1

Every customer deserves a warm greeting

Image: Fotos

It might sound strange these days, but there was a time when walking into a store without acknowledgment was once considered bad service . Clerks were expected to smile, make eye contact, and greet customers promptly.

That greeting also set expectations. It told customers help was available and that their presence mattered. For many Americans, being welcomed was just as important as the product itself.

2

Anticipating needs before being asked

Image: SERGEI BEZZUBOV

Good service meant paying attention. A waiter refilled the water before the glasses were empty. A clerk offered assistance before confusion set in. Anticipation showed experience and pride in the job, not pushiness .

Customers noticed these small gestures. They made interactions smoother and more personal, creating the feeling that service was thoughtful rather than reactive or scripted.

3

Quick service shows respect for time

Image: Brad Rucker

Old-school service emphasized quick acknowledgement, even if immediate help wasn’t possible. Letting customers wait without explanation was considered rude . A simple "I’ll be right with you" went a long way.

Speed mattered, but calm mattered more. The goal was efficiency without rushing, making customers feel valued rather than hurried through an interaction.

4

Courtesy is non-negotiable

Image: Vitaly Gariev

"Please" and "thank you" were mandatory words in customer service. These phrases weren’t optional politeness, they were expected standards that showed mutual respect between employee and customer.

Their absence was noticeable. Courtesy made transactions feel human and cooperative, reminding customers they were being served by people and not being processed by a system.

5

Eye contact means attention

Image: Petr Sevcovic

Maintaining eye contact was a core part of service etiquette. It showed that the employee was listening and engaged , not distracted or indifferent. Customers felt acknowledged simply by being looked at.

Avoiding eye contact suggested boredom or disinterest. In traditional service culture, body language carried as much weight as spoken words.

6

Know the product by heart

Image: Lefteris kallergis

Employees were expected to know their products or menus thoroughly. Having to constantly check references or ask others weakened customer confidence and slowed service.

Product knowledge signaled competence and pride . Customers trusted businesses more when employees spoke clearly and confidently about what they sold.

7

Personal conversations stay private

Image: Vitaly Gariev

Chatting about personal matters within earshot of customers was strongly discouraged. Service time belonged to the customer, not coworkers’ off-duty lives .

This rule reinforced focus and professionalism. Customers expected attention, not background noise that suggested distraction or disinterest.

8

Complaints are handled calmly

Image: Amir mohammad jafari

Arguing with customers was seen as a failure of service. Employees were trained to listen first, apologize when appropriate, and resolve issues without defensiveness .

Even when customers were wrong, maintaining calm preserved dignity of both sides. The goal was always resolution, never confrontation.

9

Regular customers are remembered

Image: Vitaly Gariev

Recognizing repeat customers by name or preference was common practice . It made people feel valued and turned routine visits into familiar experiences.

This personal recognition built loyalty long before reward cards existed. Customers returned because they felt known, not tracked.

10

Cleanliness is godliness

Image: Alexander Mils

A clean counter or dining area signaled care and attention. Customers assumed that if visible areas were clean, unseen operations were handled in the same manner .

Cleanliness wasn’t just decorative, it was reassuring. It quietly communicated reliability and professionalism.

11

Customer privacy is sacred

Image: Taylor Davidson

What happened during a transaction stayed there . Discussing customers outside the interaction was considered extremely unprofessional and disrespectful.

Trust was part of the service experience. Customers expected discretion, especially in smaller communities where word traveled quickly.

1

Extra cheese

Image: Ivan Torres

Let's start with a wild card: extra cheese pizza. It's no surprise it's one of the most popular choices, with its unbeatable trio of classic ingredients: dough, a lot of mozzarella cheese, and a simple tomato sauce. And who doesn't like cheese?

However, its simplicity doesn't make it any less delicious; it can be one of the best pizzas you'll ever taste! And if you want to try something new, some suggest swapping mozzarella for provolone.

2

Pepperoni

Image: Alan Hardman

A total winner of all rankings, pepperoni pizza is undoubtedly one of Americans' favorites. And that's no surprise at all. The combination of delicious melted cheese with a tasty tomato sauce and spicy, smoky pepperoni slices makes it an irresistible variety for most palates. Is it your favorite, too?

3

Sausage

Image: Nadya Spetnitskaya

Thanks to pizza's unlimited variety of toppings, you don't have to pick between protein and carbohydrates; you can enjoy both!

Sausage pizza is now a staple on the menus of many restaurants and pizza chains. And it's no wonder, given that it's one of the most popular choices among Americans. Traditionally, pizza-makers opt for Italian sausage, but you can always choose your favorite type!

