1

Punxsutawney Phil

Image: Steve Wrzeszczynski

Every February 2nd, the eyes of the nation turn to a small town in western Pennsylvania. That’s where Punxsutawney Phil, a weather-predicting groundhog , is roused from his burrow on Gobbler’s Knob to look for his shadow.

According to tradition, if he sees it, we get six more weeks of winter; if not, spring is just around the corner. The quirky ritual began in 1887 and has since grown into a full-blown celebration.

2

Balto

Image: Meg von Haartman

In the winter of 1925, a deadly diphtheria outbreak threatened the remote town of Nome, Alaska. It was the sturdy Siberian Husky Balto who helped deliver the lifesaving antitoxin across snow and blizzard conditions to Nome.

Although dozens of dogs and mushers contributed to what became known as the Great Race of Mercy , Balto was hailed as a national hero. He even received his own statue in New York’s Central Park just a year later—a monument that still stands today, inscribed with the words: "Endurance, Fidelity, Intelligence."

3

Seaman (a.k.a. "Scannon")

Image: The New York Public Library

In 1803, explorer Meriwether Lewis purchased a Newfoundland dog for $20 and named him Seaman. The dog became a four-legged member of the famed Lewis and Clark Expedition .

He accompanied the Corps of Discovery as they crossed the North American continent, helping with hunting, standing guard, and even surviving a wound from a beaver attack.

The funny bit is that for a long time it was believed that William Clark’s journals referred to the dog as "Scannon," but it might have been a dizzy transcription of his handwriting.

4

Smoky the War Dog

Image: Simona Jašauskytė

Found in a foxhole in New Guinea during World War II, Smoky was a Yorkshire Terrier weighing just four pounds—but her size turned out to be her superpower .

She was trained by her rescuer, Corporal William Wynne, and famously ran communication wires through a narrow pipe beneath an airstrip in Luzon, Philippines.

After the war, Smoky became one of the first recorded therapy dogs, visiting wounded soldiers and performing tricks to lift their spirits. Today, she is honored with memorials in both the U.S. and Australia.

5

Sergeant Reckless

Image: Irina Nakonechnaya

During the Korean War, a small Mongolian mare purchased by U.S. Marines for $250 and nicknamed Reckless made multiple trips through enemy fire to deliver ammunition and evacuate wounded soldiers, sometimes entirely on her own.

For her bravery, she was promoted to Staff Sergeant , awarded two Purple Hearts, and allowed to eat scrambled eggs, Coca-Cola, and beer with the troops. Today, statues in Virginia and California honor her legacy.

6

Cher Ami

Image: William Chen

In the chaos of World War I, a pigeon named Cher Ami saved nearly 200 men from the "Lost Battalion" by flying a crucial message across enemy lines —despite being shot, blinded in one eye, and wounded in her leg during the flight.

Her message arrived, artillery fire was redirected, and the soldiers were rescued. For her bravery, Cher Ami was awarded the French Croix de Guerre and was later taxidermied after her death. You can still visit her at the Smithsonian National Museum of American History.

7

Old Bob

Image: Philippe Oursel

Abraham Lincoln’s beloved driving horse , Old Bob, was a familiar sight in Springfield, Illinois, often seen trotting through town pulling the future president’s buggy.

But his most memorable appearance came in 1865, when he walked riderless and draped in a mourning blanket during Lincoln’s funeral procession. The image of the grieving horse moved the nation and was widely reproduced in illustrations and prints.

8

Pauline Wayne

Image: Susan van Bragt

Pauline Wayne, a Holstein cow, was the last cow to reside at the White House. Gifted to President William Howard Taft by a Wisconsin senator, Pauline grazed on the White House lawn and provided fresh milk for the First Family.

She even survived a brief brush with danger when she was mistakenly sent to a slaughterhouse during a train trip—but was rescued just in time.

9

Macaroni

Image: Sergej Karpow

When Lyndon B. Johnson gifted a pony to young Caroline Kennedy in the early 1960s, he probably didn’t expect Macaroni to become a national sensation—but that’s exactly what happened.

The little white Shetland pony often grazed on the White House lawn, delighting photographers and stealing the spotlight during Camelot-era press coverage. Macaroni received fan mail, appeared in Life magazine, and even inspired a song by folk legend Pete Seeger.

10

Old Abe

Image: Arnaud Padallé

Old Abe was a bald eagle who became the mascot of the 8th Wisconsin Volunteer Infantry Regiment during the Civil War. Perched on a shield-topped staff, he accompanied troops into battle, reportedly screaming whenever gunfire broke out.

