General General 5 min read

Say cheese!

Did you know American cheese is not actually cheese?

Image: Jonathan Borba

Few foods trigger as much heated debate as the neon-orange, perfectly square slice of American cheese. To culinary purists, it’s an industrial piece of rubber. But to the backyard grill master and the late-night grilled cheese enthusiast, it is a scientific masterpiece of consistency and meltability. The truth is, American cheese has been both witness and party to U.S. history, from World War I to Apollo missions. Before you peel back the wrapper on your next slice, let’s dive into 10 mind-melting facts that prove American cheese is one of the most fascinating—and misunderstood—innovations in food history.

1
It was invented in Switzerland

Image: NastyaSensei

While the name suggests a US origin, the technology that created American cheese actually began in the heart of the Alps. It was developed in 1911 by Swiss researchers Walter Gerber and Fritz Stettler, who were looking for a way to extend the shelf life of their country’s famous Emmental cheese.

The problem with traditional cheese is that it eventually dries out, molds, or separates into a greasy mess when heated. By shredding the cheese, adding sodium citrate, and heating it, the Swiss duo discovered they could create a stable, smooth product that didn't separate. While they weren't trying to create "American" cheese as we know it today, their emulsification process laid the foundational science for every single-wrapped slice produced today.

2
It was popularized by a Canadian

Image: Martylunsford, CC BY-SA 4.0, via Wikimedia Commons

The man responsible for the global dominance of American cheese was James L. Kraft. Ring any bells? Kraft was a Canadian immigrant who moved to Chicago in 1903. While he didn't invent the concept of processed cheese, he perfected the industrial scale of its production and marketing.

Kraft noticed that retailers struggled with cheese spoilage; if a wheel of cheddar didn't sell quickly, it was a total loss. He experimented with various methods of heating and blending cheese until he found a formula that could be canned and shipped long distances without spoiling. In 1916, he received a patent for his "processed cheese," and during World War I, the U.S. government purchased millions of pounds of it for soldiers, cementing its privileged place in the American diet.

3
It was almost called "Embalmed Cheese"

Image: Internet Archive Book Images, No restrictions, via Wikimedia Commons

When processed cheese first hit the market, it had its detractors. Traditional cheesemakers were horrified, and so were pure food advocates. These critics argued that the product shouldn't even be called cheese. They’ve even gone so far as to call it "embalmed cheese" because of its unnaturally long shelf life and the chemical emulsifiers used to keep it stable. Yet, Kraft’s marketing prowess and the sheer convenience of the product ultimately won the naming battle. At least in the court of public opinion.

4
Technically, it isn’t cheese

Image: RDNE Stock project

Kraft may have won the battle among the people, but legally, American cheese is not considered cheese. If you look closely at the packaging, you will rarely see the word "cheese" on its own. Because of strict FDA regulations, most varieties are legally classified as "Pasteurized Process Cheese Product" or "Pasteurized Process American Cheese Food."

To be labeled "cheese," a product must be made primarily of milk, salt, and enzymes. Processed American cheese, however, is made by blending real cheese—usually cheddar or Colby—with emulsifying salts, whey, and sometimes extra milk or fats.

5
Any cheese can be made into American cheese

Image: Edita Brus

The term "American cheese" refers more to a process than a specific flavor. In theory, you could make "American-style" brie, blue cheese, or parmesan. The defining characteristic is the addition of an emulsifier, which breaks down the proteins and allows the fats and water to stay together.

In fact, some high-end chefs now make their own artisanal American cheese with aged cheddars processed with sodium citrate to create a slice that has the complex flavor of an expensive block but the melting point of a Kraft Single.

6
It isn’t naturally yellow

Image: jianwei zhu

The vibrant orange-yellow hue of American cheese is entirely a cosmetic choice. Traditionally, cheese color varied by the season; when cows ate fresh grass in the summer, their milk contained more beta-carotene, leading to a naturally yellowish cheese. To make their cheese look high-quality all year round, cheesemakers began adding dyes.

American cheese takes this tradition to the extreme. It is typically colored with annatto, a seed from the achiote tree. Without this dye, American cheese would be a pale, creamy white, which is how it is sold in many delis as "White American". Yes, that’s right, there is no flavor difference between the white and yellow versions.

7
It has an extremely low melting point

Image: Vinícius Caricatte

The scientific superpower of American cheese is its meltability. Traditional cheeses have a protein structure that tightens when heated, which is why a slice of aged cheddar on a burger often results in an oily puddle and a rubbery clump.

