1

E.T., the Extra-Terrestrial (1982)

The friendship between Elliot and E.T. didn't just capture our hearts: it broke audience records, selling approximately 142 million tickets domestically, beating the incredibly successful Star Wars: A New Hope (1977). It held that record for over a decade, until Jurassic Park snatched the title in the 90s.

This Steven Spielberg classic starred Henry Thomas, Drew Barrymore when she was still a child, and it featured a soundtrack by composer John Williams that made the audience feel like they were flying on a bicycle along with Elliot and his extraterrestrial friend.

2

Star Wars: The Empire Strikes Back (1980)

Star Wars Episode V: The Empire Strikes Back contains one of the most famous lines in film history: "I am your father." The first installment of the Star Wars saga (later retitled as Star Wars Episode IV: A New Hope) had been the biggest film of the 70s. As soon as the decade changed, Empire brought millions of fanatics to the theatres again. It sold around 98 million tickets in the US and Canada.

Directed by Irvin Kershner and produced by George Lucas, the film reunited audiences with Mark Hamill, Harrison Ford, and Carrie Fisher. The story follows the Rebel Alliance on the run. Though slightly less commercially dominant than its predecessor, it was still one of the top-grossing films of the decade.

3

Indiana Jones and the Last Crusade (1989)

By the time Indiana Jones and the Last Crusade hit theaters in 1989, the fedora-wearing archaeologist was already a global icon, having charmed audiences in the first two installments.

Three of the big names that were involved in this production have already been mentioned on this list: Director Steven Spielberg, producer George Lucas, and star Harrison Ford. This time, he was joined by the great Sean Connery playing his father. This installment sold an estimated 49 million tickets domestically.

4

Batman (1989)

When director Tim Burton took over the superhero’s story for this late-eighties movie, he gave a darker, stylized touch to the genre. Starring Michael Keaton as the Dark Knight alongside Jack Nicholson as the Joker, this film was a great departure from the comic book storytelling that audiences had gotten used to with the 60s iconic series in which Adam West played Gotham’s hero alongside Burt Ward as Robin.

The film sold around 62 million tickets locally and became the biggest commercial success of that year. Combined with an album filled with hits by superstar Prince, this movie was one of the first superhero blockbusters.

5

Back to the Future (1985)

This movie took the concept of time travel and worked it into one of the most beloved films of an era. Directed by Robert Zemeckis and produced by Steven Spielberg, the film stars Michael J. Fox as Marty McFly, a teenager accidentally sent back to 1955 in a time-traveling DeLorean built by the eccentric Doc Brown , played by Christopher Lloyd.

It was the highest-grossing movie of ‘85, selling 59 million tickets domestically. Its mix of comedy, science fiction, and heartfelt scenes made it a classic viewers love to rewatch.

6

Top Gun (1986)

Naval aviation had never stirred as much popular interest as when Tom Cruise played the daring pilot Maverick in this film. It was the most successful film of 1986, selling approximately 47 million tickets.

The action film, with high-speed aerial sequences and a strong focus on competition and camaraderie, boosted Navy recruitment in the years that followed its release . It also popularized songs like "Take My Breath Away" and "Danger Zone," and cemented Ray-Ban’s aviator sunglasses as a cultural icon.

7

Ghostbusters (1984)

"Who you gonna call?" Directed by Ivan Reitman and starring Bill Murray, Dan Aykroyd, Harold Ramis, and Sigourney Weaver, this film became one of the most beloved and memorable comedies of the decade. It earned nearly $300 million worldwide and sold 71 million tickets in North America alone, making it a huge success for the era.

Its theme song, "Ghostbusters" by Ray Parker Jr., became a chart-topping hit, and the film’s imagery, from the Stay Puft Marshmallow Man to the proton packs, became instantly iconic.

8

Rain Man (1988)

This one film managed to make an impact without lightsabers, time-traveling machines, spaceships, aliens, ghosts, or men in capes. Rain Man showed Hollywood that character-driven stories could still become big hits.

Directed by Barry Levinson, the film stars Tom Cruise and Dustin Hoffman as newfound brothers who must embark on a cross-country journey. Selling around 43 million tickets, it was the highest-grossing film of its year, which meant the audiences loved it. It also went on to win four Academy Awards, including Best Picture and Best Actor for Hoffman, which meant the critics loved it, too.