He survived multiple campaigns and quickly gained legendary status, later appearing on military insignia and even on U.S. war bond posters in both World Wars.

11

Fala

Image: D_Theodora

Franklin D. Roosevelt’s Scottish Terrier, Fala, traveled with him on countless trips, had a press secretary, and even appeared in cartoons and newsreels.

One of the most famous White House pets in history , Fala was awarded a unique honor: he is the only presidential pet with a statue near his owner’s memorial in Washington, D.C.

12

Checkers

Image: SlimMars 13

In 1952, then–vice presidential candidate Richard Nixon gave a nationally broadcast speech defending himself against accusations of financial impropriety. His emotional turning point was declaring that he would keep one gift no matter what: a black-and-white cocker spaniel named Checkers, beloved by his daughters.

Some believe the heartfelt mention of the pet was inspired by the earlier success of Fala. The speech struck such a chord that it is still known today as "the Checkers speech."

1

No opening umbrellas on the street

Image: Edu Lauton

In Montgomery, Alabama, it is considered an offense to open an umbrella on a street for fear of spooking horses .

This raises questions about whether one should open an umbrella since the main use of it happens in the street.

2

No driving over 2000 sheep down Hollywood Boulevard

Image: Andrea Lightfoot

In Hollywood, California, it is illegal to drive more than two thousand sheep down Hollywood Boulevard at one time .

Apparently, you can drive one thousand and nineteen hundred and ninety-nine sheep, no problem. But not two thousand at one time.

3

No loose cats without tail lights

Image: Pacto Visual

In Sterling, Colorado, cats may not run loose without having been fitted with a taillight . Maybe this originated in some road accident involving a feline but one has to wonder if this is the best method of action. Especially since attaching a taillight to a cat does not seem like an easy thing to do.

4

No educating dogs

Image: Caleb Fisher

For whatever reason, you may not educate dogs in Connecticut . Something must have happened at some point in history serious enough for the local legislators to forbid the Connecticuters from educating their dogs.

5

No leaving the ship, if you are a rat

Image: Joshua J. Cotten

In Tampa Bay, Florida, rats are forbidden by law to leave the ships docked at port. The spirit of the law probably requires ship owners to prevent rats from leaving the ship but, for some reason, the phrasing of the text makes it seem as if it is directed to the rats themselves.

6

No road crossing, if you are a chicken.

Image: Vidi Drone

In Quitman, Georgia, it is illegal for a chicken to cross the road . Quite probably, this law is directed to chicken owners so that they prevent their feathered friends from roaming on the roads and causing accidents. But, still, it should be more clearly stated.

7

No fishing from a giraffe’s back

Image: MARIOLA GROBELSKA

Who in their right mind would attempt to fish from a giraffe’s back , right? Apparently, this exact thing happened in Boise, Idaho, prompting the passing of a law to forbid this outrageous behavior from happening ever again.

8

No flying over the village, if you are a bee

Image: Dmitry Grigoriev

In Kirkland, Illinois, bees are not allowed to fly over the village or through any of its streets . How exactly did the legislators who passed that law expect to enforce it, we honestly do not know.

9

No lions at the movies

Image: Andrew Liu

In Baltimore, Maryland, it is illegal to take a lion to the movies . As it should be. No one should be taking live lions into a movie theater filled with people, ever, anywhere in the world. Not even if the showcased movie is The Lion King.

10

No pant-less horses

Image: Silje Midtgård

As with most of the other examples in this list, this is a law that -hopefully- no one is paying any attention to. Horses are required to wear pants at all times in Fountain Inn, South Carolina. Seriously, how do you put pants on a horse?

11

No laying eggs at night

Image: Anita Austvika

It is unlawful for chickens to lay eggs before 8 AM and after 4 PM in West Virginia. Thankfully for chickens, they sleep at night and are active during the day, which prevents them from breaking the law.

12

No pictures of rabbits in June

Image: Gary Bendig

The State of Wyoming doesn’t allow you to take a picture of a rabbit during the month of June . The reason for this curious law is, perhaps, more understandable than most of the previous ones, and it has to do with avoiding harassment of the local wildlife.

1

I’m lovin’ it

McDonald’s tapped into the 2003 zeitgeist with its slogan "I’m lovin’ it," one of its most enduring campaigns. It also has a catchy tune originally produced by Pharrell Williams, and Justin Timberlake was paid millions to sing the first radio edit and make it cool.

