General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

General General 5 min read

Are you home shopping?

Watch out! Here are 12 things to pay attention to when buying a home

Image: Dillon Kydd / Thirdman

Buying a house can be a nerve-wracking experience, especially for first-time buyers who might lack the necessary experience to do so with ease and confidence. Is the electrical system okay? What about the plumbing? Is there mold in the house? Is it too noisy? Is the neighborhood safe? These are all important questions homebuyers need to ask themselves when visiting a property. The following 12 are just a few of those questions, but they are definitely important ones. Can you think of anything else?

1
House Size

Image: Esther Zheng

One of the very first things any prospective homeowner should ask themselves is what kind of house they want . Having a general idea of the size, as well as the amount and type of spaces needed, is considered basic information before starting to look for a property.

2
Roof Condition

Image: Andreas Weiland

For practical reasons, most people looking to buy a house don’t inspect the roof of a prospective home. However, that section of the house can present serious and costly problems if it has any kind of damage.

Asking about the condition of the roof is paramount. How old is it? What is it made of? Buyers can find this information on the seller’s disclosure or ask the real estate agent to find out. Asphalt shingle roofs last around 20 years, but other materials, like clay or metal, can last much longer.

3
Neighborhood Safety

Image: Alev Takil

It goes without saying: safety is a big thing. When searching for a home, make sure the neighborhood where a potential house is located is safe. It’s also highly advisable to check out the neighborhood from an insider’s perspective via social media, such as Facebook groups, where you can learn more about the area and ask locals questions.

If you’re truly interested in a particular home, spend some time in the neighborhood. Go for a walk and check out local businesses to get a feel for what it’s like to live in the area.

4
HVAC system

Image: Taylor Vick

The HVAC system heats and cools a house year-round. Anyone looking at houses should ask about the type of heating and cooling system each one has and, most importantly, how old it is. Asking for maintenance records is also a good idea.

Furnaces and AC units typically last anywhere from 10 to 25 years. If a unit is broken, repair costs vary based on the type of system and how big it is. Homeowners can spend an average of $7,000 to replace an existing HVAC unit—but don’t count on a home warranty to automatically cover that.

5
Property Taxes

Image: Recha Oktaviani

A commonly overlooked item for first-time homeowners when searching for a house is property taxes. When considering a potential home, always compare property tax amounts over several years to help you calculate the overall affordability of the property .

To find out a home's estimated property taxes, check with the county's appraisal board. Homeowners Association dues should be listed in the home's listing, or you can request them from the listing agent.

6
Plumbing

Image: PAN XIAOZHEN

The plumbing system in a house can be a mystery for a prospective buyer if they don't know how to inspect it properly. Pipe disintegration, obstructive tree root growth, and complicated clogs can all cause havoc on the system. Keep in mind that sewer line replacement can cost anywhere from $1,300 to $4,900.

Always check toilets for leaks, unstable bases, and discoloration . Look under the bathroom and kitchen sinks for signs of leaks. Turn on the hot water in the sink or tub to see if it gets hot. If it doesn’t, that could indicate a problem with the water heater.

7
Water damage and mold

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Water damage can cause numerous problems in a house, including structural issues, mold, and rot, especially in basements. Anyone inspecting a house should pay close attention to musty smells as well as water stains on floors, walls, or ceilings .

The cost of mold removal can be anywhere from a few hundred to a few thousand dollars, depending on the size of the affected area. And, because mold is a health hazard, it should be treated before moving in.

8
Proper ventilation

Image: Jelleke Vanooteghem

This one might be subtle, but it’s very important, especially when considering the mold issues mentioned earlier. Without adequate interior ventilation, moisture can't evaporate , which can turn a room into a breeding ground for mold.

Look for condensation on windows or slightly bubbled or peeling paint around windows, doors, or vents. These signs may indicate moisture within the walls or ceiling drywall.

9
Noise Level

Image: Rei Kim

Nobody wants to live in a noisy home. But, at the same time, this issue is often overlooked when searching for houses. Many showings are cunningly scheduled during quiet hours to disguise the noise issues.

If you are truly interested in a property, visit during high-traffic hours to assess this concern . Even if the house is perfect in every other way, the constant hum of passing cars, public transport, or other sources of noise can become a serious problem.

10
Foundation and home exteriors

Image: Aiden Craver

Foundations matter. Bulging or bowing foundation walls are signs of structural weakness that can be expensive to repair. Always check for cracks in the foundation, drywall, or ceiling ; gaps above doors and windows ; sunken stairs or porches; and sloping or uneven floors or tiling.

Of course, not every crack means the home is about to collapse. Every home experiences some degree of settling, so some cracks are to be expected.

11
Electricity issues

Image: Mila Albrecht

The electrical system in a house can be compared to the nervous system of a human being: every part must work properly, and issues can sometimes be difficult to spot. From the power outlet next to the bed to other electrical systems in the house, like the garage door opener, everything is important and contributes to your safety and comfort. Bring a phone charger and plug it into random sockets to check if they work properly .

