1

California - "Eureka"

Image: Chor Tsang

According to legend, after the Ancient Greek mathematician Archimedes discovered his groundbreaking principle, he happily proclaimed, " Eureka! " This expression, which means "I have found it," is almost as famous as Archimedes’ work, so it stands to reason that the State of California chose Eureka as its state motto.

The Golden State’s slogan references the California Gold Rush. It is believed that a miner who finally struck gold was as excited about his discovery as Good Old Archimedes was. While the California State Seal has included the word Eureka since its design in 1850, it was only adopted as the state’s official motto over a hundred years later, in 1963.

2

Kansas - "To the stars through difficulties"

Image: Taylor Hunt

In 1861, the State of Kansas adopted its official state seal which depicted a beautiful prairie at dawn, filled with hardworking Kansans under 34 stars and the Latin motto Ad Astra Per Aspera. Anyone who reads the English translation of this motto will immediately realize how perfectly it describes the industrious and resilient people of Kansas: Ad Astra Per Aspera means "To the stars through difficulties."

Our 34th state chose this phrase alongside its state seal in 1861, only a few months after the first Governor of Kansas delivered the inaugural "State of the State" address. Nowadays, this motto stands as a reminder of both the bravery and diligence of the state’s first settlers, as well as the hardships that Kansas had to go through in order to gain statehood.

3

Indiana - "Crossroads of America"

Image: Steven Van Elk

The phrase "Crossroads of America" has long been associated with the state of Indiana , particularly after a specific intersection in Terre Haute, where U.S. Highways 40 and 41 met. Over time, Indiana itself proudly embraced the title of "the Crossroads of America," eventually adopting it as the state motto in 1937.

Interestingly, while "Crossroads of America" is the state’s official motto, some Hoosier cities have adopted this phrase —or variants of it— as their respective city slogans. For instance, Indianapolis adopted the motto in 1988, to reference how the city serves as a junction of 4 different Interstate Highways.

4

West Virginia - "Mountaineers are always free"

Image: Sara Cottle

Have you ever reached the summit of a particularly steep mountain after hours of arduous trekking? If you had to describe that amazing feeling in one word, what would it be? We’ll leave you to ponder that while we tell you the first word that came into our minds: freedom.

Apparently, we share this feeling with the good people of West Virginia , since its motto reflects the freedom that its magnificent mountains and hills inspire. West Virginia’s motto is the Latin phrase Montani Semper Liberi, which means "mountaineers are always free." Furthermore, since one of West Virginia’s demonyms is "mountaineers," this phrase also speaks to the core of West Virginians’ identity.

5

New York - "Excelsior"

Image: ben o'bro

Any Marvel fan will associate this phrase with comic-book legend Stan Lee, after all, he made this word his catchphrase throughout his many media appearances. However, you might be surprised to learn that "Excelsior" is also New York’s official state motto, and it perfectly describes New Yorkers’ industrious and resilient nature.

"Excelsior" is a Latin word that’s commonly translated as "Ever Upward," but it can also mean "higher" or "superior." It is featured in New York’s coat of arms, which features the representations of Liberty and Justice standing above the state’s motto.

6

Montana - "Gold and Silver"

Image: Trevor Vannoy

Just like West Virginia, Montana pays tribute to its breathtaking mountains and landscapes with its motto. However, it focuses on another key aspect of its geography, more akin to its nickname: Montana’s motto Oro y Plata literally translates to "Gold and Silver," which is a direct reference to The Treasure State’s proud mining history.

Montana first included the phrase Oro y Plata on its State Seal many years before it was adopted as the state’s official motto. Shortly after Montana was declared an official U.S. territory in 1864, the newly formed state honored the gold rush that had led to its territorial status by including its two most precious metals into its State Seal. Finally, the state motto was officialized in 1865.

7

Tennessee - "Agriculture and Commerce"

Image: Nathan Anderson

It’s no secret that state mottos sometimes reference their state’s most prominent industry: As we mentioned before, Montana and California pay tribute to the mining that helped build their economies. In that regard, Tennessee is no exception; its state motto is incredibly straightforward, directly praising the industries that helped the Big Bend State grow.

Tennessee chose "Agriculture and Commerce" in 1987. In turn, this motto was directly taken from the State Seal, which was adopted in 1801. The seal shows both sides of this state’s industry, with "Agriculture" referenced by a bundle of wheat and a cotton plant, while "Commerce" is depicted by a riverboat, presumably trading goods.

8

Texas - "Friendship"

Image: Brandon Zanders

Texas’s state motto may only feature one word, but it singlehandedly describes an essential part of Texan history. Before we can delve into that, though, we have to take a quick look into the etymology of the name of this great state. The word Texas is believed to come from the Caddo word táy:shaʼ , which means "friend." Spanish settlers adopted this word for the area, spelling it as Texas or Tejas.

In that sense, Texas pays homage to its history with the single-word motto "Friendship." Not only that, while Texas is mostly known by the nickname "The Lone Star State," its official slogan is "The Friendly State."

