General General 4 min read

Lines that stuck

Which brand first said "Just Do It"? How many slogans can you recognize?

Image: Justcreativestock

We might forget many things, but some songs and brand slogans have been living in our brains for years, completely rent-free! From the iconic "Just Do It" to the catchy "I'm Lovin' It," today, we're celebrating these 6 slogans that definitely stood the test of time. Can you match each one to its brand?

1
Just Do it

Image: Peter Aroner

This sportswear brand has been supporting top athletes for many, many years. It was founded in 1964 in the beautiful state of Oregon, though under a different name than the one it has today! Famous for its "Swoosh" logo, it started out making sports shoes, but today, it offers different kinds of apparel and products. We know you know which brand we're talking about!

2
Melts in Your Mouth, Not in Your Hands

Image: JACQUELINE BRANDWAYN

For those of us with a sweet tooth, there's one candy that checks all the boxes. It has chocolate, colorful candy, a mix of textures, and a lot of flavor!

Although still one of the most popular candies among Americans today, this brand isn't new; it was actually founded back in 1941. And here's an interesting fact: When it was created, one of the brand's main goals was to make the perfect candy for WWII soldiers! Can you guess which brand it is?

3
Breakfast of Champions

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A good breakfast is one thing, but a breakfast of champions? That's a new level! And we all want to start the day like a champion, don't we?

This cereal brand certainly knows that, and that's why it adopted this unforgettable slogan. It was created in 1924, and since the 1930s, it has featured iconic athletes on its boxes. Guess who was the first? Lou Gehrig, The "Iron Horse" of baseball!

4
I'm Lovin' It

Image: Joyce Panda

When it comes to fast food, this brand is the first that comes to mind. Originally founded as a drive-in restaurant in 1940, it grew by leaps and bounds to become the famous brand it is today, present in more than 100 countries around the world! Both its slogan and logo are hugely recognized worldwide, and it's hard to find someone who hasn't tried something from its menu.

5
There are some things money can't buy. For everything else…

Image: Fabian Blank

This company really knew how to condense their service into a great slogan! And, in fact, they have been using it for almost 3 decades. Founded in 1966 with a different name than the one it has today, this financial services company is not only here in America but you can also find it in Europe, Asia, Africa, and Australia! What's your guess?

6
Betcha Can't Eat Just One

Image: Tim Mossholder

This brand's slogan is absolutely true! Their snack is so delicious that it's one of the most popular salty treats, not just in America but all over the world.

Surprisingly, this brand is over 90 years old! Its success is likely due not just to its iconic advertising campaigns but also to the delicious "crunch" inside every bag. Do you already know which brand we're talking about?

7
Just Do it- Nike

Image: Domino Studio

Of course! Nike has been encouraging us to "Just Do It" since 1988, when it adopted this iconic slogan, now one of the most famous in the world. With its classic athletic spirit, Nike inspires us to take action with purpose, overcome obstacles, and chase our goals.

8
Melts in Your Mouth, Not in Your Hands- M&Ms

Image: Sebastian Gómez

That's right! This iconic M&M's slogan has been around for more than 70 years, and its origin is quite interesting. As we mentioned, the brand aimed to create a candy suitable for WWII soldiers, so they came up with the genius idea of coating chocolate with a thin candy shell to keep it from melting inside the package. Just brilliant (and delicious)!

9
Breakfast of Champions- Wheaties

Image: Andrijana Bozic

With its famous slogan, Wheaties has been associating itself with sporting excellence since 1933, reinforcing this image by featuring elite athletes on each of its orange boxes. Michael Jordan, Serena Williams, and Muhammad Ali are just some of the great competitors that have been on the cover.

10
I'm Lovin' It- McDonald's

Image: Brett Jordan

Of course you knew it! "I'm Lovin' It" is the legendary and unmistakable slogan of the Golden Arches: McDonald's . Though it feels like it's been around forever, it's actually relatively young! Introduced in 2003 , it debuted alongside a catchy jingle that you probably still have stuck in your head.

