General General 4 min read

Were you fooled?

Myths and stories behind famous brands: Are they true?

Image: Ana Dvoranen

Can you tell fact from fiction when it comes to major brands? Some stories sound too wild to be true—a $35 logo that became iconic, a soda once laced with cocaine, a chocolate tycoon who dodged the Titanic. In this article, your challenge is to guess whether the myths are true or false before we decode them. Ready to play Fact or Fiction ?

1
Nike’s Swoosh was created for $35

Image: Shubham Mittal

Yes, it was. The iconic Nike swoosh was sketched in 1971 by Carolyn Davidson, a graphic design student, for the grand sum of $35. She was helping out a friend—Nike co-founder Phil Knight—who needed a logo for his up-and-coming sneaker brand.

Years later, as Nike soared, the company gave her a thank-you gift: a gold swoosh ring and stock options that ended up being worth millions .

2
Coca-Cola originally contained cocaine

Image: Olena Bohovyk

It sounds like an urban legend, but it’s true: early versions of Coca-Cola did contain coca leaf extract , which naturally included trace amounts of cocaine. When pharmacist John Pemberton invented the drink in 1886, it was marketed as a "brain tonic" and nerve remedy, back when cocaine was legal and considered medicinal. By 1929, the formula was fully decocainized.

3
Neither Ben nor Jerry had any previous business experience

Image: Hybrid Storytellers

Absolutely. Longtime friends Ben Cohen and Jerry Greenfield took a $5 correspondence course in ice cream making from Penn State and launched their first scoop shop in a converted gas station in Vermont in 1978.

4
Barbie was based on a German adult doll

Image: Peyman Shojaei

True! She sure was. In the 1950s, Ruth Handler spotted a German novelty doll called Bild Lilli while on vacation. Originally sold as a gag gift for men, Lilli was fashionable, curvy, and definitely not meant for children. But Handler saw potential: she reimagined Lilli as a stylish role model for girls, and the first Barbie debuted in 1959.

5
Milton Hershey missed the Titanic voyage

Image: Janne Simoes

He definitely wasn’t on board—lucky for him! But just how close he came to sailing is uncertain. Legend has it that Milton Hershey and his wife were set to sail on the Titanic in 1912, but canceled at the last minute.

The only clue? A check stub showing a $300 deposit to the White Star Line. While there’s no confirmed ticket, the story has stuck.

6
GM hated (and banned) the nickname "Chevy"

Image: Jose Mueses

This one is partially true. In 2010, GM sent a memo urging employees to stop using the nickname "Chevy" in favor of the full "Chevrolet." The public backlash was swift—critics called the move tone-deaf. After all, "Chevy" was beloved, catchy, and woven into Americana.

Within days, the company backpedaled , assuring fans that "Chevy" wasn’t going anywhere. You just can’t mess with a nickname that’s already set in people’s hearts.

7
Apple was named after the forbidden fruit

Image: TheRegisti

Not quite. Steve Jobs chose the name "Apple" in 1976 because it sounded "fun, spirited, and not intimidating." It also gave the young company a strategic edge—it came before "Atari" in the phone book, which mattered in the era of printed directories.

8
Starbucks was named after Moby Dick’s first mate

Image: Athar Khan

Yes, though it was a winding path. The founders were searching for a name that evoked the seafaring tradition of coffee trading. After toying with " Pequod " (Captain Ahab’s ship), they landed on "Starbuck"—the first mate in Moby-Dick and a name with a strong, classic ring to it.

9
Harley-Davidson was going bankrupt, but its logo saved it

Image: Donald Teel

This one is sort of true. In the early 1980s, Harley-Davidson was revving on empty. The rise of Japanese bikes had them cornered—until the brand leaned hard into nostalgia . The bar-and-shield logo, dating back to 1910, became the centerpiece of a marketing push built on American pride, leather jackets, and the unmistakable growl of a V-twin engine.

It worked. The logo became a badge of rebellion, and Harley rebounded.