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Vermont - "May the fourteenth star shine bright" & "Freedom and Unity"

Image: Eric Chen

Vermont is the only state on this list to feature two official mottos: "Freedom and Unity" and the Latin phrase " Stella quarta decima fulgeat, " which translates to "May the 14th Star Shine Bright." Interestingly, this last phrase is also the newest slogan to be made official, since it was elected as Vermont’s state motto in 2015.

In any case, both mottos represent Vermont’s individuality, strength, and, perhaps more importantly, its solidarity: "Freedom and Unity" describes Vermont’s mission to create a free and neighborly community, while "May the 14th Star Shine Bright" depicts the search of the common good throughout the entire state.

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Rhode Island - "Hope"

Image: Praswin Prakashan

We’ll end this article with probably the most beautifully simple American state motto. The State of Rhode Island has the single-word motto "Hope," which is also featured in its State seal. In tune with their long maritime history, the seal depicts a golden anchor emblazoned in a dark blue field.

The inspiration behind both Rhode Island’s state motto and seal is probably a biblical quote found in the New Testament, which reads "Hope we have as an anchor of the soul." Considering that this state was founded by a Christian minister seeking to escape religious persecution, this single word expresses a very powerful sentiment: the hope that people could find in this new land a place of refuge and freedom.

1

A meatpacker from Troy sparks a nickname

In 1812, while the country was at war with Britain again, soldiers stationed near Troy, New York, needed to eat. A local businessman named Samuel Wilson, who ran a meatpacking company with his brother Ebenezer along the Hudson River, won a contract to supply barrels of beef and pork to the army.

Wilson stamped every barrel "U.S." for United States, but around town he was already known by a friendlier name, Uncle Sam, for being an honest and generous employer to the many workers who passed through his docks. Soldiers saw the initials, heard the nickname, and started joking that their rations came courtesy of "Uncle Sam" himself. What started as a joke stuck, and local newspapers quickly picked it up, marking the first step in Uncle Sam’s story.

2

A patchwork figure before the patriotic suit

Before Uncle Sam wore his familiar star-spangled coat, he looked more like any other fisherman.

The earliest known drawing of him appeared in the New York Lantern in 1852 , decades after Samuel Wilson first earned the nickname back in Troy. In that cartoon, he had no top hat, no red and white stripes, nothing close to what you would recognize today. Early illustrators dressed him in rustic, everyday clothes, sometimes patchwork, because he was meant to represent the common American, not a polished symbol of government sitting in an office. It took years of cartoonists experimenting, borrowing bits from other figures and dropping others, before Uncle Sam’s look settled into anything close to consistent.

3

The Civil War gives him his iconic aesthetic

During the Civil War, Uncle Sam needed to do more than represent the country. He needed to rally it. Editorial cartoonists of the era, most famously Thomas Nast at Harper’s Weekly , reworked him into someone sharper and more commanding , trading the rustic patchwork look for a tall, lean man with a top hat and striped trousers.

Nast used Uncle Sam to speak for the Union cause and to argue for keeping the country unified, at a time when families followed the war through newspaper cartoons the way we now follow headlines on our phones. This version of Uncle Sam, dignified rather than folksy, laid the groundwork for the figure who would later stare down at millions of Americans from recruitment posters, decades before that poster was ever drawn.

4

Uncle Sam becomes a tool of political satire

By the turn of the 20th century, Uncle Sam had developed a new side: he could make a political argument without saying a word.

As the United States expanded overseas after the Spanish-American War, cartoonists used his body, clothes, and size to debate what that expansion meant. Around 1900, in J.S. Pughe’s cartoon "Declined with thanks," an oversized Uncle Sam gets measured for an ever bigger suit, a visual joke about the country’s growing territorial expansion. The joke was visual, but the issue was serious. Uncle Sam had become a flexible political weapon, useful both to supporters and critics of American power. The character could literally grow as the nation grew, making him ideal for newspaper satire.

5

A British general points the way first

Here’s the twist most people don’t know about: That famous pointing finger, the one every American associated with Uncle Sam, was not originally American at all.

In 1914, as Britain entered World War I, illustrator Alfred Leete created a recruitment poster showing Lord Kitchener, Britain’s Secretary of State for War, pointing directly at the viewer above the words: "Britons: Join Your Country’s Army." The poster ran on magazine covers and street corners across the country and became one of the most talked-about images of the war’s early days. A few years later, on the other side of the Atlantic, an American artist would study that same commanding pose and realize it was exactly what his own country needed to put on paper.

6

An artist paints himself into history

That American artist was James Montgomery Flagg, a well-known illustrator commissioned by the Committee for Public Information to create a recruitment poster for WWI in 1917.

The plan was simple: echo the Kitchener pose with an American face. There was just one problem: the model scheduled to sit for the painting never showed up that day. Rather than waste the afternoon, Flagg propped up a mirror in his studio and used his own reflection, adding a goatee and white hair to age himself into the role of Uncle Sam. The result, "I Want You for U.S. Army," turned out to be the defining image of Uncle Sam for generations, all because one artist got impatient and decided not to wait around for someone else to show up.

7

A single poster printed over four million times

Numbers rarely tell a full story, but this one comes close. Between 1917 and 1918, Flagg’s Uncle Sam poster was printed more than four million times, plastered across train stations, storefronts, and town squares nationwide, often right next to enlistment tables.

