1

The moon landing - 650 million

The late 1960s had been a turbulent time, but on July 20, 1969, nearly everyone paused to look up at the same sky.

President Nixon watched from the White House as Apollo 11 prepared for its final descent, fulfilling a promise President Kennedy had made eight years earlier to land an American on the moon before the decade ended. When Neil Armstrong stepped onto the lunar surface and spoke his now-famous words , "That's one small step for man, one giant leap for mankind," an estimated 650 million people across the globe were watching, including nearly 94 percent of American households with a television set. Streets emptied, businesses closed early, and strangers gathered around store windows just to catch a glimpse.

2

"Aloha from Hawaii via Satellite" - 1.5 billion

The early 1970s were a time of enormous change in America, with the country adjusting to a new decade and Elvis Presley reinventing himself as a global performer rather than just a multi-hyphenate star.

On January 14, 1973, he took the stage at the Honolulu International Center for a show unlike anything attempted before. Broadcast live by satellite to audiences across Asia and Oceania, and later shown across Europe, the concert was the first full-length performance by a solo artist ever beamed around the planet this way. Estimates at the time put the audience at over a billion viewers worldwide. NBC later trimmed the concert into a 90-minute special that aired stateside on April 4, and it went on to become the network's highest-rated program of that entire year.

3

The state funeral of John F. Kennedy - At least 180 million

The nation was still in shock in late November 1963, reeling from the tragic death of President Kennedy in Dallas just days earlier.

As the country tried to process the loss, all three television networks, ABC, CBS, and NBC, made the extraordinary decision to stay on the air nonstop, some for as long as 70 consecutive hours , to cover the tragedy and the funeral that followed. On November 25, Kennedy’s flag-draped casket was carried by horse-drawn caisson from the Capitol to St. Matthew’s Cathedral and finally to Arlington National Cemetery in Virginia. Nielsen estimated that 93 percent of American households with televisions were tuned in during the most watched moments, with at least 180 million viewers following the coverage around the world as a young John Jr. saluted his father’s casket, closing one of the darkest chapters of the nation’s history.

4

The Beatles on "Ed Sullivan"- 73 million

Just weeks after the country had said goodbye to President Kennedy, Americans were in need of something to lift their spirits again, and four young musicians from Liverpool arrived at exactly the right moment.

On February 9, 1964, John, Paul, George and Ringo took the stage on The Ed Sullivan Show for their first live performance on American soil. CBS had been flooded with requests for tickets, with even Walter Cronkite reportedly trying to snag one for his daughter. At 8 o’clock that Sunday night, roughly 73 million viewers, about 60 percent of all televisions in use that night, tuned in to watch. It remains one of the defining broadcasts in television history, and the night Beatlemania truly began in America.

5

Richard Nixon’s resignation speech - 90-110 million

The summer of 1974 had worn the country down, as the Watergate scandal dragged federal politics through months of hearings, leaked tapes, and mounting distrust.

Finally, on August 8, President Richard Nixon sat down at his Oval Office desk to address the nation one more time. In just 16 minutes, he announced he would resign the presidency effective the next day at noon, becoming the first American president in history to do so. Between 90 and 110 million viewers tuned in that night to hear him explain his decision, a staggering share of the population at the time. The following morning, Vice President Gerald Ford was sworn in, closing one of the most turbulent chapters in modern American politics.

6

The M A S H finale - 106 million

The early 1980s brought a wave of nostalgia, as the country slowly climbed out of a tough recession and Ronald Reagan settled into his first term. Amidst it all, one weekly visit to a fictional Korean War hospital had become a Monday night ritual for millions of American families.

After 11 seasons, M A S H said goodbye on February 28, 1983, with a two and a half hour finale titled "Goodbye, Farewell, and Amen." Streets across the country emptied, and bars held watch parties, and the New York City water department later noticed a spike in usage the moment the credits rolled, as everyone waited to use the bathroom at once. An estimated 106 million viewers tuned in on CBS, a Nielsen record that still stands as the most-watched episode of a scripted series in American television history.

