Culture Culture 6 min read

Monocles and mottos: Meet the 12 most beloved commercial icons in history

Image: Rubaitul Azad

They have crashed through brick walls, debated car insurance in British accents, and convinced us that a monocle is the height of legume fashion. Mascots are more than just corporate logos; for many of us, they are the familiar faces of childhood and the icons of American pop culture. But do you know the real stories behind the faces? We’ve compiled the ultimate list of the characters that defined American advertising history. Keep reading to see if your favorite character made the list!

1
Chester Cheetah

Image: Giorgio Trovato

Chester Cheetah joined Cheetos marketing in 1986 with a stylized, sunglasses-wearing design that reflected the youth-focused advertising of the time. His orange fur, black spots, and exaggerated long limbs gave him a modern appearance that differed from the more conventional mascots used in earlier decades.

Often depicted in cartoon adventures trying to get Cheetos from others using his hip attitude and humor, Chester began appearing in licensed merchandise and even two video games released for major home consoles. These additional uses helped increase his presence outside television ads and made him familiar to a wider audience.

2
Tony the Tiger

Image: Sten Ritterfeld

Tony the Tiger is probably one of children’s favorite mascots. Well, of course, he is gr-r-reat! Tony debuted in 1952 as part of Kellogg’s national push for its frosted cereal line. His early design resembled a traditional tiger on all fours, but by the 1960s, he was consistently illustrated standing upright. This adjustment to a more human-like figure made the character more attractive to children who started seeing him in print materials and television commercials. His striped orange coat and red scarf have remained stable features for decades, helping kids recognize the mascot across changing styles over the years.

3
Mr. Peanut

Image: Afif Ramdhasuma

Mr. Peanut entered American advertising as early as 1916, after Planters Nut & Chocolate Company held a public contest and selected a drawing submitted by a schoolboy from Virginia. The company later added the top hat, monocle, and cane, creating the formal look that became standard on packaging and billboards.

The suave, walking peanut we know and love appeared consistently in print ads and store displays, serving as a recognizable figure for the brand. During the mid-20th century, when packaged snacks and "gourmet" branding became more common in supermarkets, Mr. Peanut was used to reinforce the idea of a higher-quality product.

4
Colonel Sanders

Image: He Junhui

In the 1950s, American entrepreneur Harland Sanders became the public face of his restaurant chain, Kentucky Fried Chicken, taking part in promotional photos, interviews, and appearances that helped introduce the brand to a wider audience. His white suit and black string tie were items he regularly wore, and the company adopted them as key visual elements to create a consistent look for KFC.

By the 1960s, his image was used on signs, packaging, and national advertising, giving customers a familiar figure associated with the product. Unlike most mascots, his portrayal was based on a real person whose small roadside business had grown into a national treasure.

5
Pillsbury Doughboy

Image: Nikoloz Gachechiladze

The Pillsbury Doughboy was introduced in 1965 using stop-motion animation in his early commercials, a common technique for character advertising at the time. His soft white body, chef’s hat, and neckerchief became standard symbols in Pillsbury promotions beginning in the late 1960s.

During the 1970s, he appeared regularly on national television, helping advertise refrigerated dough products that were marketed as convenient options for home cooks. His role remained consistent across these campaigns, making him one of the brand’s most recognizable features.

6
The Kool-Aid Man

Image: Fotografía de Alimentos

In just a few years, this mascot evolved from a simple smiling pitcher to a whole pop culture icon. Oh yeah! The Kool-Aid Man’s first television appearances began in the 1970s, building on earlier print versions. His clear, rounded glass body and bright red interior were easy for children to recognize, and the short catchphrase became closely linked to the product.

During this period, he was featured regularly in Saturday-morning TV advertising and in-store promotions aimed at families. These campaigns emphasized Kool-Aid as an inexpensive, easy-to-prepare drink mix, thanks to a character that brings joy and fun, making sure people have a good time.

