History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

History History 5 min read

Spirits in the halls

The White House After Dark: Whose spirits linger in the Mansion?

Image: Tom Fisk / Photo By: Kaboompics.com

The White House was completed in the 1800s and has served as the home to every US president since. Just imagine the countless people, events, conversations, and even incidents that have taken place there. With six floors and 132 rooms, it's no surprise that the White House has a good dose of paranormal stories. From creepy footsteps and noises to the apparitions of presidential ghosts, the iconic mansion at 1600 Pennsylvania Avenue is full of supernatural tales that will give you goosebumps!

1
Abraham Lincoln

Image: Girma Nigusse

One of the most famous ghosts in the White House is none other than that of Abraham Lincoln. But this is nothing new. Shortly after the president's passing, employees of the Mansion began reporting sightings of a tall, shadowy figure dressed in a black suit. Several First Ladies, including Eleanor Roosevelt and Grace Coolidge, also claimed to have encountered Lincoln's spectral figure.

One of the best stories about his ghost involves a famous statesman from another country: Winston Churchill. During WWII, Churchill visited the White House. The story goes that after a night shower, he encountered Lincoln's ghost standing by the fireplace. Churchill greeted him calmly, saying, "Good evening, Mr. President. You seem to have me at a disadvantage."

2
Andrew Jackson

Image: Peter Oswald

Andrew Jackson, 7th President of the US, was famous for his strong, commanding personality. Perhaps it was this aspect of his character that gave rise to the tales of his loud –some say "angry"– ghost haunting the White House.

Jackson's ghost was said to appear regularly during Theodore Roosevelt's administration. Stories describe his presence as impossible to ignore, with loud footsteps and objects inexplicably falling. Another famous anecdote narrates a dinner party held by President Harry S. Truman at the White House. Many guests allegedly saw Jackson's figure standing in one of the hallways, appearing and disappearing right in front of them.

3
Thomas Jefferson

Image: Dominik Scythe

Thomas Jefferson was not only a Founding Father, the main author of the Declaration of Independence, the 3rd President of the United States, and the man behind the Louisiana Purchase. He was also a skilled violinist.

As a polymath, Jefferson was a wise, educated man with many talents. He played several instruments, but his favorite was the violin. Over the years, several stories have emerged about staff members and even other presidents hearing the haunting sound of a violin, seemingly coming from the Yellow Oval Room.

4
Dolley Madison and the Rose Garden

Image: KaLisa Veer

But paranormal stories aren't just about presidents; First Ladies also star in similar anecdotes.

One such tale is about Dolley Madison, First Lady to James Madison, who lived in the White House from 1809 to 1817 during his two terms. Dolley Madison was known to spend long hours in the gardens during her time at the House, particularly in the Rose Garden, which she loved. After her passing in 1849, many reported seeing a ghostly figure in the Rose Garden, hearing a woman's voice, or feeling as if they were being watched.

5
Abigail Adams

Image: Hugo

John Adams was the first president to ever live in the White House. He was there with his wife, Abigail Adams, during the last year of his term (1800-1801).

After Abigail's passing, many people working in the White House reported sightings of her ghost in the East Room, where she was said to hang laundry. Even today, some staff members claim to smell wet laundry near that room.

6
John Tyler

Image: Madara

Another of the haunted rooms in the White House is the Blue Room, apparently visited by the ghost of President John Tyler.

Tyler married his second wife, Julia Gardiner, in 1844 while still in office. As the story goes, the president had proposed to Julia on several occasions before she finally said yes. Over the years, reports emerged about the Blue Room of the White House, where it is suggested that footsteps are heard, and a man's voice seemingly declaring love or proposing marriage.

7
David Burnes

Image: Vihan Dalal

The White House has stood at 1600 Pennsylvania Avenue since 1800. But before that, the land it occupies belonged to someone else.

David Burnes was one of the original landowners, living there before the government purchased it. Legend has it that he wasn't totally pleased with the sale of his land. After his death, several residents –including Abigail Adams– reportedly saw a figure resembling Burnes walking near the house, often watching it from a distance.

8
William Henry Harrison

Image: Peter Herrmann

It seems ghosts might be lurking in every corner of the White House. As we've seen, several rooms and even the gardens have been the setting for various paranormal tales. But that's not all: The attic holds its secrets, too.

This story involves William Henry Harrison, the 9th president of the US and the first to pass away during his time in the White House. It's said that his spirit now haunts the attic of the mansion, where footsteps and a wailing voice can be heard at times.

9
The Thing

Image: Steinar Engeland

Legend has it that a mysterious entity has been haunting the White House for some time, one not tied to any known historical figure.

Several members of the White House staff have reported strange experiences attributed to "the Thing." That's the name given to this presence that makes those nearby feel as if they are being watched. But here's the creepiest part: Several employees reported feeling pressure on their shoulders as if someone was lightly leaning on them.

10
The Demon Cat

Image: Abdu Rahman

Now, it's time for a ghost that doesn't take human form. It's the well-known " Demon cat" (or "DC"), a spectral black cat said to haunt several government buildings in Washington, DC.

According to legend, cats were brought to the city to control the rat population in the 19th century. But one of those cats never left. It's now a ghost haunting landmarks like the White House and the US Capitol. Some people say the ghostly cat appears small at first but grows to a creepy large size as it approaches. Some even describe it as reaching the size of a "huge tiger."

