1

Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2

McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3

Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4

Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5

Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6

Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7

Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8

FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9

Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10

Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11

Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12

Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

1

Young inventor

Image: Randy Fath

Although we all know that Edison was an inventor -and one of the best- very few know that his passion was already loudly expressed at the young age of 10.

At that age, while other children were naturally playing ball in the park, Edison was already interested in chemistry, physics, mathematics, and electricity. At 12, he set up his first laboratory in the basement of his parents' house, where he began to do his first experiments! Some stories claim that explosions in the basement were more frequent than their parents would have liked.

2

Self-taught

Image: Nicola Tolin

Edison's educational path was very different from the one many of us probably had. In fact, Edison had almost no formal education.

Thomas Edison attended school for only a few months. Due to some hearing problems he developed as a child, his mother decided to homeschool him, teaching and encouraging him, which awakened his impressive curiosity and appetite for knowledge.

By the time he was a preteen, he was already an autodidact. This fact was crucial on his way to becoming one of our country's most important inventors.

3

Young entrepreneur

Image: Jingda Chen

The young Edison was not only curious and intelligent; he was also an entrepreneur.

When he was just a boy of 12, he sold snacks, candy, cigars, magazines, and newspapers on the Grand Trunk Railroad. From that age, he displayed a determined character, which enabled him to raise money for his experiments.

But his ambition was so strong that he started his own newspaper, the Grand Trunk Herald. That's right! Little Edison assembled and printed his newspaper and sold it to passengers and people who frequented the train stations.

4

Hero

Image: Sugden Guy sugden

Did you know that Edison was also a hero? That's right!

In fact, we could say that his act of heroism as a teenager was the event that started his great career. By the age of 15, Edison was working and traveling on the Grand Trunk Railroad, where he became close to a station master and telegraph officer. One day, Edison spotted the station master's two-year-old son playing on the tracks as a train sped toward him. Without hesitation, he jumped and rescued the child.

The boy's father was so grateful that he offered to teach Edison how to use the telegraph system. And what do you think? He accepted immediately!

5

Marriages

Image: Fernando @cferdophotography

Between labs and experiments, Thomas Edison also had time for love.

Thomas Alva Edison married twice in his life. His first wife was Mary Stilwell Edison, whom he married in 1871. Mary and Thomas had three children. Sadly, she passed away in 1884 after 13 years of marriage.

His second marriage was in 1886 to Mina Miller Edison. With her, Edison had three more children. As it couldn't be otherwise, it's said that Edison asked Mina to marry him in a rather peculiar way: he proposed using Morse code!

6

His children's nicknames

Image: Sandie Clarke

Thomas Edison's creativity was evident in everything he did, and there's an anecdote that exemplifies this perfectly.

The inventor's passion and humor blended and resulted in fun and loving nicknames for his first two children. As we told you, by 1876, Edison already had two children from his first marriage. They were Marion and Thomas Jr., whom Edison called "Dot" and "Dash," respectively. Yes, you got it: it was a reference to Morse code!

7

First phonograph recording

Image: Call Me Fred

As you probably know, in 1877, Thomas Edison introduced the phonograph. It was the first device capable of recording and reproducing sound!

As a result of his experiments, this device completely changed the history of communication. But what did the first recording made with the phonograph say?

Edison made a cute choice for his first recording: a recitation of the beloved nursery rhyme "Mary Had a Little Lamb." That was the first time in history that anyone heard a previously recorded voice!

8

His work team

Image: The National Library of Norway

It seems that Edison had a tendency for affectionate nicknames and monikers.

Edison didn't reserve nicknames just for his children; he also gave them to the members of his large staff. Many people worked in Edison's famous laboratory at Menlo Park, which he referred to as his "invention factory." Engineers, scientists, technicians, and people with different kinds of expertise gathered there to help make the great inventor's ideas possible. Edison affectionately referred to them as his "muckers," a nickname that shows not only his sense of humor but also his strong team spirit.

9

His health

Image: Dan Meyers

One of the best-known aspects of Edison's health was his hearing loss when he was very young. Contrary to what one might think, Edison stated that this fact didn't negatively affect his career development. In fact, he believed it helped him focus and dedicate more time to his inventions and discoveries.

However, as an adult, he developed some other health problems. Some sources suggest that Edison's habits, including long hours in the lab and a poor diet, contributed to health issues like heart problems and diabetes.

