1

Tony the tiger

Image: Sten Ritterfeld

Tony the Tiger is a strong contender for the title of the world’s most famous cereal mascot: his go get 'em' attitude and amazing design have cemented him as a pop culture icon. Tony has been the quintessential mascot for Frosted Flakes since the 1950s, encouraging families to add this delicious cereal to their kids’ breakfast.

Curiously, Tony first appeared as part of a group of mascots that included characters like Katy the Kangaroo or Elmo the Elephant. However, this tiger’s immense popularity made him Frosted Flakes' sole representative. In due time, Tony’s family got bigger: the character now has a spouse called "Mrs. Tony" and two children, Antoinette and Tony Jr.

2

Ronald McDonald

Image: Erik Mclean

McDonald’s chooses to describe their iconic mascot and symbol, Ronald McDonald as "The Smile Known Around the World." This phrase perfectly summarizes this clown’s unbelievable popularity: McDonald’s claims that Ronald is only second to Santa Claus in terms of recognition and that virtually every schoolchild in America can immediately identify him.

In his 1963 television debut, Ronald McDonald’s appearance was quite different: these television spots featured a clown with yellow hair, striped yellow pants, and a McDonald’s cup on his nose. It wasn’t until 1966 that a real-life clown helped redesign the character, turning him into this instantly recognizable mascot.

3

Snap, Crackle, and Pop

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0

Not many people know this, but the names of the three timeless Rice Krispies mascots actually come from a 1930s radio ad. At the time, Rice Krispies was advertised as "the talking cereal" and they promised to "merrily snap, crackle, and pop in a bowl of milk." A few years later, illustrator Vernon Grant took these onomatopoeic sounds to name the trio, calling them Snap, Crackle, and Pop.

Since their first appearance in 1933, these elf-like creatures have appeared in countless ads, often voiced by a myriad of talented actors that include names like Ben Schwartz, Tom Kenny, and Josh Brener.

4

Toucan Sam

Image: Necip Duman

As you might have noticed through their unusual spelling, Froot Loops are all about their loopy shape and the fun times that come with them. In that sense, this colorful breakfast cereal has an equally colorful representative: Toucan Sam, Froot Loops’ mascot since 1963.

Originally voiced by Hollywood legend Mel Blanc (responsible for voicing Bugs Bunny and Barney Rubble, among others), Toucan Sam has an extraordinary sense of smell, which helps him find Froot Loops from a great distance. Most Froot Loops ads end with Sam using his nose to locate a hidden bowl of cereal, before chanting his catchphrase "Follow your nose! It always knows!"

5

Phillie Phanatic

Image: Michael Stokes, CC BY 2.0

Few characters literally stand out as the Phillie Phanatic does. The moment you arrive at Citizens Bank Park to watch the amazing Philadelphia Phillies play, you will immediately notice this furry, green bird dancing somewhere in the stadium. Since 1978, this character has brought joy and treasured memories to countless Philadelphians.

Did you know that the Phanatic is a distant relative of the Muppets ? You would think his green fur made him a long-lost cousin of Kermit the Frog, but this relation comes from the fact that one of the Phanatic’s creators, Bonnie Erickson, also created the Muppets’ Miss Piggy and Statler & Waldorf.

6

Mr. Met

Image: Metropolitan Transportation Authority of the State of New York from United States of America, CC BY 2.0

We hope we don’t start any heated baseball debates by including this mascot, who many believe to be the very first Major League mascot to appear in human form. While Mr. Met first appeared as a cartoon character in programs, it was his 1964 introduction as a live costumed mascot that skyrocketed him to fame.

Although his design has varied over the years, Mr. Met is instantly recognizable through his striped Mets uniform and large baseball head. Soon after his inception, Mr. Met was given a female counterpart companion known as "Mrs. Met," who joins him in Citi Field to cheer on every New York Mets game.

7

Smokey the Bear

Image: Brian Wangenheim

Since 1944, Smokey the Bear has helped U.S. forests and landscapes with his prevention campaigns. Generations of American children have been inspired and encouraged by Smokey and his memorable catchphrase: "Only you can prevent wildfires!"

What’s interesting is that this iconic fictional bear inspired the name of a beloved real bear. In 1950, a three-month black bear cub was rescued from a massive wildfire in the Capitan Mountains in New Mexico. Although he was originally named "Hotfoot Teddy" by his rescuers, the cub was renamed "Smokey" after the fire safety mascot and was relocated to the National Zoo, where he grew up to become an American icon.

