History History 4 min read

What were they thinking?

You won’t believe these 10 not-so-great brand names are real

Image: kelisa Bernard

A name is like a business card, and as such, it should be carefully considered. A good brand name is easy to pronounce and remember, clearly communicates what the product or service represents, does not offend, is not an easy target for puns, and sounds appealing. All of these points may seem obvious, but as it turns out, there are always people who think otherwise, throw caution to the wind, and choose names that are bizarre, inadequate, weird, or worse. Listed below, you will find ten examples that fit the bill. Some of these names work. And some don’t. Which ones do you like?

1
Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2
ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3
Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4
Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5
Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6
Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7
Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8
Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9
AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10
Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

General General 4 min read

DID YOU KNOW THESE 10 REGIONALISMS?

Asking for a pancake in Michigan: 10 American foods with varying names

Image: charlesdeluvio

Like love, food is a universal language that bonds us together through shared experiences. However, much like love, the world of food and dishes can also change its names from place to place. Listed below are ten examples of everyday foods that are known by different names in various parts of the country. Stick around until the end, and you will learn some curiosities, including where you should ask for a mango if you want a bell pepper!

1
Pancakes

Image: Ala

Imagine you are a tourist in Michigan and decide to go for pancakes. You enter a suitable establishment, sit at the counter, and ask… what, exactly? Yes, most people call them pancakes, and there is a fair chance that you will receive just that without further questions, but if you want to speak like a local, you will ask for flapjacks .

The "flap" part of flapjack is derived from the word the British used to mean "flip." As for the "jack" part, historians say it may refer to the small size of the pancake because "jack" referred to something that was small. You’ll hear pancakes more in the North and flapjacks in the South, but there are exceptions, such as the Flapjack Shack in Traverse City, Michigan.

2
Dessert Toppings

Image: Kate Trysh

For many Americans, dessert toppings for ice creams and milkshakes are like cheese on a pizza: a must. If you happen to be one of them and are visiting New England, you should know that the local word for toppings is " with jimmies. "

Jimmies are a subgroup of the larger category of dessert toppings known as sprinkles, although people across the U.S. might use the terms interchangeably. Jimmies are cylindrical sprinkles, but some people use the word to refer specifically to chocolate or colored varieties. As for round sprinkles, they are technically marketed as nonpareils.

3
Cold Sandwiches

Image: Allen Rad

The word "sandwich" has come to represent practically any food that is stuffed between two pieces of bread and can be eaten—usually—with your hands. But in certain regions of America, this ubiquitous food item goes by different names.

Pennsylvania has its own term: hoagie . Back in the day, the Italian-American community lived in an area called Hog Island, and local cooks were known for their big "Hog Island Sandwiches," which eventually became known as "hoagies." In New England, many people call a sandwich a grinder . That’s because it’s traditionally made from Italian bread, which has a thicker crust than the typical sandwich bread.

4
Stuffing or Dressing?

Image: Louis Hansel

In the northern parts of the U.S., stuffing refers to the thick mixture of seasoned breadcrumbs or croutons often used to fill poultry dishes.

But, in the southern parts of the country, the word used to describe that is dressing . Yes, the same word that is used in the North to describe any kind of liquid topping for salads. It can be confusing, right?

5
Pop or Soda?

Image: Taylor Swayze

Soft drinks are referred to by different names in different parts of the country. If you are on the East Coast, along the Illinois-Missouri border, in southeastern Wisconsin, California, or nearby areas, you probably call it soda .

However, if you are from the Great Plains region or the Midwest, you likely refer to it as pop . And, if you refer to it as Coke or cola —whether it’s Coca-Cola or something else—you’re most likely from the South.

6
Jelly donuts as Bismarck

Image: Leon Ephraïm

Jelly donuts are quintessentially American. These delicious pastries filled with sweet jelly are everywhere—and for good reason. However, in the midwestern region of the country, as well as in Alberta and Saskatchewan in Canada, jelly donuts have a different name altogether.

That is because the German immigrants who settled in the region named the dessert "Bismarck" after the 19th-century Prussian chancellor, Otto von Bismarck because those pastries were a favorite snack of his.

7
Milkshakes as "frappes"

Image: Sebastian Coman Photography

A milkshake and a frappe are pretty much the same thing across most of the country—and even the world, we dare say. However, that’s not the case in New England. If you were to ask for a milkshake in that area, you would receive a slightly different—but equally delicious—beverage.

