1

Friends

Image: David Vives

We’ll start with what many consider to be the quintessential sitcom. Debuting in 1994, Friends followed the varied and whimsical lives of six New Yorkers —Chandler, Joey, Ross, Monica, Rachel, and Phoebe—and the everyday adventures they found themselves in. Throughout its 10-year run, Friends received acclaim from both critics and viewers alike and is now considered one of the most successful and highest-grossing television shows of all time.

2

Seinfeld

Image: photo by Alan Light, CC BY 2.0

You might think that a sitcom describing itself as " a show about nothing " wouldn’t be particularly successful—let alone one of the most iconic shows of all time. And yet, Seinfeld remains one of the most influential shows in history, praised for its sharp writing and incredibly talented cast. The series follows comedian Jerry Seinfeld and his three eccentric friends—Elaine, George, and Kramer—as they navigate the often absurd minutiae of daily life.

3

Mad About You

Image: Mandy von Stahl

While sitcom settings may vary greatly, most tend to revolve around subjects that resonate with audiences—love, the workplace, or family life, for example. In that sense, the 1992 sitcom Mad About You seemed to embrace the phrase "if it ain’t broke, don’t fix it" as its mantra. The show centered on a young married couple (played by Paul Reiser and Helen Hunt) living in New York City. As simple as the premise might sound, the series’ stellar performances and insightful writing earned it numerous awards, including 12 Emmys and 4 Golden Globes.

4

The Big Bang Theory

Image: Ben Griffiths

The Big Bang Theory faced the difficult task of making the world of science fun and accessible . Luckily, it had an extremely lovable and talented cast that rose to the occasion. The first episode introduces us to Leonard and Sheldon, two physicists whose lives take an unexpected turn when they meet their new next-door neighbor, Penny.

5

Modern Family

Image: Peabody Awards, CC BY 2.0

As we mentioned earlier, family life is a recurring theme in many sitcoms. However, the 2009 show Modern Family put a fresh spin on this concept by focusing on three separate yet interconnected families. The series not only featured an exceptionally talented cast but also placed its many characters in both hilarious and heartfelt situations.

6

The Honeymooners

Image: Lauren Richmond

First aired in 1955, The Honeymooners revolves around New York City bus driver Ralph Kramden and his wife, Alice (wonderfully portrayed by Jackie Gleason and Audrey Meadows). Gleason’s quick wit, combined with the show’s many catchphrases ("Bang, zoom, straight to the Moon!" and "Homina, homina!", to name a few), quickly cemented the series in American pop culture. Not only that, many timeless shows, such as The Flintstones , were inspired by The Honeymooners .

7

Cheers

Image: Yutacar

Like many Americans, you might frequent a local "watering hole"—a small bar or tavern where you can unwind and enjoy a drink or two with friends. In that sense, the 1982 sitcom Cheers perfectly captured that feeling from the very start, with its iconic theme song praising a magical place " where everybody knows your name ." The sitcom was so successful that it inspired Frasier , a spin-off centered around one of Cheers’ most popular characters.

8

Community

Image: Unseen Studio

In case you didn’t know, the term "sitcom" is short for "situational comedy." As you might expect, the setting in which these situations unfold is an essential component. With that in mind, showrunner Dan Harmon devised a unique premise for his 2009 show Community . Inspired by the community college he attended in his youth, he created a series centered around a group of quirky misfits studying Spanish at the fictional Greendale Community College.

9

Full House

Image: Ross Joyner

For such a lighthearted sitcom , Full House had a surprisingly somber premise : a recently widowed father (played by Bob Saget) enlists the help of his best friend and brother-in-law to raise his three daughters. Nevertheless, the show quickly became a beloved classic, running for eight seasons and earning several awards along the way.

10

All in the Family

Image: Simon Berger

Few names command as much respect and admiration in comedy writing circles as Norman Lear . This legendary screenwriter and producer was responsible for some of the most iconic shows in television history, including The Jeffersons , Sanford and Son , and One Day at a Time . With that in mind, choosing his best show is no easy task, but we believe All in the Family is the strongest contender. Not only was this 1971 sitcom hilarious and sharp-witted , but it also tackled major issues such as religion and the Vietnam War.

