensure fair competition.

10
North American Wife Carrying Championship, Maine

Image: Priscilla Du Preez

Wife carrying as a competitive sport was first introduced in Finland, but it has had its own festival in Newry, Maine, since 1999. Participating couples have to traverse a 278-yard obstacle course, with some of the prizes including the wife’s weight in beer and cash. Single? No problem. As long as you are 21 or older and you have a companion, you can participate.

Geography Geography 4 min read

A cross-country road trip

From Chicken Dinner to Psycho Path: The funniest street names in America!

Image: Joel Colvin

Many streets are named after significant figures or events, like Independence Avenue, Washington Street, or JFK Boulevard. But sometimes, a street's name isn't tied to a serious theme or story. Across all 50 states, you'll find streets and roads with names so strange they'll make you wonder if they're real or just a joke. If you want to have fun, join us on a tour of 10 US streets with the craziest names!

1
Psycho Path - Traverse City, Michigan

Image: Grigorii Shcheglov

If you like puns, you'll love the people from Traverse City, Michigan. But why? Because they decided to turn one of their streets into a clever joke.

Here is the name they chose for a street in their city: "Psycho Path"! We have to admit it's a good one! This, in fact, earned them the first place for having the wackiest street name!

2
No Name Lane - Glenwood Springs, Colorado

Image: Justin Lawrence

It seems that Coloradans had some creative challenges when naming some places. A perfect example is "No Name Lane," a street just east of Glenwood Springs. But the street is actually located within an area named "No Name," confusing, isn't it? And that's not all! In this region, you can also find landmarks such as No Name Canyon, No Name Creek, and, of course, the main road: No Name Lane.

3
Chicken Dinner Road - Caldwell, Idaho

Image: Cisco Lin

Can a street make you hungry? Well, a street name might! That's exactly what happened to us when we discovered a road in Caldwell, Idaho, with a rather appetizing name. We're talking about "Chicken Dinner Road," which, a few years ago, raised controversy among animal advocates who proposed shortening the name to simply Chicken Road. What do you think?

4
Boring Road - Decatur, Georgia

Image: Simon L

Well, we get it, the name of this street might not sound the most exciting, but don't let it fool you! Boring Road in Decatur, Georgia, is actually home to some pretty nice houses.

Though the name might not sound inviting, it probably comes from someone with the last name "Boring" rather than a reflection of the area's lack of excitement.

5
Robbers Road - Lincoln, Nebraska

Image: Bruno van der Kraan

This street doesn't exactly invite us to take a leisurely walk, especially not at night! But we have to defend the honor of Robber's Road in Lincoln, Nebraska, as its name actually comes from the famous Robber's Cave located in the area.

Robber's Cave is a historic sandstone cave that, according to legend, once served as a hideout for criminals, and that's why it has such a peculiar name! Today, the cave is a tourist spot in Lincoln, attracting many curious people to the area.

6
Memory Lane - Mt. Prospect, Illinois

Image: Benjamin Elliott

There's a place where you can literally take a walk down memory lane, and it is here in the United States! More precisely, it's in Mount Prospect, Illinois.

This town in the Prairie State is home to a street called "Memory Lane," though it wasn't always that way. Originally named "Hill Street" in the 1920s, the street was renamed by the late 1940s.

7
Captain Bacon Road - Yarmouth, Massachusetts

Image: Thought Catalog

Dear breakfast lovers, this could become your new favorite street! We're talking about Captain Bacon Road, located in Yarmouth, Massachusetts.

While there are several theories behind the name of this street, one thing is for sure: Captain Bacon Road has sparked a lot of curiosity (and hunger)!

8
Zzyzx - Mojave Desert in California

Image: frank mckenna

While it might look like a typo, "Zzyzx" is actually the name of a road in California's Mojave Desert. In fact, this unusual word not only designates a road but also refers to a small settlement in the state.

The name "Zzyzx" was invented in the 1940s by Curtis Howe Springer, a man who established a health resort and spring in the area. He wanted the name to be unforgettable, so he created "Zzyzx," intending it to be the last word in the dictionary.

9
Unexpected Road - Buena Vista, New Jersey

Image: Christian Lue

A phone call, a piece of news, even love; many things in life can be unexpected. But a street? Well, it seems so! If you don't believe us, you can ask the people of Buena Vista Township, New Jersey.

In this town, there's a street literally called "Unexpected Road," and in 2006, it earned a spot on a rather peculiar list: A survey by The Car Connection ranked it as the 7th wackiest street name!

10
English Muffin Way - Frederick, Maryland

Image: Rachel Park

Surprisingly, Captain Bacon is not the only breakfast-related street. You can also take a stroll down English Muffin Way in Frederick, Maryland.

What's interesting is that just off English Muffin Way sits a Bimbo Bakeries USA facility, famous for producing Thomas' English Muffins! Ok, now we're craving one.

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