7
GEICO Gecko

Image: moonzigg

Born after a 1999 SAG strike that limited live actors, the animated GEICO Gecko became a beloved, relatable brand ambassador who could present insurance information in a clear, approachable way. His small upright stance, green coloring, and British accent made him easy to identify and set him apart from the fast-paced commercials common at the time.

Over the years, he became a regular presence in campaigns that explained discounts, policy options, and general coverage details. His continued use across national TV, radio, and online platforms helped establish him as one of the brand’s most recognizable marketing tools. Can you quote his famous catchphrase?

8
Energizer Bunny

Image: PublicDomainPictures

Did you know the Energizer Bunny is actually a parody of the Duracell Bunny? Premiering in 1989, a year later than its main competitor, the pink rabbit was shown wearing sunglasses and flip-flops and carrying a large bass drum.

Throughout the 1990s, the Energizer Bunny was featured in several parody-style spots that placed him inside mock versions of other commercials before he continued walking and drumming. His image became closely linked to Energizer batteries' long-lasting power, becoming a pop culture icon representing the endurance and tenacity of the American People.

9
Ronald McDonald

Image: Vijayanarasimha

Ronald McDonald is one of the most beloved characters among American children. He appeared nationally in 1963, adapted from earlier characters that had been used in local McDonald’s advertisements. With his red wig, white face makeup, and yellow jumpsuit, he lives in the magical McDonaldland with friends, representing fun and charity.

These key visual elements helped audiences recognize him instantly at store openings, public events, and televised commercials. From the 1960s through the 1980s, Ronald also participated in school visits and community programs that promoted basic safety messages and family-oriented activities. In just a few years, Ronald McDonald grew into a global icon that even inspired more characters synonymous with both fun and philanthropic missions .

10
Mr. Clean

Image: Anna Shvets

Who wouldn't trust a product promoted by a strong, reliable, muscular man? Introduced in 1958 and inspired by a U.S. Navy sailor, Mr. Clean appeared in packaging and commercials with his arms crossed and wearing a white T-shirt and a gold earring. His image, symbolizing powerful, effortless cleaning magic, helped shoppers to quickly recognize the product on crowded shelves.

The character’s straightforward design also aligned with a broader mid-century trend toward household products marketed as time-saving solutions. Over time, Mr. Clean continued to serve as a stable visual symbol for the brand’s focus on reliability and ease of use.

11
Betty Crocker

Image: Annie Spratt

Even more than a hundred years after her creation, Betty Crocker is still a beloved cultural icon representing home baking and American domesticity. She was first introduced in 1921 as a customer-response identity providing written answers to home-baking questions sent to the company. The name combined the friendly-sounding "Betty" with the surname of a retired company director, William G. Crocker.

She evolved from a voice on radio shows to the first portrait in 1936, which was repainted multiple times throughout the 20th century, and was adjusted to match changing American fashion while keeping the same general facial features. By the 1940s, she was widely recognized through cookbooks, recipe pamphlets, and radio guides that presented standardized instructions for home bakers.

12
"Rich Uncle" Pennybags

Image: Julian Hochgesang

Rich Uncle Pennybags is the mustachioed, top-hatted mascot of the Monopoly board game, a character designed to embody wealth and capitalism. His image, first introduced in 1936, was loosely based on Gilded Age tycoons like J.P. Morgan, which helped signal the game’s focus on property and finance.

When Monopoly grew in popularity and began distributing international editions in the 1970s, the mascot was added to rule books, game boxes, and licensed versions sold in different countries. Fun fact: Contrary to popular belief, Pennybags never wore a monocle. Think about that!

General General 3 min read

True pioneers

From the incandescent lightbulb to Mickey Mouse: 12 world-changers

Image: Júnior Ferreira

America has had its fair share of trailblazers, empire builders, inventors, artists, and many other brilliant individuals who have changed the world in various ways. Take a look at the following 12 individuals who have achieved significant milestones from backgrounds as diverse as the human race itself. Which one inspires you the most?