4

Mushrooms

Image: Lavi Perchik

Along with pepperoni, sausage, and extra cheese, mushrooms are also one of the most popular pizza toppings in America.

Because of their versatility, mushrooms are a great choice to complement any pizza, whether it's a vegetarian or a meat pizza. In addition, they are a recommended topping for their flavor, nutritional value, and low-calorie content.

5

Green Peppers

Image: engin akyurt

Green peppers also make the top 5. If sausage isn't your choice or you follow a vegetarian diet, green pepper pizza is likely one of your favorites.

The crunchy texture and slightly sweet flavor of green peppers make a fantastic team with pizza crust and tomato sauce, making it one of the most popular.

6

Onions

Image: Adonyi Gábor

There is an alternative that's a must-have on any menu: onion pizza. Although it may not have as many staunch and expressive fans as other varieties, onion pizza is actually one of the most requested options across the country.

Onion, like tomato and cheese, is a widely used ingredient in Italian cuisine, making it a classic that's also included in other varieties and sauces.

7

Black olives

Image: Carissa Gan

Black olives have earned a spot in this ranking, as it is a very appreciated option for those who demand a briny touch on their pizza.

Some people hate them, others love them, but if you've never tried black olives on your pizza, we recommend giving it a shot. Many people have tried them and come back for more!

8

Fresh garlic

Image: Sébastien Marchand

Hand in hand with onion, garlic is a must when it comes to giving a punch of flavor to food. And pizza is no exception. In fact, fresh garlic pizza is also one of the most widely eaten pizzas in America.

While it may not have as large a fan base as other toppings, those who choose garlic as their favorite are incredibly loyal! This variety offers an exquisite combination: Often paired with mozzarella cheese and olive oil, garlic gives a unique touch.

9

Margherita

Image: Aldward Castillo

If we talk about perfect combinations, we can't leave out the legendary Margherita, a fabulous Italian pizza. Created in the 19th century in Naples, Italy, this pizza was invented especially for the Queen Margherita of Savoy, with flavors that represent the Italian flag: the green of the basil, the red of the tomato, and the white of the mozzarella cheese. Irresistible!

10

BBQ Chicken

Image: serjan midili

Chain restaurants and pizzerias wouldn't be the same without the delicious BBQ chicken pizza, a blend of flavor, heartiness, and creativity.

If the more traditional varieties have bored you, this is the perfect option for you. With a combination of sweet and smoky, this variety is undoubtedly a top choice for those who appreciate audacious tastes.

1

Smoked mackerel & leek hash

Image: Denis Agati

If you have 250 grams of potatoes, two large leeks, a can of smoked mackerel, and four eggs , you can make this delicious dish.

Cook the potatoes in the microwave for five minutes. Meanwhile, heat some oil in a frying pan over medium heat, add the leeks with a pinch of salt, and cook for 10 minutes. Add the potatoes, increase the heat, and fry for a couple of minutes. Flake the mackerel into the pan. Make four indents in the leek mixture, crack an egg into each, then cover the pan and cook for 6–8 minutes, until the whites have set and the yolks remain runny.

2

Cacio e pepe

Image: Immo Wegmann

You probably have a packet of dried spaghetti in your pantry. For this recipe, you’ll need 200 grams of spaghetti , 25 grams of butter , 50 grams of finely grated pecorino or parmesan cheese , and some black pepper .

Cook the pasta for 2 minutes less than the package instructions indicate. Meanwhile, melt the butter in a medium frying pan over low heat, add the ground black pepper, and toast for a few minutes. Transfer the pasta to the pan along with 100 ml of pasta water. Toss briefly, then evenly sprinkle the cheese over the pasta—but don’t stir. Let the cheese melt for 30 seconds, then toss everything together and stir until well combined.

3

Peanut butter & jam flapjacks

Image: Towfiqu barbhuiya

Peanut butter and jelly have saved the day more than once, and they do it again in this simple recipe. You’ll need 5 tablespoons of salted butter , 250 grams of peanut butter , 8 tablespoons of strawberry or raspberry jam , and 200 grams of rolled oats .

Preheat the oven, butter a 20 cm square cake tin, and line the base and sides with baking parchment. Put 3 tablespoons each of the peanut butter and jam in separate small bowls and set aside. Put the remaining peanut butter, the rest of the jam, and the butter and sugar into a pan set over medium heat and stir. Add the oats, then leave to cool for 5 minutes. Transfer it to the prepared cake tin and gently press it down with your hands. Dot the reserved peanut butter and jam over the top, then bake for 20–25 minutes.

4

Caramelized banana & chocolate pie

Image: Mike Dorner

This is a great dessert to improvise if you have three bananas , 70 grams of hazelnuts , 150 grams of dark chocolate , a 500-gram block of puff pastry , and three tablespoons of brown sugar .

