History History 4 min read

What were they thinking?

You won’t believe these 10 not-so-great brand names are real

Image: kelisa Bernard

A name is like a business card, and as such, it should be carefully considered. A good brand name is easy to pronounce and remember, clearly communicates what the product or service represents, does not offend, is not an easy target for puns, and sounds appealing. All of these points may seem obvious, but as it turns out, there are always people who think otherwise, throw caution to the wind, and choose names that are bizarre, inadequate, weird, or worse. Listed below, you will find ten examples that fit the bill. Some of these names work. And some don’t. Which ones do you like?

1
Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2
ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3
Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4
Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5
Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6
Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7
Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8
Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9
AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10
Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

General General 6 min read

UNCOVERING SIN CITY SECRETS

Visible from space? 10 fun facts about Las Vegas you probably didn't know

Image: David Lusvardi

Frenetic, passionate, shocking, exciting, dazzling, monumental, and even overwhelming. All of this is Las Vegas, a city that evokes so many feelings and emotions that any adjective falls short. Few cities carry such a mystique as Las Vegas. Also called "Sin City", it concentrates the largest number of casinos and hotels in the world, making it one of the tourist destinations most chosen by travelers. But Las Vegas is a lot more than just gambling and fleeting entertainment. In fact, it hides some juicy secrets you'll want to learn. Join us to discover 10 fun facts about Las Vegas you probably didn't know.

1
The Strip is not really in Las Vegas

Image: Stephen Leonardi

The Strip is probably the most iconic attraction in Las Vegas. It stretches approximately 4.2 miles along Las Vegas Boulevard and is the vibrant heart of the city , attracting millions of tourists to experience a unique combination of entertainment and luxury. However, did you know that The Strip is not in Vegas?

Well, it's a technicality. The Strip is located south of the city of Las Vegas, more specifically in Clark County, Nevada, in the unincorporated towns of Paradise and Winchester. In any case, this area is one of the most filmed and photographed in the United States. It is also home to many of the world's largest hotels, casinos, and resorts, such as The Mirage, the Caesars Palace, and The Bellagio.

2
There’s more than one Vegas

Image: Jim Witkowski

Although Las Vegas, Nevada is the most famous of them all, it is not the only one. In New Mexico, just a few miles from Santa Fe and Albuquerque, there is another city called Las Vegas. Founded in 1835, it was one of the main stops on the Santa Fe Trail.

Being part of this trail and preserving the Spanish Colonial style of its buildings has earned this town the right to have up to 900 of its buildings on the National Register of Historic Places. And it is the only place in the United States to reach that number!

Like its big sister in Nevada, Las Vegas, New Mexico is now a major film and television set. Series like House of Cards and movies like No Country for Old Men and Wyatt Earp have been filmed here. Who would have guessed?

3
The Great Sphinx is bigger than the original

Image: lindsayascott

The Great Sphinx of Giza is one of the most beautiful and emblematic monuments ever erected in the history of mankind. So, of course, Sin City had to have one of its own. This replica is located in Luxor Las Vegas, a casino following the theme of Ancient Egypt on The Strip.

Interestingly, however, the Luxor Las Vegas Sphinx is much larger than the Egyptian Sphinx at Giza. The original statue is only 66 feet tall, while the Las Vegas version is over 110 feet tall. What’s more accurate is the massive Luxor Pyramid making up the main building of the casino, it is as large as the Red and Bent Pyramids of Egypt.

4
One bright city

Image: Isaac Davis

Las Vegas is famous for its spectacular nighttime lights. In fact, it is considered one of the brightest cities in the world. But can you see it from space? The answer is yes! Las Vegas can be seen from space, as confirmed by NASA and images taken aboard the International Space Station.

In 2021, astronaut Shane Kimbrough tweeted an aerial photograph of the city taken 250 miles above Earth. In it, you can spot clearly a brighter band where The Strip is located. This is due to the high concentration of lights from casinos, hotels, and other attractions in this famous area. It is estimated that approximately 12,000,000 lights are turned on every night on the Las Vegas Strip!

5
Some hotels are missing a floor

Image: jaygeorge

Americans are used to hotels with no 13th floor, but why do some Las Vegas casinos lack 4th floors? Las Vegas hotels avoid numbering floors with a four to ward off any superstition associated with death.

Fear of the number four, called tetraphobia, is common in many Asian countries, especially China. The word death sounds eerily similar to the number four in Chinese and Japanese. Given that Las Vegas receives a large number of Asian tourists each year, it makes sense that so many casino owners want to avoid making them uncomfortable. In fact, many hotels such as the Aria, the Wynn, and the Elara don't even have floors 40 through 49.

