1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

Sunapee Lake, New Hampshire

Image: Jackson Hendry

This serene glacial lake in southwestern New Hampshire is nestled within Mount Sunapee State Park. Its visitors will find a spacious beach for swimming, a boat launch, and hiking trails within the park area.

Beyond the summer season, the lake is particularly beautiful during fall, when the surrounding trees display a vibrant array of colors.

2

Ross Lake, Washington State

Image: Paul Pastourmatzis

The remote Ross Lake, located in the North Cascades region of Whatcom County, Washington, is a hidden gem off the beaten path. This stunning lake winds its way through the landscape at 1,600 feet above sea level, framed on all sides by towering mountains.

Campsites accessible by boat or hiking are available, and backcountry camping is allowed with a permit. Visitors to Ross Lake come for trout fishing , canoeing , kayaking , and hiking .

3

Lure Lake, North Carolina

Image: Blake Wheeler

The gorgeous Lake Lure stretches along the base of Hickory Nut Gorge in the mountains of western North Carolina. If its shores look familiar, it’s because Patrick Swayze and Jennifer Grey filmed scenes here for the classic movie Dirty Dancing . The lake offers beaches and hiking trails for visitors to explore.

4

Ouachita Lake, Arkansas

Image: Aaron Burden

Nestled in the hills of the Ozarks, Lake Ouachita is home to a unique creature swimming beneath its surface—freshwater jellyfish. Unlike their saltwater relatives, these invertebrates are harmless and rarely found elsewhere. The lake also boasts over 200 uninhabited islands for visitors to explore.

5

Hamilton Pool Preserve, Texas

Image: Matthew Daniels

Located near Austin, the Hamilton Pool Preserve is a favorite summertime retreat for locals when the heat becomes overwhelming. This stunning natural pool was formed when the roof of an underground river collapsed after thousands of years of erosion.

Water from Hamilton Creek spills over the edge of the collapsed dome, creating a 15-meter waterfall that flows into the grotto below. The preserve also features hiking trails and picnic facilities for visitors to enjoy.

6

Almanor Lake, California

Image: Simon Berger

While most travelers visit the Northern Sierras for trekking, the region also boasts excellent swimming spots with magnificent backdrops —Lake Almanor being no exception.

This man-made lake sits within Plumas National Forest, adjacent to Lassen Volcanic National Park, offering visitors breathtaking views of the park’s namesake volcano.

7

Mono Lake, California

Image: Leo_Visions

Another California lake, Mono is not only the oldest in the entire US but also one of the oldest in the Western Hemisphere. Surrounded by the Sierra Nevada Mountains, it features towering limestone columns that rise dramatically from the lake bed. Mono Lake also serves as a vital habitat for migratory birds, which feed on the brine shrimp that thrive in its salty waters.

8

Bear Lake, Utah

Image: Daniel Bowman

When it comes to lakes in Utah, there’s more to explore than just the Great Salt Lake or Lake Powell. Bear Lake, a crystalline body of water straddling the Idaho–Utah border, is often called the " Caribbean of the Rockies " due to its striking bright blue hue, caused by suspended limestone in the water.

9

Blue Mesa Reservoir, Colorado

Image: Rocco Caruso

Next to the aforementioned Utah, Colorado is also home to a stunning yet relatively uncrowded lake—the Blue Mesa Reservoir. This picturesque body of water , surrounded by golden hills and rocky outcroppings, lies at the end of an hour-long hike down the Gunnison River Gorge.

10

Cave Run Lake, Kentucky

Image: Craig McLachlan

Cave Run Lake is located among the trees of Daniel Boone National Forest. The blue-toned water attracts fishermen, boaters, and swimmers alike to enjoy an escape from the heat, while its shores feature beaches and activity areas perfect for families.

11

Mooselookmeguntic Lake, Maine

Image: Les Anderson

This stunning Maine lake, part of the Rangeley Lakes region, is a renowned fishing hotspot . The distinctive shape of the lake can be appreciated from the Height of Land lookout, making it a must-visit for those seeking tranquility and outdoor adventure.

12

Hanging Lake, Colorado

Image: Irene Dávila

Reaching Hanging Lake requires a 1.2-mile hike, but the breathtaking views make the effort worthwhile. This stunning lake was formed by a geological fault , which caused it to separate from the valley above , leaving it suspended atop the cliffs of Glenwood Canyon.

1

Punxsutawney Phil

Image: Steve Wrzeszczynski

Every February 2nd, the eyes of the nation turn to a small town in western Pennsylvania. That’s where Punxsutawney Phil, a weather-predicting groundhog , is roused from his burrow on Gobbler’s Knob to look for his shadow.

According to tradition, if he sees it, we get six more weeks of winter; if not, spring is just around the corner. The quirky ritual began in 1887 and has since grown into a full-blown celebration.