7

Live Aid - 1.9 billion

By 1985, images of famine in Ethiopia had been reaching American households through the nightly news for months, stirring a wave of concern across the country.

Months after the successful "Feed the World" and "We Are the World" charity singles for the same cause, musicians Bob Geldof and Midge Ure, from Ireland and Scotland respectively, decided just one concert alone wouldn’t be enough, so they organized something the world had never seen. On July 13, two stadiums an ocean apart, Wembley in London and JFK Stadium in Philadelphia , hosted dozens of the biggest names in music on the same day. Queen, U2, Madonna, Tina Turner, The Rolling Stones, Led Zeppelin, and Phil Collins, who famously played both shows thanks to a supersonic flight on the Concorde, took the stage before a combined crowd of well over 150,000. Nearly 1.9 billion viewers around the world watched the marathon broadcast, which helped raise more than 100 million dollars for famine relief.

8

The 1996 Summer Olympics opening ceremony - 3.5 billion

By the summer of 1996, Atlanta had spent years getting ready to host the world. Bill Clinton was in the White House, the economy was humming, and the country was in a celebratory mood as the Centennial Games kicked off in July 1996.

Inside Centennial Olympic Stadium, boxing legend Muhammad Ali, battling Parkinson’s, lit the torch with trembling hands, while Celine Dion and composer John Williams filled the night with music in front of 85,600 spectators. An estimated 3.5 billion people worldwide tuned in from home, making it one of the most watched broadcasts ever recorded.

9

The O.J. Simpson verdict - 150 million

By the fall of 1995, the country had spent more than a year gripped by a single courtroom drama playing out on cable news day after day. Few trials before or since have captured national attention quite like the murder case against O.J. Simpson, accused of killing his ex-wife Nicole Brown Simpson and her companion Ron Goldman.

On the morning of October 3, after less than four hours of jury deliberation, the verdict was finally set to be read. Schools paused classes, offices set up televisions in break rooms, and phone lines went quiet across the country as everybody waited. When Simpson was found not guilty on both counts, an estimated 150 million Americans, more than half the nation, were watching or listening live, making it one of the largest single audiences in American television history for a legal proceeding.

10

The funeral of Michael Jackson - 2.5 billion

The summer of 2009 found the country still shaking off a rough recession, and pop culture needed something to hold onto. That something arrived, tragically, on June 25, when Michael Jackson passed away at age 50 after an overdose of medication prescribed by his personal physician.

Twelve days later, on July 7, his memorial filled the Staples Center in Los Angeles. A total of 17,500 tickets were given away through a lottery that drew over a million requests in a single day. Inside, Stevie Wonder, Mariah Carey, and Jennifer Hudson performed, while his young daughter Paris gave an emotional tribute. Estimates suggest well over a billion people watched from around the globe, with the King of Pop’s farewell becoming one of the most talked-about broadcasts of the decade.

11

Leon Spinks vs. Muhammad Ali II - 2 billion

In 1978, the country was going through a rough patch, with President Carter navigating a shaky economy and gas prices creeping upward. Boxing fans, though, had their eyes fixed on New Orleans.

Seven months earlier, a young Leon Spinks had stunned the world by taking Muhammad Ali’s heavyweight crown in a split decision. On September 15, the two met again inside the Louisiana Superdome, where 63,350 fans packed in to watch a rematch live, the largest indoor crowd ever for a boxing match at the time. Ali fought a smarter, more controlled fight and reclaimed his title by unanimous decision, becoming the first three-time heavyweight champion in history. Around 90 million Americans watched on ABC, and roughly two billion people across some 80 countries followed the Battle of New Orleans as it happened.

1

Carhenge

Image: sarahehauge

The gray megaliths of Stonehenge , in contrast with the bright green of the surrounding plains, create an image familiar to most of us. The ancient monument in the south of England inspired artist Jim Reinders to design this roadside attraction near Alliance, Nebraska, along Highway 87.

