History History 4 min read

What were they thinking?

You won’t believe these 10 not-so-great brand names are real

Image: kelisa Bernard

A name is like a business card, and as such, it should be carefully considered. A good brand name is easy to pronounce and remember, clearly communicates what the product or service represents, does not offend, is not an easy target for puns, and sounds appealing. All of these points may seem obvious, but as it turns out, there are always people who think otherwise, throw caution to the wind, and choose names that are bizarre, inadequate, weird, or worse. Listed below, you will find ten examples that fit the bill. Some of these names work. And some don’t. Which ones do you like?

1
Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2
ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3
Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4
Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5
Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6
Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7
Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8
Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9
AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10
Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

Culture Culture 5 min read

Which is your favorite music genre?

American music would not be the same without these 10 sonic pioneers

Image: Eugene Bolshem

Very rarely have musical genres been entirely created by a single individual. More often than not, when you trace the origins and environment of a musical pioneer, you will get a sense of where this person drew his or her influence from. America is rich soil for music, and the following ten artists have spearheaded genres that continue to grow and inspire to this day. Did you know any of them?

1
Ragtime - Scott Joplin

Image: Darius

The first entry on the list showcases the inventor of probably the most popular waiting-call tunes in history, Scott Joplin, the "King of Ragtime" himself. He composed over 40 ragtime pieces, one ragtime ballet, and two operas. One of his first and most popular pieces, the "Maple Leaf Rag," became the genre's first and most influential hit, later recognized as the quintessential rag.

Joplin considered ragtime to be a form of classical music meant to be played in concert halls and largely disdained the performance of ragtime as honky-tonk music, most common in saloons.

2
Blues - W.C. Handy

Image: Kelly Sikkema

Blues music can’t be traced to a single individual, but William Christopher Handy can definitely be identified as a founding figure in the genre. He was an American composer and musician who referred to himself as the "Father of the Blues."

One of many musicians who played the blues, Handy did not create the blues genre but was one of the first to publish music in the blues form , thereby taking the blues from a regional music style (Delta blues) with a limited audience to a new level of popularity.

3
Jazz - Buddy Bolden

Image: Laura Rivera

Charles Joseph "Buddy" Bolden was an American cornetist who was regarded by contemporaries as a key figure in the development of a New Orleans style of "jass," which later came to be known as jazz. Bolden was known as "King" Bolden, and he was known for his loud sound and improvisational skills, and his style had an impact on younger musicians.

Many early jazz musicians credited Bolden and his bandmates with having originated what came to be known as jazz , although the term was not in common musical use until after Bolden was musically active. At least one writer has labeled Bolden as the father of jazz.

4
Country - Jimmie Rodgers

Image: Katherine Hanlon

Widely regarded as the "Father of Country Music," James Charles Rodgers was an American singer-songwriter and musician who rose to popularity in the late 1920s. He is best known for his distinctive yodeling , which is a singing style imported from the Alps.

He has been cited as an inspiration by many artists and he has been inducted into multiple halls of fame. By 1927, he stopped working for the railroad due to health issues and decided to focus on his music career.

5
Soul - Sam Cooke

Image: Mick Haupt

Considered one of the most influential soul artists of all time, Sam Cooke is commonly referred to as the "King of Soul" for his distinctive vocals, pioneering contributions to the genre, and significance in popular music.

During his brief eight-year career, Cooke released 29 singles that charted in the Top 40 of the Billboard Pop Singles chart, along with 20 singles in the Top Ten of Billboard's Black Singles chart.

6
Rhythm & Blues - Louis Jordan

Image: Austin Neill

Known as "the King of the Jukebox," Louis Thomas Jordan was an American saxophonist, multi-instrumentalist, songwriter, and bandleader who was popular from the late 1930s to the early 1950s.

Jordan blueprinted the map of classic R&B, urban blues , and early rock-and-roll genres with a series of highly influential 78-rpm discs released by Decca Records. These recordings presaged many styles of Black popular music in the late 1940s, 1950s, and 1960s and exerted a strong influence on numerous leading performers in these genres.

7
Rock n Roll - Chuck Berry

Image: Provincial Archives of Alberta

Best known as "Chuck," Charles Edward Anderson Berry was an American singer, guitarist, and songwriter who pioneered rock and roll music. Nicknamed the "Father of Rock and Roll," he refined and developed rhythm and blues into the major elements that made rock and roll distinctive , writing lyrics that focused on teen life and consumerism and developing a musical style that included guitar solos and showmanship.

He recorded "Maybellene"—Berry's adaptation of the country song "Ida Red"—which sold over a million copies and reached number one on Billboard magazine's rhythm and blues chart.

8
Funk - James Brown

Image: iggii

"The Hardest-Working Man in Show Business," "Minister of New Super Heavy Funk," "Godfather of Soul," "Mr. Dynamite," and "Soul Brother No. 1," Mr. James Brown himself, was an American singer, dancer, and musician and the founder of funk music , as well as a major figure in 20th-century music.

In a career that lasted more than 50 years, he influenced the development of several music genres. Brown was one of the first ten inductees into the Rock and Roll Hall of Fame on January 23, 1986. His music has been heavily sampled by hip-hop musicians and other artists.

9
Disco - Donna Summer

Image: Bas Peperzak

Disco music was becoming increasingly popular in the early 1970s, but according to many historians, it was Donna Summer’s "Love to Love You Baby" that became the first "official" disco release .

The song did not have an immediate American release; it started its life with moderate success in Europe before finally gaining traction and being launched in the U.S., where it became her first number-one hit on the Hot Dance Club Play Chart.

