1

iPhone

Image: Bagus Hernawan

We’ll start with a game changer . On January 9, 2007, Apple founder Steve Jobs took the stage at the Macworld convention in San Francisco and announced "We're going to make some history together today". During the unveiling of the very first iPhone in 2007, Jobs was fully aware of how innovative his new product was , but he couldn’t have possibly imagined the scale of the technological revolution that was brought forward by the iPhone.

Perhaps the most groundbreaking aspect of the iPhone was its seemingly simple design: it effortlessly combined a cell phone and an iPod (another technological marvel in its own right), and it also added internet connectivity and browsing capabilities. To this day, Apple is still considered at the forefront of smartphone innovation, regularly releasing new groundbreaking iPhone models.

2

Air Jordans

Image: Flow Clark

Few brand logos are as instantly recognizable as Nike’s iconic "Swoosh". However, in 1985, Nike decided to raise the bet and create another groundbreaking logo that simply showed the silhouette of basketball legend Michael Jordan doing what he does best. And with this, the legend of the Air Jordan, probably the most iconic basketball shoe in history, was born.

Nike designed these shoes for Michael Jordan’s time with the Chicago Bulls and released them to the public in 1985. Since the release of the Air Jordan I, the "Jumpman" logo has graced over 35 different iterations of these quintessential shoes, with absolutely no signs of stopping.

3

Big Mac

Image: Brett Jordan

In 1967, in the city of Uniontown, Pennsylvania, a small McDonald’s restaurant debuted a new burger, which featured two beef patties, pickles, minced onions, and a slightly mysterious "special sauce". It was only a year later that this local burger was added to the menu of all McDonald’s in the United States, where it would become the company’s undisputable flagship product . At that moment, the legend of the Big Mac was born.

It might surprise you to learn that such an iconic burger actually had two previous names that failed with the public: the "Aristocrat" and the "Blue Ribbon Burger". It received its first and final name from Esther Rose, a 21-year-old McDonald’s advertising secretary. The Big Mac has become such an international icon , featured in almost every country around the world, that economists use what is known as the "Big Mac index" to survey a nation’s inflation based on the price of a Big Mac there.

4

Coca-Cola

Image: Maximilian Bruck

In 1885, when Colonel John Pemberton started selling the first version of its iconic drink from his drugstore in Columbus, Georgia, he advertised Coca-Cola in many different ways: first, as the "temperance drink", a non-alcoholic beverage that the growing temperance movement could enjoy, and then as a miraculous patent medicine that could provide the cure to many diseases. Little did he know that, almost 140 years after its invention, Coca-Cola would become a product that needs no introduction.

Coca-Cola is one of the most famous non-alcoholic beverages, available in practically every single country around the world. Not only that, it is the very first drink of its kind, having inspired thousands of different cola drinks since its commercialization. However, no one was ever close to copying its distinctive flavor, and probably no one ever will: its highly classified formula is one the most well-kept secrets in history.

5

Budweiser

Image: Blake Guidry

There is a reason why Budweiser is still known by its timeless nickname "The King of Beers". No beer is as instantly associated with America as Budweiser is, and with good reason: First bottled in 1876, Budweiser is the very first national beer brand in the United States.

Curiously, you might have noticed that in some places outside the United States, Budweiser is marketed as "Bud" . The reason behind this is an actual legal battle between the American Budweiser and Budweiser Budvar, a brewery located in the Czech city of České Budějovice, from which the name "Budweiser" comes.

6

Gillette

Image: Brett Jordan

How could a man named "King Camp Gillette" not live in history? Such a flamboyant and unique name truly demands to be remembered and, luckily, this essential personal care brand has proudly kept this name alive for over 120 years now, forever remembered after King C. Gillette’s groundbreaking and bestselling safety razor model.

The start of the 1900s saw Gillette’s safety razor jump to popularity, thanks to its groundbreaking design that allowed disposable blades that could be easily changed. This design quickly became the industry standard, particularly after the U.S. Army started issuing Gillette shaving kits to American soldiers.

7

Starbucks

Image: USAMA AKRAM

Who knew that a secondary character from Herman Melville’s "Moby Dick" would one day inspire one of the biggest coffee companies in the world? Millions of white Starbucks cups decorated with their green logo satiate the caffeinated needs of thousands of people every day.

It is a rather daunting task to choose Starbucks’ most iconic drink: We could go for its seasonal "Pumpkin Spice Latte", or for its refreshing, ice-cold "Caramel Frappucino". Whichever drink is your favorite, you’ll know you are enjoying one of the world’s most famous products whenever you see that iconic twin-tailed mermaid in your cup.

