General General 3 min read

Humble beginnings

American companies that started in a garage

Image: Cristian Iorga

Great companies don’t always begin in shiny office towers or corporate campuses. In fact, some of America’s most influential brands started in the most ordinary place imaginable: a garage. With limited money, basic equipment, and a big idea, a few determined founders managed to build businesses that eventually changed entire industries. Sometimes all it takes is a garage, a few tools, and the determination to turn a simple idea into something extraordinary. Below are ten well-known American companies whose journeys began in garages before becoming global household names.

1
Apple

Image: Laurenz Heymann

Apple Inc. famously started in 1976 in the Los Altos garage of Steve Jobs’ parents. Jobs and Steve Wozniak assembled early versions of the Apple I computer there, selling circuit boards to local computer hobbyists.

What began as a small project between two friends eventually grew into one of the world’s most valuable companies, producing iconic products like the iPhone, Mac, and iPad.

2
Amazon

Image: Marques Thomas

Amazon began in 1994 when Jeff Bezos launched an online bookstore from the garage of his rented home in Bellevue. Early operations included simple desks and computers connected to the growing internet.

From selling books online, Amazon rapidly expanded into nearly every retail category and eventually became one of the largest e-commerce and cloud computing companies in the world.

3
Google

Image: Karollyne Videira Hubert

Google started in 1998 in a garage rented from Susan Wojcicki in Menlo Park. Founders Larry Page and Sergey Brin worked there while developing their revolutionary search engine.

Their algorithm dramatically improved how people found information online, and the company quickly grew into a global tech powerhouse that now operates under Alphabet Inc.

4
Hewlett-Packard

Image: Rubaitul Azad

Hewlett‑Packard, often called HP, was founded in 1939 by Bill Hewlett and Dave Packard in a small garage in Palo Alto.

Their first product was an audio oscillator used by sound engineers, including early customers at The Walt Disney Company. That modest workspace is now considered the birthplace of Silicon Valley.

5
Disney

Image: Seif Abukhalaf

The Walt Disney Company traces part of its origin to a garage studio used by Walt Disney and Roy O. Disney in the early 1920s in Los Angeles.

Working with minimal equipment, the brothers produced early animated films that would eventually lead to the creation of Mickey Mouse and a global entertainment empire.

6
Harley-Davidson

Image: Nathan Dumlao

Harley‑Davidson began in 1903 in a small wooden garage in Milwaukee. Founders William S. Harley and Arthur Davidson built their first motorcycle prototype there.

The company grew steadily and became one of the most iconic motorcycle brands in the world, known for its powerful engines and loyal fan base.

7
Mattel

Image: Sean Bernstein

Mattel began in 1945, when Harold Matson and Elliot Handler started making picture frames in a garage workshop in Los Angeles.

Leftover frame scraps were used to create dollhouse furniture, which became so popular that the company shifted its focus to toys. Mattel would later introduce famous products like Barbie and Hot Wheels.

8
Dell

Image: Greg Rosenke

Dell Technologies was founded by Michael Dell in 1984. While the company began in his college dorm room at the University of Texas at Austin, early operations soon moved into a small garage workspace where computers were assembled and upgraded.

Dell’s direct-to-consumer sales model helped transform the personal computer industry and made the company one of the world’s largest PC manufacturers.

9
Yankee Candle

Image: Rhamely

Yankee Candle began in 1969 when teenager Michael Kittredge II made a homemade candle in his family’s garage in South Hadley as a Christmas gift.

Neighbors wanted to buy the candles, and the small hobby quickly turned into a thriving business. Today, the brand is one of the most recognized names in scented candles.

General General 4 min read

Icons of the 80s

Rediscover the top 10 trends from the 80s that should make a comeback!

Image: Cottonbro Studio

The 1980s were marked by ambition, progress, and reinvention. It was a decade that vibrated with the chimes of the New York Stock Exchange, the rise of cable TV, and the sound of personal computer keyboards. Fashion, of course, was not far behind: leg warmers, shoulder pads, and big hair were all the rage. In this article, we are covering ten years in which technological advances, finance, and pop culture reigned supreme in America. Ready for a flashback?