11
There are some things that money can't buy; for everything else, there's Mastercard

Image: Markus Winkler

Mastercard's "Priceless" campaign is one of the most successful advertising initiatives worldwide. Focusing on customers' feelings, it highlights the emotional value of things money can't buy, like love and happiness. But it also drives home a key point: for everything that does require money, there's a Mastercard to make it possible.

12
Betcha Can't Eat Just One- Lay's

Image: Mustafa Bashari

If you're craving a tasty snack, Lay's is probably one of the first brands that comes to mind. Known for being one of the most famous potato chip brands, they really know how to tempt us. That's why they rightly say, "Betcha Can't Eat Just One." At least, we definitely can't!

Geography Geography 5 min read

Are you brave enough?

Only for adventurers: These are 10 of the harshest American landscapes!

Image: Soly Moses

There’s no denying that American landscapes are beautiful . However, while the stunning wonder of these 10 locations is undeniable, they are definitely not for the faint of heart. These places are perfect for adventurers, for those with the urge to push themselves and explore harsh yet rewarding terrains. With that in mind, here’s our selection of 10 of the most demanding and harsh American National Parks, hoping to awaken your adventurous spirit and offer a glimpse of their beauty so you can enjoy it from the comfort and safety of your home. Enjoy!

1
Mojave Desert

Image: Paulius Dragunas

The possibility of being stranded in the desert has always terrified humankind. Can you imagine being completely alone in the harsh and unforgiving heat? Luckily, nowadays it’s extremely difficult to get lost in the Mojave Desert . However, that doesn’t mean visiting this gorgeous landscape isn’t a demanding endeavor.

The Mojave Desert spans four different western states and is crossed by the Colorado and Mojave rivers. One of its most famous locations is the area known as Death Valley , the point of lowest elevation in North America and the hottest place on Earth during the summer.

2
Mount Rainier

Image: Taylor

Also known as Tahoma, Mount Rainier National Park is located approximately 59 miles from Seattle. As you might guess, the main attraction of this park is the titular Mount Rainier, the highest mountain in the state of Washington and a formidable challenge for daring adventurers.

Mount Rainier’s official summit elevation is 14,410 feet, and it is one of the most popular climbing spots in the world. That doesn’t mean it is an easy climb—quite the contrary, in fact. In order to reach the summit, climbers must traverse glaciers similar to those found in southern Alaska. Of the approximately 11,000 climbers who attempt to summit Mount Rainier each year, only about 50% succeed.

3
Gates of the Arctic National Park

Image: Sauvage

The northernmost park in the United States, Gates of the Arctic National Park, is definitely hard to reach. In fact, it is the least visited park in the country due to its remoteness and lack of infrastructure.

In any case, camping and hiking are allowed in the park, though they are not for the faint of heart. The extreme temperatures, with an annual minimum average of −42.6 °F, make it a challenging yet alluring landscape for those seeking adventure.

4
Glacier National Park

Image: Michael Kirsh

While Montana’s Glacier National Park offers recreational opportunities for people of all ages, including kayaking, fly fishing, and hiking, many tourists visit the park seeking a more thrilling experience. They aren’t disappointed, as the park features numerous climbing challenges, including five peaks over 10,000 feet .

However, we recommend visiting during the tourist season. In winter, temperatures can plummet, with a historical low of -38°F. Additionally, the area is prone to sudden temperature changes, which can pose challenges for adventurers.

5
Lake Clark National Park

Image: Clayton Manche

Much like Glacier National Park, Lake Clark is not necessarily a severe environment during the tourist season. It offers a variety of recreational activities, ranging from bird-watching to more thrilling pursuits like kayaking and rafting. However, the extremely low temperatures and intense snowfall make this park much harsher during the winter months.

With a record-low temperature of -18°F, Lake Clark becomes inhospitable during the colder months. Not only that, but the park is not accessible by roads; only air taxis and boats can reach it.