Preheat the oven. Process the hazelnuts in a small food processor, then transfer them to a bowl with the chocolate. Roll out the pastry into a 30 cm circle on a sheet of baking parchment. Sprinkle the chocolate and hazelnut mixture evenly over the pastry, leaving a 5 cm border. Arrange the bananas on top and scatter most of the remaining hazelnuts over them. Fold the pastry edges over the filling. Transfer the pie, along with the baking parchment, to a baking sheet and chill in the fridge for at least 10 minutes. Bake for 25–30 minutes.

5

Garlic chicken parcels

Image: Claudio Schwarz

You will need two chicken breasts , a 320-gram sheet of all-butter puff pastry , 150 grams of garlic and herb cream cheese , half a lemon , and 200 grams of green beans and broccoli .

Heat the oven. Cut a slit halfway into each chicken breast, then place each one between two sheets of baking parchment and flatten slightly with a rolling pin. Cut the pastry sheet in half widthwise and place both halves on a baking tray. Place a chicken breast on top of each pastry half, then fill the cavities with the cream cheese. Sprinkle with lemon zest, then fold the edges of the pastry over the chicken and pinch to seal. Flip each parcel over so the seam is on the bottom. Then bake for 30 minutes until deep golden. About 10 minutes before your parcels are ready, steam or boil the greens until tender. Toss with a little oil, season, and serve.

6

Red pepper linguine

Image: amirali mirhashemian

The second pasta recipe on our list requires one roasted red pepper , a bit of olive oil , 50 grams of walnuts , a small garlic clove , 100 grams of spaghetti or linguine , and some parmesan cheese .

In a food processor, blend the roasted red pepper with the olive oil, walnuts, and garlic until smooth. Season well and set aside. Bring a pot of salted water to a boil, add the pasta, and cook for 1 minute less than the package instructions indicate. Drain, reserving a bit of the cooking water. Return the pasta to the pan, add the reserved cooking water and red pepper sauce, and warm through over low heat. Serve in a bowl, topped with parmesan and some chopped toasted walnuts.

7

Creamy tomato courgetti

Image: Caroline Attwood

The original recipe calls for Parma ham, but any ham you have in your fridge will do. You will need four slices of ham , half a pack of basil , 350 grams of tomato and mascarpone sauce , and a 250-gram pack of courgetti .

Tear the ham and basil into coarse pieces. Heat a frying pan over medium heat and dry-fry the ham until crisp. Transfer the ham and basil to a plate, then add the sauce to the same pan. Cook for 1–2 minutes, then stir in the courgetti. Cook for 1 more minute until warmed through. Divide between bowls and top with the ham and basil.

8

Jerk prawn & coconut rice bowls

Image: blackieshoot

If you have a 150-gram pack of peeled prawns , a bit of jerk seasoning , a 400-gram can of kidney beans in chili sauce , and a 250-gram pouch of ready-cooked coconut rice , you can make this quick and flavorful dish.

Heat a bit of oil in a large frying pan, add the prawns and jerk seasoning, and cook for two minutes. Drain the beans, reserving three tablespoons of the chili sauce. Add the beans to the pan along with the reserved sauce and coconut rice. Fry for 3–4 minutes, then season with salt to taste.

9

Sweet potatoes with mushrooms & rosemary

Image: Louis Hansel

If you have sweet potatoes lying around and aren’t sure what to make, here’s an idea. You’ll need two sweet potatoes , 200 grams of halved chestnut mushrooms , a bit of freshly chopped rosemary , and some Parmesan cheese .

Preheat the oven. Prick the sweet potatoes several times with a fork, then microwave them for 8–10 minutes until tender. Meanwhile, heat a bit of oil in a non-stick pan, add the mushrooms and rosemary, and cook over medium-high heat, stirring, until the mushrooms are tender and lightly browned. Season to taste. Transfer the potatoes to the oven and roast for 15 minutes until the skins start to crisp. Split them open, top with the mushrooms, and sprinkle with Parmesan before serving.

10

Sweet chili dogs

Image: American Heritage Chocolate

Who doesn’t love hot dogs? Or chili? This extra-simple recipe combines both. You’ll need four fat sausages , two onions , a bit of chili sauce , four hot dog buns , and two tablespoons of tomato purée .

Preheat the oven. Place the sausages in a roasting tin and cook for 20–25 minutes, turning occasionally, until golden and cooked through. Meanwhile, fry the onions in a bit of oil until softened. Stir in the chili sauce and tomato purée, season to taste, and cook for 1 minute more. Split the hot dog buns, add a spoonful of the sweet chili onions, place a sausage in each, then top with another spoonful of onions. Enjoy!