General General 5 min read

CONCRETE JUNGLE

Explore “The Big Apple” With These 10 Iconic New York City Landmarks!

Image: Barth Bailey

Is New York the most iconic city in America, if not the world? Countless songs and books have been written about 'The City That Never Sleeps.' From its jaw-dropping architecture to its amazing culture, New York City draws millions of tourists every year. Naturally, this magnificent metropolis can be a bit intimidating for first-time visitors. Bearing that in mind, we have selected ten of the most iconic NYC landmarks that celebrate everything that makes this city so wonderful. Enjoy!

1
Statue of Liberty

Image: Erik Lindgren

We’ll start with what’s probably this city’s most famous icon. Lady Liberty has welcomed the "huddled masses" that arrived in NYC since the 19th century. You probably know that this statue was a gift from France to the American people, but did you know Gustave Eiffel, the engineer behind the iconic Eiffel Tower, built its metalwork?

Another fun fact: While nowadays the Statue of Liberty is world-known for its green hue, this wasn’t always the case. In fact, when she was inaugurated in 1886, Lady Liberty sported a reddish-brown color more befitting of copper , the metal she is made of. However, after years of oxidation due to exposure, the statue eventually became green.

2
Empire State Building

Image: Dana Andreea Gheorghe

The state of New York’s official nickname is "The Empire State": Some credit George Washington with coming up with this term, inspired by this state’s wealth and disposition. In that sense, this magnificent skyscraper stands as a proud homage to this sentiment and is one of the most recognizable figures in NYC’s skyline.

This 102-story skyscraper is located in the Manhattan borough and was, for a while, the tallest building in the world. It has been featured in over 250 films and TV shows since one of the most iconic scenes in movie history was filmed there: 1933’s King Kong showed the titular giant ape perched on top of the tower.

3
Brooklyn Bridge

Image: Brandon Day

At the time of its inauguration in 1883, the Brooklyn Bridge was the longest suspension bridge in the world: It stood as an engineering masterwork, both for its length and its innovative and unique design. But what’s truly amazing is that the Brooklyn Bridge has continued to amaze and inspire millions of New Yorkers for over 140 years.

The bridge was designed by John A. Roebling, assisted by his son and chief engineer Washington Roebling. This NYC landmark eventually became a family affair: After John Roebling fell ill and was bedridden, his wife Emily contributed to see the project to completion.

4
Broadway

Image: Eddie Bugajewski

Looking for a night at the theatre? Then Broadway is the place to be. This street is synonymous with excellent plays and musicals, up to the point that it has become a metonym for the entire industry. Broadway offers 41 professional theaters, each with 500 seats or more, offering quality performances for thousands of people each year.

Alongside London West End’s district, Broadway is known as the highest level of theater entertainment in the English-speaking world. In that sense, Broadway represents the crème de la crème of American theater, up to the point of inspiring the name of other NYC theaters, which are known as "Off-Broadway" or "Off-off-Broadway".

5
Central Park

Image: Dana Andreea Gheorghe

Looking for a quick stroll through green scenery? Then head on to the most famous NYC park. While definitively the most iconic, you might be surprised to learn that Central Park is not the biggest park in the city: In fact, it’s only in sixth place. Having said that, this iconic location is still massive enough to fill a big part of New York City’s skyline with its lush green.

Central Park was built over a period of approximately 50 years during the 19th century, from its proposal in the 1840s to its completion in 1876. Nowadays, it features several iconic monuments and features, like the USS Maine National Monument, the Strawberry Fields Memorial, and the Central Park Zoo, which showcases over 160 different animal species.

6
New York Public Library Main Branch

Image: Chris Ladouceur

Libraries are known as "the guardians of knowledge", and New York City’s Public Library is no exception: With approximately 53 million items, this New York institution has preserved American culture and knowledge since 1895.

