1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

A mountaintop with a maintenance plan

Image: Sebastian Enriqu

Each year, around two million visitors make their way to see the monument. But keeping the presidential faces looking sharp takes serious work. Park Service staff actually rappel down the mountain to inspect for cracks. They use silicone sealant to block out moisture and keep the granite from breaking apart in the cold. This isn’t a quick job, it’s a regular, careful operation. The mountain's top sits 5,725 feet above sea level, so it’s not for the faint of heart.

2

One historian’s tourism dream

Image: Engin Yapici

Back in 1923, South Dakota historian Doane Robinson had an idea to attract visitors to the Black Hills. Now, what was his original plan? Carve Western legends like Buffalo Bill and Native American leaders into the rock. The vision then shifted to feature US presidents for broader national appeal.

President Calvin Coolidge helped land the funding, even during tough economic times. The carving began in 1927 and stretched on until 1941. Sculptor Gutzon Borglum died before finishing, and his son Lincoln carried the torch to completion.

3

Four presidents, four chapters

Image: Jeromey Balderrama

Each face on the mountain stands for a key period in our nation’s story. Can you imagine what they are?

Washington symbolizes the birth of the country, while Jefferson represents growth and expansion. Lincoln stands for unity and the preservation of the nation during the Civil War. Roosevelt brought development and the rise of the US on the world stage. Together, they tell a chronological story in stone. The idea was to highlight leadership through the ages, not just popular figures.

4

A presidential switch

Image: Andrew Ling

Originally, Thomas Jefferson was supposed to be on Washington’s left. But during the carving, the rock proved too unstable. So they scrapped the partially finished face and started over, this time on the right side.

It was a major do-over that cost time and money, a lot of it! But ultimately, it worked out for the best, structurally speaking. Today, most visitors never realize Jefferson had a false start.

5

Dynamite and a dream

Image: Takefreebies

It’s easy to forget that Mount Rushmore wasn’t sculpted with tiny chisels: It was blasted into shape. Most of the work was done with dynamite, followed by finer detailing with jackhammers and drills.

From 1927 to 1941, about 400 workers shaped the mountain. Amazingly, no lives were lost during the entire project. Many of the workers were former miners, used to rough terrain and heavy tools. It wasn’t easy, but it was efficient.

6

The presidents were supposed to have torsos

Image: Thomas Fields

The original vision for the monument wasn’t just heads, it included bodies from the waist up! Imagine that! Like many grand ideas, it ran into budget troubles. Funding dried up, and with time running out, the project was scaled back.

What we see today is actually an unfinished version of Borglum’s full plan. Still, the heads alone have become iconic. Imagine how much more impressive it would’ve been with shoulders and coats.

7

Secrets behind Lincoln’s head

Image: Rosanne Rapata

There’s a hidden room carved into the mountain, did you know that? Called the Hall of Records, it was Borglum’s idea to store important American documents and artifacts.

While the grand plans for a museum inside the mountain were never fully realized, a titanium vault was placed there. It contains copies of key US documents, including the Constitution and the Declaration of Independence. Located behind Lincoln’s head, it’s not open to the public. Still, it adds an air of mystery to the site. It makes you wanna visit, right?

8

Step off the beaten path

Image: Nils Huenerfuerst

Most visitors snap their photos from the Grand View Terrace, and it’s lovely. But for those willing to take a short walk, the President’s Trail offers even better views.

This loop takes you closer to the monument and into nature. You might spot local wildlife like mountain goats or deer along the way. The trail includes about 422 stairs, so make sure you’re wearing comfy shoes. It’s a quieter, more personal way to experience the monument.

9

Entablature

Image: Tommy Bond

Gutzon Borglum didn’t just want Mount Rushmore to be a visual tribute, he wanted it to tell the story of America, too. His idea was to chisel a brief summary history, covering events from 1776 to 1906, right into the rock face.

This massive engraving, called "Entablature," was to be etched into an 80-by-120-foot depiction of the Louisiana Purchase. President Calvin Coolidge even agreed to write it, but when Borglum edited Coolidge’s draft without permission, the president was so annoyed he refused to try again. Despite the grand vision, the project was eventually scrapped, partly because the lettering wouldn’t have been visible from a distance, and partly because the budget ran dry.

10

Don’t expect a fifth face anytime soon

Image: Ronda Darby

Over the years, people have suggested adding more figures to the mountain. Names like Susan B. Anthony, FDR, JFK, Reagan, Obama, and Trump have all come up. But the National Park Service has said a firm "no." Structurally, there’s just no safe place to add another carving. Plus, the monument is considered complete in its message. So, while the debate pops up now and then, don’t hold your breath. The original four are here to stay.

1

California

Image: Ross Stone

California is famous for its grand sights, but few can compete with Methuselah, a Great Basin bristlecone pine more than 4,800 years old, widely considered the oldest known tree on Earth.

Beyond its ancient forests, the state also shines in pop-culture records: one of Kurt Cobain’s guitars sold in Los Angeles for over $6 million, becoming the most expensive guitar ever auctioned. California is also home to eye-catching personal records, including the world’s longest female arm hair and the largest male afro. From timeless trees to memorable modern oddities, California’s record list is full of true West Coast flair.

2

Nevada

Image: Jordi Vich Navarro

Nevada knows how to entertain…and break records along the way! Las Vegas boasts the highest density of hotel rooms in the world, along with an unmatched lineup of themed resorts that range from ancient pyramids to miniature European cities.

