General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

History History 4 min read

The nation’s best friends

Punxsutawney Phil and other timeless animal celebrities

Image: Maja7777 / Olga Nayda

Who hasn’t heard of Balto the dog or the famous groundhog, Punxsutawney Phil? Some animals that lived in the U.S. truly ascended to celebrity status after their remarkable feats. Some were commemorated in monuments, paintings, or movies—but others live on only in our stories. Let’s talk about famous animals in American history !

1
Punxsutawney Phil

Image: Steve Wrzeszczynski

Every February 2nd, the eyes of the nation turn to a small town in western Pennsylvania. That’s where Punxsutawney Phil, a weather-predicting groundhog , is roused from his burrow on Gobbler’s Knob to look for his shadow.

According to tradition, if he sees it, we get six more weeks of winter; if not, spring is just around the corner. The quirky ritual began in 1887 and has since grown into a full-blown celebration.

2
Balto

Image: Meg von Haartman

In the winter of 1925, a deadly diphtheria outbreak threatened the remote town of Nome, Alaska. It was the sturdy Siberian Husky Balto who helped deliver the lifesaving antitoxin across snow and blizzard conditions to Nome.

Although dozens of dogs and mushers contributed to what became known as the Great Race of Mercy , Balto was hailed as a national hero. He even received his own statue in New York’s Central Park just a year later—a monument that still stands today, inscribed with the words: "Endurance, Fidelity, Intelligence."

3
Seaman (a.k.a. "Scannon")

Image: The New York Public Library

In 1803, explorer Meriwether Lewis purchased a Newfoundland dog for $20 and named him Seaman. The dog became a four-legged member of the famed Lewis and Clark Expedition .

He accompanied the Corps of Discovery as they crossed the North American continent, helping with hunting, standing guard, and even surviving a wound from a beaver attack.

The funny bit is that for a long time it was believed that William Clark’s journals referred to the dog as "Scannon," but it might have been a dizzy transcription of his handwriting.

4
Smoky the War Dog

Image: Simona Jašauskytė

Found in a foxhole in New Guinea during World War II, Smoky was a Yorkshire Terrier weighing just four pounds—but her size turned out to be her superpower .

She was trained by her rescuer, Corporal William Wynne, and famously ran communication wires through a narrow pipe beneath an airstrip in Luzon, Philippines.

After the war, Smoky became one of the first recorded therapy dogs, visiting wounded soldiers and performing tricks to lift their spirits. Today, she is honored with memorials in both the U.S. and Australia.

5
Sergeant Reckless

Image: Irina Nakonechnaya

During the Korean War, a small Mongolian mare purchased by U.S. Marines for $250 and nicknamed Reckless made multiple trips through enemy fire to deliver ammunition and evacuate wounded soldiers, sometimes entirely on her own.

For her bravery, she was promoted to Staff Sergeant , awarded two Purple Hearts, and allowed to eat scrambled eggs, Coca-Cola, and beer with the troops. Today, statues in Virginia and California honor her legacy.

6
Cher Ami

Image: William Chen

In the chaos of World War I, a pigeon named Cher Ami saved nearly 200 men from the "Lost Battalion" by flying a crucial message across enemy lines —despite being shot, blinded in one eye, and wounded in her leg during the flight.

Her message arrived, artillery fire was redirected, and the soldiers were rescued. For her bravery, Cher Ami was awarded the French Croix de Guerre and was later taxidermied after her death. You can still visit her at the Smithsonian National Museum of American History.

7
Old Bob

Image: Philippe Oursel

Abraham Lincoln’s beloved driving horse , Old Bob, was a familiar sight in Springfield, Illinois, often seen trotting through town pulling the future president’s buggy.

But his most memorable appearance came in 1865, when he walked riderless and draped in a mourning blanket during Lincoln’s funeral procession. The image of the grieving horse moved the nation and was widely reproduced in illustrations and prints.