6
More than 200 weddings a day

Image: Pexels

Las Vegas is where reality becomes fantasy, where the Eiffel Tower, Egyptian pyramids, and medieval castles shine away on a glamorous desert strip. It's no wonder, then, that Sin City remains a popular wedding destination.

In September 2023, Las Vegas celebrated its 70th anniversary as the "Wedding Capital of the World." There are about 100 chapels in the city issuing more than 200 licenses a day for couples looking for a simple, quick, and —why not?— themed wedding. Throughout history, lots of couples have tied the knot in the city, including celebrities such as Jennifer Lopez and Ben Affleck, Frank Sinatra and Mia Farrow, and Elvis Presley and Priscilla Beaulieu.

7
A ghost town below Lake Mead

Image: Nikola Majksner

Located 24 miles from the city of Las Vegas, Lake Mead is one of the most important tourist attractions in the state of Nevada. It is the largest lake and reservoir in the United States and is a great destination for water activities and fishing.

However, this place holds a big secret. A few years ago, the lake's low water level revealed the ruins of the abandoned city of St. Thomas, approximately 18 meters below the surface. St. Thomas, founded in 1865 by Mormons, was one of the communities directly affected by the construction of the Hoover Dam.

Today, its gloomy structures have become an attraction for those who want to see the remains of a town that once housed 500 people. The foundations of what was originally a school, a post office, a supermarket, and a church make it a true ghost town.

8
A mecca for antique collectors

Image: Kenny Eliason

There's so much more to do in Sin City besides gambling! Did you know that there is an impressive number of antique stores in Las Vegas? These second-hand shops are a favorite among locals and tourists alike and have been in the area for decades.

For example, Downtown Las Vegas, the city’s historic center, is the best place to find bargains, one-of-a-kind items, collectibles, vintage fashion, and unique pieces of jewelry. If you are visiting the city and, at some point, you get tired of the slots, you can go thrifting and take home a piece of the city's history.

9
FedEx wouldn’t exist without Sin City

Image: Michał Parzuchowski

Today FedEx is one of the best-known companies in the United States. With a large fleet of planes and trucks, the company delivers 16.5 million packages daily to 220 countries and territories. However, the delivery giant had a rocky start and there was a moment, five decades ago when it was close to disappearing.

In the mid-1970s, the oil crisis increased the company's operating costs. Overwhelmed by debt, founder Frederick W. Smith withdrew the last US$5,000 and spent a weekend gambling in the famous Las Vegas casinos. Fortunately, luck was on his side and today we can enjoy this service that changed the postal system forever.

10
The largest bronze sculpture in the U.S.

Image: Wadems, Public domain, via Wikimedia Commons

As we’ve seen, everything in Las Vegas is grandiose and monumental. So it's no wonder that this city is home to the largest bronze sculpture in the United States. The iconic MGM Grand lion weighs a staggering 90,000 pounds and stands 45 feet tall.

This sculpture was placed at the entrance of the hotel in 1998 to replace a cartoon-like giant lion head made of fiberglass. The thing is, record-breaking has been at the heart of the MGM Grand since its beginnings: It was the largest hotel in the world at the time of its opening. Now, it is the largest single hotel in the country, with 5,124 rooms in one building.

History History 5 min read

First things first

Pioneering presidents: The 10 firsts that shaped American history

Image: Caleb Perez / Wes Hicks

One fascinating aspect of history is that we can discover who was the first to accomplish certain things. Photography is an everyday activity today, but who was the first president to be photographed? Have you ever wondered who was the first U.S. president to be born in a hospital? The presidency has seen many "firsts" that have left a lasting impact on the nation. Let’s dive into some of the most significant presidential milestones that have shaped the course of American history. From the momentous to the most mundane, here are 10 presidential firsts!

1
Reagan: Breaking the glass ceiling

Image: Library of Congress

Although the numbers are still unequal, women occupy decision-making positions every day. They play an active role in political life, but that wasn’t always the case.

Ronald Reagan made a bold move for gender equality by nominating Sandra Day O'Connor to the Supreme Court in 1981. This historic decision marked the first time a woman would serve on the highest court in the country.

O'Connor’s nomination was a landmark moment for women’s rights, opening doors for future generations. Reagan’s choice was both strategic and symbolic, of course. It was a significant step toward inclusivity in the judiciary. Sandra Day O’Connor went on to serve with distinction, becoming a pivotal figure in many key rulings.

2
Johnson: A historic appointment

Image: Library of Congress

America has already seen a black president, but even that marked a significant turning point in history. However, Black men in such high government positions weren’t a reality until 1967 when Lyndon B. Johnson appointed Thurgood Marshall as the first Black Supreme Court Justice . In the ongoing struggle for civil rights and equality in the U.S., this was a monumental step.