He and his family built it in 1987 on his late father’s farm as a memorial. Thirty-nine cars were buried and welded in place, then spray-painted gray to form a structure imitating the original. Carhenge remains open 24/7, and anyone is welcome to visit anytime, but it looks particularly epic against the setting sun.

2

Prada Marfa

Image: Mizzu Cho

"Wait, what was that?" Imagine driving along U.S. Route 90 and catching a flashing glimpse of this lone-standing, one-story, deserted Prada store , just feet away from the road. Located 26 miles northwest of Marfa, Texas, this storefront is a land art installation built in 2005 by the architects and artists Elmgreen & Dragset.

It wasn’t meant to be an advertisement for the brand, although the shoes and handbags displayed in the interior of the shop were provided by designer Miuccia Prada herself. The location was carefully chosen so that the white shop would stand out against the barren landscape.

3

"Giant" Marfa Mural

Image: Robert Harkness

Remember Giant (1956), the film starring Elizabeth Taylor, Rock Hudson, and James Dean? This classic about a wealthy Texan family was shot around the town of Marfa, Texas, and parts of it were filmed right at this spot. That means Marfa became the site of yet another car-stopping roadside attraction.

Right off the road on U.S. ​​Highway 90, just like the Prada Marfa, stand these colorful plywood murals that depict the characters and the Little Reata Ranch , which served as the backdrop of the movie. Artist John Cerney erected these figures in 2018, and visitors also mention that one can hear music at the site: it comes from speakers cleverly concealed between rocks and was composed by Michael Nesmith from The Monkees.

4

Galleta Meadows Sculptures

Image: Stephen Leonardi

You would have to take a 14-mile detour from California State Route 78 to see them, but it would be worth it. Galleta Meadows is a privately owned, open-to-the-public estate that has been home to over 130 giant metal sculptures created by Ricardo Breceda since 2007.

Breceda first built a giant metal dinosaur for his daughter after watching Jurassic Park III with her. When the owner of this estate saw his art, he commissioned all the sculptures that now adorn the land. The figures emerging from the ground vary. Beyond the mythological serpent dragon, some represent animals that once roamed the same land, such as the Columbian mammoth, the sabertooth tiger, and dinosaurs. A scorpion, a grasshopper, and a bighorn sheep can also be found.

5

Seven Magic Mountains

Image: Samuel Branch

The hoodoos that characterize the Western landscape inspired this pop-art image in the mind of Swiss artist Ugo Rondinone. Located on Las Vegas Boulevard ten miles south of Las Vegas, Nevada, these stacks of boulders were painted with fluorescent pigments that are activated by the sun.

The installation, built in 2016, was funded by the Nevada Museum of Art and the Art Production Fund . It was originally intended to remain for two years, but the fascination with this highly photogenic landscape was such that it was decided to keep it in place and open to the public. The Seven Magic Mountains receive around 325,000 visitors every year.

6

Cabazon Dinosaurs

Image: Marius Christensen

One of the most famous roadside attractions in the U.S. is the Cabazon Dinosaurs, located just west of Palm Springs in California. These are two steel-and-concrete figures, about 20 feet tall, that have their own names: the Brontosaurus Dinny the Dinosaur and the T-Rex, Mr. Rex.

Dinny and Mr. Rex are repainted frequently to show varying colors and suits. A nearby museum gift shop houses over 100 dinosaur figures and animatronics. The stop became even more famous after being featured in Tim Burton’s Pee-wee's Big Adventure (1985), but they had been standing at Cabazon since artist Claude Bell began building them in 1964.

7

Salvation Mountain

Image: Nitro ‎

In the California Desert, not far from State Route 111, stands an artificial hill that was created in 1984 and has been repeatedly modified over the years to become a colorful folk site. Local resident Leonard Knight started building the hill in the 1980s, with the vision that it would forever hold a message of "unconditional love to humankind ."

Adobe bricks, straw, discarded tires and car parts, and tons of paint were all used in the production of this 150-foot-wide art project.

