1

Roswell Incident

In June 1947, a rancher in Roswell, New Mexico, found strange metallic debris in a field. Soon after, military personnel from a neighboring air base gathered all the evidence and announced they had recovered a flying disc . The following day, however, they retracted their statement, claiming instead that the debris was part of a weather balloon — and suspicions of a conspiracy were born

Years later, government officials stated that the balloon story had been a cover, but there are still disputes about what actually happened. Military sources have since said the balloon was part of a program to detect Soviet nuclear weapons , but the contradicting stories have led many to believe that we don’t know the whole truth about the incident.

2

Washington, D.C. UFO Incident

In July 1952, a series of UFO sightings in Washington, D.C., was reported over two consecutive weekends near the White House and the Capitol. These objects were seen visually by pilots and air traffic controllers, and they were also tracked by radar.

Though the air force deployed jets to intercept the UFOs, the pilots reported that these objects had incredible speed and that they were easily outmaneuvered. The incident sparked attention from the media, which led President Truman to create the Robertson Panel, a scientific committee dedicated to investigating UFO sighting reports.

3

Cash–Landrum incident

In December 1980, Betty Cash and Vickie Landrum, alongside Landrum’s grandson, spotted what they initially thought was an airplane near Dayton, Texas, but was actually a diamond-shaped object, emitting a bright light and hovering near the ground . After getting out of their vehicle to inspect the object, they returned to the car to find it was extremely hot to the touch.

After the alleged UFO left, Cash and Landrum claimed to have seen a military aircraft following it. The three of them experienced burns, nausea, and other symptoms similar to those of radiation sickness , and Cash spent a month hospitalized. The government denied any involvement in the situation, but many investigators and researchers believe this could have been a secret military experiment.

4

The Westchester Boomerang

From 1983 to 1984, residents of Hudson Valley in New York and Fairfield County in Connecticut reported the appearance of large objects that emitted bright lights , flying in a circle or V-shaped formation.

The police later claimed that these were actually a group of Cessna 152s from a neighboring town , and the alleged pilots expressed their amusement at the confusion. However, witnesses claimed that the flying objects could not have been small aircraft, as they made no sound and were able to hover in one spot for extended periods of time.

5

Travis Walton incident

On November 5, 1975, Travis Walton, a logger working in Heber, Arizona, was reported missing by his crew. They claimed that, returning from work, they had stopped because they saw an unusual light. Walton had walked into the forest following it and had been struck by a beam . Afraid that he had died, his companions fled and alerted the police, but Walton was not found despite intense searches.

Five days later, Walton appeared in Heber, confused and disoriented. He claimed to have been abducted by humanoid aliens, who kept them in their aircraft . He and other witnesses passed the lie detector test, but many people believed the incident was an elaborate hoax.

6

Kenneth Arnold UFO sighting

In June 1947, Kenneth Arnold, a pilot flying near Mount Rainier in Washington State, reported sighting of several flying objects, which he believed were experimental military aircraft. After an investigation by military officials, they found several witnesses who reported sightings at a similar time and location to Arnold.

Arnold described these aircraft as round objects that moved as a "saucer would if you skipped it across the water". The popularity of the story, the first UFO sighting after World War II, first popularized the term "flying saucer."

7

Stephenville, Texas sighting

Residents of Stephenville, Texas, reported in January 2008 that they had seen a massive flying object, moving at high speed and emitting lights. The witnesses, including a pilot and a police officer, claimed the object was up to a mile long and made no sound.

Though the U.S. Air Force initially denied having planes in the area , they later explained that training maneuvers for 10 F-16 jets had been conducted; this contradiction sparked rumors of a classified military aircraft.

8

Marfa Lights, Texas

One of the oldest alleged sightings in America, the first record of the Marfa lights dates back to 1883. These light orbs appear sporadically on the horizon, and their color varies between blue, red, and white. Appearing around 30 times a year, the Marfa lights can still be seen to this day.

Scientists have tried to explain these appearances as an atmospheric phenomenon similar to a mirage, or the reflection of car lights from a highway, but they have failed to reach a definite conclusion. Marfa has become a popular destination for UFO aficionados , which has led the Texas Department of Transportation to build a dedicated viewing area.