9

Who Framed Roger Rabbit (1988)

Blending live action with animation had worked very well for Mary Poppins in 1964. Who Framed Roger Rabbit pushed boundaries of the technology and put it in the service of a film aimed at an older audience.

Directed and produced by Robert Zemeckis and Steven Spielberg, respectively, it starred Bob Hoskins amid a world shared by "toons," cartoon characters, which included Roger Rabbit and Jessica Rabbit.

It was a major box office success, selling around 38 million tickets. It also won four Academy Awards, which praised its technical achievements.

10

Fatal Attraction (1987)

Directed by Adrian Lyne, this film was a huge triumph for Paramount: Its production cost only $14 million, and it went on to earn $320 million globally. Infidelity and obsession are the main themes of this dramatic thriller that stars Michael Douglas and Glenn Close in a role that earned her an Academy Award nomination.

The film sold around 40 million tickets domestically. Its box office popularity was thanks to word of mouth, as people recommended this adult suspense movie in conversations.

1

McDonald’s

Image: Jurij Kenda

We’ll start with probably the most popular fast-food brand in the world. Few logos are as intently recognizable as McDonald’s "golden arches", to the point that they are present in virtually every single country in the world. But before it became an international behemoth, this fast-food chain began as a single restaurant in San Bernardino, California, founded in 1940 by brothers Richard and Maurice McDonald.

We could probably fill this entire article with McDonald’s fun facts, like how an astronaut smuggled a cheeseburger onboard a space shuttle. However, we’ll end this entry with the fabled Big Mac index: Since, as we previously mentioned, McDonald’s restaurants are virtually everywhere, economists have used the price of a Big Mac burger as a global indicator of each country's economic strength.

2

Burger King

Image: Alexis AMZ DA CRUZ

While Burger King is often and unfairly considered to be playing second-fiddle to McDonald’s, the truth is that this chain is definitively fast-food royalty. First founded as Insta-Burger King in 1953, this restaurant offers a selection of burgers, fries, and other delectable products.

Burger King is perhaps most well-known for its signature burger, the " Whopper ". Created in 1957, this iconic product was the very first of its kind, causing competing franchises to develop their very own signature burgers. The Whopper’s legacy resulted in Burger King proudly adopting the nickname "Home of the Whopper".

3

Taco Bell

Image: Ömer Haktan Bulut

You might be surprised to learn that Taco Bell , synonymous with one of Mexico’s most treasured culinary delicacies, was actually founded in America. Not only that: Did you know that the Bell in Taco Bell’s name comes from the founder’s last name?

When Glen Bell started his company in 1953, he didn’t know that this little taco stand would eventually grow into a massive chain serving over two billion satisfied customers each year. Taco Bell is known for a myriad of delicious meals, including its iconic "Crunchwrap Supreme".

4

Domino’s

Image: Miroslav Denkov

In 1960, brothers Tom and James Monaghan bought a small pizza chain close to Eastern Michigan University called "DomiNick’s". Little did the brothers know that they would turn this $1400 investment into one of the biggest pizza chains in the world , with approximately 15,000 locations all around the world.

Known for its 30-minute guarantee, Domino’s offers delicious and affordable pizza delivered with pinpoint accuracy. Over 60 years have passed since its founding, but this pizza chain remains a beloved American icon.

5

Wendy’s

Image: Batu Gezer

Who said that hamburgers need to be round? Wendy’s is a living testament that burgers will always be delicious, no matter what shape they are in. This iconic chain’s burgers are particularly famous for their two main characteristics: Their legendary square shape and the fact that their meat is always fresh and never frozen.

You might be curious as to who the titular Wendy featured in every restaurant is. Well, the restaurant’s founder Dave Thomas named it after his fourth daughter, Melinda Lou, who was known as "Wendy" from an early age. Not only that, Melinda’s likeness was used as the company’s logo, and she continues to serve as its official mascot.

6

KFC

Image: Aleks Dorohovich

Just like Dave Thomas modeling his company’s logo after his daughter, KFC chose to honor its founder by making him an instantly recognizable icon. After all, this iconic fast-food chain’s history starts with Colonel Harland Sanders’ will and determination to drive his family out of their humble beginnings.

In the 1930s, Sanders took the cooking skills he learned from his mother as a child and founded a small restaurant called "Sanders Court & Café". By the 1950s, he saw the potential that franchising provided and opened the very first "Kentucky Fried Chicken" in Salt Lake City. Nowadays, KFC operates thousands of locations all over the world, all of which serve the Coronel’s legendary chicken seasoned with his "11 herbs and spices".