The catchphrase hits home because it focuses on happy emotions we can all relate to. The active grammar of "I’m lovin it", instead of the passive "I love it", implies an ongoing pleasurable experience, not just one isolated bite .

2

Just do it

How many times have we renewed our New Year’s resolutions, promised to start going to the gym, or get outdoors as soon as spring arrives? But actualizing our ambitions isn't as easy as it sounds.

That’s exactly what Nike captured so well in its iconic slogan, "Just do it", because it motivates action, inspiring a resilient and go-getter attitude. But the origin story is darker than most people know. It was Gary Gilmore, a convicted murderer, who uttered the words "Let’s do it" before his execution in 1977 . Advertising executive Dan Weiden later said that that blunt line inspired the slogan.

3

Maybe she's born with it, maybe it's Maybelline

It’s natural to wonder about the beauty secrets of celebs or people we know. They could be genetics, a healthy lifestyle, or a skin-care routine. Whatever it may be, when we admire someone’s look, we want to find out how they do it.

That’s why this slogan, introduced in the 1990s by the cosmetic brand, works so well. It cleverly leaves room for doubt: maybe it’s natural beauty, or maybe it’s the product . Either way, it connects directly to the desire for effortless, flawless beauty.

4

Think different

Who hasn’t felt different at some point? And being different is often perceived as a negative. Apple flipped the idea, asserting that those who don’t fit in are the ones who change the world ; they are the true visionaries, the rebels and the geniuses.

This two-word slogan, "Think different", used by Apple from 2002 to 2007 and created by art director Craig Tanimoto, appeals not just to what you buy, but to who you become by buying it . The audacious campaign even invoked such history-making icons as Albert Einstein and Martin Luther King Jr. It’s also believed to be a response to IBM’s "Think," adding boldness by even breaking grammar rules (since "Think differently" would be technically correct).

5

Like a good neighbor, State Farm is there

Have you ever run out of sugar and knocked on your neighbor's door? Or has a neighbor fed your cat when you’re away? At the end of the day, everyone wants a good neighbor .

State Farm, one of the largest insurance companies in the U.S., turned a faceless corporation into a helpful friend next door through this jingle, created by Barry Manilow in 1971. It is still widely used today, alongside the "Jake from State Farm" character.

6

Have it your way

Wanting things our way is one of the most universal human desires. But from a young age, we’re taught the opposite: that not everything can go our way and we need to adapt.

Burger King promises the opposite: at this eatery, you can "Have it your way" . Introduced in 1974, it emphasizes customization by letting customers choose their toppings and make the burger their own; turning it into a promise of choice, like no pickles or extra sauce. Here, at least, buyers are the boss.

7

Built Ford Tough

When it comes to vehicles, durability matters, especially over long distances, in tough conditions, and through unpredictable weather.

That’s why this slogan, introduced in 1979 for the Ford F-series, was so effective. It highlights endurance and reliability, while elevating the brand to a whole new level of toughness , asserting that Ford stands out from the rest.

8

Melts in your mouth, not in your hands

Even if we’re not that hungry, thinking of our favorite treats can make our mouths water. This slogan is a good play on this reaction, although its origin is unexpected.

"Melts in your mouth, not in your hands" is the 1954 catchphrase promoting M&M’s candy-coated chocolates. The outer shell is what keeps it from melting, letting you enjoy it without the sticky mess. Reportedly, it was during the Spanish Civil War (1936 -1939) that the creator, Forrest Mars, saw soldiers eating a chocolate pellet that wouldn’t melt in the heat. In fact, during World War II, M&M’s were sold exclusively to the US military for this reason .

9

Don't leave home without it

Getting ready to head out the door is no simple task. Even today, we double-check essentials like keys, wallets, and more.

American Express made a fantastic play on this in its 1975 slogan, first coined by advertising legend David Ogilvy for traveler's checks. Although at first glance it’s simple travel advice, it subtly suggests worldliness, wealth, safety, and security; ultimately making people feel that traveling without the card is simply a bad idea .

10

Can you hear me now?

How many times have you asked this during a call, a Zoom, or a FaceTime? A bad connection leads to poor communication, and Verizon turned that frustration into a memorable message.

Launched in 2002, "Can you hear me now?" reminds us of all the times we’ve asked this question when trying to talk with someone, highlighting signal reliability over cheaper plans. The actor Paul Marcarelli was featured in various locations across the country yelling the question and, after a pause, saying, "Good" . The catchphrase and Marcarelli became so well known that people would shout it at him in real life, and, allegedly, even at his grandmother's funeral.