Because of the emulsifying salts, the proteins in American cheese can withstand heat without clumping together. This gives it an incredibly low and stable melting point, transforming the slice into a silky sauce. This is why it remains the undisputed king of grilled cheese sandwiches.

8
It’s been in space

Image: NASA, Public domain, via Wikimedia Commons

When you're hurtling through orbit in a cramped capsule, you need food that is stable, easy to eat, and won't crumble into thousands of tiny, electronics-clogging pieces. American cheese fit the bill perfectly for early NASA missions.

Processed cheese in tubes or cubes was a staple of the Apollo missions. Because it doesn't separate or sweat oil in varying temperatures and pressures, it was one of the few dairy products that could reliably provide flavor and calcium to astronauts.

9
It helped bring cheese to the masses

Image: Internet Archive Book Images, No restrictions, via Wikimedia Commons

Before the advent of processed cheese, cheese was often a seasonal luxury. It was difficult to transport, expensive to store, and highly variable in quality. James L. Kraft’s invention changed that. By creating a product that was uniform in flavor and shelf-stable, he made cheese affordable and accessible to every corner of the United States.

10
The U.S. Government once gave it out

The U.S. government not only bought tons of American cheese during World War I. In the 1980s, the term "government cheese" became a thing. During a period of dairy surpluses, the government bought millions of pounds of cheese to prop up prices for struggling farmers.

To avoid letting it rot, the Reagan administration began distributing five-pound blocks of cheese to low-income families, seniors, and schools. For many who grew up in that era, that pale orange processed cheese was a lifesaver.

General General 3 min read

Folklore files

Think you’re tough? Try reading these hometown legends at night!

Image: Justin Ziadeh

Every town has at least one story that makes folks lower their voices and lean in a little closer. Across the country, these tales have grown legs and wandered far beyond the places where they started. Here are ten of America’s most talked-about urban legends, the ones that keep popping up in conversations, road trips, and campfire chats.

1
Bigfoot in the Pacific Northwest

Image: Jon Sailer

The forests of Oregon and Washington have been a treasure trove of Bigfoot sightings for decades. Hikers, campers, and loggers all have their own take, from gentle encounters to hair-raising escapes. Whether he’s a shy forest neighbor or just a legendary wanderer, the mystery has inspired countless hunts, tales, and devoted believers who swear the creature is still out there.

2
West Virginia’s winged visitor

Image: Bhong Bahala

Point Pleasant had quite a moment in the 1960s, when locals reported seeing a tall figure with glowing eyes sweeping through the sky. Newspapers named it the Mothman, and soon the stories were everywhere. Some people thought it was a bird, others guessed something stranger. The sightings even lined up with a real bridge collapse, which only added to the town’s long-lasting fascination.

3
Minnesota’s winter monster

Image: Anoushka Puri

Northern tribes have long shared stories about the Wendigo, a creature tied to greed, hunger, and the frozen wilderness. Descriptions vary, but all versions paint a picture of something you wouldn’t want to cross paths with on a snowy night. Whether seen as a physical creature or a spirit, the tale has survived because it taps into those deep winter fears we all understand, right?

4
The Jersey Devil in New Jersey

Image: Donovan Reeves

The Pine Barrens have been home to strange stories since colonial days. One of the oldest is about Mother Leeds, who supposedly cursed her thirteenth child. Folks say the baby flew off into the forest and took on a life of its own, complete with wings and hooves. Sightings pop up every so often, especially during the wave of excitement in 1909, when everyone was looking over their shoulder.

5
Riverdale Road in Colorado

Image: Dennis Schmidt

This quiet stretch of pavement near Thornton has earned quite a reputation. People love to talk about its old gates, said to be the ruins of a long-gone mansion, where a ghostly woman in white sometimes steals the spotlight. Drivers also swap stories about a phantom jogger keeping pace with them.

6
The Shaman’s Portal in Oklahoma

Image: Daniëlle Eibrink Jansen

Out in Beaver Dunes Park, people have been whispering for centuries about strange lights flickering across the sand. Early explorers were warned to steer clear, and some stories claim travelers simply vanished after a flash of eerie green. Modern visitors usually come for ATV rides, but the legend of an otherworldly doorway tucked into the dunes still gives the place a curious chill.

7
Hell’s Gate Bridge in Alabama

Image: The New York Public Library

Locals tell an old tale about a young couple whose late-night drive ended in tragedy. The story took on a life of its own, with people claiming that if you sit on the bridge in the dark, you might spot the couple. Everyone knows it’s just a slice of local lore, but it hasn’t stopped anyone from swapping stories.

