General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

History History 4 min read

After the golden spike

The driving force that built America: 12 milestones in railroad history

Image: jean52Photosstock

Today, we often take trains for granted, but that wasn’t always the case! The history of railroads is deeply intertwined with American history, shaping the nation’s growth every step of the way. Rail lines helped modern cities blossom, boosted trade across the country, and allowed Americans to explore even the most remote corners of the nation . From the first tracks to today’s massive freight industry, join us as we journey through 12 pivotal moments that defined America’s railroad legacy.

1
First tracks laid

Image: Tim Wildsmith

Date: 1827

The Baltimore and Ohio Railroad (B&O), chartered in 1827, became America’s first common carrier railroad. Construction began the following year, introducing horse-drawn carriages on iron rails. While rail lines existed before, most were privately owned or served specific industries.

2
Tom Thumb’s race

Image: K. Mitch Hodge

Date: 1830

Shortly after the establishment of the B&O’s chartered line, American industrialist and inventor Peter Cooper designed the first American steam locomotive, Tom Thumb , to convince the railroad’s owners to adopt steam power. To prove the technology’s potential, a race was organized between the locomotive and a horse. Although the horse won after Tom Thumb suffered a mechanical failure, the demonstration successfully proved the superiority of steam engines, marking a turning point in railroad history.

3
The railroad boom

Image: Museums Victoria

Date: 1840s to 1850s

With the rise of steam locomotives, railroads expanded rapidly, connecting major cities and driving unprecedented economic growth. By 1850, the U.S. had built 9,000 miles of railroad tracks . These rail lines played a crucial role in transporting goods—particularly agricultural products—to markets, revolutionizing commerce and travel across the country.

4
First transcontinental charter

Image: Alex Boyd

Date: 1862

The Pacific Railroad Act, signed by Abraham Lincoln in 1862, authorized the construction of the first transcontinental railroad, connecting the East and West coasts. The legislation empowered the Union Pacific and Central Pacific Railroads to undertake this monumental task, offering land grants and bonds to support the project. Beyond its technological significance, the act also demonstrated the federal government’s commitment to uniting the nation, fostering economic growth, and solidifying the country’s infrastructure.

5
Driving the Golden Spike

Image: Matt Benson

Date: 1869

On May 10, 1869, the Union Pacific and Central Pacific Railroads met at Promontory Summit, Utah, completing the first transcontinental railroad. During the ceremony, a 17.6-karat golden spike was ceremonially driven in —then promptly removed to prevent theft. This historic achievement connected the nation like never before, reducing cross-country travel time from months to days and forever transforming America's transportation landscape.

6
Standardized time zones

Image: Igor Savelev

Date: 1883

Another transformative effect of railroad expansion and faster travel times was the need for standardized timekeeping. To address the confusion caused by varying local times, the system of time zones was introduced. This not only revolutionized rail scheduling but also transformed travel and commerce across the country, helping synchronize operations nationwide and ensuring greater efficiency and coordination.

7
The Pullman revolution

Image: Jennifer Latuperisa-Andresen

Date: 1867

In 1867, George Pullman introduced the first luxury sleeper cars, offering passengers unmatched comfort on long-distance journeys. Pullman cars featured plush seating, fine dining, and exceptional on-board service, elevating the railroad experience to new heights. These innovations set a standard for first-class travel that extended far beyond railroads.

8
Connecting the South

Image: Oxana Melis

Date: 1870s

During the American Civil War, railroads were a strategic asset, enabling the swift movement of troops and supplies. After the war, Southern rail development played a key role in integrating the South into the broader U.S. economy, facilitating trade and mobility in the Reconstruction era. The Southern rail network expanded from 11,000 miles in 1870 to 29,000 miles by 1890, breaking the region's isolation and fostering economic growth.

9
Electric rail debuts

Image: Museums of History New South Wales

Date: 1888

Richmond, Virginia, became the site of America’s first electric streetcar system, forever revolutionizing urban transit. The system had a significant impact on the emerging electric trolley industry, with its design serving as a model adopted by many other cities. This shift marked the beginning of modern public transportation, transforming urban landscapes and mobility for generations to come.

10
The Golden Age

Image: Marco De Luca

Date: Early 20th Century

From 1900 to 1930, railroads dominated American transportation, carrying nearly all freight and passengers . During this period, innovations in track systems, signaling, and luxury amenities reinforced their status as the nation’s lifeblood. The industry thrived unchallenged until the rise of automobiles and airplanes reshaped the transportation landscape.

11
Amtrak takes over

Image: Jan Canty

Date: 1971

During the post-World War II economic boom, airlines and Interstate highways pushed many railroads out of business . As passenger rail declined, the U.S. government created Amtrak to sustain intercity travel, consolidating struggling private lines into a national service. While freight rail remained strong, Amtrak preserved passenger trains’ legacy, ensuring their continued role in America’s transportation system.

12
Modern freight titans

Image: Akshay Nanavati

Date: Present Day

Finally, we've reached the last station on our railroad journey! While the railroad landscape has drastically changed since its golden era, trains remain a vital backbone of the country’s economy. Freight railroads now dominate the industry, transporting over 1.7 billion tons of goods annually. The U.S. boasts one of the world’s largest and most efficient freight rail systems , transporting everything from coal to electronics and continuing to drive commerce and industry.

