1

Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2

McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3

Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4

Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5

Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6

Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7

Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8

FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9

Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10

Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11

Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12

Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

1

Early life

Image: Mikhail Nilov

Born in 1942 in Louisville, Kentucky , Muhammad Ali was originally named Cassius Marcellus Clay Jr., after his father, who was himself named after the 19th-century abolitionist Cassius Marcellus Clay. Throughout his childhood, Ali struggled with dyslexia, which caused him to struggle with reading and writing during his school year.

2

The start of his boxing career

Image: Johann Walter Bantz

When Ali was 12 years old, a thief stole his bicycle. According to historians, police officer Joe E. Martin, who was also an amateur boxing coach, found Ali fuming over the theft. Martin suggested that Ali take up boxing in order to better channel his anger. At the time, no one could have imagined that this suggestion would jumpstart the start of the most prolific boxing career in history.

Ali made his amateur debut in 1954. Shortly afterward, he went on to win six Kentucky Golden Gloves titles, two national Golden Gloves titles, and the light heavyweight gold medal at the 1960 Summer Olympics in Rome.

3

Sonny Liston

Image: Attentie Attentie

Many consider the 1964 fight between Sonny Liston and Muhammad Ali to be the first major stepping stone on Ali’s journey to greatness. At the time, 22-year-old Ali was the favorite contender for Sonny Liston’s world heavyweight championship title. The fight was highly publicized and controversial, with the brash and confident Ali openly mocking Liston during press conferences and interviews. Despite the odds being 8:1 in Liston’s favor, Ali won the fight in the seventh round, becoming the new world heavyweight champion.

4

Refusing military service

Image: Aleksandar Popovski

Ali’s fights were not just limited to the ring . In 1967, he stood his ground and refused to be drafted into the military, citing his religious beliefs and objection to the Vietnam War. Although he was highly criticized for this decision and stripped of his boxing titles, Ali remained steadfast and appealed his conviction to the Supreme Court. In 1971, the Court overturned his conviction.

5

From Clay to Ali

Image: Art Rogers, Los Angeles Times, CC BY 4.0

In 1964, the same year he became the world’s heavyweight champion, Ali’s religious beliefs caused him to change his name from Cassius Clay to Muhammad Ali. The name comes from the words meaning "one who is worthy of praise" (Muhammad) and "most high" (Ali). At the time, heavily criticized by the press who refused to call him by his new name, Ali simply stated, "I am Muhammad Ali, a free name."

6

The Rumble in the Jungle

Image: Прикли, CC BY 4.0

Boxing fans remember 1974 as the year of what is arguably the greatest boxing match in history. Advertised as " The Rumble in the Jungle ," a 32-year-old Ali faced the undefeated and undisputed heavyweight champion, George Foreman. Though Foreman was expected to easily win, with 4-1 odds in his favor, Ali triumphed by knockout in the eighth round. This fight introduced the world to Ali’s iconic "rope-a-dope" tactic, which earned him the victory of what at the time was the world's most-watched live television broadcast.

7

Thrilla in Manila

Image: charlesdeluvio

All three fights between Muhammad Ali and Joe Frazier are undeniable highlights in boxing history, with their first bout famously known as "The Fight of the Century." However, Ali and Frazier’s third and final fight , advertised as "The Thrilla in Manila," is perhaps the most memorable, ending with Frazier conceding after the 14th round. Interestingly, the fight’s name originated from Ali’s remarkable talent for rhyming, as he declared, "It will be a killa and a thrilla and a chilla, when I get that gorilla in Manila."

8

Quotes and Poetry

Image: Fitzgerald Whitney, Los Angeles Times, CC BY 4.0

Let’s take a moment to step away from Ali’s outstanding boxing career and focus on one of his often-overlooked talents: his use of words . Ali’s struggles with dyslexia didn’t affect his poetry skills, which he often used to intimidate and attack his opponents. Not only that but his numerous interviews and press conferences gifted us with some truly remarkable quotes. We’ll leave you with one of our personal favorites: "If my mind can conceive it, and my heart can believe it—then I can achieve it."

9

Later years and death

Image: Nelson Ndongala

In 1984, at just 42 years old, Ali announced to the world that he suffered from Parkinson’s Syndrome. Despite his declining health, his spirit remained unshaken. He became a spokesperson for people afflicted with this disease, appearing before Congress in 2002 alongside actor Michael J. Fox to raise awareness for Parkinson’s . In 2016, Ali passed away at the age of 74, surrounded by family and loved ones.

10

1996 Summer Olympics

Image: Peter Robbins

We’ll end this article with an image that perfectly captures Ali’s unparalleled tenacity and fighting spirit. During the 1996 Summer Olympics, which were held in Atlanta, Georgia, Ali took on the challenge of carrying the Olympic torch and lighting the Olympic cauldron. At the time, the former boxer was bravely battling Parkinson’s Disease. However, in a showcase of moving resilience, Ali represented his country and proudly carried the Olympic Torch to its destination.

1

Tom Sawyer

Image: Daniel Chekalov

We’ll start with an American classic . If Mark Twain is considered "the Father of American Literature" , then it would also be fair to consider Tom Sawyer as the father of many great literary characters. And while it is true that "The Adventures of Tom Sawyer" was heavily overshadowed by its sequel "Adventures of Huckleberry Finn", we have decided to choose Tom over Huck mostly because he was Mark Twain’s first and perhaps most iconic character.