9

Japan Airlines Cargo Flight 1628

On November 17, 1986, the crew of a Japanese cargo plane claimed to have been followed by three flying objects —one massive and two smaller ones— as they flew over Anchorage, Alaska. Media outlets reported that these objects had been captured on a military radar, but government officials later discredited the claims.

After landing in Anchorage, the crew was interviewed by the FBI and the CIA, who allegedly confirmed a radar sighting. However, the agencies have since denied that the meeting ever took place.

10

USS Nimitz "Tic Tac" incident

In November 2004, jet pilots from the USS Nimitz aircraft carrier reported encountering a ‘tic tac-shaped’ object with remarkable flying capabilities. Besides the eyewitnesses, the object was captured by the jets’ cameras and tracked by the radar of another aircraft carrier for two weeks.

The videos were classified until 2020, when they were released by the Pentagon after a series of reports by the New York Times . Though several theories have been postulated, there is no official explanation for this incident.

1

Tennessee - Cotton candy

Cotton candy feels like pure fun, which makes its origin even better. A Nashville dentist helped invent the machine that turns sugar into fluffy clouds. It debuted at the St. Louis World’s Fair and became a carnival favorite. Genius way to get more patients on his chair, huh?

2

Georgia - Coca-Cola

In an Atlanta pharmacy in 1886, John Pemberton mixed up a syrup meant to be medicinal. It included coca leaf extract and kola nuts and was sold as a tonic. The drink evolved quickly, lost its medical claims, and became Coca-Cola. The rest is simply history!

3

New Jersey - Light bulb

This one is a classic! In Menlo Park, Thomas Edison built a laboratory that became an invention factory. There, a commercially viable incandescent light bulb was developed. While this gets most of the applause, that same New Jersey workspace also helped shape recorded sound and motion pictures.

4

Indiana - Rearview mirror

At the very first Indianapolis 500, one driver decided he did not need someone sitting behind him to watch traffic. Can you imagine how uncomfortable a job that was? Ray Harroun instead attached a mirror to his dashboard. That simple choice helped him win the race and changed driving for everyone.

5

California - Jeans

Rugged work pants were falling apart under hard labor until rivets entered the picture. A tailor named Jacob Davis teamed up with Levi Strauss in San Francisco to reinforce trousers for miners . Denim soon followed, and jeans became a global staple. From gold fields to casual Fridays, the look never left.

6

Ohio - Traffic light

Cleveland inventor Garrett Morgan noticed a deadly problem at busy intersections . His improved traffic signal added a pause that stopped all directions before letting cars move again. That brief moment of calm saved lives and brought order to chaos.

7

Missouri - Ready mix

Pancakes once meant measuring flour, salt, and patience. In 1889, Missouri innovators created one of the first commercially successful ready mixes under the Aunt Jemima name . Pour, add liquid, and cook. It reshaped home kitchens and paved the way for countless boxed mixes.

8

North Carolina - Vicks VapoRub

A Greensboro pharmacist created dozens of remedies, but one stood out. His menthol ointment eased breathing and comforted countless families. Rebranded as Vicks VapoRub, it became a staple in every medicine cabinet.

9

Wisconsin - Blender

The first motor-powered blenders came from Wisconsin, even if they needed a little help to work properly. Once refined, they became the Waring Blendor and found their way into diners, homes, and smoothie shops. Nowadays, they are a household essential; even kids know how to work one!

10

Oklahoma - Parking meter

Crowded streets needed turnover, so Oklahoma City tried something new. The parking meter encouraged drivers to move along and freed up spaces for shoppers. Love them or hate them, parking meters changed how cities function.

11

New York - Toilet paper

Toilet paper feels like it has always been around, but it hasn’t. In 1857, a New Yorker named Joseph Gayetty introduced paper designed specifically for bathroom use . His marketing was not so effective, but the idea stuck. Before that, people relied on catalogs and newspapers. Thank you, New York!

1

Blockbuster

Image: Blockbuster LLC, Public domain, via Wikimedia Commons

During the ’80s and ’90s, Friday nights had an almost mandatory stop: Blockbuster. Founded in Dallas, Texas, the blue-and-yellow giant brought Hollywood into Americans’ living rooms with its VHS. At its peak, it had nearly 10,000 stores worldwide.