8

The California Raisins

Image: Syed F Hashemi

How did a 1986 commercial promoting the California Raisin Advisory Board end up becoming an Emmy-nominated, Billboard Hot 100-listed supergroup? Well, that’s the magic of the California Raisins at work. No one expected these anthropomorphized claymation raisins to be as popular as they were, and yet they went on to become the quintessential mascot for one of California’s most cherished agricultural products.

The Raisins were created by the advertising firm Foote, Cone & Belding. According to legend, one of the firm’s writers came up with the concept after saying "We have tried everything but dancing raisins singing 'I Heard It Through the Grapevine'." To everyone’s surprise, the Raisins' rendition of Marvin Gaye’s classic song became a massive success and paved the way for numerous other TV appearances, including a Saturday morning cartoon and a Christmas special.

9

McGruff the Crime Dog

Image: sydney Rae

In a medium already filled with exemplary TV detectives, McGruff the Crime Dog broke through the ranks and taught an entire generation of American children to "Take a bite out of crime!" Dressed in his iconic beige raincoat (reminiscent of the legendary Frank Columbo), this anthropomorphic hound was created by the National Crime Prevention Council in an effort to help prevent crime in America.

Over 40 years have passed since his national debut, but McGruff the Crime Dog still manages to do his part in increasing the safety of all Americans. This iconic character has appeared in national campaigns as recently as 2022, and will undoubtedly return whenever his country needs him.

10

Uncle Sam

Image: Steve Shook from Moscow, Idaho, USA, CC BY 2.0

We’ll end with what many believe to be the most iconic personification of the United States. While Uncle Sam is perhaps most known for the "I Want You" posters encouraging citizens to enlist in WWI, the truth is that the character is much older than that. In fact, his origins can’t be entirely traced, to the point that the birth of this iconic character is still shrouded in mystery.

Most historians agree that Uncle Sam first came into use during the War of 1812. According to this popular theory, the man who inspired this mascot was Samuel Wilson, a meatpacker from New York who supplied rations to the Army during the war. Apparently, many soldiers jokingly referred to the U.S. initials in their packages (that stood for "United States") as the initials for "Uncle Sam," unknowingly giving birth to this American legend.

1

"I don't want to grow up"- Toys 'R' Us

Image: Liao Je Wei

No kid on Earth doesn't love toys, and Toys 'R' Us knew this too well. Their unforgettable commercial, "I Don't Want to Grow Up, I'm a Toys 'R' Us Kid," is proof of that. Remember it? Of course, you do!

Launched in the 1980s, this ad was a hit. The kids' voices repeatedly stating, "I don't want to grow up," immediately brings the brand's name to mind. In addition to the catchy line, the commercial also showcased a wide variety of toys available in stores, which are—of course—the reason why kids never want to grow up!

2

"Give me a break"- Kit Kat

Image: Abi Schreider

Kit Kat has successfully tied itself to the joy of taking a break , thanks in large part to its iconic jingle: "Give me a break, give me a break, break me off a piece of that Kit Kat bar!" Feeling like dancing?

We're sure you've caught yourself singing this line more than once in everyday life. The infectious tune has lived rent-free in our minds since the ‘80s when the commercial first debuted. In it, chefs, firefighters, builders, office workers, and people from all walks of life—including children—hold up a Kit Kat bar, smiling and dancing as they politely ask for their well-deserved break.

3

"Plop plop fizz fizz"- Alka-Seltzer

Image: Ksenia

For a jingle to stand out, it needs to be both consistent and effective . And Alka-Seltzer's most famous jingle nailed it perfectly.

"Plop, plop, fizz, fizz, oh what a relief it is!" is the catchy jingle that hit the radio in 1953. With two simple words, it shows us how to use the product: "Plop" (drop the tablet into a glass of water), "fizz" (watch it dissolve), and then, relief!

Later adapted for TV, the commercial featured Alka-Seltzer's mascot, Speedy , who explained the product's benefit: "Those speedy bubbles relieve your upset stomach and headache fast! For acid indigestion alone, Alka-Seltzer Gold."

4

"Sometimes you feel like a nut"- Almond Joy and Mounds

Image: Jessica Loaiza

As brands offer a variety of products, they often look for unique ways to differentiate each one, creating distinct commercials to highlight the essence of each product. But Almond Joy and Mounds, produced by the same company, did the opposite: they were united in the same commercial.