8
Pauline Wayne

Image: Susan van Bragt

Pauline Wayne, a Holstein cow, was the last cow to reside at the White House. Gifted to President William Howard Taft by a Wisconsin senator, Pauline grazed on the White House lawn and provided fresh milk for the First Family.

She even survived a brief brush with danger when she was mistakenly sent to a slaughterhouse during a train trip—but was rescued just in time.

9
Macaroni

Image: Sergej Karpow

When Lyndon B. Johnson gifted a pony to young Caroline Kennedy in the early 1960s, he probably didn’t expect Macaroni to become a national sensation—but that’s exactly what happened.

The little white Shetland pony often grazed on the White House lawn, delighting photographers and stealing the spotlight during Camelot-era press coverage. Macaroni received fan mail, appeared in Life magazine, and even inspired a song by folk legend Pete Seeger.

10
Old Abe

Image: Arnaud Padallé

Old Abe was a bald eagle who became the mascot of the 8th Wisconsin Volunteer Infantry Regiment during the Civil War. Perched on a shield-topped staff, he accompanied troops into battle, reportedly screaming whenever gunfire broke out.

He survived multiple campaigns and quickly gained legendary status, later appearing on military insignia and even on U.S. war bond posters in both World Wars.

11
Fala

Image: D_Theodora

Franklin D. Roosevelt’s Scottish Terrier, Fala, traveled with him on countless trips, had a press secretary, and even appeared in cartoons and newsreels.

One of the most famous White House pets in history , Fala was awarded a unique honor: he is the only presidential pet with a statue near his owner’s memorial in Washington, D.C.

12
Checkers

Image: SlimMars 13

In 1952, then–vice presidential candidate Richard Nixon gave a nationally broadcast speech defending himself against accusations of financial impropriety. His emotional turning point was declaring that he would keep one gift no matter what: a black-and-white cocker spaniel named Checkers, beloved by his daughters.

Some believe the heartfelt mention of the pet was inspired by the earlier success of Fala. The speech struck such a chord that it is still known today as "the Checkers speech."

General General 4 min read

Vertical ambitions

Bigger, taller, and better: 12 skyscrapers that make you look up!

Image: Denil Dominic

Have you ever stared up at a skyscraper and wondered, "How did they even build that?" Well, that makes at least two of us! Tall buildings are architectural marvels indeed, but they also represent ambition, innovation, and a little friendly competition between cities. For example, the tallest building in our country has held that title for only a decade. However, skyscrapers aren’t the only remarkable structures, and we’ve gathered 12 of them here for you to enjoy some sky-high fun. So, buckle up, and let’s take a vertical journey through the country’s highest achievements !

1
One World Trade Center

Image: David Vives

At a symbolic 1,776 feet, One World Trade Center proudly stands as America’s tallest building . Rising from the ashes of tragedy, this New York City landmark is a testament to resilience and unity.

Completed in 2014, it has been affectionately nicknamed the "Freedom Tower." Its sleek design features reflective glass that mirrors the sky, creating an ever-changing facade. The building houses offices, observation decks, and a museum dedicated to 9/11. Simply beautiful!

2
Central Park Tower

Image: Mason C

Central Park Tower, the world’s tallest residential building , reaches 1,550 feet into Manhattan’s skyline. Completed in 2020, it’s sometimes called the "Billionaires’ Row Tower" for its ultra-luxury apartments.

This architectural masterpiece offers jaw-dropping views of Central Park and beyond. It’s not just tall; it’s opulent, with a private club, pools, and even its own ballroom. If you’ve ever dreamed of living among the clouds, this is the place to do it (if you can afford it, of course).

3
Willis Tower

Image: Margo

Chicago’s Willis Tower, formerly known as the Sears Tower, was the world’s tallest building for 25 years (we did say there was some friendly competition going on!). Its 1,451-foot height dominates the skyline and has been a beacon of innovation since 1973.