General General 4 min read

No champignons on this list

Read this before picking mushrooms: 10 toxic species in America

Image: Hans Veth

Mushrooms can be found everywhere—not just deep in the woods but also in our neighborhoods, growing in the little grass patches on our sidewalks, under ornamental bushes and plants, and nearly anywhere else. Their ubiquitous presence is a testament to the evolutionary wonder of fungi in general. While many species can be safely consumed, others are toxic or even lethal. Names like "Death Cap" or "Destroying Angel" are warning enough, but, alas, nature does not provide little tags with the names we humans assign to things. Therefore, having a general knowledge of this subject is always advisable.

1
Death Cap (Amanita phalloides)

Image: Rémi Müller

The first mushroom in our list is also the most toxic in the world. It was originally found only in Europe until imported trees transported it to America and everywhere else. Over time, Death Caps adapted to native trees, enhancing their ability to proliferate.

These unassuming-looking mushrooms have tinted green caps, white stems, white gills, and a white partial veil . They grow around oak, beech, chestnut, birches, hornbeams, spruce, and pine. Death Caps fruit in summer through fall underneath these trees, and are responsible for more than 90% of all mushroom poisonings and fatalities worldwide.

2
Destroying Angel (Amanita bisporigera)

Image: Sai Kiran Belana

Another member of the Amanita species with an ominous name, the Destroying Angel is the number one toxic mushroom in North America and is extremely widespread. Its all-white cap and stem often lead to mistaken identity with button mushrooms and meadow mushrooms.

The Destroying Angel grows from a white volva egg-like sac, features gills, and has a tall, slender stem . Its stems typically range from 3 to 8 inches in length, making it stand out in the forest like an all-white apparition. None of the common lookalikes grow this tall.

3
Funeral Bell (Galerina marginata)

Image: Lucas van Oort

The Funeral Bell appears somewhat harmless, and most poisonings are from mistaken identification. This "little brown mushroom" closely resembles several edible species, including the widespread Sheathed Woodtuft.

Funeral Bells grow on rotting wood, preferring conifer species, though they are not limited to them. They are found across North America, Asia, Australia, and Europe. This mushroom features a cone-shaped brown cap, light brown gills, and a tan to rusty-brown stem . A key distinguishing feature is a membranous ring around the upper part of the stem.

4
Pholiotina rugosa (previously Conocybe filaris)

Image: Kadri Võsumäe

A common lawn mushroom prevalent in the Pacific Northwest, this deadly fungus contains amatoxins, which destroy the liver and can cause death. Pholiotina rugosa is slender, petite, and rather innocent-looking. The cap is smooth, brown, and conical, with rusty brown gills underneath . The stem is also brown and features a distinctive, prominent ring around the middle—a key identification feature.

This deadly mushroom isn’t picky about habitat. It will grow on the lawn, soil, compost, and woodchips. P. rugosa is easily transported to new locations through woodchip and compost deliveries and adapts to new environments with little trouble.

5
Fool’s Funnel (Clitocybe rivulosa)

Image: Hoejin Iwai

Fool’s Funnel grows across North America in meadows, lawns, and other grassy areas from summer through autumn. It often grows in fairy rings, and accidental consumption by children or pets is a significant concern. These toxic mushrooms are small, white, and benign-looking . The caps are white and funnel-shaped, with crowded white gills underneath. Fool’s Funnel stems are also white and lack distinctive markings.

While this fungus rarely causes death, its ingestion will cause severe pain. This mushroom contains high levels of muscarine which acts as a nerve agent when ingested.

6
Deadly Webcap (Cortinarius rubellus)

Image: Markus Spiske

Another mushroom with a foreboding name, the Deadly Webcap, is found in coniferous and mixed forests across North America. It contains a toxin called orellanine, which can cause severe kidney failure when ingested.

The Deadly Webcap bears a close resemblance to edible species like the Chanterelle , making it especially dangerous for foragers.

7
False Morel (Gyromitra esculenta)

Image: jaStra

As the name implies, the False Morel is a toxic mushroom closely resembling the highly prized Morel mushroom . It contains a toxin called gyromitrin, which can cause severe gastrointestinal symptoms, seizures, and even death if ingested in large quantities.

There are multiple species of False Morels, and current evidence suggests that many are safe to eat, while Gyromitra esculenta should still be foraged with caution. Many people consume this mushroom, but only with proper preparation. This is not a mushroom you can simply sauté and eat; proper preparation is necessary to remove most of the toxins, making it "safe.

8
Common Conecap (Pholiotina rugosa)

Image: Oliver Fetter

This small brown mushroom contains the same deadly amatoxins found in the Death Cap and Destroying Angel. It is commonly found on or around wood mulch , particularly in landscaped areas. Its tendency to appear in yards makes it especially dangerous. Ingesting even a small amount of this toxic fungus can result in severe illness or death.

9
Amanita Muscaria

Image: Егор Камелев

Probably the most recognizable mushroom shape in the world is Amanita muscaria . Its stereotypical toadstool stands out in the woods thanks to its bright red cap with white spots and a white stem . These mushrooms are considered toxic and can cause pain but are unlikely to cause death.

Few mushrooms share the same scarlet hue that makes them so visible in green and brown underbrush. The white bumps on the cap also create a distinct, eye-catching pattern.

10
Green-Spored Parasol

Image: Timothy Dykes

Known as "the vomiter" for the effects it can have on anyone who consumes it, the Green-Spored Parasol has the same general shape as the Death Cap and Destroying Angel. Its stem is tall and thin, with a skirt that sits just under the cap . This cap ranges from rounded downward to wide and flat, depending on the mushroom’s age.

The symptoms from its ingestion range from extreme stomach irritation to bloody diarrhea, as well as the aforementioned vomiting. Therefore, caution is advised.

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