At the time, Marshall was already a legendary figure for his role in Brown v. Board of Education, and his appointment brought a powerful voice to the court. It was a clear signal of the administration’s commitment to racial justice. Marshall served on the court for 24 years! Talk about leaving a mark, huh?

3
Roosevelt: The star of the show

Image: Library of Congress

We can’t get enough of our TVs today, right? But this device was once an innovation, and one can easily imagine how surprising it must have been to see a president on screen for the first time!

In 1939, Franklin D. Roosevelt became the first U.S. president to appear on television during the World’s Fair in New York.

It’s not that he had gone unnoticed, FDR was already a radio sensation with his "fireside chats," but the television debut marked a new era of presidential communication. This historic moment allowed Americans to not only hear but also see their president, making FDR an even more influential figure.

4
Adams: Picture perfect

Image: Library of Congress

People take pictures of everything, everywhere, all the time today. Photos are like our business cards on social media and even in our job profiles, but it wasn’t always like that. And John Quincy Adams was part of a photography milestone.

Adams wasn’t just a former president, he holds the prize for first presidential photography . In 1843, he became the first president to have his photograph taken, although it was after his term had ended. Before Adams, presidents were immortalized through paintings, but his photo brought a new sense of realism to how leaders were remembered. Was he, by any chance, the first influencer?

5
Hayes: A direct line to history

Image: Library of Congress

What would we do without our telephones? It’s like we can’t imagine our lives without them anymore, right? But have you ever wondered who was the first president to have a phone in the White House ?

In 1877, Rutherford B. Hayes ushered the presidential residence into the age of technology by installing the first telephone. Of course, this was far from the smartphones we use today, but it was quite revolutionary at the time.

Fun fact: Hayes’s telephone had the number "1," a fitting symbol for such a groundbreaking moment. Only a few could actually get in direct contact with that line, but the step was taken anyway and history was made.

6
John Adams: Home sweet white house

Image: Library of Congress

While George Washington oversaw the construction of the White House, he never actually lived in it. It was John Adams who had the honor of being its first resident in 1800 .

Adams and his wife Abigail moved into the unfinished mansion, making history as the first Presidential Family to live in the iconic building. Despite the unfinished state of the residence, the Adams family’s presence made it the center of American politics. And of course, he was the first, but he was certainly not the last, as the tradition continues today.

7
Truman: Code name "general"

Image: Library of Congress

If you’re a fan of detective novels, you probably always thought that having a code name is super cool! Well, imagine being the first president with a code name!

Harry Truman made history as the first U.S. president to receive a Secret Service code name . Known as "General," his code name served as a security measure. Although now that you know it, it doesn’t seem so secretive or mysterious, right?

The use of code names has since become standard practice, used to protect presidents and their families. While the tradition of assigning code names has evolved, Truman’s "General" remains a nod to the early days of presidential security. It was just the beginning of a tradition that still exists today.

8
Coolidge: A father’s pride

Image: Library of Congress

Few moments in life are so beautiful as when a father’s eyes are filled with tears of pride for his child, don’t you think? Well, now think about that, between a president and his father!

In a unique and touching moment in U.S. history, Calvin Coolidge was sworn in as president by his own father. After President Harding’s unexpected death in 1923, Coolidge’s father, a notary public, administered the oath of office in their Vermont home.

This made Coolidge the first and only president to be inaugurated by a family member, creating a truly personal and memorable moment. This father-son moment added a deeply personal touch to the transfer of power, making it a memorable event in both their personal lives and American history.

9
Carter: Born in a hospital

Image: Library of Congress

When you think of a birth, you think of a hospital, right? However, that hasn’t always been the case.

Jimmy Carter holds the distinction of being the first U.S. president born in a hospital, on October 1, 1924. Before Carter, presidents were typically born at home, which was the norm for the times.

His birth at the Wise Clinic in Plains, Georgia, marked a shift toward modern medical practices. This milestone highlighted the changing nature of healthcare in America. Carter’s hospital birth was a small, yet significant, indicator of progress in our country.

10
McKinley: Cruising into history

Image: Library of Congress

Our last "first" is a bit crazy and you’ll see why in a minute: William McKinley became the first sitting president to experience the thrill of a car ride .

In 1899, he took a ride in a Locomobile steam carriage, a cutting-edge mode of transportation at the time. The car was driven by the inventor himself!

This ride was quite an oddity, and McKinley’s willingness to try it out showed his interest in new technology. Why is it crazy? Because no president drives their own car today! Regardless of how innovative and technologically advanced it may be!

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