Geography Geography 5 min read

COASTAL TREASURES

Do You Know Which Are The 10 Best Beaches In The United States?

Picture the most beautiful, calm beach you can imagine. Soft, warm sand, gentle waves crashing on the shore, and the perfect temperature for sunbathing. While you probably think places like this are only found in paradisiacal exotic lands, the truth is that the United States is home to many incredible beaches. Which one would you include on your list? We've compiled a list of the top 10 beaches in the United States, and if you haven't visited them yet, we suggest you start planning your trip!

1
Coronado Beach, California

Image: KC Welch

Located in Southern California , Coronado Beach is one of the coastal areas that make up this list, and with good reason.

This beach is known for its golden sands that shine under the sunlight, thanks to the presence of mica, a mineral with reflective properties. Picture yourself relaxing there, watching a sunset that makes the sand sparkle ; it's dreamy! Plus, the calm waves allow you not only to take a swim whenever you want but also to practice water sports and activities.

To make your visit even more epic, you can stay at the Hotel del Coronado , a national historic landmark that stands out for its elegant Victorian style. With many years of existence, this hotel has hosted many personalities from our country and the world!

2
Coopers Beach, New York

Image: Jeremy Ricketts

Coopers Beach , in Southampton, New York , is a frequent name in national and global rankings for the best beaches.

In addition to its clear sand and quality water, this beach has another great advantage: its proximity to New York City allows you to explore many landmarks during your trip. Mixing walks in the bustling city with the tranquility of relaxing on the beach will create a unique balance during your vacation!

3
Wailea Beach, Hawaii

Image: Luke Scarpino

When discussing beaches, Hawaii must be part of the conversation. A destination that definitely makes this list is the spectacular Wailea Beach , located in Maui, Hawaii.

If landscapes are your thing, this is the right place for you. With its clear sands and turquoise water, Wailea Beach will not disappoint any beach lover.

Also, this beach in Hawaii is ideal for diving, as it has a wide and varied marine life.

4
Cannon Beach, Oregon

Image: Sneha Chandrashekar

Few places can compare to the natural beauty of Cannon Beach in Oregon.

If you want a picture that gets all the likes , Cannon Beach is the spot for you, as this place is home to the iconic Haystack Rock , an incredible sea stack that rises above the horizon. Imagine walking along those golden sands and tide pools at sunset or very early in the morning!

In addition, this Oregon location is popular among family travelers, and the locals are said to be warm and friendly to visitors.

5
Zuma Beach, California

Image: Jenna Day

With one of the most famous beaches in the country, Malibu , California could not be left out of this list.

Zuma Beach 's constant waves have made it one of the favorite spots for West Coast surfers, who have been gathering in Malibu for many, many years. So, if you want to see surfers doing their magic, you know where to go.

On the other hand, if you'd like to take pictures with celebrities, you should probably visit Malibu, as many movie and music stars have vacation homes in this coastal city.

But if all of the above isn't enough, let's also mention that Zuma Beach is one of the busiest places in the summer, making it ideal for meeting people!

6
Caladesi Island State Park, Florida

Image: Joanna Szumska

There is something that makes Caladesi Island State Park , Florida, a very special place: this beach has long preserved itsnatural stateand wildlife, making it ideal for those who wish to reconnect with nature. This site is only accessible by boat, which, added to its landscapes, promises tranquility, calm , and silence for its visitors.

Its white sand and turquoise water make it a paradise-like beach that can compete with the best Caribbean destinations.

7
Laguna Beach, California

Image: JK Jung

The clear water of Laguna Beach in California is simply captivating. For that reason, many tourists and locals choose this beach for diving and snorkeling.

In addition, Laguna Beach is committed to the care of the environment , promoting the reduction of plastic use and other polluting products. Thus, its beaches are always kept clean and pristine. What are you waiting for to pay a visit to this beautiful place?

8
Poipu Beach, Hawaii

Image: Laurence Gonsalves

The sun is almost always shining on beautiful Poipu Beach in Hawaii . If you are looking for sunny weather and great temperatures to relax on the beach, don't hesitate to visit this place.

Additionally, animal lovers will feel in paradise at Poipu Beach, as here you can find creatures like sea turtles , monk seals, and colorful birds that will make your visit magical.

Another point that makes Poipu Beach a popular destination is its location. Situated on the south shore of Kauai , it is easily accessible to tourists!

9
Main Beach, New York

Image: David Di Veroli

If you really want to live the East Coast beach experience, you can't miss Main Beach in East Hampton, New York.

This beach has the charm of New York State mixed with the sophistication of East Hampton, the purity of nature , and the beauty of the Atlantic Ocean; what more could we ask for?

Besides, Main Beach is known for its cleanliness and maintenance of its facilities, which makes all visitors want to come back.

10
Siesta Beach, Florida

Image: Theodore Poncet

We leave the spectacular Siesta Beach in Sarasota, Florida , for the end, considered by many specialists as the best beach in our country.

One of the things that make it so unique is its sand. It's not just its light color or its soft, powdery texture; Siesta Beach's sand is composed of quartz crystals! This keeps it cool even on the hottest summer days. In addition, the place hosts the annual Siesta Key Crystal Classic International Sand Sculpting Festival, which brings sculptors from all over the country to create works of art with this unique sand!

If you're planning to visit the Gulf of Mexico , Siesta Beach is the place for you, as it offers stunning views and perfect facilities that match every traveler's needs.

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