1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

Smoked mackerel & leek hash

Image: Denis Agati

If you have 250 grams of potatoes, two large leeks, a can of smoked mackerel, and four eggs , you can make this delicious dish.

Cook the potatoes in the microwave for five minutes. Meanwhile, heat some oil in a frying pan over medium heat, add the leeks with a pinch of salt, and cook for 10 minutes. Add the potatoes, increase the heat, and fry for a couple of minutes. Flake the mackerel into the pan. Make four indents in the leek mixture, crack an egg into each, then cover the pan and cook for 6–8 minutes, until the whites have set and the yolks remain runny.

2

Cacio e pepe

Image: Immo Wegmann

You probably have a packet of dried spaghetti in your pantry. For this recipe, you’ll need 200 grams of spaghetti , 25 grams of butter , 50 grams of finely grated pecorino or parmesan cheese , and some black pepper .

Cook the pasta for 2 minutes less than the package instructions indicate. Meanwhile, melt the butter in a medium frying pan over low heat, add the ground black pepper, and toast for a few minutes. Transfer the pasta to the pan along with 100 ml of pasta water. Toss briefly, then evenly sprinkle the cheese over the pasta—but don’t stir. Let the cheese melt for 30 seconds, then toss everything together and stir until well combined.

3

Peanut butter & jam flapjacks

Image: Towfiqu barbhuiya

Peanut butter and jelly have saved the day more than once, and they do it again in this simple recipe. You’ll need 5 tablespoons of salted butter , 250 grams of peanut butter , 8 tablespoons of strawberry or raspberry jam , and 200 grams of rolled oats .

Preheat the oven, butter a 20 cm square cake tin, and line the base and sides with baking parchment. Put 3 tablespoons each of the peanut butter and jam in separate small bowls and set aside. Put the remaining peanut butter, the rest of the jam, and the butter and sugar into a pan set over medium heat and stir. Add the oats, then leave to cool for 5 minutes. Transfer it to the prepared cake tin and gently press it down with your hands. Dot the reserved peanut butter and jam over the top, then bake for 20–25 minutes.

4

Caramelized banana & chocolate pie

Image: Mike Dorner

This is a great dessert to improvise if you have three bananas , 70 grams of hazelnuts , 150 grams of dark chocolate , a 500-gram block of puff pastry , and three tablespoons of brown sugar .

Preheat the oven. Process the hazelnuts in a small food processor, then transfer them to a bowl with the chocolate. Roll out the pastry into a 30 cm circle on a sheet of baking parchment. Sprinkle the chocolate and hazelnut mixture evenly over the pastry, leaving a 5 cm border. Arrange the bananas on top and scatter most of the remaining hazelnuts over them. Fold the pastry edges over the filling. Transfer the pie, along with the baking parchment, to a baking sheet and chill in the fridge for at least 10 minutes. Bake for 25–30 minutes.

5

Garlic chicken parcels

Image: Claudio Schwarz

You will need two chicken breasts , a 320-gram sheet of all-butter puff pastry , 150 grams of garlic and herb cream cheese , half a lemon , and 200 grams of green beans and broccoli .

Heat the oven. Cut a slit halfway into each chicken breast, then place each one between two sheets of baking parchment and flatten slightly with a rolling pin. Cut the pastry sheet in half widthwise and place both halves on a baking tray. Place a chicken breast on top of each pastry half, then fill the cavities with the cream cheese. Sprinkle with lemon zest, then fold the edges of the pastry over the chicken and pinch to seal. Flip each parcel over so the seam is on the bottom. Then bake for 30 minutes until deep golden. About 10 minutes before your parcels are ready, steam or boil the greens until tender. Toss with a little oil, season, and serve.

6

Red pepper linguine

Image: amirali mirhashemian

The second pasta recipe on our list requires one roasted red pepper , a bit of olive oil , 50 grams of walnuts , a small garlic clove , 100 grams of spaghetti or linguine , and some parmesan cheese .

In a food processor, blend the roasted red pepper with the olive oil, walnuts, and garlic until smooth. Season well and set aside. Bring a pot of salted water to a boil, add the pasta, and cook for 1 minute less than the package instructions indicate. Drain, reserving a bit of the cooking water. Return the pasta to the pan, add the reserved cooking water and red pepper sauce, and warm through over low heat. Serve in a bowl, topped with parmesan and some chopped toasted walnuts.

7

Creamy tomato courgetti

Image: Caroline Attwood

The original recipe calls for Parma ham, but any ham you have in your fridge will do. You will need four slices of ham , half a pack of basil , 350 grams of tomato and mascarpone sauce , and a 250-gram pack of courgetti .

Tear the ham and basil into coarse pieces. Heat a frying pan over medium heat and dry-fry the ham until crisp. Transfer the ham and basil to a plate, then add the sauce to the same pan. Cook for 1–2 minutes, then stir in the courgetti. Cook for 1 more minute until warmed through. Divide between bowls and top with the ham and basil.

8

Jerk prawn & coconut rice bowls

Image: blackieshoot

If you have a 150-gram pack of peeled prawns , a bit of jerk seasoning , a 400-gram can of kidney beans in chili sauce , and a 250-gram pouch of ready-cooked coconut rice , you can make this quick and flavorful dish.

Heat a bit of oil in a large frying pan, add the prawns and jerk seasoning, and cook for two minutes. Drain the beans, reserving three tablespoons of the chili sauce. Add the beans to the pan along with the reserved sauce and coconut rice. Fry for 3–4 minutes, then season with salt to taste.