10
Rap - DJ Kool Herc

Image: Matthew Moloney

While this name might not be as instantly recognizable as those from the previous entries, it certainly deserves to appear and close the list, as it is often cited as responsible for the birth of an extremely popular music genre. Clive Campbell, better known by his stage name DJ Kool Herc , is a Jamaican American DJ credited with being one of the f ounders of rap music in New York City in 1973.

Nicknamed the "Father of Hip-Hop," Campbell began playing hard funk records typified by James Brown. He isolated the instrumental portions of the records, emphasizing the drum beat—the "break"—and transitioned from one break to another. Campbell's announcements helped lead to the syncopated, rhythmically spoken accompaniment now known as rapping.

Culture Culture 4 min read

Which one’s your favorite?

From Gilligan to Alf: 10 great TV series from back in the day

Image: DS Stories

For decades now, television series have been a part of our culture. And while many have faded into oblivion, quite a few are fondly remembered by fans all over the world, even years after their endings. Maybe it has to do with nostalgia, or perhaps it is something else, but no one can deny that characters like MacGyver or Alf are very much alive in pop culture. The following 10 are just a handful of the ones deserving a spot on this list, but still, these are the ones we remembered the most. Which ones do you recall?

1
The Twilight Zone

Image: Artie_Navarre

The first show on our list was a fantasy science-fiction series created and presented by Rod Serling, which ran for five seasons from 1959 to 1964. Each episode presented a standalone story in which characters dealt with often disturbing or unusual events , an experience described as entering "the Twilight Zone", often with a surprise ending.

Since the show appeared, the phrase "Twilight Zone" has become a household term used to describe surreal experiences. The series featured both established stars and younger actors who would become much better known later.

2
Bewitched

Image: RDNE Stock project

America’s favorite witch, Samantha Stephens was the star of Bewitched , a sitcom series that aired from 1964 to 1972. The plot of the show revolves around a witch who marries an ordinary mortal man and leads the life of a typical suburban housewife.

The show was popular and starred Elizabeth Montgomery as Samantha Stephens, Dick York as Darrin Stephens, and Agnes Moorehead as Endora, Samantha’s mother.

3
Gilligan’s Island

Image: Michael

Its iconic soundtrack and Gilligan’s bucket hat remain a part of today’s pop culture. This sitcom aired from 1964 to 1967, and it followed the misadventures of seven castaways trying to survive on an island where they shipwrecked.

Most episodes revolve around the different castaways’ conflicts and their unsuccessful attempts to escape the island, with the ship’s first mate, Gilligan, usually being responsible for the failures.

4
M A S H

Image: The Australian War Memorial

This comedy-drama aired from 1972 to 1983 and was a spinoff of the 1970 film M A S H. The series follows a team of doctors and support staff stationed at the "4077th Mobile Army Surgical Hospital" (hence the name, M A S H) in South Korea during the Korean War.

The series included broad comedy and tragic drama and was one of the highest-rated shows in U.S. television history, regarded by many as one of the greatest television shows of all time. Its final episode remains both the most-watched finale of any television series and the most-watched episode of a scripted series.

5
Mister Rogers' Neighborhood

Image: Yannis H

Very few people in showbusiness, if any, are as widely appreciated as Fred Rogers, the host of Mister Rogers’ Neighborhood . Both his onstage and offstage persona were filled with a wholesome warmth that became an oasis in an increasingly loud and superficial medium as national television.

His half-hour educational children’s television show ran from 1968 to 2001. The series was aimed primarily at preschool children ages 2 to 5, but it was labeled by PBS as "appropriate for all ages".

6
Knight Rider

Image: Arthur Besnard

The television series that showcased a young David Hasselhoff helping people in distress with his talking car aired from 1982 to 1986. Michael Knight (Hasselhoff’s character) was a modern-day crime-fighter who used a technologically advanced, artificially intelligent automobile.

The car, named KITT, was virtually indestructible due to a high-tech coating applied to it. Knight Rider stories usually depicted either average citizens or ethical heads of corporations being bullied into subservience to an overbearing or ruthless criminal organization.

7
Cheers

Image: Alex Knight

A feelgood series, Cheers aired from 1982 to 1993. It was set in a bar of the same name in Boston, owned by former Red Sox pitcher Sam Malone, where a group of locals met to drink, relax, socialize, and escape from their daily routine.

During its run, Cheers became one of the most popular series in history, received critical acclaim from its start to its end, and is frequently cited as one of the greatest television shows of all time.

8
Sledge Hammer!

Image: kampfmonchichi

Its short lifespan (two seasons) didn’t prevent Sledge Hammer! from leaving a mark in pop culture. This satirical police sitcom aired from 1986 to 1988 and featured Inspector Sledge Hammer, a volatile agent of the law who solved crimes with outlandish methods. Hammer was accompanied by his partner, Dori Doreau, and the irascible police captain, Trunk.

9
MacGyver

Image: Nipun Haldar

MacGyver was the name of the show and the character who sold a million Swiss Army knives. It was an action-adventure television series starring Richard Dean Anderson as Angus MacGyver, a secret agent armed with remarkable scientific resourcefulness to solve any problem out in the field using any materials at hand.

The show aired from 1985 to 1992 and was a ratings success. While some reboots for the series appeared in the years after its ending, none of those managed to achieve its predecessor’s success.

10
Alf

Image: Erik Mclean

The extra-terrestrial being that crash-landed in the Tanner family garage, Alf, had a hit sitcom that aired from 1986 to 1990. The series starred Max Wright as the ather, Willie Tanner, Anne Schedeen as the mother, Kate Tanner, and Andrea Elson and Benji Gregory as their children, Lynn and Brian Tanner.

As in the case of MacGyver , a few years after the original series ended, some reboots were announced.

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