11

I Love Lucy

Image: Mayur Gala

We’ll end this article with what many consider to be the sitcom that started it all . Starring Lucille Ball and her husband, Desi Arnaz, the 1951 show I Love Lucy follows Lucy Ricardo, a New York City housewife determined to break into show business. Soon after its premiere, it became the most-watched show in the United States and went on to win five Emmy Awards. To this day, it remains one of the most influential television shows in history.

1

Unexpected gifts

Among the many objects and people who enter the White House every day, there are many gifts. And it's not just letters, children's drawings, or flower bouquets. Some of the gifts that have arrived at the Executive Mansion are really crazy. Among them, we can mention the giant 1,400-pound wheel of cheese that Andrew Jackson welcomed, the two grains of rice with tiny portraits of himself that Nixon received, the Komodo dragon given to George H.W. Bush, and the three-foot-long jewel-encrusted sword that Obama was given as a gift from Saudi Arabia.

2

Big party

In the past, the White House was more "accessible." So much so that when Jackson became president in 1829, the thousands of people who followed him to his residence threw a huge party right there in the gardens of the Executive Mansion, with some even entering the house. The party lasted for hours and marked a turning point in the relationship between US presidents and the citizens.

3

Judo at the White House

Visits to the White House are usually steeped in strict protocol, but there's always some room for surprises. One of these unexpected moments happened in 1904 when Teddy Roosevelt welcomed a Swiss diplomat. President Roosevelt was renowned for his physical prowess, and one of his favorite activities was judo. To show off his new skills, he invited the Swiss diplomat to join one of his practice sessions. But the poor man never imagined the president of the US would flip him with a judo throw, leaving the shocked diplomat on the mat!

4

Ghosts?

It's not just the living who create memorable moments at the White House. It's said that the spirits of figures such as Abraham Lincoln, Dolley Madison, and Andrew Jackson have been seen in the presidential residence. But one story stands out above the rest. During WWII, Churchill was staying at the White House when, one night after a shower, he reportedly encountered the ghost of President Lincoln! Churchill allegedly said, "Good evening, Mr. President. You seem to have me at a disadvantage."

5

Intruder helicopter

The first issue of "People" magazine, the debut episode of   Happy Days, and the premiere of   The Godfather II all arrived in 1974, a year equally tumultuous for politics. On February 17, a strange event occurred: A US Army private first class stole a helicopter and landed it on the White House lawn without permission. According to various accounts, the soldier had not graduated from the pilot course and, frustrated, stole the helicopter to show off his skills. Bold!

6

Santa

Sometimes, Santa shows up with more surprises than a sack full of presents. On December 12, 1983, none other than Mr. T arrived at the White House dressed as Santa! As part of First Lady Nancy Reagan's "Just Say No" campaign, Mr. T played Santa for the children visiting the White House that day. But it wasn't just for the kids: the First Lady herself perched on Mr. T's lap, making a holiday wish.

7

Homemade gin

Every president has their own particular hobbies and preferences, and Dwight D. Eisenhower was no exception. It's said he was a fan of gin-based drinks, particularly martinis, and took a special interest in them. He even made his own gin right inside the White House! While it wasn't exactly classic "bathtub gin," as some like to claim, it was definitely a homemade recipe.

8

Prom

The White House has seen all kinds of events over the years. But there was someone who made history on that front, and it wasn't a president but his daughter! We're talking about President Gerald Ford's daughter, Susan Ford, who in 1975 became the first —and so far, only— presidential child to host a prom at 1600 Pennsylvania Avenue!

9

Bowling lane

As we've mentioned, each inhabitant of the Executive Mansion found their way to make the house feel like home. It turns out that President Nixon had a full, modern bowling alley installed inside the White House. And unlike that stationary bike we bought months ago (and it's still in its packaging), he actually used it regularly!

10

Unusual pets

The White House has a long list of animal inhabitants! For example, John Quincy Adams’ famous alligator, Theodore Roosevelt's bear cub, Calvin Coolidge's raccoons, Andrew Jackson's foul-mouthed parrot, and one of the most surprising: the tiger cubs gifted to President Martin van Buren.

1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.