1
Bright colors

Image: Yaritza

In the 80s, neon was absolutely everywhere, and let’s be honest, it was very hard to miss. Found in clothes, accessories, makeup, signs, and posters, blindingly bright colors became a new style statement. From hot pink to acid green, neon yellow to electric blue, this color palette could be found in pop culture, on the streets, and everywhere in between.

2
Bold fashion

Image: cottonbro studio

There's only one word to describe 80s fashion: bold . B old hair, bold accessories, bold colors, bold everything! Fashion during this decade was strongly influenced by pop music and new rock subgenres such as New Wave. For the first time, different styles began to mix, combining formal garments with rebellious accents —like pairing suits with sneakers, mind you. Whether it was shoulder pads, multicolored leg warmers, or those striking Miami Vice suits, fashion in the 80s was all about vibrancy and an aura of success.

3
Big hair, strong makeup

Image: Gustavo Cerati, Public domain, via Wikimedia Commons

In the 80s, crazy cuts and dramatic makeup became an everyday thing, a way of expressing one’s personality and style everywhere you went. From musicians like Madonna to leading ladies like Demi Moore or Julia Roberts, the stars led the way with their perms, pumped-up hair volume, tanned faces, and bright eyeshadows.

But let's not forget the guys! They also introduced the iconic mullet, popularized by celebrities like Rod Stewart, tennis player Andre Agassi, and Patrick Swayze, just to name a few.

4
Rise of yuppie culture

Image: MART PRODUCTION

In a nutshell, Yuppie culture was characterized by slicked-back hair, V-neck sweaters, and a condescending attitude. The term yuppie , an acronym for "young urban professional," emerged in 1980 in an article in Chicago magazine. It described a young person in their 20s or 30s who was part of the middle to upper class, a socioeconomic group that became the forefront of the decade.

From the beginning, this label sparked divided opinions: For some, it represented ambition and success; for others, it symbolized superficiality, an excessive materialism, and an apparent superiority complex. Accurate or not, the trend eventually faded away after the 1987 Wall Street Crash.

5
Toys on TV

Image: cottonbro studio

The 1980s were marked by spending Saturday mornings watching ads on cartoon commercial breaks. How did this happen? From this decade onwards, companies were finally allowed to market directly to kids. The result was hundreds of all kinds of toy ads. They advertised everything from creative games like the Rubik's Cube or Lego to cute and cuddly toys like Care Bears and My Little Pony. This era also saw the beginnings of the must-have toy trend, with Cabbage Patch dolls leading the pack.

6
Music on the go

Image: cottonbro studio

During the 80s, it was common to see people walking down the street with a Walkman on their hips or a boombox to their ears. Although the boombox gained popularity in the 70s, it became mainstream in the 80s thanks to hip-hop and breakdancing culture. Yet, the Walkman would soon steal its thunder. This revolutionary new audio player allowed people to bring their music with them anywhere without bothering everyone around. And that’s also how mixtapes became a thing!

7
Personal computers

Image: Tomas Martinez

The 80s were a prominent decade for electronics development. In 1981, IBM introduced its first personal computer, and everyday life and work would never be the same again. More affordable computers were created thanks to the introduction of powerful, smaller, and cheaper processors, reaching a wider audience and creating greater demand. Models such as the IBM PC, the Commodore 64, and the Apple Macintosh became household names, paving the way for the era of domestic computing.

8
Rise of video games

Image: cottonbro studio

Thanks to technological advances in graphics and gameplay over the decade, video games finally became undeniably popular. With the rise of arcade machines and home consoles, a series of iconic games managed to capture the attention of a wider audience, igniting a cultural phenomenon that would influence music, film, and television. Titles such as Super Mario Bros., The Legend of Zelda, Space Invaders, Pac-Man, and Donkey Kong became classics that defined an era.

9
Cable TV goes mainstream

Image: Coline Haslé

When cable TV hit the mainstream, it not only gave the big three American networks a run for their money, but it also allowed the world access to specialized shows that better suited their tastes. Whether your interest was sports, comedy, or music, cable had something for everyone.

CNN and HBO definitely changed television forever, but it was perhaps MTV that left the most indelible mark by offering greater insight into contemporary bands and musicians via live performances and music videos.