"Sometimes you feel like a nut, sometimes you don't. Almond Joy's got nuts, Mounds don't." Not only is it funny and catchy, but it's also crystal clear: although the bars look similar, there’s one key difference. Yep, the nuts ! So, which one is your favorite?

5

"Mmm Mmm Good" – Campbell's Soup

Image: Kelly Common

Sometimes, the simplest approach is the most effective, right? And that was demonstrated by Campbell's when it launched its famous jingle "Mmm Mmm Good." You've probably heard it!

What's the expression you use when you taste something that's delicious? That's right: Mmm! The canned soup brand exploited this universal expression to the fullest by adding it to its commercials and consistently evoking a cozy, homey vibe. By doing so, they connected the product with the kind of food we all prefer: homemade .

6

"My Bologna Has a First Name"- Oscar Mayer

Image: Aneta Voborilova

Almost everyone knows how to spell " bologna ," and that's largely thanks to Oscar Mayer's catchy 1973 jingle. Remember that one?

In the famous commercial, a young boy sings, "My bologna has a first name, it's O-S-C-A-R/ My bologna has a second name, it's M-A-Y-E-R/ Oh, I love to eat it every day, and if you ask me why, I'll say/ 'Cause Oscar Mayer has a way with B-O-L-O-G-N-A." The catchy tune and playful lyrics became a cultural phenomenon, making the brand name synonymous with the product. It was a highly effective marketing tactic!

Kids and adults alike couldn't stop spelling out this fun jingle, which still plays in our minds to this day.

7

"Meow, meow, meow, meow…"- Meow Mix

Image: Matheus Queiroz

Sometimes, we wish our pets could talk to us. It's a fantasy explored by many cartoons and some famous movies. But if your cat could talk, what would it ask for as its favorite meal? Hard to guess, right? Meow Mix, the cat food company, decided to give us an answer.

In its 1970s commercial, a kitten "sings" the catchy jingle, "Meow, Meow, Meow, Meow, Meow, Meow, Meow," while the visuals clearly show that the cat is asking for Meow Mix's delicious food. Associating the very sound of the animal with the brand name was a very clever move!

8

"Like a Good Neighbor"- State Farm

Image: Tierra Mallorca

You know a jingle is good when it's been around for decades , and that's the case with the iconic "Like a good neighbor, State Farm is there" from the well-known insurance company.

The jingle was written in 1971, and since then, it has become one of the most recognized jingles in commercial history.

Sung warmly and softly, the jingle conveys the idea that the insurance company will always be there for the customers, whatever they need, providing a sense of security and reliability.

9

"I'm A Big Kid Now"- Huggies Pull-Ups

Image: Jimmy Conover

Cuteness is a great way to connect with an audience, and Huggies, the famous diaper and pull-up brand, understands this perfectly.

And the proof of this is its iconic jingle, "I'm a big kid now!" This line represents the transition from diapers to training pants and the start of the potty training process.

The commercial, which debuted in 1992, features a young child proudly telling his parents about all the things he can do now that he's a "big kid." It highlights the joy and pride of this milestone for both toddlers and their parents. The jingle was a big hit and became one of the brand's most famous.

10

"I'm Lovin' It" - McDonald's

Image: Road Ahead

When you think of McDonald's advertisements, it's impossible not to remember the legendary "I'm Lovin' It."

Although it's newer than some other jingles on this list, "I'm Lovin' It" debuted in 2003 and quickly became an iconic part of the McDonald's brand. Along with the catchy "pa ra pa pa pa" hum, the jingle successfully linked the brand with the pleasure of enjoying a delicious burger.

Thanks to its simplicity and positive vibes, the jingle became a crucial part of the brand's identity and is etched in the memory of many Americans.

1

Before bargains, there were stock market crashes

Image: Kelly Sikkema

Long before Black Friday meant shopping sprees, it had a gloomier vibe. Back in the late 1800s, the term was used to describe major stock market crashes . Imagine a Wall Street meltdown, and you’ll get the picture.

One infamous event occurred in 1869 when a financial fiasco involving gold prices rocked the country. While the term’s meaning has flipped over the years, its history isn’t always as rosy as a holiday ad. Thankfully, these days, "Black Friday" is more about spending than stressing—well, unless you’re in line at 5 a.m.!

