1

Singing Tesla coils

In the early 2000s, engineers discovered that Tesla coils could emit tones by modulating the sparks themselves. When programmed, they could play songs using bursts of lightning as notes.

Audiences watched and listened as glowing bolts of electricity "sang" familiar tunes like movie themes. These displays, part science and part spectacle, were a short-lived trend, but they were interesting while they lasted.

Image: Brett Wharton

2

Franklin’s glass armonica

Benjamin Franklin invented many things. Among them, a glass armonica, using spinning glass bowls tuned by size . Players touched the rims with wet fingers to produce pure, haunting tones that seemed to shimmer in midair.

Its ghostly beauty amazed 18th-century audiences. Yet rumors spread that the vibrations could cause fainting or madness, making the momentum of the instrument short-lived.

Image: Karim MANJRA

3

Harry Partch’s microtonal instruments

Frustrated with the limits of Western scales, composer Harry Partch built a system using forty-three tones per octave . He crafted odd instruments from glass, bamboo, and metal to play them.

Performers had to relearn music from scratch, producing sounds that felt alien and ancient at once. His homemade orchestra became a true milestone in America’s experimental environment.

4

The theremin craze

Image: Ryunosuke Kikuno

Invented in the 1920s, the theremin created sound from invisible electromagnetic fields, played by moving hands through the air . It was one of the world’s first electronic instruments.

By the 1950s, its eerie wails filled American sci-fi movies and radio shows. Home versions soon appeared, letting living rooms buzz with strange, ghostlike melodies.

5

The Stroh violin

Back in the days when microphones were not so great at picking up sounds, early studios struggled to capture soft instruments. The Stroh violin solved that by replacing the wooden body with a brass horn that amplified sound directly .

Its brassy, nasal tone worked perfectly for primitive recording gear. Once technology advanced, the mechanical violin faded for good.

Image: Mick Haupt

6

Sun Ra’s cosmic jazz

Jazz mad scientist Sun Ra claimed he was born on Saturn and sent to Earth to spread peace through sound. His Arkestra mixed free jazz, chants, and futuristic costumes into wild multimedia performances .

Audiences never knew what to expect: space helmets, electronic keyboards, or cosmic sermons. His blend of myth, science, and swing launched Afrofuturism, a style of his own.

Image: Matt Artz

7

Singing saw

Rural American musicians once discovered that a regular handsaw could "sing" when bent and bowed like a violin . The flexible steel vibrated with a haunting, "human-like" voice.

The sound carried through old-time folk, gospel, and early film scores. Even today, the singing saw appears in grassroots festivals and soundtracks.

8

Prepared piano

Image: Andrew Petrischev

Avant-garde composer John Cage inserted screws, bolts, and rubber between piano strings, turning each key into a new percussive sound . The result was bizarre but original.

He called it the "prepared piano." Audiences heard rhythms that clanged, thumped, and chimed like a whole percussion ensemble.

9

Moog synthesizer

Image: Adi Goldstein

The Moog was born in the late 1960s with its maze of knobs and wires , and it caused a sensation among musicians. Those who experimented found endless possibilities in its electronic tones .

From the Monterey Pop Festival to Wendy Carlos’s soundtracks for The Shining and A Clockwork Orange , the Moog’s strange bleeps reshaped American pop.

10

The Singing Nun

In 1963, a Belgian nun named Sister Luc-Gabrielle unexpectedly topped U.S. charts with "Dominique," sung in gentle French. Her purity and optimism charmed listeners across the country.

Her hit briefly outshone even the Beatles. Though her fame faded quickly, the story of a shy nun reaching number one remains a sweet oddity, for sure.

Image: Pete F

11

The "Longplayer" experiment

Launched in 1999, "Longplayer" is a music piece designed to play continuously for one thousand years without repeating . It was created by American artists who joined the project to maintain its endless cycle.

The music changes subtly with time, echoing life’s slow rhythm. Its creators call it "a conversation between centuries".

12

Hard-drive symphonies

Image: Borja Verbena

In the 2010s, hobbyists reprogrammed old computer drives to "play" songs by spinning and clicking at different speeds . Each tone came from mechanical motion, not speakers.

Videos of clattering machines performing pop hits can still be found all over YouTube. These homemade orchestras turned computer nostalgia into an art.

1

I’m lovin’ it

McDonald’s tapped into the 2003 zeitgeist with its slogan "I’m lovin’ it," one of its most enduring campaigns. It also has a catchy tune originally produced by Pharrell Williams, and Justin Timberlake was paid millions to sing the first radio edit and make it cool.

The catchphrase hits home because it focuses on happy emotions we can all relate to. The active grammar of "I’m lovin it", instead of the passive "I love it", implies an ongoing pleasurable experience, not just one isolated bite .

2

Just do it

How many times have we renewed our New Year’s resolutions, promised to start going to the gym, or get outdoors as soon as spring arrives? But actualizing our ambitions isn't as easy as it sounds.