The Bellagio holds the record for the most fountains in a hotel, and the Venetian shines with the world’s largest polished-marble floor area. The city also has more resident magicians than anywhere else and hosts thousands of weddings each month. In Nevada, the show is always bigger, brighter, and endlessly jaw-dropping.

3

Idaho

Image: Craig Adderley

The Gem State holds some of the country’s most lighthearted records. Beard enthusiast Joel Strasser turned facial hair into a full-time hobby. He has tucked thousands of everyday objects into his whiskers, from 3,500 toothpicks to 600 barbecue skewers.

Idaho is also home to record-setter David Rush, known for everything from lightning-fast lemon-juice sipping to catching marshmallows fired from a homemade catapult. And on the scientific side, the University of Idaho helped welcome Idaho Gem, the first cloned mule in history.

4

Arizona

Image: Edmundo Mendez, Jr.

Arizona loves a good spectacle. In Phoenix, an exhibition opening once used a pair of 10-foot scissors —the largest in the world— to cut the ribbon in style. Down in Yuma, sunshine reigns supreme: the city enjoys about 91% of all possible daylight hours each year, adding up to more than 4,000 hours of bright, warm weather.

The state also embraces playful oddities, including its own "Poozeum", the world’s largest collection of fossilized… well, you can guess the rest. And at the Phoenix Zoo, visitors can even meet Nikki, the world’s oldest mandrill, adding another unique distinction to Arizona’s lineup of record-setters.

5

Georgia

Image: Public domain, via Wikimedia Commons

Georgia blends big art with big sports. The state is home to the world’s largest tattoo artwork —a massive 79-plus square-foot piece created by two Atlanta studios using a special silicone canvas and more than $30,000 in materials.

On the athletic side, Georgia Tech once set the highest football score ever recorded, finishing an unforgettable 222-0 game back in 1916. From oversized art to record-setting touchdowns, Georgia knows how to leave a bold, lasting impression.

6

Alaska

Image: Rod Long

Up north, "large" takes on a whole new meaning. Alaska’s Pribilof Islands host the biggest northern fur seal colony on Earth, with close to a million animals gathering during peak seasons.

The state also celebrates remarkable feats of endurance: a tagged bar-tailed godwit flew more than 8,400 miles nonstop from Alaska to Tasmania, setting a record for the longest continuous bird migration. And in the Arctic interior, the Great Kobuk Sand Dunes stretch across nearly 24 square miles —the largest active dune field in the region. Even in a land known for ice and mountains, Alaska proves it can go big in surprising ways.

7

Delaware

Delaware may be tiny on the map, but it knows how to draw a crowd. The state is home to 11 record holders, including the World's Largest Doctor's Bag Monument.

Delaware State University once gathered 1,709 people waving foam fingers at the same time, and another huge group buzzing handheld buzzers together. The state is also home to a towering 36-foot stack of cardboard boxes called the "Leaning Tower of Pizza." Small state, big personality.

8

Hawaii

Image: Matt Paul Catalano

Hawaii’s natural wonders reach record heights, and many of them are straight from the islands’ own landscape. Kīlauea is recognized as the world’s most active volcano, with decades of steady activity and a name that fittingly means "spewing."

The islands also celebrate remarkable achievements on the ocean: off Oahu, Australian surfer Laura Enever rode an astonishing 43.6-foot paddle-in wave, the largest ever recorded for a woman.

9

Illinois

Image: Brett Sayles

Illinois loves to go big, and it shows in all kinds of creative ways. In the small town of Casey, visitors can stand beneath a giant rocking chair more than 56 feet tall —one of the state’s many oversized roadside attractions.

The Prairie State also stirred up the world’s largest jar of spread, using more than a ton of peaches and tomatoes in a three-day cooking marathon. Are you waiting for something more extreme? An Illinois native set the record for the fastest clapping ever recorded, reaching an incredible 804 claps in one minute.

10

Alabama

Alabama has a special talent for turning simple moments into big record-breakers. Here you’ll find the largest bubblegum bubble ever blown —a bright 20-inch sphere made from just three pieces of gum and plenty of practice.

The state also celebrated the Apollo 11 anniversary by launching nearly 5,000 model rockets at once, filling the sky with a burst of color. Alabama is home to more than 50 record holders, including inspiring stories like Curtis Means’, the world’s most premature baby to thrive and grow. If you enjoy bold, cheerful achievements, Alabama delivers them in generous size.

11

Arkansas

Image: Jametlene Reskp

The Natural State mixes small-town charm with some truly memorable oddities. Arkansas was once home to Lurch, the African watusi steer famous for having the largest horn circumference ever measured —an incredible 37.5 inches around.

Arkansas also wears its heart on its sleeve: a statewide effort gathered more than 81,000 pounds of pet food in just 24 hours, setting a cheerful charity record. And for pure determination, a young Arkansan even held a deep squat for nearly three hours. In Arkansas, generosity and eye-catching achievements go hand in hand.

12

Florida

Image: Richard R

Florida takes "large" to heart. The Sunshine State is home to the world’s longest limousine, a restored 100 ft 1.5 in cruiser with room for 72 passengers —nearly three times the length of an ordinary stretch limo!

Florida also knows how to put on a show: Miami hosted the first-ever pay-per-view pillow fight, complete with pro fighters and custom-made pillows; in Bradenton, a Monster Jam driver set two eye-popping records for the most consecutive spins in a monster truck.