While the library has over 90 locations across the city, its most famous location is probably the main branch building, located in Manhattan. This location, officially known as the Stephen A. Schwarzman Building, showcases the library’s famous stone lions guarding its entrance. Fun fact: These lions were nicknamed ‘Patience’ and ‘Fortitude’ by NYC Mayor Fiorello La Guardia.

7
Brooklyn Botanic Garden

Image: Pascale Amez

Standing at the heart of Brooklyn since 1911, Brooklyn Botanic Garden houses over 14,000 plants and trees, which welcome approximately 800,000 visitors every year. Besides showcasing these lovely specimens, the Garden offers educational and conservation programs, as well as a special garden inspired by the works of William Shakespeare.

While everything in the Brooklyn Botanic Garden is certainly worth visiting, its main attraction is its 200 cherry trees, featured across its Cherry Walk and Cherry Esplanade. Thousands of tourists from all around the world gather in the garden during Spring, to watch these gorgeous trees blossom.

8
Grand Central Terminal

Image: Afif Ramdhasuma

You would think there’s not a lot of tourist value in a train station, but trust us: Grand Central Terminal is definitively worth the visit. This stationnot only showcases beautiful Beaux-Arts architecture and design, but it also perfectly encapsulates the busy and energetic everyday that New Yorkers take so much pride in.

Notably, the terminal has been featured in countless films and TV shows: Approximately 25 large-scale films are shot in the terminal each year. Most of these films have been shot on the famous 'Track 34,' which doesn’t block filming since it doesn’t have structural columns.

9
Met Museum

Image: Changqing Lu

We could have included a great number of museums in this list: After all, New York City is home to hundreds of fine art institutions. However, we ended up choosing the most visited museum in the United States, and one of the most respected cultural establishments in the world: The Metropolitan Museum of Art, also known as " the Met ".

Founded in 1870, the Met is located in located right next to the eastern edge of Central Park. The museum houses over 1.5 million objects, including Ancient Egyptian art and paintings from masters like Van Gogh, Monet, and Picasso.

10
Flatiron Building

Image: Serge Pelletier

This iconic building showcases the resilience and strength of New Yorkers. While nowadays is known as a New York institution, at the time of its opening it was sometimes called "Burnham's Folly": Many believed that the building, designed by Daniel Burnham, would eventually be knocked down by the wind due to its unique triangular shape.

And yet, this skyscraper still stands, 120 years after its inauguration. Its sleek and avant-garde design has truly cemented the Flatiron building as an architectural wonder.

History History 5 min read

Marketing experts!

Can you see the arrow in the logo? 12 American brands' logos decoded!

Image: KelvinStuttard

Logos are everywhere: on billboards, coffee cups, your favorite gadgets—you name it! But how much attention do we really pay to the stories behind them? For example, did you know about the hidden arrow in the FedEx logo? And what about Tesla—is it just a T, or is there more to it? Big brands, big logos, big backstories —of course! Let’s take a fun dive into 12 iconic American brand logos and the hidden tales they tell.

1
Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2
McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3
Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4
Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5
Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6
Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7
Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8
FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9
Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10
Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11
Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12
Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

Culture Culture 4 min read

They said, "No Thanks."

These 10 stars did not accept their awards. And they had their reasons!

Image: Mirko Fabian

Have you ever imagined yourself winning an Oscar or an Emmy? While that might sound like a dream come true for many people, some stars have actually turned down major awards. From clashes with fellow nominees to political statements, each had their own reasons. Keep reading to discover why these 10 famous stars said "no thanks" to these recognitions.

1
Marlon Brando

Image: Trailer screenshottrailer at IMDB, Public domain, via Wikimedia Commons

Marlon Brando was one of Hollywood’s most iconic stars, admired for his talent, charisma, and unforgettable roles. He won his first Oscar for On the Waterfront (1954), but things took a very different turn with his second win. When The Godfather earned him another Academy Award in 1972, Brando refused to attend and sent a Native American representative in his place, using the moment to protest Hollywood’s mistreatment and misrepresentation of Indigenous peoples.