6
Big Bend National Park

Image: Simon Hurry

As with many other parks on this list, we should start with a small disclaimer: Don’t be discouraged from visiting Big Bend National Park . Not that you need our warning—after all, half a million tourists enjoy the park's magnificence every year. However, a point should be made that the harsh desert conditions of Big Bend do provide a challenge that should not be overlooked.

According to Search & Rescue team reports, 1 in 1,000 visitors requires assistance of some kind. Although most of this assistance is not life-threatening (often involving mild dehydration), it highlights the importance of taking necessary precautions when visiting the park.

7
Rocky Mountain National Park

Image: Michael Kirsh

Located in the heart of Colorado , Rocky Mountain National Park offers unmatched views of the stunning Rocky Mountains, as well as numerous alpine lakes and lush forests that completely surround the park. However, there are many hazards you should be aware of if you plan to visit this beautiful location.

Visitors should be cautious of steep cliffs, falling rocks, cold temperatures, and adverse snow conditions. Additionally, the area is infamous for its recurring wildfires, so campers must be careful not to leave anything that might increase the risk of fire.

8
Great Basin National Park

Image: Shawn Powar

The arid beauty of Great Basin National Park is truly second to none. Although it is located in a desert area , the plants and vegetation have majestically adapted to the dry climate. With that in mind, you can also adapt and thoroughly enjoy this park if you keep these safety suggestions in mind.

We’ll mention just some of the safety tips recommended by the National Park Service for visiting Great Basin: For starters, remember that cell phone service is limited, so don’t rely entirely on your phone. Also, be mindful of sun exposure and take precautions to avoid sunburn and dehydration. One last thing: Like all desserts, heat is not the only concern. The park’s temperature drops significantly at night, so try to not be caught in the open when the sun goes down.

9
Voyageurs National Park

Image: Tim Umphreys

Located in northern Minnesota, right on the border with Canada, Voyageurs National Park was named after the French-Canadian fur traders who frequently traveled the area. It is particularly famous for its many lakes , which offer activities like kayaking, canoeing, and fishing.

However, there are a few dangers that boaters should be aware of, such as the many hazardous rocks hidden in the water. Additionally, during the winter season, many visit the park to engage in snowmobiling, which must be practiced carefully to avoid any soft spots.

10
Kobuk Valley National Park

Image: Adrià Masi

Kobuk Valley National Park is as massive as it is undeveloped. Although the park is larger than the state of Delaware, there are no roads leading to it , nor any internal roads or trails within the park. Visitors must arrive by air taxi, weather permitting, and bring all their gear and supplies if they intend to backpack, camp, or boat.

Not only that, the weather conditions in the park can be extreme, even during the summer, and are completely unpredictable. In any case, as with all the other parks in this article, we don’t want to dissuade you from visiting Kobuk Valley if you choose to. We simply want to emphasize the importance of keeping safety a paramount priority during your trip.

Culture Culture 4 min read

Time to play

I'll Take "Best American game shows of all time" for 200, please!

Image: Alberto Contreras / Eyestetix Studio

Game shows are often tinged with controversy: "Where do the networks get the money for the prizes?" "Are they rigged?" Despite these mysteries, game shows have been a staple of entertainment since the dawn of television. A typical scene from childhood involves us sitting on the couch, surrounded by our family, screaming the correct answer at the TV set. Many game shows from the 50s and 60s are still on the air today; others are newer, but they all have in common that they are a healthy way of unwinding after a busy day. Let us present to you the 10 game shows every American has watched at least once!

1
Wheel of Fortune

Image: See page for author, Public domain, via Wikimedia Commons

Created in 1975 and still on the air, Wheel of Fortune features three contestants competing to solve a word puzzle, in a manner similar to Hangman , to win money and prizes. For 41 years, it was hosted by Pat Sajak and Vanna White to great ratings success. In 2024, Sajak announced his retirement and was replaced by presenter and producer Ryan Seacrest.

Throughout the years, Wheel of Fortune has had many international adaptations and is currently the longest-running syndicated game show in U.S. television history.

