General General 4 min read

Lines that stuck

Which brand first said "Just Do It"? How many slogans can you recognize?

Image: Justcreativestock

We might forget many things, but some songs and brand slogans have been living in our brains for years, completely rent-free! From the iconic "Just Do It" to the catchy "I'm Lovin' It," today, we're celebrating these 6 slogans that definitely stood the test of time. Can you match each one to its brand?

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Just Do it

Image: Peter Aroner

This sportswear brand has been supporting top athletes for many, many years. It was founded in 1964 in the beautiful state of Oregon, though under a different name than the one it has today! Famous for its "Swoosh" logo, it started out making sports shoes, but today, it offers different kinds of apparel and products. We know you know which brand we're talking about!

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Melts in Your Mouth, Not in Your Hands

Image: JACQUELINE BRANDWAYN

For those of us with a sweet tooth, there's one candy that checks all the boxes. It has chocolate, colorful candy, a mix of textures, and a lot of flavor!

Although still one of the most popular candies among Americans today, this brand isn't new; it was actually founded back in 1941. And here's an interesting fact: When it was created, one of the brand's main goals was to make the perfect candy for WWII soldiers! Can you guess which brand it is?

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Breakfast of Champions

Image: engin akyurt

A good breakfast is one thing, but a breakfast of champions? That's a new level! And we all want to start the day like a champion, don't we?

This cereal brand certainly knows that, and that's why it adopted this unforgettable slogan. It was created in 1924, and since the 1930s, it has featured iconic athletes on its boxes. Guess who was the first? Lou Gehrig, The "Iron Horse" of baseball!

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I'm Lovin' It

Image: Joyce Panda

When it comes to fast food, this brand is the first that comes to mind. Originally founded as a drive-in restaurant in 1940, it grew by leaps and bounds to become the famous brand it is today, present in more than 100 countries around the world! Both its slogan and logo are hugely recognized worldwide, and it's hard to find someone who hasn't tried something from its menu.

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There are some things money can't buy. For everything else…

Image: Fabian Blank

This company really knew how to condense their service into a great slogan! And, in fact, they have been using it for almost 3 decades. Founded in 1966 with a different name than the one it has today, this financial services company is not only here in America but you can also find it in Europe, Asia, Africa, and Australia! What's your guess?

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Betcha Can't Eat Just One

Image: Tim Mossholder

This brand's slogan is absolutely true! Their snack is so delicious that it's one of the most popular salty treats, not just in America but all over the world.

Surprisingly, this brand is over 90 years old! Its success is likely due not just to its iconic advertising campaigns but also to the delicious "crunch" inside every bag. Do you already know which brand we're talking about?

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Just Do it- Nike

Image: Domino Studio

Of course! Nike has been encouraging us to "Just Do It" since 1988, when it adopted this iconic slogan, now one of the most famous in the world. With its classic athletic spirit, Nike inspires us to take action with purpose, overcome obstacles, and chase our goals.

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Melts in Your Mouth, Not in Your Hands- M&Ms

Image: Sebastian Gómez

That's right! This iconic M&M's slogan has been around for more than 70 years, and its origin is quite interesting. As we mentioned, the brand aimed to create a candy suitable for WWII soldiers, so they came up with the genius idea of coating chocolate with a thin candy shell to keep it from melting inside the package. Just brilliant (and delicious)!

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Breakfast of Champions- Wheaties

Image: Andrijana Bozic

With its famous slogan, Wheaties has been associating itself with sporting excellence since 1933, reinforcing this image by featuring elite athletes on each of its orange boxes. Michael Jordan, Serena Williams, and Muhammad Ali are just some of the great competitors that have been on the cover.

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I'm Lovin' It- McDonald's

Image: Brett Jordan

Of course you knew it! "I'm Lovin' It" is the legendary and unmistakable slogan of the Golden Arches: McDonald's . Though it feels like it's been around forever, it's actually relatively young! Introduced in 2003 , it debuted alongside a catchy jingle that you probably still have stuck in your head.

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There are some things that money can't buy; for everything else, there's Mastercard

Image: Markus Winkler

Mastercard's "Priceless" campaign is one of the most successful advertising initiatives worldwide. Focusing on customers' feelings, it highlights the emotional value of things money can't buy, like love and happiness. But it also drives home a key point: for everything that does require money, there's a Mastercard to make it possible.

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Betcha Can't Eat Just One- Lay's

Image: Mustafa Bashari

If you're craving a tasty snack, Lay's is probably one of the first brands that comes to mind. Known for being one of the most famous potato chip brands, they really know how to tempt us. That's why they rightly say, "Betcha Can't Eat Just One." At least, we definitely can't!