12
Room for improvement

Image: Daniel McCullough

Buying a house is a big investment and you can be living in it for a very long time. Therefore, it is always important to take into consideration any future plans and whether these plans make sense in that particular house.

Is there a wall you could knock out to create more space if needed? A garage or attic you could potentially finish if you need an extra room? Having an easy-to-modify layout can provide more possibilities for the future.

General General 4 min read

Can you recall any example?

Cheaper or costly? Items that have sunk or raised in price over the years

Image: Sora Shimazaki

There was a time when lobster was a cheap, poor man’s dish. And there was also a time when air flights were only for the wealthy. But not anymore. Countless products’ prices have gone up or down over the years. Things that once were very exclusive and expensive became accessible due to their production methods. And many things that used to be cheaper are now harder to come by due to scarcity or marketing tactics. Take a look at the following 10 examples of such situations.

1
Clothing (cheaper)

Image: Nick de Partee

Back in the mid-20th century, average American families spent about 10% to 12% of their household income on clothing. That figure has dropped to around 3%. That is not because people buy fewer clothes but because the prices have dropped significantly over the last decades.

Starting about fifty years ago, most U.S. clothing production moved overseas, where labor costs are lower and production output is higher . Those savings were passed onto consumers, and as fast-fashion brands proliferated, Americans had more options at lower prices than ever before.

2
Magazines (more expensive)

Image: Rhamely

While younger generations will not remember this, 25 years ago, magazines were an Internet of sorts : it was the quickest way to access information and color pictures of any subject you were interested in. Magazines were a ubiquitous item, sold everywhere at modest prices. Since the World Wide Web came along, magazines became less important and less demanded products.

If you have bought magazines lately or have inquired about their price, you might be surprised to discover how pricey these items have become.

3
Bananas (cheaper)

Image: John Vid

Believe it or not, back in the day, bananas used to be quite an expensive fruit. These days, this product is one of the cheapest and most popular fruits in the supermarket but when it first became available in the U.S., following the Civil War, it was sold for about 10 cents a piece — that’s about $3 per banana today.

The price of tropical fruit has hovered between 50 and 60 cents per pound for the last 20 years — a significant drop from its early cost. Despite being imported from faraway places and requiring cooling containers, banana sellers produce only one variety, the Cavendish, meaning the fruit can be harvested in abundant volumes and ripened at the same time .

4
Concert tickets (more expensive)

Image: Nainoa Shizuru

There was a time when going to a concert was a pretty accessible event. The ticket prices were low, even for well-known artists. But then, a couple of big players came along into the business and the prices skyrocketed like never before . Besides the ticket price itself, the service charge and taxes make for a hefty sum, not affordable by everyone anymore.

5
Television sets (cheaper)

Image: Peter Geo

It’s a well-known fact that as technology improves and becomes more efficient, prices come down. However, one consumer electronics category stands out from the rest for its drastic price cuts: televisions. The first color TV set debuted in 1954 with a $1000 price tag , and a 15" screen. According to the U.S. Bureau of Labor Statistics’ inflation calculator, that would be more than $11,600 today.

Compare that number to a 65-inch, high-definition smart TV that might cost around $500 in today’s dollars and the price drop is nothing short of amazing.

6
Car insurance (more expensive)

Image: Herson Rodriguez

Car insurance was never the cheapest service in the world, but it used to be a much more accessible price, with options for every pocket. In recent decades, auto insurance premiums have been steadily climbing , making car ownership a more exclusive deal altogether than it used to be.

7
Air flight tickets (cheaper)

Image: Suhyeon Choi

Yes, it may feel like airline ticket prices have surged in recent years due to airport taxes and fuel prices, but if we look at the price evolution over the last decades, we can see that tickets have become much more affordable than before .

Commercial air travel used to be a luxurious experience available only to the wealthy. In 1941, an average flight from Los Angeles to Boston would have cost more than $5,000 in today’s money. These days, a one-way flight from Los Angeles to Boston commonly costs around $300.

8
Fast Food (more expensive)

Image: Kenny Eliason

Getting a burger with fries and a soda for a couple of dollars was a standard deal back in the day, but not anymore. Fast food prices have steadily increased in the last few decades , making the tag for a standard menu almost the same and sometimes even more expensive than a meal at a regular restaurant.

9
Washing machines (cheaper)

Image: engin akyurt

In the same way that TVs have dropped the price, most other appliances have gone down the same path, and washing machines are no exception . These devices, an invaluable addition to modern life, have changed significantly from the 1950s to today.

In 1959, a Kenmore washer was advertised for $209.95. Today, that amount inflates to more than $2,200, which is a $1,600 difference from a basic $500 to $600 top-loading Kenmore machine today.

10
Prescription medicine (more expensive)

Image: Haley Lawrence

Healthcare costs in America have been a complicated problem for years. Not just health insurance but also essential medicines have been raising their prices steadily for a very long time.

It can’t be said that medicines used to be cheap but definitely were far more accessible than these days.

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