Tom is introduced in the novel as an orphan boy who lives with his Aunt Polly in Missouri. Characterized by his penchant for avoiding work, Tom often uses his cunning and wits to skip school and chores. Perhaps his most famous feat is convincing the neighborhood kids that painting Polly’s fence was immense amounts of fun, and charging them for the privilege of doing his busy work.

2

Captain Ahab

Image: Austin Neill

Herman Melville tackled the issues of fanaticism and the battle between humankind and nature in his 1851 masterpiece "Moby Dick". In that sense, the character Melville chose as a vessel to portray these themes is definitively Captain Ahab, the frantic and monomaniacal captain of the whaling ship Pequod , hellbent on capturing the great white whale Moby-Dick.

While Ahab's obsession is fueled by revenge (since the whale bit off his leg), many critics observe how the captain’s mind doesn’t allow for any other feeling other than his mindless obsession with catching Moby-Dick. In the end, this hatred makes him forget to care for himself and his crew, and in their final battle, the whale drags Captain Ahab’s body beneath the sea.

3

Jack Torrance

Image: Luis Villasmil

Immortalized by Jack Nicholson’s superb performance in the 1980 film adaptation of "The Shining", Jack Torrance is arguably the tortured main character of this iconic horror masterpiece. Jack is a down-on-his-luck writer who gets hired as the winter caretaker of the fictional Overlook Hotel, a historical location in the Colorado Rockies.

Much like Captain Ahab, a big part of "The Shining" focuses on Jack’s fight against his own demons. However, where the Captain fails Torrance succeeds: While the dark presence that rules the Overlook possesses him and makes him attack his family, Jack overcomes these manipulations and sacrifices himself in order to save his wife and son.

4

Hester Prynne

Image: Debby Hudson

Hester Prynne might be the very first American heroin : The protagonist of Nathaniel Hawthorne’s "The Scarlet Letter" faces public humiliation and the disdain of her fellow residents of the Puritan Massachusetts Bay Colony, who force her to wear a red "A" on her clothes after committing the sin of adultery.

Yet, Hester always maintains her dignity and love for her daughter Pearl throughout the rest of her life. In the end, the red "A" that decorates her tombstone is not a reminder of her transgressions, but a monument to her determination.

5

Ignatius J. Reilly

Image: mana5280

Ignatius J. Reilly, the bumbling protagonist of "A Confederacy of Dunces", is no hero. He is more of a man-child, an unemployed and unpleasant buffoon whining about the lack of morality in his birthplace, the beautiful city of New Orleans. However, there’s no denying that Ignatius is a wonderfully crafted character and an essential part of what makes John Kennedy Toole’s novel so unforgettable.

"A Confederacy of Dunces" is, undeniably, a unique book: Its characters are as particular and hilarious as the bizarre situations in which they constantly find themselves. In that regard, Ignatius is the perfect protagonist for this unparalleled masterpiece.

6

Philip Marlowe

Image: Michelle Ding

What image comes to mind whenever you hear the phrase "private detective"? Do you picture a sullen man dressed in a beige overcoat and matching fedora , immersed in intense inner monologues about unsolved cases? Well, if that’s the case, you can thank iconic American author Raymond Chandler for creating the quintessential private detective, Philip Marlowe.

Immortalized by the great Humphrey Bogart in the film "The Big Sleep", this chainsmoking detective is one of pop culture’s most iconic characters and one that has endured as a symbol throughout its 90 years of history.

7

Atticus Finch

Image: David Veksler

Just like Philip Marlowe, many consider Atticus Finch to be the quintessential American lawyer : After all, his character is defined by his honesty and dedication to justice. However, the depth of this character from Harper Lee’s "To Kill a Mockingbird" is not only determined by his morality, but for the unconditional love he feels for his two children, Scout and Jem.

"To Kill a Mockingbird" tells the story of the Finch family, which is intertwined with the prejudice-filled trial of Tom Robinson. Atticus acts as Tom’s defense attorney, as he battles the hateful mob mentality of this 30’s Alabama town.

8

The March sisters

Image: micheile henderson

It would feel wrong to separate the four March sisters - Meg, Jo, Beth, and Amy - from Louisa May Alcott’s iconic novel "Little Women", so we have decided to include multiple characters in this entry. Alcott’s masterpiece describes the lives of these four sisters and focuses on their passage into womanhood.

Set in 19th century Massachusetts, "Little Women" is considered to this day to be one of the cornerstones of American literature . Not only that, many believe that the author was able to create a new form of sentimental literature with this book.

9

Blanche Dubois

Image: Lokesh Anand

Tennessee Williams's "A Streetcar Named Desire" proves itself to be a gemstone of American literature just by the genius in its title: While it might seem completely objective, referring to a real-life New Orleans streetcar line named "Desire", it also perfectly describes the unstoppable passion that involves the characters of this play.

In that regard, this play’s protagonist, Blanche Debois, is definitively unforgettable: A stunning yet down-on-its-luck Southern Belle who moves to her sister’s place in New Orleans. She is considered one of the most iconic characters in theater and was played on uncountable occasions.

10

Dorothy Gale

Image: ActionVance

We’ll end this article with one of the most popular American characters in our country’s history. Few characters are as iconic in pop culture as Dorothy Gale is: Immortalized by Judy Garland’s unforgettable performance, Dorothy’s trip to the wonderful land of Oz will forever be a part of American culture and history.

Perhaps the reason why this character is so memorable is the fact that, at the time when L. Frank Baum’s original book was published, Dorothy seemed to be just like every other American girl living on a farm. In a way, millions of American children were able to join Dorothy throughout her trip through the yellow brick road.