8

Wilson Football

Image: John Torcasio

There’s probably no need to say that Wilson is the quintessential brand associated with American football: After all, the company has been the official game ball supplier for the NFL since 1941. That means that Wilson's Football has been featured in practically every single Super Bowl since the very first one was held in 1967.

You probably already know that this iconic ball has a name: Every single Wilson ball used by the NFL has been known by the nickname "The Duke" , which has been emblazoned on every football since 2006. This is in reference to Wellington Mara, the legendary owner of the New York Giants who helped arrange the business connection between Wilson and the NFL.

9

Ben and Jerry’s

Image: Hybrid Storytellers

The story of this ice cream company is the story of two lifelong friends . Since their childhood in Merrick, New York, Ben Cohen, and Jerry Greenfield had always been inseparable, so much so that they decided to jointly open an ice cream parlor in Burlington, Vermont in 1978. Nowadays, the names of these two friends have truly become indivisible, as they both contribute 50% to the name of one of the most famous ice cream brands in the world.

Ben & Jerry’s is particularly famous for their unique flavors and the chunks of sweet treats mixed with their ice cream. The company also holds its beloved annual "Free Cone Day" event, held in all "Ben & Jerry’s" parlors across the world.

10

Louisville Slugger baseball bats

Image: Diana Polekhina

We’ll end this list with an American classic . In 1855, woodworker J. F. Hillerich opened his shop in Louisville, Kentucky. According to the company legend, Hillerich’s 17-year-old son Bud slipped away from the shop to watch the Louisville Eclipse baseball team play. It was during this game that the team's star batter, Pete "Louisville Slugger" Browning, broke his bat, so Bud invited him to his father’s shop to make him a new one.

The rest is history: Browning and the rest of the team adored the new bat, and the company started manufacturing their now-iconic "Louisville Slugger" bats. Just like with Wilson footballs, these bats are synonymous with "America’s favorite pastime". In case you are curious, you can learn more about this American icon by visiting the Louisville Slugger Museum & Factory, where you can also discover the world’s largest baseball bat!

1

Richard Rodgers

Image: Dayne Topkin

Legendary composer Richard Rodgers was the first artist to achieve the EGOT. Over the course of his career, he composed 43 Broadway musicals and more than 900 songs. In addition to winning all four of the entertainment industry's top awards, Rodgers received a Pulitzer Prize, making him the first person to be awarded all five prizes.

In 1945, he won the Oscar for his song in the musical State Fair . Five years later, he received the first of his six Tonys for South Pacific (he would also win for The King and I and Pipe Dream , among others). In 1960 The Sound of Music gave Rodgers his first Grammy. Finally, in 1962, he completed the EGOT thanks to his composition for The Valiant Years , a documentary series about Winston Churchill.

2

Helen Hayes

Image: Alfred Cheney Johnston, Public domain, via Wikimedia Commons

In 1977, Helen Hayes became the first woman to earn the title of EGOT artist after winning a Grammy for Best Spoken Word Recording for Great American Documents . The famous actress, also known as "First Lady of American Theatre", received her first Academy Award in 1931 for The Sin of Madelon Claudet —in 1970, she would receive another for _Airport_—.

A few years later, she won two Tony Awards for Happy Birthday and Time Remembered , and an Emmy for the Schlitz Playhouse of Stars series. But that's not all. Hayes was such a significant artist for American culture that, in 1986, she received the Presidential Medal of Freedom and the National Medal of Arts in 1988.

3

Marvin Hamlisch

Image: Lucas Alexander

Composer Marvin Hamlisch, who gained fame and critical acclaim for a prolific career working on the soundtracks of dozens of films and plays, finally achieved his fourth distinct award in 1995. It was due to an Emmy for the music and lyrics for Barbra: The Concert.

By the mid-1970s, he had already won three Academy Awards for The Way We Were and The Sting , four Grammys, and a Tony for A Chorus Line . Did we mention that he also received a Pulitzer Prize? Certainly, Hamlisch was one of the most accomplished artists of the 20th century.

4

Mel Brooks

Image: Felipe Vieira

With a career spanning over seven decades , director, comedian, and screenwriter Mel Brooks has won multiple prizes and distinctions, including all four of the entertainment industry's top awards, a Kennedy Center Honor, a Hollywood Walk of Fame star, and a National Medal of Arts, among many others.

Brooks finally became an EGOT artist in 2001. The artist won four Emmys for Outstanding Writing Achievement in Variety and as a guest actor on the sitcom Mad About You ; three Grammys as a composer and comedian; an Academy Award for Best Original Screenplay; and three Tony Awards for the theatrical version of The Producers , the most awarded musical in the history of Broadway.