2
Tom Cruise

Image: Gabriel Hutchinson Photography, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

Like many of the actors on this list, Tom Cruise is a global icon whose career has earned him three Golden Globes: Best Actor for Jerry Maguire (1996), Best Actor for Born on the Fourth of July (1989), and Best Supporting Actor for Magnolia (1999). But in 2021, he made headlines for a very different reason: he returned all three awards. According to reports, Cruise did so as a protest against the ethics and lack of diversity within the organization behind the Globes.

3
Woody Allen

Image: Andreas Tai, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

Woody Allen is known for refusing to participate in awards season, despite earning many nominations throughout his career. With around 24 Academy Award nominations, he has attended virtually none of the ceremonies. He has won four Oscars, but he never went to pick them up, though he did not decline or return them. And it’s not just the Oscars: Allen rarely attends any award ceremonies, including the Golden Globes.

4
George C. Scott

Image: Directed by Stanley Kubrick, distributed by Columbia Pictures, Public domain, via Wikimedia Commons

George C. Scott was one of Hollywood’s great classic stars, celebrated for his powerful work on both stage and screen. And he was also the first actor in history to refuse an Oscar. Not only did he decline nominations for The Hustler (1961) and The List of Adrian Messenger (1963), but he also rejected the Best Actor award he won for Patton (1970). Scott believed that each performance is too unique to be ranked against another, and that art should never be treated like a competition. What do you think?

5
Dolly Parton

Image: https://upload.wikimedia.org/wikipedia/commons/0/08/Dolly_Parton_with_guitar.jpg

Actors aren’t the only ones who turn down awards; musicians do it too. One of them is Dolly Parton, who has declined more than just music honors. She was selected three times for the Presidential Medal of Freedom and turned it down each time. The first two refusals were during the pandemic, and the third came from her concern that accepting might seem politically partisan. In addition, in 2022, she also declined a nomination to the Rock & Roll Hall of Fame, saying she hadn’t yet "earned that right."

6
Katharine Hepburn

Image: Metro-Goldwyn-Mayer Studios; Restored by Adam Cuerden, Public domain, via Wikimedia Commons

The incredible Katharine Hepburn won four Oscars! But she never showed up to collect a single one. She always sent someone else to accept them on her behalf. In fact, she only attended the Oscars once, and it wasn’t to receive an award but to present one. When asked why she stayed away, she summed it up perfectly: "Awards are nothing; my reward is my work."

7
Julie Andrews

Image: Eva Rinaldi, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

Born in the United Kingdom, Julie Andrews is adored by Americans for many reasons, including the unforgettable films, such as Mary Poppins (1964) and The Sound of Music (1965). But beyond her cinematic gems, she also built a remarkable career in theater. In 1996, she received a Tony nomination for her role in Victor/Victoria , and chose to decline it. Why? Because she was the only member of the entire cast and production recognized, and she simply didn’t think that was fair.

8
Will Smith

Image: photo by Alan Light, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

In the late 80s, Will Smith and DJ Jazzy Jeff won the first-ever Grammy for Best Rap Performance. But when they learned that their category wouldn’t be televised, they chose to boycott the 1989 Grammy Awards in protest. They didn’t turn down the award itself, but their stand made an impact: the following year, the rap category was broadcast on air, finally receiving the same visibility as the others.

9
Sinéad O'Connor

Image: Globe photo/Dave Shea, Public domain, via Wikimedia Commons

Sinéad O'Connor was world-famous, and in America, we remember her mainly for the unforgettable hit "Nothing Compares 2 U." As a passionate activist, she carried her convictions into her career choices, which led her to turn down her Grammy nomination. She specifically asked that her name be withdrawn, arguing that the Grammys were too commercial and rewarded popularity over ethics, artistry, and musical integrity.

10
Nick Cave

Image: Raph_PH, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Australian artist Nick Cave declined his nomination for Best Male Artist at the 1996 MTV Video Music Awards. He even sent a formal letter asking that his name be withdrawn, famously saying: "My muse is not a horse, and I am not in any horse race."

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