1

"I like Ike" – Dwight D. Eisenhower (1952)

Image: Adam Bouse

Often referenced in pop culture, "I Like Ike" was Dwight D. Eisenhower's slogan during his 1952 campaign. "Ike" was his nickname, and the slogan’s catchy and effective simplicity helped power Eisenhower to victory in '52 and again in his 1956 re-election.

2

"It's morning again in America" – Ronald Reagan (1984)

Image: Nicolas HIPPERT

In 1984, Ronald Reagan launched his re-election campaign with a slogan that was as powerful as it was optimistic: "It's morning again in America." Symbolizing a nation back on its feet, the slogan made a strong impact, helping Reagan win a landslide in the 1984 election, taking 49 out of 50 states.

3

"A chicken in every pot and a car in every garage" – Herbert Hoover (1928)

Image: John Paulsen

Herbert Hoover’s 1928 slogan, "A chicken in every pot and a car in every garage," remains one of the most memorable campaign slogans in American history. Although it wasn't official, it resonated with the middle class by promising abundance and comfort. Hoover won the election, but his administration was only a few months old when the Great Depression suddenly began in 1929.

4

"Yes we can" – Barack Obama (2008)

Image: History in HD

One of the most memorable slogans of the early 21st century is undoubtedly "Yes We Can," from Barack Obama’s 2008 campaign. Short, clear, and powerful, the phrase delivered a message of unity that resonated with millions and helped secure victory for the Democratic candidate that year.

5

"Make America Great Again" – Donald Trump (2016)

Image: History in HD

When it comes to recent history, the 2016 election was unforgettable. Without a doubt, the slogan that captured the nation’s attention was "Make America Great Again." With its strong appeal to nostalgia, the phrase helped Donald Trump secure victory over Hillary Clinton.

6

"Happy days are here again" – Franklin D. Roosevelt (1932)

Image: Element5 Digital

"Happy Days Are Here Again" was the theme song of Franklin D. Roosevelt's 1932 presidential campaign. Though not originally written as a campaign slogan, the upbeat tune became strongly associated with Roosevelt’s message of hope during the Great Depression. The song spread quickly across the country and is still remembered today. He won the election and went on to serve four terms, the only US president in history to do so.

7

"Tippecanoe and Tyler Too" – William Henry Harrison (1840)

Image: The New York Public Library

We could say this slogan started it all. Widely regarded as the first hugely successful presidential campaign slogan in US history, its message was surprisingly powerful. On one hand, "Tippecanoe" highlighted Harrison's reputation as a war hero from the 1811 Battle of Tippecanoe. While adding "Tyler too," the slogan introduced voters to his running mate, John Tyler.

8

"Keep Cool with Coolidge"- Calvin Coolidge (1924)

Image: Will Ma

Calvin Coolidge became president in 1923 after the death of President Warren G. Harding.

Coolidge’s calm, steady demeanor was one of the most memorable aspects of his first time in office. In 1924, he capitalized on this reputation by adopting the slogan "Keep Cool with Coolidge" for his re-election campaign, and it worked!

9

"Don't swap horses in the middle of the stream" – Abraham Lincoln (1864)

Image: Ed Fr

The Civil War was far from a quiet time in American history. Amid this national division, Lincoln was leading the country and running for re-election in 1864. His iconic campaign catchphrase, "Don't Swap Horses in the Middle of the Stream," encouraged voters to give his administration more time and place their trust in his vision for the country. And they did!

10

"Not just peanuts" – Jimmy Carter (1976)

Image: Tom Hermans

When critics pointed to Jimmy Carter’s background as a peanut farmer, he didn't ignore it— he turned it to his advantage. Though not an official campaign slogan, "Not Just Peanuts" helped him connect with everyday Americans while also highlighting that he brought much more to the table. The message was clear: farming was part of his story, but Carter was also experienced and capable of leading the nation.

1

Taxation without representation - District of Columbia

Image: Jen Theodore

The DMV in Washington, D.C., has featured "Taxation Without Representation" on the city's license plates since the late 1990s. This is because people living in D.C. don't have a voting representative in Congress , so, yes, they're taxed without representation.

