Was it Humphrey Bogart or Elizabeth Taylor? The true story of Gerber Baby
Image: Mel Rebesco
Remember waiting by the TV on Saturday morning, bowl in hand, while Cap’n Crunch sailed the Sea of Milk and Lucky the Leprechaun dodged another gang of kids? Those familiar faces hide some genuinely surprising stories. One mascot has a secret name that most don’t know. Another was almost named after a rat. A baby food company kept its most famous face a secret for 50 years. Here are 12 old friends in a whole new light.
1
The Gerber Baby - Gerber Baby Food
For decades, parents opening a jar of Gerber baby food saw the same sweet, sketched baby face staring back. But almost nobody knew who that baby was.
In 1928, the Fremont Canning Company, later Gerber, held a contest for a new advertising image. While most artists submitted elaborate paintings, Dorothy Hope Smith entered a simple charcoal sketch of her four-month-old neighbor, Ann Turner Cook. The judges loved the sketch exactly as it was and told Smith not to finish it. Because model releases weren’t standard at the time, rumors about the baby’s identity spread for years, with names ranging from Elizabeth Taylor to Humphrey Bogart. Cook stayed quiet for decades, partly to avoid attention, before revealing the truth around the sketch’s 50th anniversary in 1978. She later became a teacher and a mystery novelist. She remained remarkably private despite being one of America’s most recognizable advertising (baby) faces.
2
The Trix Rabbit - Trix Cereal
Every Saturday-morning kid knew the routine: the Trix Rabbit would create some ridiculous disguise, get dangerously close to the cereal, and then hear those four familiar words: "Silly rabbit, Trix is for kids." But the rabbit wasn’t even Trix’s first mascot.
When the cereal launched in 1954, a flamingo appeared on the box. The rabbit arrived five years later as a hand puppet created by writer Joe Harris, who also came up with the famous slogan. For years, General Mills deliberately kept the rabbit from eating Trix, believing it sent the wrong message about instant gratification. An astonishing 99 percent said the rabbit deserved a bowl, so he finally got his taste in 1980, although it has remained a rare event. In 2016, the company held a nationwide search for a real rabbit to appear on limited edition boxes. A two-pound Holland Lop bunny from Houston named Cinnabun won the honor.
3
Chuck E. Cheese - Chuck E. Cheese
The next time a Chuck E. Cheese birthday brings back memories of flashing arcade lights and tokens, remember that the restaurant almost had a much stranger name.
Nolan Bushnell, who co-founded Atari, wanted a family restaurant where people could eat pizza and play arcade games. For his mascot, he thought he had ordered a coyote costume — but got a rat costume instead. Bushnell embraced the mix-up and initially planned to call the chain "Rick Rat’s Pizza." Fortunately, his business partners stepped in and vetoed the idea, pointing out that marketing a rat-themed restaurant wasn't the best way to sell pizza to families. He settled on Chuck E. Cheese, partly because the alliteration reminded him of names like Mickey Mouse. The first Chuck E. Cheese’s Pizza Time Theatre opened in San Jose, California, on May 17, 1977. After filing for bankruptcy in 1984, the company merged with rival ShowBiz Pizza Place, creating the chain that is beloved today.
4
Cap’n Crunch (a.k.a. Horatio Magellan Crunch) - Quaker Oats
Back in the 1960s, a TV commercial showed a bowl of cereal waiting, and a cartoon ship called S. S. Guppy sailing across the screen, commanded by a captain with a giant jaw. That’s Captain Horatio Magellan Crunch.
Quaker Oats hired the animation studio behind Rocky and Bullwinkle to draw a mascot in 1963, and writer Allan Burns, who later went on to co-create The Mary Tyler Moore Show , based the captain on the fictional British naval hero Horatio Hornblower. But the name came from a much simpler place: Quaker wanted a cereal that stayed crunchy even in milk. More interestingly, the Cap’n’s crew, young sailors named Alfie, Brunhilde, Carlyle, and Dave, were named using the first four letters of the alphabet so kids could remember them easily. And here’s the twist: even though he’s a Captain, his uniform only has three stripes, which technically makes him a Commander. In any case, 60 years later, he hasn’t earned a fourth stripe, but has gained America’s love.
5
Charlie the Tuna - StarKist
If you hear "Sorry, Charlie" and think of a cartoon tuna desperately trying to get canned, you’re not alone.