10
There’s an arrow hidden in FedEx’s logo

Image: Toni Pomar

Once you see it, you can’t unsee it. Look closely between the "E" and the "x" in the FedEx logo—there’s a white arrow formed by the negative space. It’s a perfect symbol for speed, direction, and efficiency.

The logo was designed in 1994 by Lindon Leader, and the hidden arrow was no accident. It’s a subtle nod to the company’s core promise: to get it there fast .

11
"Breakfast at Tiffany’s" launched the brand

Image: Sam Lashbrooke

False! Breakfast at Tiffany’s didn’t launch the brand. Tiffany & Co. had been around since 1837, known for fine jewelry and that iconic blue box. However, after the 1961 film, Audrey Hepburn’s little black dress and wistful gaze into the Tiffany’s shop window helped cement the brand’s image of elegance .

12
Levi’s blue jeans were created for gold miners

Image: Varun Gaba

Absolutely. In 1873, Levi Strauss and tailor Jacob Davis patented durable denim trousers with copper rivets— perfect for miners during the California Gold Rush . The jeans were tough, practical, and ideal for the grueling work conditions out west. In time, what began as rugged workwear became an American icon.

13
Amazon was named after "the biggest river"

Image: Sunrise King

Yes, it was intentional. Jeff Bezos wanted a name that conveyed vastness, exoticism, and would appear early in web listings . "Amazon" fit the bill—although it could have been named "Nile," which is often cited as the world’s longest river. Bezos liked the idea of building the biggest online store in the world, just like the Amazon is the biggest river by volume.

Culture Culture 3 min read

What’s on the menu?

American cuisine: 10 regional dishes to try

Image: Louis Hansel

America’s regional cuisine is as varied as the country itself, a result of more than two centuries of different influences coming together and creating new traditions. When we think about regional dishes, some fan favorites come to mind: Philly cheesesteak, Texas BBQ, different pizza styles, gumbo, and many more. But some dishes, no matter how popular and representative of their region, seem to be less talked about. Here are 10 regional favorites that are worth a try.

1
Cioppino

Image: James Wei

A not-so-talked-about product of the Italian influence in America, cioppino is an underrated representative from San Francisco. A tomato-based seafood stew (or a soup, depending on who you ask), it started as a struggle meal made with whatever was caught that day, and it is now a beloved dish that reflects the city’s history.

2
Fry bread

Image: Immo Wegmann

When thousands of Navajo people were forcefully displaced from Arizona to New Mexico, they were provided with meager rations for the 300-mile journey: flour, water, salt, and lard. From these scarce provisions, they created a fried dough, chewy on the inside and crispy on the outside. Originally eaten on its own, it is nowadays paired with all kinds of toppings.

3
Poi

Image: Daniel Dan

Made from steamed and mashed taro root, this Hawaiian dish can be enjoyed in several ways. Although sweeter when freshly made, it is often paired with other savory dishes. It can also be left to ferment, which gives it a more sour taste. Highly nutritious, poi has been a staple in Hawaiian and Polynesian cuisines for centuries.

4
Étouffée

Image: Stephanie Moody

Gumbo and jambalaya might be what first come to mind when thinking about Louisiana, but étouffée (meaning ‘smothered’) should not be overlooked. Thicker than gumbo —though sharing many of its ingredients—, étouffée delivers what its name promises: a rich, gravy-like, shellfish stew that smothers the accompanying rice. Depending on whether you are having a Creole or a Cajun étouffée, it may or may not contain tomatoes.

5
Crab cakes

Image: Girish Dalvi

This dish can be found all along the Atlantic coast, but its most famous iteration is associated with Chesapeake Bay, Maryland. With a history that goes back to Native Americans, modern crab cakes can be enjoyed sautéed, baked, grilled, deep-fried, or broiled, and are most of the time made with blue crab, though other crab meats can be used.