1
George Washington

Image: Priscilla Gyamfi

The first name on the list belongs to the Father of Our Nation and first president. As commander of the colonial troops during the Revolutionary War, Washington led the struggle against Great Britain with intelligent military strategy and unwavering leadership.

Quite possibly, his greatest contribution lies in his refusal to become a king or dictator , instead choosing to lay the foundations of a democratic republic.

2
Martin Luther King Jr.

Image: Unseen Histories

This icon of the civil rights movement used nonviolent resistance to combat racial discrimination. Through peaceful protest strategies , King led demonstrations, boycotts, and marches that helped transform the social landscape of America.

His "I Have a Dream" speech in 1963 in Washington, D.C. became a huge milestone in the struggle for equality and an inspiration for millions all over the world.

3
Franklin D. Roosevelt

Image: Jessica Tan

A steady guide through challenging times, Franklin D. Roosevelt led the nation through the Great Depression and World War II. Through his New Deal programs, he introduced revolutionary social and economic reforms, including the creation of social safety nets like Social Security.

His leadership during World War II helped establish the United States as a global power committed to supporting democracy.

4
Susan B. Anthony

Image: Giacomo Ferroni

A relentless activist in the struggle for women’s suffrage , Susan B. Anthony organized campaigns, wrote extensively, and spoke passionately in support of gender equality. Although she did not live to see it passed, her efforts laid the groundwork for the 19th Amendment, which granted women the right to vote.

5
Thomas Edison

Image: Robert Wiedemann

Life as we know it would not be the same without his inventions. And, while the lightbulb would have been reason enough for him to be present on this list, Edison was responsible for numerous innovations—he held over 1,000 patents, including for the phonograph, motion picture camera, and electric power distribution systems—that helped change the course of history forever.

6
Margaret Mead

Image: Stephen Andrews

Margaret Mead’s pioneering work in psychology and anthropology helped develop the understanding that children learn through imitation , particularly by observing their parents and community.

In addition to her academic contributions, she was a vocal advocate for women’s rights and greater sexual openness, influencing the cultural shifts that led to the sexual revolution of the 1960s.

7
Henry Ford

Image: Dan Dennis

Thank him for the popularization of the automobile and the introduction of the 40-hour, five-day workweek . America would not be the same without Henry Ford and his revolutionary industrial ideas, which transformed manufacturing and daily life.

8
Betty Friedan

Image: Deniz Demirci

Women’s rights owe much to Betty Friedan, whose groundbreaking work challenged the limited roles assigned to women in mid-20th-century America . Her book The Feminine Mystique gave voice to the dissatisfaction of the American housewife and sparked a national conversation about the validity of traditional gender roles.

9
Andrew Carnegie

Image: Denis Chick

Largely considered as one of America’s greatest self-made men, Andrew Carnegie played a pivotal role in shaping the nation's industrial identity. His leadership in the steel industry helped propel the United States into a position of global economic dominance in the early 20th century.

10
Orville and Wilbur Wright

Image: History in HD

Transportation would never have been the same without Orville and Wilbur Wright, brothers from Ohio, who changed the world forever by inventing powered flight on the shores of Kitty Hawk, North Carolina.

11
Alexander Graham Bell

Image: Pavan Trikutam

That black rectangular device near you is the modern evolution of Alexander Graham Bell’s original invention, one that would change the way humans communicate in profoundly lasting ways.

12
Walt Disney

Image: Travis Gergen

Walt Disney’s influence on the childhoods of generations of Americans is undisputed. He forever changed the world of entertainment for both children and adults through his iconic characters and innovative theme parks, which now exist all over the world.

Culture Culture 6 min read

From fact to fiction

Real-life Americans who inspired iconic fictional characters

Image: Jose Betancourt

Some stories you just can’t make up—like that of a tough archeologist wrestling pythons, a media mogul rising and falling before the eyes of the world, or an eccentric millionaire genius forever scarred from malfunctions of his own inventions. Some unforgettable fictional characters were based on the lives and feats of real people who, willingly or not, found themselves caught in movie-like plots. Read on to explore the lives of 10 Americans who changed the world so significantly that writers decided to immortalize them.