7

Starbucks

Image: Athar Khan

We’ve been dealing with burgers and fried chicken for a while now, so how about a nice cup of Joe instead? While we were hesitant to add Starbucks to the realm of fast food, the truth is that this international company has grown into the world’s largest coffeehouse chain , all the while optimizing the process of delivering a hot and delicious cup of coffee to the hands of the consumer.

Founded in Seattle in 1971, Starbucks was named after a character from Herman Melville’s classic novel "Moby-Dick": In that sense, the twin-tailed mermaid that serves as their iconic logo was also inspired by Melville’s masterpiece. Starbucks is world-famous for its innovative drinks, including the revolutionary cold coffee brew known as the "Frappucino".

8

Subway

Image: Ola Mishchenko

If you are looking for a healthy yet equally accessible fast-food restaurant, then Subway is the place for you. This company was first founded in 1965 by friends Fred DeLuca and Peter Buck, hoping to save enough money to pay for medical school tuition. By the start of the new millennium, Subway became one of the world’s most profitable franchises, as well as one of the fastest growing.

Known for their world-famous slogan "Eat Fresh", Subway’s main appeal is the fact that you can select which ingredients you want in your sandwich. While products like the "B.M.T." or the "Italian Hero" keep their distinctive identity, being able to add your favorite flavors onto your sandwich truly provides a tailor-made customer experience.

9

White Castle

Image: Valeria Boltneva

While it might seem smaller compared to other international juggernauts in this list, White Castle holds the remarkable distinction of being the world’s very first fast-food hamburger chain . Just like many other restaurants, the humble beginnings of White Castle started in 1916 when a cook named Walt Anderson opened his first diner in a converted streetcar. Five years after that, Anderson partnered with Billy Ingram to found the very first White Castle restaurant in Wichita, Kansas.

Over a hundred years after this first location, White Castle is still a beloved destination for all burger lovers. Their most famous product is probably their iconic "sliders", complete with square patties and steamed onions.

10

Pizza Hut

Image: Alan Hardman

We’ll end with another pizza institution. Founded in 1958 by two Wichita State students, Pizza Hut locations are instantly recognizable by their distinctive architecture, which features a red rooftop resembling a hut. Moreover, while their pizza is certainly delicious, Pizza Hut holds the distinction of owning one of the most groundbreaking achievements in pizza delivery history.

While Domino’s prides itself on its 30-minute delivery policy, Pizza Hut holds the record of the very first outer-space delivery in history. In 2001, the company designed a vacuum-sealed pizza suitable to be delivered to the International Space Station. This interplanetary pie literally reached the stars, where it was happily enjoyed by Russian cosmonaut Yuri Usachov.

1

The Roaring Twenties

Image: Carrie Borden

We’ll begin with one of the first fads invented right here in America. The 1920s in America were characterized by a period of prosperity and well-being that resulted in a dynamic and distinct cultural rise in major American metropolises. There’s a reason why this period was known as "The Roaring 20s": It signified an upheaval in American music, arts, and fashion.

The 20s saw the birth of avant-garde art forms like jazz music, as well as groundbreaking novels by authors like F. Scott Fitzgerald and Ernest Hemingway. This era is also remembered for the surge of the "Flapper" subculture: Modern, young women with a more carefree attitude toward entertainment.

2

Pin-up models

Image: Florida Memory

Who do you think about whenever you think of the word "pin-up model"? Chances are your answer is Marilyn Monroe or Betty Grable : After all, they both got their start as pin-up models, portrayed in thousands of mass-produced photographs. However, these actresses helped cement the notion of what defines a pin-up model, now considered to be an essential icon in American pop culture history.

Pin-ups defined the aesthetic of an entire period, present in everything from movies to advertisements. Not only that, pin-up models were often depicted on the side of American fighter planes during World War 2, helping raise the morale of our troops.

3

Greasers

Image: Sümeyye Candan

Although the word "greaser" definitively got its start as a derogatory term for this subculture, it ended up being the name of one of America’s most beloved periods. The 1950s are still revered as a golden age by millions of Americans, particularly because of the surge of many icons that make our country so wonderful: Things like Cadillacs, Rock N’ Roll music, and soda fountains were all born in this era.

In that sense, the "Greaser" look was heavily influenced by musicians and actors like Elvis Presley and James Dean . Greasers would showcase their fast motorcycles, stylish hairstyles, and leather jackets wherever they went. By the 1970s, this style was so well-known that it provided the basis of one of America’s favorite TV characters: Fonzie, perhaps now considered the quintessential greaser.