The reason for this dates back to when the Founders of the country decided that the yet-to-be-built Federal City, located on the Potomac, would operate above and beyond any regional, state, or city politics, remaining completely neutral regarding the laws being created. Therefore, there is no representative in Congress.

2

The Last Frontier - Alaska

Image: Elijah Macleod

There is not much mystery as to why license plates in Alaska feature the nickname "The Last Frontier." Once, the frontier was the continental West. Once the West was won, Alaska became the last frontier.

Along with this nickname, the license plate also features a flag with stars, which represent the Big Dipper and Polaris (the North Star). They respectively symbolize strength and Alaska's northern location.

3

Constitution State - Connecticut

Image: Davlat Radjabov

While some people might think that the nickname showcased on the Connecticut license plates is about the document that laid the groundwork for American democracy, the truth is different.

"The Constitution State" in this case refers to a set of local government rules from around the year 1639, called the Fundamental Orders. Similar? Yes, but not the same.

4

The First State - Delaware

Image: Liam Matthews

"The First State," the nickname showcased on Delaware’s license plates, references a fact that the state is proud to boast— as it should: it was the first state to ratify the US Constitution before any other state on December 7, 1787.

The nickname wasn't official until a first-grade class made the suggestion in 2002. As it sometimes happens, kids get it before everybody else.

5

Land of Lincoln - Illinois

Image: Richard Hedrick

Another proud statement showcased on the state’s license plates is printed on every Illinois plate: "Land of Lincoln" refers to the fact that, even though he was born in Kentucky, Honest Abe lived in the state capital, Springfield, from 1837 to 1861.

The 1954 plates were the first to feature this nickname, which continues to be used today.

6

The Crossroads of America - Indiana

Image: Tracy Adams

The state of Indiana has numerous interstates crossing its borders, namely I-65, I-69, I-70, and I-74 , and the nickname on its license plate is a direct reference to this. Actually, as it happens in many instances, this nickname is the state’s motto, which became official in 1937.

The current plate design, which features one of the covered bridges the state is known for, is a little cartoonish but has more character.

7

Sportsman’s Paradise - Louisiana

Image: Tim Mossholder

Some states have had the clever idea of advertising and promoting their features on their license plates. Cars bearing these signs travel all over the country, making them a perfect advertising vessel.

Such is the case for Louisiana, which is a region abundant with spots to fish and hunt . Its license plate is inscribed with one of the state’s nicknames: "Sportsman’s Paradise."

8

Support Wildlife - Maine

Image: Ashes Sitoula

Another state that attracts visitors with its natural diversity and makes good use of its license plates to promote this is Maine, with its "Support Wildlife" plate. This slogan not only invites people to visit but also advocates for environmental protection. This double function is a great use of space and resources, and it should be copied by other states’ license plates.

9

The Spirit of America - Massachusetts

Image: Beng Ragon

If there is no space for the full motto, why not go with an abbreviation, right? At least that was the reasoning for the good people of Massachusetts. Along with a patriotic color scheme, Massachusetts's license plate features the slogan "The Spirit of America." The phrase is a shortened version of the state's former motto: "The Spirit of Massachusetts is the Spirit of America."

10

Unbridled Spirit - Kentucky

Image: Jen Theodore

The last entry on our list goes to Kentucky and its poetic motto proudly showcased on its license plates. According to local authorities, " Kentucky is a place where spirits are free to soar and big dreams can be fulfilled . We relish competition and cherish our champions for their willingness to push beyond conventional boundaries to reach new heights of success."

In any case, this beautiful statement adorns the license plates of many Kentuckians.

1

"Yes, Hell is a Place on Earth"

Image: Peter Leong

People driving from Lansing to Ann Arbor can take a slight detour and "go through Hell." And Hell lives up to its name, playfully. Founded in Michigan in the 1830s (legend has it that one of the settlers said, "Call it Hell, for all I care!"), this tourist hotspot leans into the joke.

You can "get married in Hell," mail postcards from the Hell Post Office , or grab a souvenir from the Hell Hole Diner. The town even freezes over in winter—because, of course, Hell can freeze over.

2

"Because!"