9

Sweet potatoes with mushrooms & rosemary

Image: Louis Hansel

If you have sweet potatoes lying around and aren’t sure what to make, here’s an idea. You’ll need two sweet potatoes , 200 grams of halved chestnut mushrooms , a bit of freshly chopped rosemary , and some Parmesan cheese .

Preheat the oven. Prick the sweet potatoes several times with a fork, then microwave them for 8–10 minutes until tender. Meanwhile, heat a bit of oil in a non-stick pan, add the mushrooms and rosemary, and cook over medium-high heat, stirring, until the mushrooms are tender and lightly browned. Season to taste. Transfer the potatoes to the oven and roast for 15 minutes until the skins start to crisp. Split them open, top with the mushrooms, and sprinkle with Parmesan before serving.

10

Sweet chili dogs

Image: American Heritage Chocolate

Who doesn’t love hot dogs? Or chili? This extra-simple recipe combines both. You’ll need four fat sausages , two onions , a bit of chili sauce , four hot dog buns , and two tablespoons of tomato purée .

Preheat the oven. Place the sausages in a roasting tin and cook for 20–25 minutes, turning occasionally, until golden and cooked through. Meanwhile, fry the onions in a bit of oil until softened. Stir in the chili sauce and tomato purée, season to taste, and cook for 1 minute more. Split the hot dog buns, add a spoonful of the sweet chili onions, place a sausage in each, then top with another spoonful of onions. Enjoy!

1

Toilet paper capital of the world

Image: Erik Mclean

It may sound like a peculiar thing to be proud of, but if the first splinter-free toilet paper in the world had been created in your town, chances are you would be just as delighted by this local achievement.

Until the early 1900s, cheap mail-order publications were the economical wipe of choice. But in 1935, a Green Bay paper producer developed a method of "linenizing" paper, which made toilet paper both softer and "splinter-free."

2

Leap year capital of the world

Image: Waldemar

While it might seem like a good reason, the twin towns of Anthony, New Mexico, and Anthony, Texas, were not actually founded on February 29.

In 1988, a member of the local Chamber of Commerce who had a February 29 birthday proposed a community festival on that date . Since then, the celebration has grown each year to include events and a popular parade.

3

Earmuff capital of the world

Image: Jad M.

Earmuffs are essential in cold climates, and the citizens of Farmington, Maine, are well aware of this. That’s why the town celebrates Chester Greenwood Day every first Saturday in December, honoring the local inventor of the handy device.

4

Lost luggage capital of the world

Image: Marija Zaric

Did you know that all lost and unclaimed luggage from U.S. airlines ends up in a single location? Scottsboro, Alabama, is home to the Unclaimed Baggage Center , which, since 1970, has sold, donated, or recycled these items for the public, making it the only lost-luggage retailer of its kind in the country.

5

Speed capital of the world

Image: Marc-Olivier Jodoin

If speed is the measure by which a place is judged, being called the "world capital of speed" might not be such an unreasonable claim. Northwestern Utah is home to a massive, 30,000-acre expanse of barren salt flats where the Bonneville Speedway is located.

This stretch is used for extreme motorsports, and several land speed records have been set here, earning the area its famous title.

6

Shark attack capital of the world

Image: Wai Siew

This infamous title goes to New Smyrna Beach, Florida. According to the International Shark Attack File—a scientifically verified database of global shark attacks—this town is indeed the Shark Attack Capital of the World, and anyone who has swum here has likely been within 10 feet of a shark.

Fortunately, shark attacks along this central Florida coastline rarely prove fatal, and the number of incidents has declined in recent years, likely due to changing migration patterns of the blacktip shark.

7

Barbed wire capital of the world

Image: Daniel Eledut

Barbed wire was not invented in La Crosse, Kansas, but it certainly plays a significant role in the town’s history. Much of this product passed through the midwestern town after its invention in the late 1800s, becoming an important part of La Crosse’s settlement and agricultural development.

By the 1960s, La Crosse had become a major hub for barbed wire collectors , leading to the establishment of the Kansas Barbed Wire Museum .

8

Corn cob pipe capital of the world

Image: Daniel Gregoire

While pipes may not be as ubiquitous as they once were, corn cob pipes are even rarer these days. But in Washington, Missouri, these corncob products are still a popular item.

In 1869, a local woodworker invented the pipe , and its success led to a whole roster of corn cob pipe manufacturers. Today, the only factory in the world still solely dedicated to making these pipes is located in Washington, Missouri.

9

Decoy capital of the world

Image: Susan Weber

It took a lot of wooden ducks to earn this town the title of Decoy Capital of the World. At one point, more wooden ducks and geese were carved here than anywhere else on Earth.

Originally used strictly to lure waterfowl for hunters, these decoys have since become collectors’ items and treasured works of art. In 1986, the Havre de Grace Decoy Museum opened to preserve the town’s historical and cultural legacy.

10

Carpet capital of the world

Image: Juli Kosolapova

If you think most carpets are still made in the Middle East, think again. Approximately 90% of the world’s carpet comes from the city of Dalton, Georgia . More than 30,000 people are employed in its massive carpet industry—impressive considering the city’s population is just under 35,000.

11

Cow chip throwing capital of the world

Image: Jonas Koel

If tossing a piece of dried cow manure like a Frisbee sounds like your idea of fun, Beaver, Oklahoma, is the place to be. Every April, the town hosts the world’s largest cow chip throwing competition.

12

Farm toy capital of the world

Image: tommao wang

Farm toys may disappear once there are no kids in the house—but not in Dyersville, Iowa, the Farm Toy Capital of the World. This town is home to the National Farm Toy Museum , which houses the largest collection of its kind and attracts approximately 30,000 visitors each year.