10

His last words

Image: Jonathan Borba

Edison's life was full of adventures, discoveries, love, and many other things. The American inventor didn't abandon his creativity even when it was time for him to leave this world.

It's said that, at the age of 84 on his deathbed, Thomas Edison looked at his wife, Mina, and uttered the words, "It's very beautiful over there."

While it's difficult to make a unique interpretation of these nice and calm words, their poetic and inspirational character is undeniable.

1

Townhouse

Image: Aman Kumar

Most commonly found in cities, townhouses have spacious layouts, more amenities than the condo styles, and lower maintenance than most residential homes. They’re typically two or three-story homes, usually sharing one or two walls with adjacent properties, and a rooftop deck to enjoy sprawling views.

While the most famous examples are the ones from New York or San Francisco, thanks to TV series and movies, these types of homes can be found all over the country.

2

Cape Cod

Image: Phil Hearing

Cape Cod houses bring to mind the classic American cottage style but with a weekend feel to them. This type of home design migrated from the UK to the United States, maintaining its symmetrical design and central chimney.

These houses feature a steep roof to keep snow from accumulating, dormer windows for added light, wood siding and shutters to keep the heat in, and hardwood floors for comfort and practicality.

3

Modern

Image: Avi Werde

Funny how the word "modern" is used to define things that happened 100 years ago, right? Emerging in the 1920s to embrace minimalism and reject the more ornate house styles, modern house styles include progressive elements such as asymmetrical exteriors, flat roofs, and integrated outdoor spaces.

Many modern interiors also feature minimal to zero molding and trim, neutral color palettes, and metal accents to accentuate the simplicity of its design.

4

Farmhouse

Image: Raychel Sanner

A house design that has been around for a long time, the farmhouse style was created back in the early 1700s, as housing for farmers and is all about practicality.

Modern farmhouses still showcase many of the same features from the original design such as large, wraparound front porches, clapboard siding, large fireplaces, wood floors, eat-in kitchens, and oversized kitchen sinks.

5

Craftsman

Image: Lernestorod

This style became increasingly popular in the 1900s and has remained a staple throughout the 21st century. Craftsman style adds charm to any neighborhood with its exterior features, including shingles, low-pitched roofs, and covered front porches.

These types of houses feature interior details such as thick trim, prominent ceiling beams, and built-in shelving and seating.

6

Contemporary

Image: James Kovin

A style often compared to modern style architecture, contemporary is very much a trend these days among house builders. These homes have simple forms without elaborate ornamentation or detail.

Showcasing geometric lines, large windows and doors to bring in light, and open floor plans, contemporary homes often incorporate sustainable and eco-friendly building materials, textures, and components, exposed roof beams, and flat or low-pitched roofs.

7

Cottage

Image: Czapp Botond

As the name implies, cottage houses of the 1920s and 30s were inspired by the cozy cottage-style houses of the English countryside, but with a more modern twist.

This style of house typically has a steep, thatched roof, arched doorways, and shuttered windows. They can be found in semi-rural areas, closed communities, and holiday spots, among other places.

8

Mid-Century Modern

Image: Lenalensen

A style that has been well represented in modern media, the mid-century modern style is part of the modernism movement and dates back to post-World War II, and remained popular throughout the 1970s.

This design is characterized by minimalism. Think of clean lines and floor-to-ceiling windows, open layouts, and a mix of natural and manufactured materials for the interior elements like wood, stone, steel, and plastic.

9

Colonial

Image: Mateus Campos Felipe

Another early style, colonial architecture has maintained its allure in many parts of the United States. These classic homes are known for their vintage charm, decorative doorways, and symmetrical window placement.

Many of these houses will be similar to the Cape Cod-style home because of their symmetry and side-gabled roofs but with two or three stories, fireplaces, and brick or wood exteriors.

10

Ranch

Image: Michal Průcha

A style that dates back to the 1930s, ranch homes grew in popularity during the 1950s and 1960s, and are still popular today. This architecture is known for its simple, single-story floor plan, low-to-the-ground look, often with an open layout and occasional basement.

With a smaller yard, attached garage, and a low-pitched roof, the ranch-style home often features large windows and sliding glass doors, encouraging an indoor-outdoor living style. A ranch can also be called a ‘rambler,’ depending on which region in the country it is located.