Image: Danika Perkinson

Why’s name comes from a nearby Y-shaped intersection , but its motto takes full advantage of the pun.

Originally called "Y," this Arizona town had to add an "H" to comply with the state’s three-letter minimum for place names. Today, Why (population: around 160) is a desert oddity whose motto says it all: Because. That’s the only explanation it’s willing to give.

3

"The Town Too Tough to Die"

Image: Andreas Rasmussen

That’s the nickname of Tombstone, Arizona. This Wild West legend earned its motto after surviving fires, shootouts, and near abandonment. Founded in 1879 as a silver boomtown, Tombstone soon became infamous for the gunfight at the O.K. Corral.

When the mines dried up, the town rebranded itself as a living museum of cowboy lore . Today, actors reenact gunfights daily, and the Bird Cage Theatre—once called "the wickedest nightspot between Basin Street and the Barbary Coast"—still stands.

4

"The Town That Was"

Image: Colin Lloyd

Few mottos are as haunting as that of Centralia, Pennsylvania. In 1962, a coal mine fire ignited beneath the town and has burned ever since, turning streets into smoke-filled cracks and forcing nearly everyone to leave.

Today, fewer than ten residents remain in this near-ghost town , where graffiti-covered Route 61—the "Graffiti Highway"—attracts urban explorers. It’s said that the underground fire could continue burning for another 250 years.

5

"The Most Exciting Place to Live"

Image: ALEKSEY KUPRIKOV

Don’t be fooled by the name of Boring, Oregon—its motto is a cheeky nod to its reputation, but the town was actually named after 19th-century settler William Boring .

Every year, the town hosts the "Boring Fest" and sells "Boring, OR" merch. Ironically, the surroundings of Boring are anything but dull: you’ll find stunning trails and ski resorts to explore near Mt. Hood!

6

"No Fear Here"

Image: Jon Tyson

Coward, South Carolina, would like everyone to know they’re no scaredy-cats. Named after a railroad official , the town has embraced its ironic potential with a motto that flips the script.

Located along the "Old Stage Coach Road," Coward is now a quiet pit stop with a sense of humor. No cowards here—just a town that knows how to laugh at itself.

7

"A Nice Place to Live"

Image: Sterling Lanier

In the heart of Amish Country, Intercourse , Pennsylvania, gets its eyebrow-raising name from an old term for " crossroads ." The town leans into the jokes (yes, they sell T-shirts) but keeps it wholesome with a motto that highlights its quiet charm.

Visitors come for the buggy rides, homemade jam, and, of course, the chance to say they’ve been to Intercourse.

8

"Not What You Expected"

Image: Jason Leung

A fitting motto for Surprise, Nebraska. Founded in the 1880s, the town’s origin story has been lost to time , and with a population of around 40, it’s a surprise it’s still on the map at all. That’s exactly what the motto jokes about.

9

"The Town Without a Frown"

Image: Yuyang Liu

Happy, Texas, boasts one of the most wholesome town names—and a matching motto. This Panhandle town of 600 lives up to its name with a smiley-face water tower and an annual "Happy, Texas Day" celebration.

Founded in the 1890s, Happy got its name from cowboys who found water here after a drought.

10

"The Last Word in Hospitality"

Image: vamshi vanaparthi

How do you pronounce Zzyzx, a town in California? It’s "Zye-zix." This Mojave Desert spot was once a health spa run by a self-proclaimed "doctor" who invented the name to be the last word in the dictionary.

Today, it’s a research center—and yes, it remains the last alphabetical town in the US, just as intended.

11

"High and Dry Since 1854"

Image: Aleksandra Sapozhnikova

That’s funny! But irony alert: Waterproof, Louisiana, is ironically prone to flooding. Named after a local plantation owner’s boast that his land was "waterproof," the town’s motto leans into the joke. After multiple floods, the residents have learned to take it in stride.

12

"A Beautiful Mistake"

Image: Sarah Kilian

Finally, we have the quaint town of Accident, located in Maryland. Founded in 1774 after a land surveyor "accidentally" marked the wrong spot , Accident embraces its quirky origin story.

Today, it’s a charming Appalachian town, best known for its humorous name.