4

The Hippie movement

Image: Jamie Street

The Hippie movement is synonymous with 1960s America: This subculture influenced almost every art form during this period, from music to television, film, and literature. While it is nowadays mostly looked at as an aesthetic or cultural movement, the influence of hippies in American politics and society shouldn’t be overlooked.

Perhaps the biggest representatives of the hippie movement are those groundbreaking bands and musicians aligned with this movement, like Jimi Hendrix, Janis Joplin, or Jefferson Airplane. Hippies were also characterized by their groundbreaking fashion, which featured bell-bottom jeans, sunglasses, and colorful shirts.

5

Beatnik movement

Image: Pereanu Sebastian

Speaking of hippies, let’s take a little detour and focus on an American artistic movement that laid the foundation from which the hippie movement emerged. Much like with "greaser," the term "beatnik" was first coined as an insult, aimed at followers of the "Beat Generation," a literary movement that included names like Jack Kerouac or William S. Burroughs.

The beatnik subculture had a defining image, often exaggerated by detractors: Think about the caricature of a modern poet, complete with a black turtleneck, beret, and bongos, and you’ll be thinking about a stereotypical beatnik. Regardless, historians believe that the term "hippie" comes from "hipsters," which is a term first used to describe the beatnik subculture.

6

The 80s

Image: Eric Nopanen

Fashion during the 1980s can be best summed up by this phrase from Charles Dickens's "A Tale of Two Cities": "It was the best of times, it was the worst of times." While it can’t be denied that this decade brought forward groundbreaking styles to music, films, and culture, it should also be noted that some of these changes were extreme, to say the least. At the end of the day, whether the 80s were good or bad will ultimately depend on who you are asking.

Personally, we would like to focus on those 80s things that we absolutely love: Things like synthesizer music, mullet hairstyles, and neon-bright clothing. This decade was also the birthplace of several subcultures, including the post-punk, preppy, and new-wave movements.

7

The 90s

Image: Panos Sakalakis

If the 70s and 80s were characterized by their loud and flamboyant styles, the 90s were defined by a more minimalist approach: Bands like Nirvana or Pearl Jam helped promote the "grunge" aesthetic, which featured simple items of clothing like jeans, flannel shirts or hoodies.

Although definitively minimalist, the 90s were also the birthplace of subcultures like the goth movement. During this era, numerous extreme sports like skateboarding gained popularity, in line with this decade’s alternative outlook on culture.

8

Disco

Image: Dustin Tramel

Ready to dance "The Hustle"? The late 60s and early 70s were determined by the emergence of one of America’s most remembered subcultures. While disco music first appeared in New York City and Philadelphia, it quickly swept over the nation: Think of a tornado filled with disco balls, roller skates, and nightclubs, and you might be able to paint a picture of how influential this subculture was.

Although disco got its start in iconic nightclubs like Studio 54, it soon expanded to other mediums like movies and television. Most notably, shows like "Soul Train" helped promote this genre’s appeal, while films like "Saturday Night Fever" cemented the ultimate aesthetic of the disco subculture.

9

Digital age

Image: Xiong Yan

We have now arrived at our modern times ! The advent of the internet represented such a groundbreaking innovation in our everyday lives that it stands to reason that the digital age also influenced many of our fads and movements. The late 2000s and early 2010s were determined by this new massive access to information, which completely changed the way we consume culture and entertainment.

In that sense, this new, instant way to share information immediately meant that culture was now not only limited to geographical locations: Your favorite band or fashion icon could easily live on the other side of the world. This cultural exchange resulted in a rich and diverse movement, which is still developing to this very day.

10

All those wonderful memories…

Image: COSMOH LOVE

We have reserved the final entry on this list for the many objects that defined each of these decades. It is sometimes easier to picture an era through a specific item: Think about the 50s and their timeless jukeboxes, or the 90s and the above-mentioned flannel shirts.

In that sense, we have selected a few of our top picks. Some, like the Hula Hoop or the Frisbee, have truly transcended time: Although they were created decades ago, they are still thoroughly enjoyed by children and adults alike. Time hasn’t been that kind with others, though, like with the now practically extinct Tamagotchi. This digital pet was all the rage during the late 90s and early 2000s, but it ultimately fell into obscurity thanks to other digital mediums.