2
Family Feud

Image: RDNE Stock project

And the survey says... Family Feud is hilarious! For most of the past 45 years, this game show has offered us fun and innocent entertainment. Family Feud has had different hosts, such as Richard Dawson and Steve Harvey, and has introduced us to some of the most curious American families and some of the most unexpected answers in television history.

Winner of several Emmy Awards and exported to over 50 international markets, we hope to have Family Feud for many more years!

3
Press Your Luck

Image: g

Remember The Whammy? This show's mascot, an animated devil, was the one thing to avoid at all costs to win the most money in Press Your Luck . And answer a few questions correctly, of course!

Press Your Luck first aired in 1983 . It was discontinued and resurrected many times since, but in 2019, it came back to stay. Nowadays, it airs on ABC and is hosted by actress, director, and producer Elizabeth Banks.

4
The Price is Right

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In a 2007 article, TV Guide selected The Price is Right as "the best quiz show of all time". Do you agree? It's the longest-running daytime game show in North American television history, so it makes sense. The original version ran from 1956 to 1965 on NBC, while the current version has been running since 1972 on CBS.

Bob Barker, who hosted The Price is Right for 35 years, turned this show in which contestants must guess the exact price of different products, into an all-time institution. We will forever remember his voice uttering the famous catchphrase "Coooome on down!"

5
Card Sharks

Image: Amanda Jones

There have been four different versions of Card Sharks from 1978 to 2021, presented by famous hosts like Jim Perry, Bob Eubanks, and Joel McHale.

The show is based on some random but funny survey questions contestants must answer to control a row of oversized playing cards. Will the next card be higher or lower? Place your bets!

6
Who Wants to Be a Millionaire

Image: Anete Lusina

Phone a friend or ask the audience: Is Who Wants to Be a Millionaire one of the best game shows TV has ever given us? We certainly think so, and that's our final answer!

Unlike most of the programs listed in this article, Who Wants to Be a Millionaire is not a native American show but rather a British format. Yet, U.S. audiences seem to have embraced it with open arms. Because, let's be honest, who would turn down the chance to win a million dollars?

7
Hollywood Squares

Image: NBC Television, Public domain, via Wikimedia Commons

During the years it remained on the air, many celebrities took up the squares of this sort of human tic-tac-toe. Personalities like Vincent Price, Joan Rivers, Kathy Griffin, and Whoopi Goldberg, among others, not only made this show fun but also legendary.

Hollywood Squares aired from 1966 to 2004 with a couple of interruptions in between and was presented by different hosts. However, that didn't stop it from winning several Emmy awards and being regarded as one of the greatest game shows ever.

8
The Dating Game

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We are so used to the many dating shows now on the air that we take them for granted. However, The Dating Game , which first premiered in 1965, was a true pioneer. Since its release and until 2021, the show was revived several times with different variants but the same appeal.

The format was very simple: a single man or woman would ask questions to three unseen candidates. At the end of the episode, he or she would choose one to go on an all-expenses-paid date. The Dating Game is also known for having featured many stars before they became famous, like Burt Reynolds, Farrah Fawcett, Steve Martin, Suzanne Somers, and Arnold Schwarzenegger, among others.

9
Deal or no Deal

Image: Giorgio Trovato

This show doesn't have a long history on television, but those mysterious silver suitcases that may —or may not— hide lots of cash deserve a place on this list.

Deal or No Deal is, in fact, an American version of a Dutch game show that first premiered on NBC in 2005. It was hosted by Canadian comedian and TV personality Howie Mandel. Despite its ratings success, it was eventually discontinued in 2019.

10
Jeopardy!

Image: Possessed Photography

Did you know that the original name intended for this show was What's the Question ? Luckily, a skeptical executive who was not convinced by the game's concept said, "It doesn't have enough jeopardy". And the rest is history!

A quiz competition with a twist, Jeopardy! is one of the most beloved game shows in America. The first version of this iconic TV program aired on NBC from 1964 to 1975. In 1984, Jeopardy! returned to the small screen as a daily syndicated series —hosted by the legendary Alex Trebek and narrated by Johnny Gilbert— and is still on the air today.

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