General General 3 min read

Animal masonry 101

Can you believe these 12 incredible structures were built by animals?

Image: Matthias Zomer

From forests to backyards, America is full of incredible animal-made structures that rival—and sometimes even surpass—human architecture. Bees craft intricate hexagonal hives, ants build elaborate underground colonies, and many other creatures create amazing structures without using any kind of blueprint. Take a look at these 12 remarkable constructions and be inspired by their ingenuity.

1
Beehives

Image: Meggyn Pomerleau

The first entry on the list goes to perhaps the most famous and finest example of animal architecture: the beehive. Built by incredibly industrious insects, beehives are among the most efficient structures in nature .

The regular hexagons provide the least-perimeter way to enclose infinitely many unit areas in the plane: the best way to separate the surface of their hives in equal parts all around, using the least possible total perimeter, thus reaching 100% efficiency in design.

2
Ant colony

Image: Morten Jakob Pedersen

If beehives aren’t the first thing that comes to mind when thinking about animal architecture, there’s a good chance you’re thinking of ant colonies.

Ants build the elaborate colony structure by hollowing out the area with their mandibles, grain by grain, without a blueprint, without a leader, and in total darkness . Unless the soil dries out dramatically, the chambers will keep their form.

3
Prairie dog town

Image: Moritz Kindler

These cute creatures excavate their homes by digging burrows into the ground, primarily in the Great Plains of North America. The region experiences extreme seasonal weather variations from season to season, requiring their homes to be built to withstand extreme temperatures, floods, and fires.

These underground "towns" have nursery rooms, pantries, living quarters, and temporary refuges —each smartly separated to serve a specific purpose.

4
Beaver dam

Image: Derek Otway

Another famous animal architect, the beaver, uses felled trees to build dams . These dams create still ponds where beavers can construct their winter homes, called lodges.

These creatures prepare for winter by covering their lodge with a fresh coat of mud, which hardens to create a barrier against the cold and predators.

5
Caddisfly larvae case

Image: Wolfgang Hasselmann

Caddisfly larvae construct protective cases using silk and whatever materials are available , such as sand, small stones, and plant debris.

These cases camouflage the larvae from predators and can be remarkably diverse in appearance, reflecting their creativity and resourcefulness.

6
Octopus den

Image: Serena Repice Lentini

It’s no secret that octopuses are incredibly intelligent animals, and their dens are proof of it. These clever mollusks use shells, stones, and even discarded human objects to reinforce their homes . Some species go a step further, decorating their dens with seaweed and other found materials.

7
Bagworm silk tent

Image: Maëva Vigier

Bagworms construct silk tents around themselves using bits of leaves, twigs, and other debris . These tents serve as mobile homes, providing protection as the insect feeds and grows.

Some species even camouflage their bags to blend into the environment, helping them avoid predators.

8
Osprey nest

Image: Jorge Coromina

Ospreys build massive nests in tall trees or on human-made structures near bodies of water. These nests are carefully constructed with sticks and lined with softer materials , creating a sturdy platform that can last for multiple breeding seasons.

9
Coral reef

Image: Hiroko Yoshii

Coral reefs are massive structures built by tiny coral polyps. These marine architects secrete calcium carbonate to form hard skeletons, gradually creating vast and complex habitats for a myriad of marine species. They are often referred to as the "rainforests of the sea" due to their biodiversity.

10
Spider web

Image: freestocks

Another famous architect from the animal kingdom, the spider, creates webs that serve as both homes and hunting tools . The silk used in these webs is incredibly strong, and different species produce a variety of designs, including sheets, orbs, and funnel shapes.

11
Swallow nest

Image: Tobias Arweiler

Swallows build cup-shaped nests that can house entire colonies , using mud pellets, usually attached to vertical surfaces like cliffs or man-made structures.

The construction is precise and stable, providing protection for their young against predators and environmental elements.

12
Burrowing owl burrow

Image: mana5280

As their name suggests, burrowing owls make their homes underground , often taking over burrows abandoned by prairie dogs or other mammals.

They use these subterranean homes to protect their young and hide from the heat of the day.

History History 4 min read

What were they thinking?

You won’t believe these 10 not-so-great brand names are real

Image: kelisa Bernard

A name is like a business card, and as such, it should be carefully considered. A good brand name is easy to pronounce and remember, clearly communicates what the product or service represents, does not offend, is not an easy target for puns, and sounds appealing. All of these points may seem obvious, but as it turns out, there are always people who think otherwise, throw caution to the wind, and choose names that are bizarre, inadequate, weird, or worse. Listed below, you will find ten examples that fit the bill. Some of these names work. And some don’t. Which ones do you like?

1
Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2
ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3
Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4
Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5
Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6
Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7
Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8
Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9
AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10
Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

General General 5 min read

What’s in a team’s name?

No Grizzlies in Tennessee: Decoding 10 NBA team nicknames

Image: Abhay siby Mathew

What could knickerbockers, animals, and mechanical engineering have in common? Well, plenty, if you ask an NBA fan. The naming of basketball teams has involved whole fan communities, local polls, and a lot of state industry pride. Nuggets, Pistons, Pacers—some evoke local wildlife, while others dig centuries back into historical roots. Ever wondered why Tennessee has Grizzlies or how Miami’s team ended up simply as "Heat"? Let’s dive into the stories behind the league’s most iconic—and surprising—team names.

1
Knicks

Image: Kelly Sikkema

"Knicks" is the shorter, catchier version of "Knickerbockers." The New York team name was chosen in the 1940s because of its association with Dutch settlers in the city. In Washington Irving's satirical book A History of New York , the author used "Diedrich Knickerbocker" as a fictional narrator. Over time, the term came to symbolize the city’s colonial heritage.