5

Whoopi Goldberg

Image: Library of Congress Life, CC0, via Wikimedia Commons

The star of The Color Purple , the beloved Whoopi Goldberg, is the first African-American to achieve EGOT status. In 1986, she received her first award, a Grammy for Best Comedy Album. In 1990, she added another accolade to her list with an Academy Award for Best Supporting Actress for Ghost .

In addition, in 2002, Goldberg won both the Tony Award as a producer of the musical Thoroughly Modern Millie and her first Daytime Emmy for Beyond Tara: The Extraordinary Life of Hattie McDaniel —in 2009, she would win another for The View .

6

Mike Nichols

Image: cottonbro studio

American film and theater director Mike Nichols, known for masterpieces such as Who's Afraid of Virginia Woolf? , Silkwood , and Working Girl, fell short of the EGOT in the 1960s. However, he finally earned the coveted title in 2001, when he received two Emmy Awards for his TV movie Wit .

In 1962, he was awarded a Grammy for his comedy show with Elaine May. Two years later, he won the first of his nine Tonys for the theatrical version of Barefoot in the Park . In 1967, Nichols received an Oscar for directing the mythical The Graduate . The Emmy had to wait 34 more years, but fortunately, it ended up arriving four years before he died in 2014.

7

Jennifer Hudson

Image: Kazuo ota

Did you know that Jennifer Hudson is the youngest woman to become EGOT? She earned the title in 2022, when she won a Tony for producing the Broadway show A Strange Loop .

Hudson already had an Oscar for Best Supporting Actress for Dreamgirls , a Grammy for her 2009 debut studio album, and a Daytime Emmy for her role as executive producer on Baby Yaga .

From rising to fame for her appearance on the third season of the reality series American Idol to being inducted into the Hollywood Walk of Fame, the 42-year-old actress and singer is one of the most promising artists of the 21st century.

8

John Legend

Image: Lijo Joseph

In 2018, singer, songwriter, and producer John Legend made history by becoming the first African American man to achieve EGOT status. In addition, Legend is the first person to receive the four awards in four consecutive years.

The artist can proudly boast 18 Grammys, including Best New Artist and Best R&B Album. In 2014, he received an Academy Award as composer of the song "Glory" for the movie Selma , while three years later, he won a Tony Award as co-producer of the revival of the classic Jitney . Lastly, in 2017, Legend gained EGOT status by winning an Emmy for Outstanding Variety Special as producer of Jesus Christ Superstar . The musical was a television special in which he also appeared as the lead actor.

9

Viola Davis

Image: Mirko Fabian

It's no secret that American actress Viola Davis is one of the most outstanding artists of her generation. Fortunately, her hard work was finally recognized when, in 2023, she received the last award she needed to join the distinguished EGOT group: the recording of her memoir Finding Me got a Grammy for Best Audio Book.

Previously, Davis had won an Oscar for Best Supporting Actress for Fences , an Emmy for Outstanding Lead Actress in a Drama Series for her role as criminal defense attorney Annalise Keating in How to Get Away with Murder , and the Tony for her performance in King Hedley II .

10

Robert Lopez

Image: Marius Masalar

"Let it Go", the popular theme song from Disney's animated movie Frozen, has been playing since 2013 and remains a commercial success to this day. That may explain why composer Robert Lopez has become the youngest person to enter the EGOT hall of fame. Moreover, he is the only one to have two of each of these awards.

In 2004, the American songwriter won a Tony Award for Avenue Q . The streak continued with two Emmys for his work in the animated musical series Wonder Pets! The Broadway show The Book of Mormon gave him his first Grammy and two new Tonys. Lopez completed the medal count in 2014 with an Academy Award for Frozen, and in 2018, he was recognized for "Remember Me" from Coco .

1

Calling on the go

Image: Peter Conrad

Remember scrambling for a few coins just to make a call? Payphones were once the only option when we were out and about. Stepping into that narrow booth, shutting the door behind you, and enjoying a moment of privacy in the middle of a busy street—there was something almost comforting about it. It was like entering your own little world, at least for a couple of minutes. These days, all we need is a quick tap on our smartphones, and we're instantly connected, texting or calling without a second thought. It’s hard to imagine how reliant we once were on those old, clunky machines.

2

Renting movies

Image: Lucas Pezeta

The thrill of stepping into a bustling video store was unlike anything today’s streaming services can replicate. You’d wander down aisles packed with vividly colored VHS tapes , each promising a new adventure. Flipping over the box to study the cover art, reading the credits on the back, and debating with a friend about which one to choose was a delightful experience. Even the faint scent of plastic immediately meant you were in for a treat! That simple ritual of holding a tape in your hands created a sense of anticipation and excitement that no algorithm could ever replace.

