1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

Stand and face the bear

Image: Robert Thiemann

If a black bear approaches you, stand your ground and face it directly . Never run away from or approach it. The bear is most likely just as surprised as you are and will avoid getting into a fight. If the animal sees that you don’t flee, it will simply walk away looking for an easier, less crowded direction.

2

Appear big

Image: Tristan Frank

A trick often employed in nature by animals and insects that need to deter bigger creatures is to make themselves appear larger by any means necessary. The same tactic should be employed if you encounter a black bear. Make yourself look as big as possible by spreading your arms or, better yet, using a coat if you have one at hand.

3

Make some noise

Image: Isabel Lee

No other animal in nature can create noises like a human can. Either screaming at the top of your lungs or banging on a pan, the kind of noise you can produce is extremely startling for almost any animal, including bears, which will leave you alone as soon as they can.

4

Keep bear spray at hand

Image: Michael Anfang

Bear spray is a highly effective deterrent against black bears. If a bear approaches and you have bear spray, don't hesitate to use it . The animal will find the whole ordeal extremely unpleasant and will flee immediately.

5

Fight back

Image: Julia Fiander

In the extremely rare event of a black bear trying to attack you, attempt to escape to a secure location. If escape is not possible, fight back using any available object . Focus your blows on the bear's face and muzzle. Never play dead, as this can encourage the bear to continue its attack.

6

Remove what attracted the bear

Image: Susan Elizabeth Jones

If you have seen a bear near your home or the area where you are staying, be sure to remove whatever attracted them to the location . This could include a used barbecue grill with leftover grease or meat, a bird feeder, unattended pet food, or garbage.

7

Alert your neighbors

Image: Alla Kemelmakher

If you have seen bears or any signs of their presence in your area, alert your neighbors. Even if you have taken the necessary precautions to deter the presence of bears, your neighbors might be doing otherwise if they are not aware of the situation.

8

Keep your pet safe

Image: Camerauthor Photos

If you are in an area where black bears, or any bears, are known to exist, always check for their presence before letting your dog, cat, or any other pet go outside. If a bear is in the vicinity, create a safe, enclosed space where your pet can retreat. If possible, move your pet indoors quickly and calmly, keeping them away from windows or doors where they could attract the bear's attention.

9

Give the bear an escape route

Image: Bruce Warrington

If you encounter a bear in your area, follow the advice mentioned earlier and always make sure to leave an escape route for the bear to leave easily. If the animal feels cornered, there is a much bigger chance of getting into an aggressive situation.

10

Airtight containers

Image: Marcus Urbenz

Make sure to store garbage in secure, airtight containers inside a garage or other enclosed storage area. Adding ammonia to trash cans and bags will help reduce odors that attract bears. Also, clean garbage cans with ammonia at least once a week to eliminate residual odors.

Do not store recyclables on a porch or in a screened sunroom, as bears can smell these items and will rip through screens to get to them. Place garbage outside only on the morning of collection, not the night before.

1

Frank Sinatra

Image: Dushawn Jovic

Frank Sinatra was one of America’s—and the world’s—most recognized artists, and even today, his name remains an unmistakable icon. We’ll never forget hits like "New York, New York," "My Way," "Fly Me to the Moon," and many others. And his last words were no less poetic than his life: "I'm losing," he allegedly said.

2

Groucho Marx

Image: Alan Hardman

They say humor follows comedians in all aspects of their lives—even to the very end. This was true for the great Groucho Marx, who passed away in 1977 at the age of 86 after bringing laughter to millions during his lifetime. As for his last words, there are two versions of the story, and both are funny! One version claims he said, " Die, my dear? That’s the last thing I’ll do! " while the other has him exclaiming, "This is no way to live!"

3

Buddy Rich

Image: Katherine Hanlon

Bernard "Buddy" Rich was a legendary American drummer renowned for his unique improvisational ability. He passed away at age 69 after brain surgery. Reportedly, his last words were a witty response to a nurse who asked if he was allergic to anything: "Yeah, country music," he said.

4

Donald O'Connor

Image: Nikko Balanial

Some artists never separate themselves from their work. Perhaps that’s what was going through the mind of dancer, singer, and actor Donald O’Connor—famous for his role in Singin’ in the Rain —when heart failure caused his death. His last words were, "I'd like to thank the Academy for my lifetime achievement award that I will eventually get." He still hasn’t received one.

5

George Washington

Image: Priscilla Gyamfi

George Washington will always be remembered as the Father of his Country, who led the Continental Army to victory in the Revolutionary War and served as the first president of the United States. In 1799, George Washington fell ill with respiratory infections that grew more severe over time. He passed away that year at the age of 67 at his Mount Vernon estate. According to historical accounts, his last words were an expression of acceptance: "Tis well."

6

T.S. Eliot

Image: anotherxlife

T.S. Eliot, the famous Missouri-born writer known for works such as The Waste Land and Four Quartets, passed away on January 4, 1965, at the age of 76. It's said that, in his last moments, the poet was reflective and serene, and his last word was the name of his love: "Valerie."

7

Joan Crawford

Image: Noom Peerapong

The great American actress Joan Crawford was much more than a pretty face. Her talent and complex personality were evident throughout her fruitful career, which was crowned with films such as Mildred Pierce . She died in 1977 of a heart attack. According to a biography, while a nurse was praying at her bedside, the actress exclaimed her last words: "Don't you dare ask God to help me!"

8

Humphrey Bogart

Image: JOSHUA COLEMAN

Say Casablanca, The Treasure of the Sierra Madre, and The Maltese Falcon, and one face automatically comes to mind: the iconic Humphrey Bogart. He was 57 years old when he died of cancer in 1957. According to sources, his wife, Laura, was leaving the hospital to pick up their children from school when he uttered his last words: "Goodbye, kid. Hurry back."

9

Eugene O'Neill

Image: Gwen King

Eugene O'Neill, the celebrated American playwright, faced numerous health issues throughout his life, which worsened in his later years. He passed away in 1953 at the age of 65. As one might expect from a talented playwright, his dramatic last words were full of intensity: "I knew it, I knew it! Born in a goddamn hotel room and dying in a hotel room."

10

Emily Dickinson

Image: Gülfer ERGİN

The famous poet Emily Dickinson is one of our country’s literary prides, known for beautiful works such as "Because I could not stop for Death" and "Hope is the thing with feathers." She was born in 1830 and died in 1886 in Massachusetts. Her last words were as poetic as her life: "I must go in, the fog is rising."