6
Clam chowder

Image: henry perks

A New England staple, this dish draws influence from British, French, and Nova Scotian traditions. Although it was not dairy-based in its origins, modern clam chowder gets its rich texture from milk or cream, and features butter, potatoes, pork, and, of course, clams. Other famous variations differ mainly in the soup base, such as the Manhattan clam chowder (made with tomato) or the Rhode Island clam chowder (made with a clear broth).

7
Hush puppies

Image: Abhijit Biswas

A Southern classic, these cornmeal fritters became popular during the Civil War because they were affordable and versatile. Usually made plain to serve as a side dish, they can also have cheese, jalapenos, whole corn grains, and other fillings added.

8
Marionberry pie

Image: Amanda Hortiz

Oregon's signature dessert, this pie filling features marionberries, a blackberry hybrid developed in the 20th century. Compared with regular blackberries, marionberries have a deeper, more complex flavor, resulting in a sweeter and sharper pie filling. A summer staple, it is often served alongside vanilla ice cream.

9
Runza

Image: Kelsey Todd

Food from the Midwest is sometimes reduced to casserole dishes and jello salads, but it is more varied than some might think. Runza, a sandwich-hot pocket hybrid filled with beef, cabbage, and onions, is an example of how midwesterners transformed immigrant food traditions into something new. Originating in Nebraska, runzas are derived from German and Eastern European pirogs , a baked, filled dough.

10
Akutaq

Image: Adam Chang

Though this Alaskan delicacy is technically an ice cream, don’t expect it to be like the ice creams you are used to. Made from reindeer fat, seal oil, fresh snow, berries, and sometimes, ground fish, akutaq is a dessert, a snack, a spread, and a main dish all in one. Developed as a way to preserve fruits and animal fats, this nutrient-dense dish has everything you need to face the harsh Alaskan winters.

Geography Geography 5 min read

Are you brave enough?

Only for adventurers: These are 10 of the harshest American landscapes!

Image: Soly Moses

There’s no denying that American landscapes are beautiful . However, while the stunning wonder of these 10 locations is undeniable, they are definitely not for the faint of heart. These places are perfect for adventurers, for those with the urge to push themselves and explore harsh yet rewarding terrains. With that in mind, here’s our selection of 10 of the most demanding and harsh American National Parks, hoping to awaken your adventurous spirit and offer a glimpse of their beauty so you can enjoy it from the comfort and safety of your home. Enjoy!

1
Mojave Desert

Image: Paulius Dragunas

The possibility of being stranded in the desert has always terrified humankind. Can you imagine being completely alone in the harsh and unforgiving heat? Luckily, nowadays it’s extremely difficult to get lost in the Mojave Desert . However, that doesn’t mean visiting this gorgeous landscape isn’t a demanding endeavor.

The Mojave Desert spans four different western states and is crossed by the Colorado and Mojave rivers. One of its most famous locations is the area known as Death Valley , the point of lowest elevation in North America and the hottest place on Earth during the summer.

2
Mount Rainier

Image: Taylor

Also known as Tahoma, Mount Rainier National Park is located approximately 59 miles from Seattle. As you might guess, the main attraction of this park is the titular Mount Rainier, the highest mountain in the state of Washington and a formidable challenge for daring adventurers.

Mount Rainier’s official summit elevation is 14,410 feet, and it is one of the most popular climbing spots in the world. That doesn’t mean it is an easy climb—quite the contrary, in fact. In order to reach the summit, climbers must traverse glaciers similar to those found in southern Alaska. Of the approximately 11,000 climbers who attempt to summit Mount Rainier each year, only about 50% succeed.

3
Gates of the Arctic National Park

Image: Sauvage

The northernmost park in the United States, Gates of the Arctic National Park, is definitely hard to reach. In fact, it is the least visited park in the country due to its remoteness and lack of infrastructure.

In any case, camping and hiking are allowed in the park, though they are not for the faint of heart. The extreme temperatures, with an annual minimum average of −42.6 °F, make it a challenging yet alluring landscape for those seeking adventure.