General General 4 min read

Embracing our multilingual nation

Do you know what is the second most spoken language in the United States?

Image: Houcine Ncib

In the United States, the number of people who speak a language other than English at home has nearly tripled over the last three decades, increasing from 23.1 million to 67.8 million. According to the 2019 American Community Survey by the Census Bureau, more than 350 languages are spoken across the country , making it one of the world's most linguistically diverse nations. In this article, we’ll explore the 12 most spoken languages in the United States. Can you guess how the rankings go?

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12. Portuguese

Image: Etienne Girardet

Today, there are over 845,000 Portuguese speakers in the United States, making it the 12th most spoken language after English.

The Portuguese-speaking community is composed of immigrants from both Portugal and Brazil. Since the 1960s, many Portuguese immigrants have settled along the coast of Massachusetts, where they could continue their traditional fishing activities. Besides Massachusetts, Portuguese is most commonly spoken in Connecticut, Rhode Island, and Utah.

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11. Hindi

Image: Rohan Solankurkar

Hindi is the most widely spoken Indian language in the United States, with more than 890,000 people speaking it . Hindi belongs to the Indo-European language family and has been included on the U.S. State Department's list of critical languages due to strategic commercial interests in South Asia.

Hindi-speaking Indians began immigrating to North America in the early 19th century. The community has primarily settled in large cities such as New York City, Washington D.C., San Francisco, Los Angeles, and Chicago.

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10. Russian

Image: Tessakay

There are currently almost 950,000 Russian speakers in the United States. Did you know that Russian is one of the two official languages aboard the International Space Station? NASA astronauts typically take Russian language courses to communicate with their Russian counterparts.

Another well-known Russian-speaking community is in New York's Brighton Beach neighborhood, often referred to as "Little Odessa." Cultural events, festivals, and markets featuring traditional Russian foods, music, and crafts are common sights here. Los Angeles is another city where Russian is regularly used.

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9. Korean

Image: 昆 阿

Over the past few decades, the number of Korean speakers in the United States has grown significantly, with nearly 1,100,000 people now speaking Korean .

Los Angeles is home to the largest Koreatown in the country, and many residents in other major cities speak Korean at home, helping to maintain and promote the heritage of this Asian culture in the United States.

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8. Arabic

Image: Rawan Yasser

With more than 1.2 million speakers, Arabic is the eighth most spoken language in our country.

Arabic is spoken in immigrant communities from countries such as Egypt, Lebanon, Syria, Iraq, and Yemen. These communities are most prominent in states like California, New York, and Michigan, where Arabic is commonly heard in homes and community centers.

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7. German

Image: FotosFuerBlogger

German is widely spoken in states with high populations of German ancestry, such as Pennsylvania, Wisconsin, and Texas. When including Yiddish, Pennsylvania Dutch, and other West Germanic languages, there are over 1,450,000 German speakers in the United States.

Cities like Fredericksburg and New Braunfels, Texas, were founded by German immigrants and continue to celebrate their heritage with festivals such as Oktoberfest. In Pennsylvania, a large number of Pennsylvania Dutch speakers—predominantly among the Amish and Mennonite communities—speak this German dialect, which is not, as one might expect, Dutch.

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6. Vietnamese

Image: Huynh Van

The number of Vietnamese speakers in the United States is similar to that of the previous language on this list, with more than 1.5 million people speaking the language of this Southeast Asian country.

In recent decades, the number of Vietnamese immigrants has been increasing exponentially. Most have settled in California, followed by Texas, Florida, Washington, and Georgia.

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5. Tagalog

Image: Emmanuel Nicolas Jr.

Despite being the fifth most spoken language in the United States, Tagalog is often overlooked. For those who have never heard of it, Tagalog is one of the official languages of the Philippines.

A significant number of Filipino immigrants have settled in the United States since the early 19th century. According to the U.S. Census Bureau, there are currently more than 1.7 million Tagalog speakers . Thirty-eight percent of Filipinos in the United States live in California, with relatively large concentrations also in Hawaii and Texas.

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4. French

Image: Erik Mclean

If we include Patois, Cajun, Haitian, and Louisiana Creole—a hybrid of French and various African languages—French is the fourth most widely spoken language in the United States.

The French influence, which dates back to the 17th century, is evident in a wide variety of American English words and phrases. Today, there are nearly 2.1 million French speakers in the country.

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3. Chinese

Image: 五玄土 ORIENTO

The Chinese language, including its different variants such as Mandarin, Cantonese, and Hokkien, contributes significantly to the cultural diversity of the United States. Although the gap between the second and third most spoken languages in the country is considerable, the number of people who speak Chinese is still representative.