8

Enchanted Highway

Image: Carol Highsmith's America

The Enchanted Highway stretches for 32 miles in the southwest of North Dakota. It has been decorated with some of the world’s largest scrap metal sculptures, all made by local artist Gary Greff, who began the project in 1989. He started the project as a way to revive his town, Regent , while it was in economic decline.

Fish, pheasants, bugs, and even a "Tin Family" of humans adorn the landscape near the city of Dickinson. Nine sites with sculptures are built along County Highway 21, most of them featuring parking areas to allow visitors to wander near the sculptures and take plenty of pictures.

9

Peachoid

Image: Jp Valery

The Peachoid water tower stands in Gaffney, South Carolina, and is shaped like, well, a peach . The tank holds one million gallons and is visible from miles around the point at Interstate 85 where it stands.

It was built for the city of Gaffney in 1981, resembling the fruit for which they were best known. It was commissioned by the Gaffney Board of Public Works, which also wanted to make the statement that Cherokee County, at one point in history, was a bigger peach producer than the entire "Peach State," Georgia.

10

Garden of One Thousand Buddas

Image: Kirsten Ann

Would you count them? There’s a peaceful garden in a valley near Glacier National Park in Montana. In it live one thousand white statues of sitting Buddhas lining a public park and botanical garden.

The construction of the site, nestled by the Mission Mountains , began in 2000. It wasn’t until 2015, however, that the 1,000th Buddha was finally placed, reaching the original goal of the founder, a Tibetan master. Hundreds of visitors arrive each week to walk the garden and wander around the 10 acres it spreads over.

1

Monopoly

Did you know that Monopoly played a key role in the European theater of World War II? Originally conceived in 1903 by Elizabeth Magie Phillips as The Landlord's Game to highlight the inequities of capitalism, the board game was later rebranded by Parker Brothers in 1934.

When thousands of Allied soldiers, including Americans, were captured by German forces during WWII, the British Secret Service began manufacturing specialized editions to be smuggled into prisoner camps inside Red Cross packages. The German guards welcomed the games as harmless ways for prisoners to pass the time. Little did they know, these boxes contained customized silk maps, real local currency, and precise escape routes hidden within the board and game pieces. Intelligence experts estimate that up to 10,000 Allied soldiers successfully escaped enemy capture because of these rigged board games.

2

Silly String

In the early 1970s, inventors Leonard A. Fish and Robert P. Cox were working on an aerosol spray-on cast for broken limbs. Although they failed spectacularly, they patented the sticky mess as "foamable resinous composition." Eventually, American toy company Wham-O picked it up and re-labeled it as Silly String.

Decades later, this joke device went to war. In 2006, while stationed in Iraq, Specialist Todd Shriver and his unit found themselves lacking official gear to safely detect the invisible tripwires used to detonate explosives. Because the spray of Silly String could shoot more than 10 feet away and was very light, it became an unlikely but useful tactical tool.

3

Slinky

In 1943, naval engineer Richard James was attempting to design a spring system for naval battleships. When he accidentally knocked one of his prototypes off a shelf, he watched in fascination as it walked down a stack of books, onto his desk, and onto the floor. The Navy never bought his invention, but the world got the Slinky, selling over 100 million units in its first two years alone.

Years later, the toy’s military purpose came into fruition during the Vietnam War. U.S. communications troops operating in dense jungles frequently struggled with terrible radio reception. They quickly discovered that a standard steel Slinky could be stretched out and tossed over high tree branches to serve as an effective improvised antenna.

4

View-master

When the View-Master made its grand debut at the 1939 New York World’s Fair, it was marketed as an alternative to scenic postcards. Co-inventors Wilhelm Gruber and Harold Graves paired standard stereoscopes with circular cardboard reels containing seven 3D color film images, which allowed people to marvel at the Grand Canyon from the comfort of their homes.