Nearly everywhere else in the U.S., a milkshake is made with milk, ice cream, and syrup blended together. But in New England, that's a recipe for a frappe . A milkshake in that part of America consists of just milk and syrup, shaken or blended until a foamy head appears.

8
Casseroles as a hotdish

Image: sheri silver

A casserole is a warm dish made by layering meat, vegetables, and noodles, along with a can of condensed soup thrown into the mix and then taken to the oven. However, in Minnesota, that same recipe is called a hot dish.

According to Howard Mohr, author of How to Talk Minnesotan , "A traditional main course, hotdish is cooked and served hot in a single baking dish and commonly appears at family reunions and church suppers."

9
Poached Egg vs. Dropped Egg

Image: Unsplash

New England has appeared a couple of times already on this list, and it’s about to make another appearance. In most parts of the country, the cooking technique of gently dropping an egg into boiling water is called "poaching an egg."

But in New England, the name for this technique has a much more literal term, calling this particular preparation a dropped egg .

10
Peppers and Mangoes

Image: Paul Morley

We’ll close this list with perhaps the most curious case of regional naming we came across. In the Midwestern region of the country, a "mango" does not refer to the tropical fruit commonly known as a mango.

Instead, if a midwesterner asks for a mango at a local grocery store, they will receive a mild, green bell pepper . The suggested explanation for this is that as green bell peppers ripen, they develop red-gold splotches that make them look similar to mangos.

General General 6 min read

The sky is the limit

How many burgers can you eat? 10 unusual world records set in the USA

Image: Shivam Dewan

Pushing the limits of possibility is an innate human trait, and the Guinness World Records are living proof of this relentless pursuit of the extraordinary. The United States, a nation known for its creativity and endurance, is home to some of the most curious and extravagant Guinness records ever achieved. These remarkable accomplishments demonstrate that, in the quest for global recognition, there is no limit to inventiveness and determination. Join us to learn about 10 of the most bizarre world records set in the USA.

1
Most Big Mac burgers eaten in a lifetime

Image: amirali mirhashemian

Sure, we all enjoy a delicious burger every now and then, but 34,000? That's the total number of Big Macs a 70-year-old retired prison officer from Fond du Lac, Wisconsin, has consumed in his lifetime. Recently, after eating 728 more burgers throughout 2023, Donald Gorske has extended his world record.

On May 17, 1972, Gorske had his first Big Mac and from then on, he never stopped. Every day, he skips breakfast and goes straight for one burger at lunch and one at dinner, accompanied by fries or fruit. Gorske said he used to drive to McDonald's every day, but since retiring, he buys the burgers twice a week in batches and then heats them up in the microwave. What about you? If you had to choose just one food to eat for the rest of your life, what would it be?

2
Farthest distance to blow a pea

Image: Elena Leya

Some use the power of their lungs to run marathons, while others use it to break curious world records. On October 8, 2022, David Rush set out to accomplish a feat that, while unusual, required great precision and breathing control: the greatest distance traveled by a blown pea.

With a mixture of concentration and dexterity, Rush managed to blow a single green pea an impressive 84 feet, 11 inches. What makes this record even more remarkable is that he achieved this distance with a single breath. This accomplishment is just one more in the extensive list of Guinness World Records that the Boise, Idaho, resident has achieved in his lifetime; in fact, in August 2024, Rush became the world's top record breaker with 181 titles.

3
Largest collection of teddy bears

Image: MirelaSchenk

Not long ago, an American woman named Jackie Miley held the title for the largest collection of teddy bears. In her home in Rapid City, South Dakota, Jackie zealously guarded more than 8,000 teddy bears. The collection consisted of at least one bear representing each of the U.S. states and 29 different countries. She got her first bear during a vacation in 2000, and it wasn't until she reached 3,000 bears that she contacted Guinness World Records.

Unfortunately for Jackie, her record was beaten in 2019 by a Hungarian woman named Istvánné Arnóczki, who owns a total of 20,367 teddy bears. However, as far as stuffed animals go, the United States remains on the podium. In 2024, a 27-year-old from Mascoutah, Illinois, entered the Guinness World Records for having an impressive collection of 1,523 Squishmallows, a brand of stuffed toy launched in 2017 that boasts 3,000 different styles.

4
Longest birthday

Image: jarmoluk

Many of us wish our birthdays lasted a little longer than just 24 hours. Well, one young Hawaii native made that dream come true. On February 3, 2018, Paul Morgan celebrated his 28th birthday in a totally original way: by making it the longest birthday ever recorded. But how did he do it? He simply took advantage of the difference in time zones around the world! In doing so, he extended his special day to a total of 48 hours, breaking the Guinness World Record for the longest birthday in history.