But something happened in 1997: Netflix. First a DVD-by-mail competitor, Netflix became a streaming service in 2007, and that was one of the main events that helped bring Blockbuster down. By 2010, the iconic brand had filed for bankruptcy. There is only one remaining store located in Bend, Oregon.

2

Sears

Image: Mike Kalasnik from Jersey City, USA, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

We’ve all spent an afternoon at Sears. From clothes and accessories to home goods and tools, Sears simply had it all. Founded in 1892 as a mail-order company, it grew throughout the 20th century into a retail powerhouse with hundreds of stores, becoming the shopping stop for many American families.

But as shopping habits changed and competition from giants like Walmart intensified, Sears failed to reinvent itself. After years of decline, the company filed for bankruptcy in 2018. Today, only a handful of stores remain.

3

Pontiac

Image: Ali Moharami

If we say GTO, Firebird, or Trans Am, you know exactly what we’re talking about, right? Of course you do! Pontiac was once one of America’s most iconic car brands, reaching its peak of fame between the 1950s and 1970s.

But after a financial crisis, General Motors decided to discontinue Pontiac in 2010 as it struggled to keep pace with other divisions like Chevrolet and Cadillac.

4

Oldsmobile

Image: Hombre

Pontiac wasn’t the only big name General Motors said goodbye to. Many of us still remember Oldsmobile, founded in 1897 and once a symbol of American innovation. But as sales began to decline through the 1990s and early 2000s, the brand slowly faded and was discontinued in 2004.

5

Woolworth’s

Image: Mike Petrucci

Do you remember Woolworth’s? Founded in New York in 1879, it introduced a revolutionary idea for its time: everyday items at low, fixed prices.

As a pioneer of the five-and-dime store, it grew into one of the largest retail chains in the world. But, much like what happened with Sears, fierce competition had a huge impact, and the brand eventually closed its last American stores in 1997.

6

Compaq

Image: Brian R. Lueck, Public domain, via Wikimedia Commons

Many of us had a Compaq at some point. Founded in 1982 in Houston, Texas, this personal computer brand quickly became one of the biggest names in the tech world. However, as new competitors filled the market in the 1990s, sales began to decline. Over time, the brand faded away, and by the early 2010s, Compaq was gone.

7

Pan Am

Image: Aero Icarus from Zürich, Switzerland, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

Whether you loved flying or not, everyone knew Pan Am. Founded in 1927 as a small mail carrier, it grew into one of America’s most famous airlines, serving millions of passengers around the world.

Until the 1970s, it was practically synonymous with air travel. But the 80s arrived with a mix of rising fuel costs, competition, and financial troubles that led to its bankruptcy in 1991. Did you ever fly with them?

8

TaB

Image: luthfi alfarizi

In the 1960s, the concept of "diet soda" gained popularity, and that’s when Coca-Cola introduced TaB, which claimed to be "sugar-free!" on its famous pink can. But when Diet Coke arrived, TaB’s sales collapsed, and the competition was over. Still, during the ’70s and ’80s, TaB had its big moment in the spotlight: You either loved it or hated it, no in-between. Which side were you on?

9

Borders

Image: brewbooks from near Seattle, USA, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

In recent decades, digital technology has become a major part of our lives. And while it has brought many benefits, it has also hurt certain industries. Borders was one of them.

The rise of online retailers, the emergence of e-readers like Amazon’s Kindle, and the growing popularity of digital books caused the bookstore chain to lose ground. Unable to keep up with the competition, sales declined so badly that the company declared bankruptcy in 2011.

10

Burger Chef

Image: John Margolies, Public domain, via Wikimedia Commons

Some may say that McDonald’s has no competition. But it did: Burger Chef. Founded in 1954 in Indianapolis, it was one of the first fast-food restaurants and quickly gained a huge customer base.

By the 1970s, it had become one of the Golden Arches’ biggest competitors, reaching more than 1,200 locations nationwide. It was even the first to introduce the "kids’ meal." However, everything changed in the 1980s, when the company was bought out, and many of its restaurants were converted to other brands. Its last remaining store closed in 1996.