By 1942, the United States military realized that this photographic novelty could become a useful tool. In the midst of WWII, the U.S. Armed Forces purchased more than 100,000 View-Master viewers and commissioned thousands of custom-made reels. Instead of tourist images, these reels featured detailed, three-dimensional models of enemy aircraft, naval vessels, and artillery. It allowed troops to practice identification, making it a critical asset for gunners and pilots.

5

Silly Putty

Silly Putty is another marvel of accidental wartime engineering. During WWII, the United States faced shortages of natural rubber due to several blockades. In an attempt to create a cheaper alternative, General Electric engineer James Wright mixed silicone oil with boric acid. The result didn’t work for tires, but it became a hit when packaged inside plastic eggs.

Eventually, this gooey and bouncy material caught the attention of NASA. In 1968, the crew of Apollo 8 packed Silly Putty into their spacecraft. In the zero-gravity environment, the astronauts used the sticky compound to secure their gear to the walls to prevent it from floating away around the cabin.

6

Buzz Lightyear

While Buzz Lightyear began his life as a fictional space ranger in Pixar’s 1995 hit Toy Story, the physical action figure manufactured by Thinkway Toys achieved a few real-world milestones that would make Andy proud.

In 2008, NASA launched an authentic Buzz Lightyear action figure into space aboard the Space Shuttle Discovery. Buzz spent a staggering 15 months living aboard the International Space Station. There, he worked alongside astronauts to film educational videos designed to teach school children across America about weightlessness, orbital mechanics, and microgravity physics.

7

LEGO

The famous toy company was founded by Danish carpenter Ole Kirk Christiansen in 1949. While LEGO first reached the US in the early 1960s, the plastic interlocking bricks didn’t become massively popular until the 1970s. Once American children adopted the new toy, it completely reshaped modern STEM education.

Although schools had experimented with bricks for decades, LEGO allowed teachers to develop structured curricula designed to teach kindergarteners fine motor skills and spatial mathematics. By the time those students reached high school, LEGO’s advanced kits were serving as the backbone for introductory robotics, engineering, and programming courses nationwide.

8

Mr. Potato Head

Created by American inventor George Lerner in 1951 and distributed by Hasbro, the original Mr. Potato Head didn’t include a plastic body, just sharp metal pins attached to plastic facial features. Despite the risk of children stabbing themselves, the toy made history as the very first toy ever advertised on television.

From there, Mr. Potato Head had a surprising career as a public servant. In 1985, he received four legitimate votes during the mayoral election in Boise, Idaho. In 1987, he officially dropped his plastic pipe to become the face of the American Cancer Society's "Great American Smokeout" anti-smoking campaign. He later joined forces with the League of Women Voters to boost voter turnout and today acts as an official travel ambassador for the state of Rhode Island.

9

Cabbage Patch Kids

When American businessman Xavier Roberts first created his "Little People" in 1978, nobody could have predicted that they would spark Black Friday riots by 1983. But beyond the hysteria, Cabbage Patch Kids went on to become national ambassadors.

In 1992 and 1996, the United States Olympic Committee selected the dolls as the first-ever official mascot of the US Olympic Team, traveling with the athletes to Barcelona and Atlanta. In 1999, the U.S. Postal Service immortalized them on a stamp celebrating the icons of 1980s American culture. Over the years, the franchise has collaborated with NASA on science education and raised thousands of dollars for disaster relief efforts.

10

Teddy Bear

Did you know Teddy Bears were born in the United States? In 1902, a Russian-born businessman and inventor named Morris Michtom was inspired by a cartoon published in The Washington Post to create what would become the most beloved toy in America. The cartoon depicted President Theodore Roosevelt showing compassion for a bear on a hunting trip in Mississippi.

Morris Michtom made a small plush bear cub, sent it to Roosevelt, and asked for permission to use his nickname, Teddy. After the president’s blessing, Mitchom placed the doll in the window of his Brooklyn store with the caption "Teddy’s bear." The success was so great that he began mass- producing them, and within a few years, he founded the Ideal Novelty and Toy Company, which would become the largest doll-making firm in the United States.