2

Balto

Image: Meg von Haartman

In the winter of 1925, a deadly diphtheria outbreak threatened the remote town of Nome, Alaska. It was the sturdy Siberian Husky Balto who helped deliver the lifesaving antitoxin across snow and blizzard conditions to Nome.

Although dozens of dogs and mushers contributed to what became known as the Great Race of Mercy , Balto was hailed as a national hero. He even received his own statue in New York’s Central Park just a year later—a monument that still stands today, inscribed with the words: "Endurance, Fidelity, Intelligence."

3

Seaman (a.k.a. "Scannon")

Image: The New York Public Library

In 1803, explorer Meriwether Lewis purchased a Newfoundland dog for $20 and named him Seaman. The dog became a four-legged member of the famed Lewis and Clark Expedition .

He accompanied the Corps of Discovery as they crossed the North American continent, helping with hunting, standing guard, and even surviving a wound from a beaver attack.

The funny bit is that for a long time it was believed that William Clark’s journals referred to the dog as "Scannon," but it might have been a dizzy transcription of his handwriting.

4

Smoky the War Dog

Image: Simona Jašauskytė

Found in a foxhole in New Guinea during World War II, Smoky was a Yorkshire Terrier weighing just four pounds—but her size turned out to be her superpower .

She was trained by her rescuer, Corporal William Wynne, and famously ran communication wires through a narrow pipe beneath an airstrip in Luzon, Philippines.

After the war, Smoky became one of the first recorded therapy dogs, visiting wounded soldiers and performing tricks to lift their spirits. Today, she is honored with memorials in both the U.S. and Australia.

5

Sergeant Reckless

Image: Irina Nakonechnaya

During the Korean War, a small Mongolian mare purchased by U.S. Marines for $250 and nicknamed Reckless made multiple trips through enemy fire to deliver ammunition and evacuate wounded soldiers, sometimes entirely on her own.

For her bravery, she was promoted to Staff Sergeant , awarded two Purple Hearts, and allowed to eat scrambled eggs, Coca-Cola, and beer with the troops. Today, statues in Virginia and California honor her legacy.

6

Cher Ami

Image: William Chen

In the chaos of World War I, a pigeon named Cher Ami saved nearly 200 men from the "Lost Battalion" by flying a crucial message across enemy lines —despite being shot, blinded in one eye, and wounded in her leg during the flight.

Her message arrived, artillery fire was redirected, and the soldiers were rescued. For her bravery, Cher Ami was awarded the French Croix de Guerre and was later taxidermied after her death. You can still visit her at the Smithsonian National Museum of American History.

7

Old Bob

Image: Philippe Oursel

Abraham Lincoln’s beloved driving horse , Old Bob, was a familiar sight in Springfield, Illinois, often seen trotting through town pulling the future president’s buggy.

But his most memorable appearance came in 1865, when he walked riderless and draped in a mourning blanket during Lincoln’s funeral procession. The image of the grieving horse moved the nation and was widely reproduced in illustrations and prints.

8

Pauline Wayne

Image: Susan van Bragt

Pauline Wayne, a Holstein cow, was the last cow to reside at the White House. Gifted to President William Howard Taft by a Wisconsin senator, Pauline grazed on the White House lawn and provided fresh milk for the First Family.

She even survived a brief brush with danger when she was mistakenly sent to a slaughterhouse during a train trip—but was rescued just in time.

9

Macaroni

Image: Sergej Karpow

When Lyndon B. Johnson gifted a pony to young Caroline Kennedy in the early 1960s, he probably didn’t expect Macaroni to become a national sensation—but that’s exactly what happened.

The little white Shetland pony often grazed on the White House lawn, delighting photographers and stealing the spotlight during Camelot-era press coverage. Macaroni received fan mail, appeared in Life magazine, and even inspired a song by folk legend Pete Seeger.

10

Old Abe

Image: Arnaud Padallé

Old Abe was a bald eagle who became the mascot of the 8th Wisconsin Volunteer Infantry Regiment during the Civil War. Perched on a shield-topped staff, he accompanied troops into battle, reportedly screaming whenever gunfire broke out.

He survived multiple campaigns and quickly gained legendary status, later appearing on military insignia and even on U.S. war bond posters in both World Wars.

11

Fala

Image: D_Theodora

Franklin D. Roosevelt’s Scottish Terrier, Fala, traveled with him on countless trips, had a press secretary, and even appeared in cartoons and newsreels.

One of the most famous White House pets in history , Fala was awarded a unique honor: he is the only presidential pet with a statue near his owner’s memorial in Washington, D.C.

12

Checkers

Image: SlimMars 13

In 1952, then–vice presidential candidate Richard Nixon gave a nationally broadcast speech defending himself against accusations of financial impropriety. His emotional turning point was declaring that he would keep one gift no matter what: a black-and-white cocker spaniel named Checkers, beloved by his daughters.

Some believe the heartfelt mention of the pet was inspired by the earlier success of Fala. The speech struck such a chord that it is still known today as "the Checkers speech."