4
Glacier National Park

Image: Michael Kirsh

While Montana’s Glacier National Park offers recreational opportunities for people of all ages, including kayaking, fly fishing, and hiking, many tourists visit the park seeking a more thrilling experience. They aren’t disappointed, as the park features numerous climbing challenges, including five peaks over 10,000 feet .

However, we recommend visiting during the tourist season. In winter, temperatures can plummet, with a historical low of -38°F. Additionally, the area is prone to sudden temperature changes, which can pose challenges for adventurers.

5
Lake Clark National Park

Image: Clayton Manche

Much like Glacier National Park, Lake Clark is not necessarily a severe environment during the tourist season. It offers a variety of recreational activities, ranging from bird-watching to more thrilling pursuits like kayaking and rafting. However, the extremely low temperatures and intense snowfall make this park much harsher during the winter months.

With a record-low temperature of -18°F, Lake Clark becomes inhospitable during the colder months. Not only that, but the park is not accessible by roads; only air taxis and boats can reach it.

6
Big Bend National Park

Image: Simon Hurry

As with many other parks on this list, we should start with a small disclaimer: Don’t be discouraged from visiting Big Bend National Park . Not that you need our warning—after all, half a million tourists enjoy the park's magnificence every year. However, a point should be made that the harsh desert conditions of Big Bend do provide a challenge that should not be overlooked.

According to Search & Rescue team reports, 1 in 1,000 visitors requires assistance of some kind. Although most of this assistance is not life-threatening (often involving mild dehydration), it highlights the importance of taking necessary precautions when visiting the park.

7
Rocky Mountain National Park

Image: Michael Kirsh

Located in the heart of Colorado , Rocky Mountain National Park offers unmatched views of the stunning Rocky Mountains, as well as numerous alpine lakes and lush forests that completely surround the park. However, there are many hazards you should be aware of if you plan to visit this beautiful location.

Visitors should be cautious of steep cliffs, falling rocks, cold temperatures, and adverse snow conditions. Additionally, the area is infamous for its recurring wildfires, so campers must be careful not to leave anything that might increase the risk of fire.

8
Great Basin National Park

Image: Shawn Powar

The arid beauty of Great Basin National Park is truly second to none. Although it is located in a desert area , the plants and vegetation have majestically adapted to the dry climate. With that in mind, you can also adapt and thoroughly enjoy this park if you keep these safety suggestions in mind.

We’ll mention just some of the safety tips recommended by the National Park Service for visiting Great Basin: For starters, remember that cell phone service is limited, so don’t rely entirely on your phone. Also, be mindful of sun exposure and take precautions to avoid sunburn and dehydration. One last thing: Like all desserts, heat is not the only concern. The park’s temperature drops significantly at night, so try to not be caught in the open when the sun goes down.

9
Voyageurs National Park

Image: Tim Umphreys

Located in northern Minnesota, right on the border with Canada, Voyageurs National Park was named after the French-Canadian fur traders who frequently traveled the area. It is particularly famous for its many lakes , which offer activities like kayaking, canoeing, and fishing.

However, there are a few dangers that boaters should be aware of, such as the many hazardous rocks hidden in the water. Additionally, during the winter season, many visit the park to engage in snowmobiling, which must be practiced carefully to avoid any soft spots.

10
Kobuk Valley National Park

Image: Adrià Masi

Kobuk Valley National Park is as massive as it is undeveloped. Although the park is larger than the state of Delaware, there are no roads leading to it , nor any internal roads or trails within the park. Visitors must arrive by air taxi, weather permitting, and bring all their gear and supplies if they intend to backpack, camp, or boat.

Not only that, the weather conditions in the park can be extreme, even during the summer, and are completely unpredictable. In any case, as with all the other parks in this article, we don’t want to dissuade you from visiting Kobuk Valley if you choose to. We simply want to emphasize the importance of keeping safety a paramount priority during your trip.

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