2

From Santa Claus to shopping sprees

Image: rawkkim

Before malls opened at dawn and websites crashed under traffic, Black Friday was all about parades —specifically, Santa Claus parades! The tradition began in the early 1900s, with department stores like Macy’s sponsoring grand events to usher in the holiday season. These parades were a spectacle of floats, marching bands, and, of course, jolly old St. Nick.

Over time, the day became synonymous with shopping as stores started offering sales to parade-goers. So, if you’ve ever wondered why Santa and Black Friday seem so intertwined, it all started with a parade and a clever marketing move.

3

The plumber’s busiest day

Image: Unseen Histories

Here’s a fun (and slightly gross) fact: Black Friday is a goldmine for plumbers. Why, you may ask? Well, Thanksgiving feasts often lead to… let’s call them plumbing emergencies . From overloaded garbage disposals to bathroom backups, plumbers are busier than ever on this day. In fact, many in the industry refer to it as "Brown Friday" (we don’t need to explain that one to you!). It’s not the most glamorous Black Friday gig, but someone has to do it!

4

Why Thanksgiving got a time-out

Image: Iga Palacz

Did you know that Thanksgiving wasn’t always on the fourth Thursday of November? Back in 1939, retailers panicked over a shorter holiday shopping season, so President Franklin D. Roosevelt decided to push Thanksgiving back by a week to give everyone more time to shop .

The change caused quite an uproar, with people dubbing it "Franksgiving." Eventually, Congress stepped in and settled on the date we know today. So, next time you’re enjoying leftovers and plotting your Black Friday buys, thank FDR for the extra shopping days.

5

"Big Friday" was a big flop

Image: 愚木混株 cdd20

In 1961, officials in Philadelphia tried to give Black Friday a friendlier spin by renaming it "Big Friday." The reason? Local police were fed up with the day’s chaotic traffic and crowds . Unfortunately, the new name didn’t catch on; after all, "Black Friday" had a certain dramatic twist. Over time, the term stuck, and its connotations shifted to something more positive. But can you imagine telling friends, "I’m gearing up for Big Friday sales"? It doesn’t have the same charm, does it?

6

When Saturday stole the spotlight

Image: Kelly Sikkema

Believe it or not, Black Friday wasn’t always the reigning king of shopping days. For decades, the Saturday after Thanksgiving held that title . Can you guess why? Many people preferred to relax on Friday before diving into the holiday hustle. That would be our choice if you asked us!

It wasn’t until the early 2000s, when retailers began offering jaw-dropping deals, that Black Friday took the crown. Long live the king!

7

The global spread of Black Friday

Image: Kelsey Knight

Black Friday isn’t just an American obsession anymore—it’s gone global! Over 15 countries, including Canada, the UK, and even Brazil, have embraced the tradition of post-Thanksgiving sales.

Even if some places don’t celebrate Thanksgiving, they’ve adopted the shopping frenzy with open arms. After all, a good bargain is a universal language. So, if you find yourself traveling during the holidays, don’t be surprised to see Black Friday signs in unexpected places.

8

Thanksgiving evening: The new Black Friday

Image: Libby Penner

In 2011, Walmart threw tradition out the window by opening on Thanksgiving night. This controversial move kickstarted the trend of retailers starting sales earlier and earlier . While some loved getting a head start, others missed the old-school thrill of early-morning Black Friday madness.

In any case, it marked a significant shift in how we approach holiday shopping. These days, "Black Friday" often feels more like "Black Thursday Night," but hey, nobody’s complaining about the extra deals.

9

Contactless is the new black

Image: SumUp

Black Friday shoppers are going cashless in droves; 53% of people prefer using contactless payments when hitting the stores . Are you one of them? With just a tap, you’re out the door, deal in hand—no fumbling for change or wrestling with a wallet while juggling bags! Meanwhile, 30% of shoppers admit they’re not too comfortable using cash anymore. And can you blame them? Between convenience and hygiene, contactless is clearly the king of modern shopping. Which method do you prefer?

10

Shopping under the influence

Image: Douglas Lopez

Here’s a fact that might make you chuckle: about 12% of Black Friday shoppers admit to hitting the stores—or their keyboards— after a drink or two . Maybe it’s leftover wine from Thanksgiving, or perhaps it’s liquid courage for battling the crowds.

Either way, some of those impulse buys might be less about bargains and more about buzzed decision-making. So, if you’ve ever woken up to a mysterious order confirmation, you’re not alone! Black Friday shopping is wild enough; add wine, and it’s a whole new adventure!