10
Fitness fever

Image: Ron Lach

The 1980s were the golden age of fitness, a trend that reflected society's growing interest in health and wellness. Exercise routines were not just a workout, but a cultural phenomenon that turned our living rooms into mini gyms.

Major clothing brands began designing exercise-specific apparel and accessories, such as leotards, crop tops, and headbands. Celebrities also capitalized on the fitness craze. Jane Fonda, for example, became a massive hit in 1982 with her iconic workout videos, some of the best-selling VHS of all time.

General General 3 min read

Which is your favorite food?

Did you know these 12 very American foods are not really American?

Image: Fernando Andrade

When your country is a melting pot of nationalities and cultural backgrounds, as America is, many things you might consider local are actually not, including food. You might be surprised to learn about the true origins of some of these American culinary icons, from the hamburger to apple pie and beyond. Which one do you like the best?

1
Hamburger

Image: Carles Rabada

Due to their popularity and widespread appeal, hamburgers are considered an unofficial national dish of the United States, and there’s good reason for this. It's hard to think of a more American dish than a hamburger, right?

Well, hamburgers may be a national treasure today, but their very name gives us a clue about their true origin: Germany’s Hamburg .

2
Hot dogs

Image: Peter Secan

Few things are as American as buying a hot dog from a street vendor and enjoying it in the sun, right? Well, not exactly. The more formal names of the humble hot dog—frankfurters and Vienna sausages—give us, once again, a hint about their German and Austrian true origin.

3
French fries

Image: Elizabeth Jamieson

While French fries have been a national staple for quite some time, their very name also gives away their foreign origin. There is an ongoing debate about whether these fries are actually French or Belgian , but in any case, these delicious bits of joy are not American.

4
Mustard

Image: Peter Werkman

Mustard, the first of many popular condiments cherished by Americans, was first consumed by the Egyptians in its original seed form and later by the Romans as the paste we most commonly use today.

5
Ketchup

Image: Dennis Klein

Another condiment that is at least as popular as mustard in America, if not more, ketchup originated as a Chinese fermented fish sauce called "kê-tsiap." Over time, the sauce evolved, leaving the fish behind and replacing it with tomatoes to become the ketchup we know today.

6
Pickles

Image: Mehmet Uzut

Another food highly appreciated on American soil is pickles. Whether on burgers, served as a side with sandwiches, chopped into relish for hot dogs, or enjoyed in many other ways, these vinegar-soaked cucumbers are a staple of our cuisine. But multiple records trace the origin of these treats as far as ancient Egypt , where even Cleopatra was rumored to love them.

7
Apple pie

Image: Priscilla Du Preez 🇨🇦

This may be shocking to some, but alas, it is true: the quintessentially American apple pie is not really American. The earliest known recipes for apple pie belong to the ancient Greeks . And Dutch bakers created the modern version of the pie in the 15th century.

8
Mac and cheese

Image: Hermes Rivera

Thomas Jefferson is often credited with inventing macaroni and cheese after bringing back a macaroni machine from a trip to Europe, but he was not the first to come up with the idea.

The original recipe for macaroni baked with cheese sauce first appeared in the 14th-century cookbook Liber de Coquina, which is believed to have been written by an Italian author.

9
Bacon

Image: Casey DeViese

Nobody "invented" bacon, right? It’s just a piece of meat. The origins can be traced back to the ancient world, where curing and preserving pork became a common practice. But, as it happens, most sources agree that the Celts were the first to prepare and cook it in the way we do today.

10
Meatloaf

Image: RitaE

A humble recipe, for sure, meatloaf was made in Medieval Europe from scraps of meat held together by fruits, nuts, and seasonings. It was created to stretch leftover beef or create a more substantial meal from less expensive cuts of meat.

11
Mayonnaise

Image: May_hokkaido

The third and final condiment on our list is another American staple, even though its French name might give us a pretty straightforward idea of its origin. But it's not that simple.

The French mayonnaise is likely derived from Spanish versions of aioli, which is a garlic mayonnaise.

12
Barbecue

Image: Andrik Langfield

Surely, something as American as a barbecue must be a local invention, right? Wrong, again. Known as "barbacoa" in the West Indies long before it became popular in America, barbecues have been around for a long time. Even the modern barbecue, with spice-rubbed meat slowly cooked over a fire and topped with sauce, originated in the Caribbean .

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