One of the oldest teams in the NBA, the Knicks never changed their worldwide-known name or their headquarters. They also boast one of the most iconic sports arenas in the world: Madison Square Garden . The Knickerbockers brand became so well-established that it intentionally opted to never introduce a team mascot, to preserve its classic image.

2
Nuggets

Image: PIX1861

The Denver Nuggets don’t allude to any form of food. Let’s look at the team’s history before explaining its name. Originally, as members of the American Basketball Association, they were called the Denver "Rockets" in reference to one of the owner’s businesses. However, when the team prepared to join the NBA in the 1970s, they had to change their name because Houston already had a team named the Rockets.

After a fan contest, the name "Nuggets" was chosen as a nod to Colorado’s gold and silver mining heritage , where prospectors sought valuable "nuggets" of precious metals. The team adopted a logo featuring a miner holding a pickaxe, and the name has stuck ever since.

3
Rockets

Image: NASA

So, why did Houston name its team The "Rockets"? Technically, it didn’t. The team was founded in San Diego in the 1960s as an NBA expansion team. The name "Rockets" was chosen through a fan contest, inspired by San Diego’s slogan at the time, "A City in Motion," and its ties to the aerospace industry.

Less than 10 years later, the team relocated to Houston, Texas. It was understood that a name change wasn’t necessary: "Rockets" fit seamlessly with Houston’s role as NASA’s space center and its nickname, "Space City."

4
Pistons

Image: Tim Mossholder

The Pistons were originally founded in Indiana as the Fort Wayne Zollner Pistons . Their owner, Fred Zollner, also owned a manufacturing company that produced pistons for automotive and railroad engines. The team carried the last part of the name forward when they joined the NBA, and later moved to Detroit.

Detroit, known as "Motor City" for its global reputation as the center of the American auto industry, was the perfect fit for the Pistons name. The concept that the Pistons symbolized "horsepower" was what inspired the introduction of their mascot, Hooper, a horse wearing the Pistons’ jersey.

5
76ers

Image: Jimmy Woo

The Philadelphia 76ers derive their name from an entirely different source than most other teams. Honoring the city’s insignia as the birthplace of the Declaration of Independence in 1776, the team’s name pays tribute to this pivotal moment in American history.

In its inception, the team was based in Syracuse, New York, and was known as the "Syracuse Nationals." It was one of the NBA’s original franchises. When it moved to Philadelphia, though, a fan contest was issued to select the best possible name. "76ers" was selected and it quickly became the popular consensus to shorten it to the nickname "Sixers."

6
Grizzlies

Image: Greg Johnson

Everyone’s first reaction upon hearing where the Grizzlies are based is the same: "But are there any grizzlies in Tennessee?" The answer is, none that we know of. But the team was founded far from those lands, in Vancouver, British Columbia. In the mountainous regions of western Canada, grizzly bears are indeed a thing.

However, the team faced financial difficulties and fan support challenges in Vancouver, leading to their relocation to Memphis in the early 2000s. At the time, there was some debate about whether to change the name. Ultimately, the NBA and team management decided to keep "Grizzlies" to maintain a connection to the team’s origins and avoid the costs of rebranding.

7
Heat

Image: Maxim Tajer

As many people observe, it’s unusual for a team name not to be a plural word. "Heat" is as fiery as it is accurate, belonging to the hottest state in the U.S. The city’s tropical weather inspired one of the most abstract names in the NBA, often symbolized by fire and the colors red, orange, and black.

The Miami "Heat" name was designated after winning a fan contest, beating other options like "Sharks" and "Barracudas." Fans also suggested names such as "The Beaches" and "The Miami Vice."

8
​​Timberwolves

Image: Andrew Ly

There may be no grizzlies in Memphis, but there are certainly timber wolves in Minnesota. In fact, the state has the largest population of timber wolves in the contiguous United States. The name for Minneapolis’ team was chosen through a statewide contest as a nod to Minnesota’s wilderness and natural wildlife. It was an instant hit.

The other finalist in the contest was the option "Polars," but it seems people found "Timberwolves" to be more unique. In later years, the team introduced its mascot, Crunch , a wolf often seen at events around the city.

9
Pacers

Image: Rui Alves

The Pacers emerged and remained in Indiana. The name was chosen mostly to pay homage to Indiana’s rich racing heritage: pace cars were used in the iconic Indianapolis 500 auto race , which evolved from horse races held annually in the state. However, it can also be considered a pun on the "fast-paced" style of playing that the team hoped to live up to.

In fact, one of the investors of the Pacers franchise was Chuck Barnes , who represented three legendary race car drivers: Mario Andretti, A.J. Foyt, and Rodger Ward. The team proudly retained the name when they joined the NBA in the 1970s after achieving remarkable success in the ABA.

10
​​​​Cavaliers

Image: PublicDomainPictures

Lastly, Cleveland’s "Cavaliers" is another example of a team name chosen through a fan vote. A local fan suggested the term, which refers to gentlemen trained in arms and horsemanship, for its associations with boldness, a fighting spirit, and a certain elegance. This option won, and over time, enthusiastic fans began referring to the team as "the Cavs."

Other contestants in the row were "Jays," "Foresters," and "Presidents." The "Cavs" nickname gained significant popularity during the LeBron era , as the star player’s success helped the team gain a stronger national following. Interestingly, the best-known rivalry for the Cavs is none other than the Golden State "Warriors."

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