1
Roy Chapman Andrews - Indiana Jones

Image: Intricate Explorer

Roy Chapman Andrews was an American explorer, adventurer, naturalist, and paleontologist who made it out of brawls with pythons, a whale, and armed bandits. He was erroneously reported dead a couple of times and led expeditions across the deserts of China and Mongolia—despite having a fear of snakes . One might safely say that he was the real-life Indiana Jones.

Though neither George Lucas nor Steven Spielberg, the producers behind the franchise, have ever confirmed the claims, they are fully aware of the number of parallels between the movie hero and the former director of the American Museum of Natural History , who collected dinosaur eggs as a hobby. Even Andrews’ granddaughter, Sara Appelbee, believes that Indy was at least inspired by her grandpa.

2
Chuck Wepner - Rocky Balboa

Image: Luisa Frassier

A number of real-life pugilists are said to have inspired Silvester Stalone’s hero —or at least his iconic training methods, such as pulling carts or punching meat packs. Philly boxer Joe Frazier, who even had a cameo in the first movie, was one of them. Also, the nickname "Rocky" was taken from Rocco "Rocky" Francis Marchegiano, an Italian-American heavyweight champion who finished his career undefeated.

But the heart and soul of Rocky was the boxer, Chuck Wepner. Stalone has recounted many times that it was after watching Wepner give his all against the legendary Muhammed Ali that he got the idea for an underdog boxer who would never quit. Wepner’s career and his unyielding spirit later inspired other movies, like Chuck (2016) and The Brawler (2019).

3
Belva Gaertner & Beulah Annan - Velma Kelly & Roxie Hart

Image: tadah

In 1924, reporter Maurine Dallas Watkins covered courthouse stories for the Chicago Tribune . One day, she was asked to write about the trial cases of two women accused of shooting their partners. A few months later, she quit the Chicago Tribune and proceeded to publish a play she had written: Chicago .

The two women were Belva Gaertner and Beulah Annan, both by then acquitted of the charges of murdering their respective partners. The ever-changing accounts of their alibis for the crimes, as well as the audience’s fascination with them, was what inspired Watkins to write the characters of Velma Kelly and Roxie Hart , whose storylines closely resemble those of Gaertner and Annan. Watkins, who had described Gaertner and Annan as the "beauty of the cell block" and the "most stylish of Murderess Row," later sustained that she believed both women were guilty.

4
Draper Daniels & Mary Wells Lawrence - Don Draper & Peggy Olson

Image: S O C I A L . C U T

5

It is known that the multi-award-winning TV show Mad Men focused on showcasing the lifestyle and operations of grand advertising agencies from Madison Avenue, New York, in the mid-20th century. Although parts of the show were exaggerated for dramatic effect, some experts sustain that the anti-hero Don Draper was likely based on Draper Daniels—at least in terms of his career accomplishments.

Daniels was the creative director of the legendary agency Leo Burnett and led famous campaigns for Marlboro, a leading cigarette company in the 1950s. One can only hope that his personal life was less turbulent than that of the fictional character, but the show perfectly transmitted the ingenuity of a big-buck creative director . Did you know that his apprentice, Peggy Olson, was also based on a real-life publicist? It is believed that Mary Wells Lawrence , an advertising legend and pioneering female leader in the industry, inspired the character of Peggy, a hungry and charismatic young writer who is only at the beginning of a brilliant career.

6
William Randolph Hearst - Charles Foster Kane

Image: Zoe

Citizen Kane (1941), widely considered one of the best films ever made, was famously inspired by the life of media mogul William Randolph Hearst. Charles Foster Kane, just like his real-life counterpart, rose from humble beginnings to immense wealth by building a newspaper empire . In this case, the history of personal scandal depicted in the movie did match reality.