That’s exactly what Nike captured so well in its iconic slogan, "Just do it", because it motivates action, inspiring a resilient and go-getter attitude. But the origin story is darker than most people know. It was Gary Gilmore, a convicted murderer, who uttered the words "Let’s do it" before his execution in 1977 . Advertising executive Dan Weiden later said that that blunt line inspired the slogan.

3

Maybe she's born with it, maybe it's Maybelline

It’s natural to wonder about the beauty secrets of celebs or people we know. They could be genetics, a healthy lifestyle, or a skin-care routine. Whatever it may be, when we admire someone’s look, we want to find out how they do it.

That’s why this slogan, introduced in the 1990s by the cosmetic brand, works so well. It cleverly leaves room for doubt: maybe it’s natural beauty, or maybe it’s the product . Either way, it connects directly to the desire for effortless, flawless beauty.

4

Think different

Who hasn’t felt different at some point? And being different is often perceived as a negative. Apple flipped the idea, asserting that those who don’t fit in are the ones who change the world ; they are the true visionaries, the rebels and the geniuses.

This two-word slogan, "Think different", used by Apple from 2002 to 2007 and created by art director Craig Tanimoto, appeals not just to what you buy, but to who you become by buying it . The audacious campaign even invoked such history-making icons as Albert Einstein and Martin Luther King Jr. It’s also believed to be a response to IBM’s "Think," adding boldness by even breaking grammar rules (since "Think differently" would be technically correct).

5

Like a good neighbor, State Farm is there

Have you ever run out of sugar and knocked on your neighbor's door? Or has a neighbor fed your cat when you’re away? At the end of the day, everyone wants a good neighbor .

State Farm, one of the largest insurance companies in the U.S., turned a faceless corporation into a helpful friend next door through this jingle, created by Barry Manilow in 1971. It is still widely used today, alongside the "Jake from State Farm" character.

6

Have it your way

Wanting things our way is one of the most universal human desires. But from a young age, we’re taught the opposite: that not everything can go our way and we need to adapt.

Burger King promises the opposite: at this eatery, you can "Have it your way" . Introduced in 1974, it emphasizes customization by letting customers choose their toppings and make the burger their own; turning it into a promise of choice, like no pickles or extra sauce. Here, at least, buyers are the boss.

7

Built Ford Tough

When it comes to vehicles, durability matters, especially over long distances, in tough conditions, and through unpredictable weather.

That’s why this slogan, introduced in 1979 for the Ford F-series, was so effective. It highlights endurance and reliability, while elevating the brand to a whole new level of toughness , asserting that Ford stands out from the rest.

8

Melts in your mouth, not in your hands

Even if we’re not that hungry, thinking of our favorite treats can make our mouths water. This slogan is a good play on this reaction, although its origin is unexpected.

"Melts in your mouth, not in your hands" is the 1954 catchphrase promoting M&M’s candy-coated chocolates. The outer shell is what keeps it from melting, letting you enjoy it without the sticky mess. Reportedly, it was during the Spanish Civil War (1936 -1939) that the creator, Forrest Mars, saw soldiers eating a chocolate pellet that wouldn’t melt in the heat. In fact, during World War II, M&M’s were sold exclusively to the US military for this reason .

9

Don't leave home without it

Getting ready to head out the door is no simple task. Even today, we double-check essentials like keys, wallets, and more.

American Express made a fantastic play on this in its 1975 slogan, first coined by advertising legend David Ogilvy for traveler's checks. Although at first glance it’s simple travel advice, it subtly suggests worldliness, wealth, safety, and security; ultimately making people feel that traveling without the card is simply a bad idea .

10

Can you hear me now?

How many times have you asked this during a call, a Zoom, or a FaceTime? A bad connection leads to poor communication, and Verizon turned that frustration into a memorable message.

Launched in 2002, "Can you hear me now?" reminds us of all the times we’ve asked this question when trying to talk with someone, highlighting signal reliability over cheaper plans. The actor Paul Marcarelli was featured in various locations across the country yelling the question and, after a pause, saying, "Good" . The catchphrase and Marcarelli became so well known that people would shout it at him in real life, and, allegedly, even at his grandmother's funeral.

1

Statue of Liberty

Image: Erik Lindgren

We’ll start with what’s probably this city’s most famous icon. Lady Liberty has welcomed the "huddled masses" that arrived in NYC since the 19th century. You probably know that this statue was a gift from France to the American people, but did you know Gustave Eiffel, the engineer behind the iconic Eiffel Tower, built its metalwork?

Another fun fact: While nowadays the Statue of Liberty is world-known for its green hue, this wasn’t always the case. In fact, when she was inaugurated in 1886, Lady Liberty sported a reddish-brown color more befitting of copper , the metal she is made of. However, after years of oxidation due to exposure, the statue eventually became green.