3

Inflight smoking

Image: Willem van de Poll, CC0, via Wikimedia Commons

In the past, flying meant more than just traveling from one city to another—it also came with the freedom of lighting up a cigarette at 30,000 feet. Airplanes had designated smoking sections where passengers could relax, chat, and enjoy a puff as the clouds drifted past the windows. It wasn’t limited to a cramped bathroom stall; entire rows of seats were reserved for smokers, allowing a haze of cigarette smoke to linger in the cabin. Today, someone flicking a lighter mid-flight feels downright impossible, but back then, it was a part of air travel, blending seamlessly into the normal routines of passengers and crew alike.

4

Watching TV shows at specific times

Image: Bruna Araujo

Back in the ’60s, ’70s, and ’80s, the television set was the heart of the home. Evenings were carefully planned around the networks’ schedules, with everyone rushing to grab a spot on the couch to catch their favorite shows. There were no streaming platforms, DVRs, or on-demand options—if you missed an episode of M A S H or Dallas , you had to wait for a rerun . The ritual of sitting together, passing the popcorn, and reacting in unison to every twist and punchline created shared experiences that shaped conversations at school, at work, and across society.

5

Recording songs off the radio

Image: Jon Tyson

Before iPods and Spotify playlists, listening to music was a hands-on, almost ritualistic experience. If you wanted to capture that perfect song, you had to park yourself next to the radio, finger poised over the record button, ears straining to catch the opening notes before the DJ’s voice intruded. Each recording you made became a personal treasure, a handcrafted collection of melodies carefully curated to match your mood or even remind you of your secret crush. These homemade mixtapes weren’t just recordings; they were little time capsules, unique expressions of your feelings, created with patience, care, and a touch of magic that no digital playlist could ever fully imitate.

6

Hitting up the arcade

Image: Roger Ce

During the 1980s, video arcades were the ultimate playground . Stepping inside those dark rooms meant entering a world of blinking lights, beeping machines, and the unmistakable clatter of buttons being mashed in furious competition. Dropping a token into a machine carried such a thrill! The energy—the smell of popcorn and soda, the laughter echoing across the room— created an immersive social experience. Modern home consoles and online gaming may be more convenient, but they rarely capture that electric, face-to-face camaraderie and the pure sensory joy of an arcade packed with neon lights and catchy sound effects.

7

Navigating paper maps

Image: Hendrik Morkel

Before the age of GPS and smartphones, road trips relied on good old-fashioned physical maps. Those oversized sheets of paper stretched across car seats and dashboards, as everyone tried to find the best route. Planning a trip meant carefully studying every road, estimating distances, and hoping you didn’t make a wrong turn. And when you inevitably did? You’d pull over, wave down a stranger, and ask for directions—sometimes discovering hidden diners, quirky roadside attractions, or scenic shortcuts along the way. Getting lost wasn’t just a misfortune; it was part of the adventure, turning every detour into a memorable story, something today’s satellite navigation could never give you.

8

Reading newspapers

Image: Claudio Schwarz

Settling into your favorite chair with a steaming cup of coffee and unfolding the paper was the ultimate morning ritual. It wasn’t just about catching up on the news— it was about the experience itself. Turning each page carefully, scanning headlines, lingering over the sports scores, chuckling at the comics, and sometimes discussing the day’s stories with family or neighbors made it a shared tradition. Today, with news available instantly on our phones and tablets, that slow, deliberate connection—the feeling of being present with the world as it woke up—has virtually disappeared.

9

Listening to music on a Walkman

Image: cottonbro studio

Ah, the Walkman—that small rectangular marvel encapsulating the world of music right inside your pocket. You could carry an entire collection of albums with you, from Elvis to Sinatra, and listen wherever you went. Whether strolling to school, waiting for the bus, or just wandering around the neighborhood, your personal soundtrack followed you everywhere. Popping in a cassette, pressing play, and letting the songs sweep you away, drowning out the outside world and turning every ordinary moment into a private concert, was pure magic.

10

Hanging out at the mall

Image: Jeyakumaran Mayooresan

Before the internet transformed the way we shop, malls were bustling social hubs . In the ’70s and ’80s, they weren’t just places to buy things. At shopping centers, you ate pizza and spent hours wandering around, window-shopping, or trying on clothes that were probably out of your budget. The mall was the ultimate hangout spot—whether you were meeting new people, catching up with old friends, or simply enjoying the cool air conditioning on a sweltering summer day.