With approximately 3.5 million Chinese speakers across the country, the greatest influence of this culture can be found in states with the highest concentrations of Chinese immigrants, such as New York and California.

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2. Spanish

Image: Leeloo The First

Spanish is the second most spoken language in the United States and one of the fastest-growing languages in the country. This is no surprise, as approximately 19% of the total population is of Hispanic origin.

According to the U.S. Census Bureau, more than 40 million people speak Spanish in addition to English in the United States. Hispanic communities are found throughout the nation, with the largest concentrations in California, Texas, Florida, and New York.

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1. English

Image: Wilhelm Gunkel

Although it is not surprising that English is the most widely spoken language in the United States, it is still not recognized as an official language. However, more than half of the 50 states have passed laws granting it official language status.

English speakers make up a large percentage of the U.S. population, with approximately 78 percent speaking only English . American English is also incredibly rich, composed of dozens of regional dialects with distinct grammar, vocabulary, and pronunciation.

History History 3 min read

America’s past

Grab a root and learn some interesting Civil War Lingo!

Image: Erika Wittlieb

The Civil War wasn’t just cannons and cavalry. It was also a time when soldiers invented a whole dictionary. Some terms were funny, some grim, and others quite practical. Today, we’ll peek into the soldier’s vocabulary , from "fresh fish" rookies to the itchy reality of "graybacks." So pull up a chair, maybe grab a root, and let’s take a trip through the words that marched alongside history.

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Fresh fish

Image: Chris Chow

If you were new to the army , you were "fresh fish." Veterans spotted them a mile away, wide-eyed, uniforms still smelling like the depot, and not yet hardened by camp life. They got teased, trained, and sometimes tricked. Of course, every seasoned soldier once wore the "fresh fish" badge, so the teasing came with a knowing grin.

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Grab a root

Image: Lars Blankers

Dinner time in camp could mean beans, hardtack, or, if you were lucky, a potato. Asking someone to "grab a root" was soldier shorthand for "let’s eat." Potatoes were cheap, filling, and easy to cook over a campfire.

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Sawbones

Image: Piron Guillaume

Medical science in the 1860s wasn’t exactly what we call gentle. Army surgeons were nicknamed "sawbones," partly for their skill with amputations, a normal procedure during wartime. It wasn’t always fair, since many doctors were dedicated and resourceful, but the name stuck.

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Graybacks

Image: Scott Umstattd

Ask a soldier about "graybacks" and you might get two very different answers. One was lice, the pest that thrived in crowded camps. The other was a nickname Union troops used for Confederate soldiers . Either way, it wasn’t a compliment.

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Bonnie Blue Flag

This was the hit song of the Confederacy , praising the states that left the Union. The "Bonnie Blue Flag" itself showed a single white star on a blue field, the first banner of the Confederacy. The song’s lively chorus made it a favorite at rallies, campfires, and any place soldiers needed a boost of spirit.

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Furlough

Image: Stijn Swinnen

A furlough was a soldier’s golden ticket home , even if only for a short while. The paperwork described the soldier’s looks, regiment, and exact return date, plus a stern warning about being labeled a deserter if he didn’t show up on time.

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Housewife

Image: Annie Spratt

Every soldier carried a "housewife," though it wasn’t a person; it was a sewing kit . Packed with needles, thread, and spare buttons, it kept uniforms in one piece. With supply lines stretched thin, a quick stitch could mean the difference between looking like a soldier or a scarecrow.

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Insult

Image: Aleksey Kashmar

On a Civil War battlefield, an "insult" wasn’t words, it was a sudden attack on a fortified position. The idea was to strike before the defenders could react. Success could turn the tide of a fight, but failure usually meant heavy losses. It was risky and brutal.

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Kepi

Image: Jen Theodore

The kepi was the go-to cap for Union soldiers, with a flat circular top and short visor . It was light, practical, and easy to make, so it became part of the classic Civil War look. Confederate soldiers sometimes wore them too, but it was a Union signature item.

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Ordnance

Image: Rick Lobs

If it was in any way designed to make the enemy’s day worse, it was "ordnance." This covered everything from muskets to cannonballs . Armies guarded their ordnance like gold, since running low meant fighting at a disadvantage.

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Skirmish

Image: Carol Highsmith's America

Not every fight was a massive battle. A "skirmish" was a smaller clash , often between scouting parties or outposts. Quick, unpredictable, and sometimes over in minutes, skirmishes kept soldiers on edge and commanders guessing what the enemy was really up to.

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