2

Empire State Building

Image: Dana Andreea Gheorghe

The state of New York’s official nickname is "The Empire State": Some credit George Washington with coming up with this term, inspired by this state’s wealth and disposition. In that sense, this magnificent skyscraper stands as a proud homage to this sentiment and is one of the most recognizable figures in NYC’s skyline.

This 102-story skyscraper is located in the Manhattan borough and was, for a while, the tallest building in the world. It has been featured in over 250 films and TV shows since one of the most iconic scenes in movie history was filmed there: 1933’s King Kong showed the titular giant ape perched on top of the tower.

3

Brooklyn Bridge

Image: Brandon Day

At the time of its inauguration in 1883, the Brooklyn Bridge was the longest suspension bridge in the world: It stood as an engineering masterwork, both for its length and its innovative and unique design. But what’s truly amazing is that the Brooklyn Bridge has continued to amaze and inspire millions of New Yorkers for over 140 years.

The bridge was designed by John A. Roebling, assisted by his son and chief engineer Washington Roebling. This NYC landmark eventually became a family affair: After John Roebling fell ill and was bedridden, his wife Emily contributed to see the project to completion.

4

Broadway

Image: Eddie Bugajewski

Looking for a night at the theatre? Then Broadway is the place to be. This street is synonymous with excellent plays and musicals, up to the point that it has become a metonym for the entire industry. Broadway offers 41 professional theaters, each with 500 seats or more, offering quality performances for thousands of people each year.

Alongside London West End’s district, Broadway is known as the highest level of theater entertainment in the English-speaking world. In that sense, Broadway represents the crème de la crème of American theater, up to the point of inspiring the name of other NYC theaters, which are known as "Off-Broadway" or "Off-off-Broadway".

5

Central Park

Image: Dana Andreea Gheorghe

Looking for a quick stroll through green scenery? Then head on to the most famous NYC park. While definitively the most iconic, you might be surprised to learn that Central Park is not the biggest park in the city: In fact, it’s only in sixth place. Having said that, this iconic location is still massive enough to fill a big part of New York City’s skyline with its lush green.

Central Park was built over a period of approximately 50 years during the 19th century, from its proposal in the 1840s to its completion in 1876. Nowadays, it features several iconic monuments and features, like the USS Maine National Monument, the Strawberry Fields Memorial, and the Central Park Zoo, which showcases over 160 different animal species.

6

New York Public Library Main Branch

Image: Chris Ladouceur

Libraries are known as "the guardians of knowledge", and New York City’s Public Library is no exception: With approximately 53 million items, this New York institution has preserved American culture and knowledge since 1895.

While the library has over 90 locations across the city, its most famous location is probably the main branch building, located in Manhattan. This location, officially known as the Stephen A. Schwarzman Building, showcases the library’s famous stone lions guarding its entrance. Fun fact: These lions were nicknamed ‘Patience’ and ‘Fortitude’ by NYC Mayor Fiorello La Guardia.

7

Brooklyn Botanic Garden

Image: Pascale Amez

Standing at the heart of Brooklyn since 1911, Brooklyn Botanic Garden houses over 14,000 plants and trees, which welcome approximately 800,000 visitors every year. Besides showcasing these lovely specimens, the Garden offers educational and conservation programs, as well as a special garden inspired by the works of William Shakespeare.

While everything in the Brooklyn Botanic Garden is certainly worth visiting, its main attraction is its 200 cherry trees, featured across its Cherry Walk and Cherry Esplanade. Thousands of tourists from all around the world gather in the garden during Spring, to watch these gorgeous trees blossom.

8

Grand Central Terminal

Image: Afif Ramdhasuma

You would think there’s not a lot of tourist value in a train station, but trust us: Grand Central Terminal is definitively worth the visit. This stationnot only showcases beautiful Beaux-Arts architecture and design, but it also perfectly encapsulates the busy and energetic everyday that New Yorkers take so much pride in.

Notably, the terminal has been featured in countless films and TV shows: Approximately 25 large-scale films are shot in the terminal each year. Most of these films have been shot on the famous 'Track 34,' which doesn’t block filming since it doesn’t have structural columns.

9

Met Museum

Image: Changqing Lu

We could have included a great number of museums in this list: After all, New York City is home to hundreds of fine art institutions. However, we ended up choosing the most visited museum in the United States, and one of the most respected cultural establishments in the world: The Metropolitan Museum of Art, also known as " the Met ".

Founded in 1870, the Met is located in located right next to the eastern edge of Central Park. The museum houses over 1.5 million objects, including Ancient Egyptian art and paintings from masters like Van Gogh, Monet, and Picasso.

10

Flatiron Building

Image: Serge Pelletier

This iconic building showcases the resilience and strength of New Yorkers. While nowadays is known as a New York institution, at the time of its opening it was sometimes called "Burnham's Folly": Many believed that the building, designed by Daniel Burnham, would eventually be knocked down by the wind due to its unique triangular shape.

And yet, this skyscraper still stands, 120 years after its inauguration. Its sleek and avant-garde design has truly cemented the Flatiron building as an architectural wonder.