The building’s unique design uses nine bundled tubes for extra stability against those famous Chicago winds. Visitors can step out onto The Ledge, a glass box extending from the 103rd floor, for a heart-pounding view. A true Midwestern marvel!

4
111 West 57th Street

Image: Parrish Freeman

Known as the "Steinway Tower," this ultra-skinny skyscraper is as much art as architecture. Rising 1,428 feet above Manhattan, it’s the thinnest skyscraper in the world and the fourth tallest in our country.

Its design nods to New York’s Jazz Age glamour, blending terracotta details with modern engineering. Completed in 2022, it houses luxury apartments that come with breathtaking views and equally jaw-dropping price tags.

5
One Vanderbilt

Image: Lukas Kyzur

Standing 1,401 feet tall, One Vanderbilt is a relatively new addition to New York City’s skyline. Completed in 2020, it’s located right next to Grand Central Terminal .

The building’s futuristic design is matched by its cutting-edge features, including Summit One Vanderbilt, an immersive observation experience. Its elevators take you to the top in a flash, and once you’re there, you’ll be treated to sweeping views of the city.

6
432 Park Avenue

Image: Miikka A.

At 1,396 feet, 432 Park Avenue is all about modern simplicity . Completed in 2015, it is one of the most recognizable buildings in the world.

ts grid-like windows give it a timeless look, but don’t be fooled—the apartments inside scream luxury. With amenities like private dining rooms and a spa, residents live the high life, pun intended! Love it or hate it, you can’t miss it.

7
Trump International Hotel and Tower

Image: Kenny Eliason

Chicago’s Trump Tower, standing 1,388 feet tall, is a gleaming addition to the city’s skyline . Completed in 2009, its reflective surface mirrors the surrounding beauty of the Chicago River.

This skyscraper combines luxury residences, a hotel, and fine dining. Its signature feature is the outdoor terrace, which offers stunning views of the Windy City.

8
30 Hudson Yards

Image: Frank Nürnberger

At 1,268 feet, 30 Hudson Yards is the centerpiece of New York’s futuristic Hudson Yards development.

Completed in 2019, it’s home to The Edge, the Western Hemisphere’s highest outdoor sky deck . The building boasts offices, dining, and even direct access to a luxury mall. Its sleek design symbolizes the city’s constant evolution. It has it all—just like the city itself!

9
Empire State Building

Image: Chris Barbalis

This may not be the tallest, but it certainly is one of the most iconic! The Empire State Building, at 1,250 feet, is a timeless symbol of New York City.

Completed in 1931 during the Great Depression , it was once the world’s tallest building. Its Art Deco design and iconic silhouette have graced countless movies and postcards. The city views it offers are simply unbeatable. No trip to New York is complete without a visit.

10
Bank of America Tower

Image: David Vives

Rising 1,200 feet in Midtown Manhattan, the Bank of America Tower is a green marvel. It was completed in 2010 and is one of the world’s most eco-friendly skyscrapers .

It uses innovative technology to reduce energy consumption and even collects rainwater. With its sharp, crystalline design, it looks as modern as its environmental features. This tower shows that sustainability and style can go hand in hand. Who knew going green could look so good?

11
St. Regis Chicago

Image: Andrew LaDeur

At 1,191 feet, the St. Regis Chicago adds a touch of elegance to the city’s skyline. Completed in 2020, its design is inspired by a flowing river , with undulating glass panels that shimmer in the sunlight. It’s a mix of hotel and residential spaces, with luxury oozing from every corner.

The building’s unique silhouette stands out in the architectural playground that is Chicago. If beauty were a competition, this skyscraper would be a top contender.

12
Aon Center

Image: Erol Ahmed

The Aon Center, at 1,136 feet, is a classic fixture in Chicago’s skyline. Built in 1973, it was originally clad in white marble, though granite replaced it later for durability. Its clean, rectangular design exudes timeless elegance.

Home to offices and observation areas , it’s a favorite among architecture lovers. You know how they are all about simplicity— the ultimate form of sophistication!

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