It pushed Americans to sign up for service, to buy Liberty Bonds, and to see the war as something that involved them personally, not just the soldiers overseas. Few pieces of American graphic design have ever reached that scale of distribution, and fewer still have stayed recognizable a century later. If you have ever seen a Halloween costume, a magazine cover, or a protest sign featuring that pointing finger, you have already seen Flagg's poster still at work.

8

Uncle Sam trades his rifle for a baseball bat

Not every wartime appearance of Uncle Sam involved a battlefield. Illustrators found plenty of other uses for his familiar face between 1917 and 1918, some of them surprisingly playful.

J.C. Leyendecker drew him swinging a baseball bat under the slogan "Get in the Game," nudging Americans toward the war effort through a sport nearly everyone already loved on weekend afternoons. Flagg himself created a gentler image of Uncle Sam with his arm around a horse, part of a campaign asking Americans to support the care of military animals overseas. These lighter, unexpected adaptations remind us that propaganda during that era was not only about urgency; it also leaned on familiarity and warmth to make its point stick.

9

Pearl Harbor brings the same face back

When Japan attacked Pearl Harbor in December 1941, the country needed a rallying image fast, and rather than starting from scratch, officials reached for something already proven.

Flagg’s 1917 interpretation was dusted off and reprinted by the millions once again, this time for WWII enlistment drives and home front civil defense campaigns. The same stern face that had once urged an earlier generation to sign up was now doing the job all over again for their sons, appearing on posters in recruiting offices, factories, and post offices nationwide. By the 1940s, he was more than a wartime recruiting figure. He was a shorthand symbol for the federal government and the country itself.

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From wartime symbol to modern canvas

Uncle Sam did not retire once the World Wars ended. In the decades since, he has become something closer to a blank canvas that each generation paints over with its own concerns.

During the Vietnam era, protest artists twisted his familiar pose into pointed criticism of the very government he once represented so simply, using his own famous finger to accuse instead of recruit. Political cartoonists continue to reach for him today, whether the topic is an election, a policy debate, or a national controversy, counting on readers to instantly recognize who he stands for. Few American symbols have proven so adaptable, stretched and reshaped again and again across more than two centuries, yet somehow always recognizable the moment that pointing finger appears.

1

Apple

Apple Inc. famously started in 1976 in the Los Altos garage of Steve Jobs’ parents. Jobs and Steve Wozniak assembled early versions of the Apple I computer there, selling circuit boards to local computer hobbyists.

What began as a small project between two friends eventually grew into one of the world’s most valuable companies, producing iconic products like the iPhone, Mac, and iPad.

2

Amazon

Amazon began in 1994 when Jeff Bezos launched an online bookstore from the garage of his rented home in Bellevue. Early operations included simple desks and computers connected to the growing internet.

From selling books online, Amazon rapidly expanded into nearly every retail category and eventually became one of the largest e-commerce and cloud computing companies in the world.

3

Google

Google started in 1998 in a garage rented from Susan Wojcicki in Menlo Park. Founders Larry Page and Sergey Brin worked there while developing their revolutionary search engine.

Their algorithm dramatically improved how people found information online, and the company quickly grew into a global tech powerhouse that now operates under Alphabet Inc.

4

Hewlett-Packard

Hewlett‑Packard, often called HP, was founded in 1939 by Bill Hewlett and Dave Packard in a small garage in Palo Alto.

Their first product was an audio oscillator used by sound engineers, including early customers at The Walt Disney Company. That modest workspace is now considered the birthplace of Silicon Valley.

5

Disney

The Walt Disney Company traces part of its origin to a garage studio used by Walt Disney and Roy O. Disney in the early 1920s in Los Angeles.

Working with minimal equipment, the brothers produced early animated films that would eventually lead to the creation of Mickey Mouse and a global entertainment empire.

6

Harley-Davidson

Harley‑Davidson began in 1903 in a small wooden garage in Milwaukee. Founders William S. Harley and Arthur Davidson built their first motorcycle prototype there.

The company grew steadily and became one of the most iconic motorcycle brands in the world, known for its powerful engines and loyal fan base.

7

Mattel

Mattel began in 1945, when Harold Matson and Elliot Handler started making picture frames in a garage workshop in Los Angeles.

Leftover frame scraps were used to create dollhouse furniture, which became so popular that the company shifted its focus to toys. Mattel would later introduce famous products like Barbie and Hot Wheels.

8

Dell

Dell Technologies was founded by Michael Dell in 1984. While the company began in his college dorm room at the University of Texas at Austin, early operations soon moved into a small garage workspace where computers were assembled and upgraded.

Dell’s direct-to-consumer sales model helped transform the personal computer industry and made the company one of the world’s largest PC manufacturers.

9

Yankee Candle

Yankee Candle began in 1969 when teenager Michael Kittredge II made a homemade candle in his family’s garage in South Hadley as a Christmas gift.

Neighbors wanted to buy the candles, and the small hobby quickly turned into a thriving business. Today, the brand is one of the most recognized names in scented candles.