Morgan began his epic celebration in Apia, Samoa, one of the first places in the world to welcome each new day. From there, he flew to Auckland, New Zealand, before heading to Los Angeles, and finally landing in Kauai, Hawaii. This carefully planned trip allowed him to cross several time zones and extend his birthday to twice as long as normal. Clever, huh?

5
Most candles on a cake

Image: Tim Cooper

And if we talk about birthdays, we can't miss cake! As we get older, candles multiply, but you'll never guess what the largest number of candles on a cake ever recorded is. In 2016, members of the Sri Chinmoy Center in New York, an Eastern philosophy spiritual group, achieved the world record for the most candles lit on a birthday cake.

They burned 72,585 candles for 40 seconds on a huge cake measuring 80.5 feet long and 2 feet wide. It took 100 volunteers to light them and a couple of fire extinguishers to put them out safely. We are not sure if the attendees were able to eat the delicious vanilla mousse sponge cake after such a blaze, but the video of the feat can be seen on YouTube. As of today, it has already been viewed by more than 220,000 people!

6
Most tricks performed by a cow in one minute

Image: leppäkerttu

It's not just humans who break world records, animals do too! In March 2023, a four-year-old Charolais cow named Ghost broke a Guinness World Record by performing 10 tricks in just one minute. This record, which might seem more fitting for a dog or a horse, is the sole merit of her owner’s ingenuity, Nebraskan Megan Reimann, who applied horse training techniques, such as positive reinforcement, to teach her a series of amazing skills.

Among Ghost’s incredible talents are her ability to come when called, turn, nod her head, give kisses, and even bow—all in just 60 seconds. The success of the "world's smartest cow" is not only a testament to her intelligence but also to the potential all animals have to learn and perform exceptional feats.

7
Highest number counted out loud

Image: Mishelved

This Guinness World Record is probably the exact opposite of counting sheep to sleep. In the summer of 2007, a resident of Birmingham, Alabama, named Jeremy Harper embarked on a feat that would test both his physical and mental endurance: counting out loud to the number one million without leaving his apartment.

For four months in a row, Harper live-streamed his quest on YouTube, capturing an audience of thousands around the world who tuned in to watch him recite more than 11,000 numbers a day. After 89 long days without breaks, sunlight, or privacy, Harper finally reached his goal and set the Guinness World Record for the highest number ever counted out loud.

8
Most bobby pins in a beard

Image: Alf van Beem, CC0, via Wikimedia Commons

Surely, when San Francisco-based cosmetics manufacturer Luis Marcus invented bobby pins in the early 20th century, he never imagined that a hundred years later they would be part of a world record. On July 21, 2021, Dean Banowetz, a California hairstylist, set out to accomplish a feat few would have imagined: placing the most bobby pins in a beard.

With precision and dedication, Banowetz managed to attach a total of 4,831 bobby pins to his own beard, surpassing all expectations and setting a unique world record. This stylist, who was already known as the Hollywood Hair Guy, proved that his skill goes beyond traditional hairdressing techniques, exploring the creative potential of something as simple as a bobby pin.

9
Heaviest kale

Image: Monika Borys

If humans and animals can break world records, why can't the vegetable world do it too? In August 2007, Scott Robb, a horticulturist from Palmer, Alaska, presented a kale at the State Fair that left everyone open-mouthed with its colossal size: 105 pounds, 14.5 ounces.

This achievement was no fluke but the result of years of perfecting farming techniques and a passion for growing giant vegetables. Robb is no stranger to the world of horticultural records; he also holds titles for growing the heaviest turnip (39.2 pounds), the heaviest kohlrabi (nearly 97 pounds), and the heaviest green cabbage (138.25 pounds). Robb's dedication has made Palmer, Alaska, a benchmark for gardening enthusiasts and Guinness World Records.

10
Largest hands and feet on a living teenager

Image: KlausHausmann

Eric Kilburn Jr., a 16-year-old from Michigan, has stamped his footprint in the 2025 Guinness World Records book—literally! With feet measuring 13.50 inches and hands just over 7.4 inches, Eric holds the title of "largest hands and feet on a teenager".

His shoe size is an impressive 23 American , while the average for an adult male typically ranges from 8.5 to 9. Before he rose to fame, his mother faced challenges having to get shoes custom-made for him; they cost more than US$ 1,500 a pair. Fortunately, after Eric’s story went viral, brands like Puma and Under Armour offered him custom shoes.

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