In 1961, copywriter Tom Rogers created Charlie for StarKist, basing the character’s beatnik personality, beret, and thick glasses on his real-life friend Henry Nemo, a musician known for his hip style and slang. In TV commercials, Charly was always trying to prove he had "good taste." He painted pictures, dressed like an intellectual, and offered cultured opinions to get StarKist’s attention. Instead, a hook would appear with a sign saying "Sorry, Charlie," because StarKist wanted tuna that tasted good, not tuna with good taste. The joke became part of everyday language. Charlie’s distinctive Brooklyn voice came from actor Herschel Bernardi, who played him for more than two decades. Though the character faded from advertising in the 1980s, StarKist brought him back in 1999.
6
Lucky the Leprechaun - Lucky Charms
If you grew up pouring a bowl of Lucky Charms, you probably remember chasing down every last marshmallow shape before the oats disappeared. That cereal, and its green top-hatted mascot, came from a fairly ordinary lunch break.
In 1963, General Mills product developer John Holahan was looking for a new use for the company’s cereal lines. Inspired by his own favorite candy, Circus Peanut, he chopped some up and mixed them into Cheerios. The result became Lucky Charms, and on St. Patrick’s Day 1964, an animated leprechaun originally called L.C. Leprechaun introduced the cereal to the country in a splashy, expensive ad campaign. But the mascot’s reign wasn't entirely uninterrupted. In 1975, General Mills tested swapping him for a gentle, absent-minded wizard named Waldo, hoping a friendlier character would appeal to kids. Although Waldo tested well with focus groups, he couldn't match the leprechaun's charisma, and General Mills scrapped the national rollout to let Lucky reclaim his pot for good.
7
Woodsy Owl - U.S. Forest Service
If an elementary school assembly in the 1970s included a lesson about littering, Woodsy Owl may have been part of the show. Created by the U.S. Forest Service with artist Harold Bell, Woodsy emerged from the environmental movement surrounding the first Earth Day in 1970.
He officially debuted on September 15, 1971, when Agriculture Secretary Clifford Hardin introduced him in Washington, D.C. His famous message, "Give a hoot, don’t pollute," became so recognizable that Congress passed the Woodsy Owl Act in 1974 to protect his name and image from misuse. Over time, Woodsy’s message expanded beyond littering to conservation and environmental responsibility, eventually becoming "Lend a hand, care for the land." Alongside Smokey Bear, he remains one of America’s best-known government-created characters, with more than five decades of classroom posters, songs, and public-service campaigns behind him.
8
The Quaker Man ("Larry") - Quaker Oats
The round-faced man wearing a wide-brimmed hat on a Quaker Oats canister has been around for generations. Many assume he is William Penn, the Quaker who founded Pennsylvania. He isn’t.
Quaker Oats registered its trademark in 1877, describing it simply as "a figure of a man in Quaker garb." The company chose the image because Quakers were associated with honesty, integrity, and purity, qualities the brand wanted attached to its oats. Officially, the man never had a name. Unofficially, people inside the company have reportedly called him Larry for years, although nobody seems to know exactly where the nickname came from. He has also had several faces over the decades.
9
Slats, Jackie and Leo the Lions - MGM Studios
Anyone who has watched a classic MGM movie knows that roar. But the famous lion mascot actually began with a college connection.
In 1916, advertising executive Howard Dietz needed a symbol for Goldwyn Pictures, a studio that would eventually become part of MGM. Dietz had attended Columbia University, whose mascot was a lion and whose fight song included the words, "Roar, Lion, Roar." He borrowed the idea. The first MGM lion, Slats, appeared in 1924, but there was a funny problem: movies were still silent. Slats never actually roared for audiences. That changed in 1928 when Jackie became the first MGM lion whose roar could be heard on film after synchronized sound arrived. Since then, seven different lions have played the role. The most familiar, simply called Leo, debuted in 1957 and remained MGM’s symbol for more than six decades, making him one of the longest-running mascots in entertainment history.
10
The Burger King - Burger King
Long before the unsettling Burger King mascot began appearing in commercials, the character was simply a cheerful drawing sitting above a restaurant sign.
The first version appeared in 1955 above Burger King's original Miami location, seated on what the company called a "burger throne." He remained mostly decorative until the early 1970s, when an animated version began appearing in children's commercials. Then came the strange version many longtime viewers remember. In 2003, an advertising agency reportedly found an oversized Burger King helium-balloon head for sale on eBay. That discovery helped inspire the silent, giant-headed King who suddenly appeared beside beds , in doorways, and even around celebrities. In 2015, he joined Floyd Mayweather’s boxing entourage in a stunt reportedly costing Burger King $1 million. The company officially retired that version of the King in March 2026, ending a bizarre chapter of the brand’s mascot.