Like Kane, Hearst had a mansion complete with private zoos and priceless art collections. Both men had political careers and a heavy presence in the press and media. Hearst did not take the movie lightly; the portrayal was so thinly veiled that the story offended him greatly, particularly the inclusion of a doomed romance that paralleled his relationship with actress Marion Davies.

7
Pocahontas

Image: EricThriller

We know that Disney's Pocahontas (1995) is a highly romanticized version of historical accounts, but Pocahontas indeed was a real-life Native American woman in the 1600s. The movie took great liberties with facts. For example, Pocahontas was only 10 or 11 years old when she met English newcomers, not the young woman suggested in the film.

She was indeed the daughter of Powhatan , their tribe chief, and early accounts claim that she intervened to prevent the execution of English sailor John Smith, though these tales have been disputed over the centuries. The story of her life, captivity, transformation to Christianism and marriage to John Rolfe have been represented in several films, plays, books, and paintings throughout time, even though historical records of her life are scarce.

8
Howard Hughes - Tony Stark

Image: Igor Bumba

Sure, perhaps Iron Man never existed. But Tony Stark might have, in a way. The billionaire genius who became Marvel's icon was heavily inspired by real-life American industrialist and aviator Howard Hughes. Both Stark and Hughes were visionary inventors, known for their technological prowess, complex personal lives, and eccentric personalities.

During his lifetime, Hughes was one of the richest and most influential people in the world, and, like Tony Stark, he behaved accordingly. Hughes had romantic entanglements with Hollywood stars and led a luxurious lifestyle. This was parodied in Stark’s playboy personality and his interactions with the press. Interestingly, Hughes, an enthusiastic pilot, carried several injuries he had sustained from being in four different plane crashes. These wounds were paralleled by those in Stark, who carried a literal gap in his body after an accident caused by a malfunction of his own technology.

9
Peggy Lee - Miss Piggy

Image: cottonbro studio

Yes, even Miss Piggy drew inspiration from a real person. That person was none other than Peggy Lee, the legendary jazz singer , songwriter, and actress with a 70-year-long career. Lee was known for her sultry voice and sassy but commanding stage presence, a diva superstar personality. Does that remind you of a certain Muppet?

Miss Piggy’s signature traits include her charm and her conviction that she is destined for stardom . Many of Peggy Lee's qualities, even physical traits like her blond hair, were gracefully taken in by Miss Piggy’s creators, but not all. For instance, the tendency to karate-chop Kermit the Frog when she is mad at him might have been ad-libbed.

10
The Unsinkable Molly Brown

Image: Jean-Christophe André

Molly Brown survived the sinking of the RMS Titanic, and her persona even made it to the 1997 James Cameron film. In it, Kathy Bates played Margaret Brown, aka "The Unsinkable" Molly Brown. A socialite, activist, and philanthropist, she showed stellar leadership and bravery during the disaster as a first-class passenger who helped several people into lifeboats before being forced to board one herself.

In the movie, she is portrayed as a strong, outspoken woman ready to defy social conventions and eager to make space for more people in the lifeboats. Reportedly, that night in 1912, she insisted that the boat return to save others, but her pleas were ignored. Real-life Molly Brown was known for her flamboyant personality ; she spoke several languages and traveled extensively. She even tried her hand at acting.

11
Buzz Aldrin - Buzz Lightyear

Image: Kindel Media

Finally, it must be said: Buzz Lightyear was named and designed in honor of none other than Buzz Aldrin, the second person to walk on the Moon . Of course, as one of the faces and emblems of space exploration, Aldrin served as a direct inspiration for the beloved space ranger from the Toy Story franchise.

Sure, Buzz Lightyear was just a toy, but the yearning in his eyes when he looked at the stars was powerful enough to represent any astronaut. Was Aldrin honored by this nod to him? Yes, he even participated in several Disney events where both Buzzes discussed space travel, and the real astronaut gave the character advice about venturing "to infinity and beyond."

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