8
Utah’s petrified forest curse

Image: Adrian Hernandez

Escalante Petrified Forest is a beautiful destination, but visitors hear one warning loud and clear: leave the wood where it lies. Rangers say they get packages every year with pieces of petrified wood sent back by people who swear they had nothing but bad luck after taking a souvenir. Whether you believe in curses or just want a peaceful trip, it’s safer to enjoy the scenery with your hands empty.

9
The Cropsey tale in New York

Image: Mahdi Bafande

Growing up in New York, plenty of kids heard a version of Cropsey. Sometimes he was a runaway patient, other times a shadowy presence lurking near camps or tunnels. The unsettling part is that a real criminal case in the 1980s made the stories feel even closer to home. Over time, the legend inspired scary movies, bedtime warnings, and a whole generation of whispered fears.

10
Virginia’s Bunnyman

Image: Justin Ziadeh

Clifton has a little train bridge that looks simple enough in the daytime. But the Halloween story tied to it turned it into a local fixture. Some say a dangerous fugitive patient once hid there. Others remember a real-life incident from the 1970s involving a hatchet and a mysterious figure. The tale grew in the retelling, and before long, the Bunnyman hopped right into regional folklore.

Culture Culture 5 min read

VERY IMPORTANT PEOPLE

10 Americans Who Made It to TIME’s “Person of the Year”

Image: Japheth Mast/DESIGNECOLOGIST

Ever since its beginning, the American magazine TIME has taken it upon itself to honor a "Person of the Year". This prestigious title isn’t just for individuals, it can also recognize objects, ideas, or people who have "for better or for worse influenced the events of one year."

Until 1999, the title was actually "Man or Woman of the Year," and the tradition started back in 1927 when TIME editors, facing a series of slow new days before New Year’s, decided to reflect on the year’s most influential newsmakers. From Obama to Taylor Swift, many Americans have been honored.

In this article, we will go through a list of ten Americans who have also claimed this honor , showcasing their contributions and elevating American pride to new heights.

1
Mark Zuckerberg

Image: Kenny Eliason

Mark, the co-founder and CEO of Facebook, was named TIME’s Person of the Year in 2010. He earned this honor for his remarkable influence on the social networking landscape and the way people connect online.

At just 26 years of age, Zuckerberg forever changed communication , with Facebook amassing over 500 million users worldwide!

TIME recognized him not only for his technological innovation but also for his role in reshaping social interaction and the digital economy. His vision and impact extended beyond technology, influencing politics, business, and society at large. He quite deserved the recognition, didn’t he?

2
Barack Obama

Image: History in HD

The 44th president of the United States was named Person of the Year not once, but twice! His first recognition came as he made history by becoming the first African American president , symbolizing a profound change and a hopeful future for many Americans. Obama’s message of "hope and change" resonated globally.

The second time, in 2012, he won the recognition as we secured a second term in office . His presidency was marked by significant accomplishments, including the passage of the Affordable Care Act. Both titles reflect his impact and influence on the American people.

3
Jeff Bezos

Image: Christian Wiediger

The founder and CEO of Amazon was named TIME’s Person of the Year in 1999 . He was recognized for his groundbreaking work in e-commerce, transforming Amazon from an online bookstore into a global retail powerhouse. Under his leadership, Amazon revolutionized the way people shop , setting new standards for convenience and customer service.

TIME acknowledged Bezos for his visionary approach and relentless drive, which significantly impacted the retail industry and consumer behavior. His innovative strategies and focus on long-term growth positioned Amazon as the leader in the digital economy it is today.

4
Wallis Simpson

Image: Annie Spratt

TIME’s recognition was not always about diplomacy, politics, or innovation: Love and drama were also acknowledged. Wallis Simpson was an American socialite and she was named TIME’s Person of the Year in 1936 for her role in one of the most dramatic love stories of the 20th century, which led to the abdication of King Edward VIII of the United Kingdom. Edward’s decision to relinquish the throne to marry Wallis, a twice-divorced American, rocked the British monarchy and captivated the world.

TIME honored Simpson not just for her personal story, but for the profound political and social impact her relationship with Edward had on the era . Even if the British monarchy didn’t think alike!

5
The Good Samaritans

Image: Katt Yukawa

2005 was one of those years when the title "Person of the Year" wasn’t enough. Back then, three people collectively known as The Good Samaritans were named "Persons of the Year," and two of them were American.

We are talking about Bill Gates, Melinda Gates, and Bono who was also part of the group. Bill and Melinda Gates, through their foundation, had been tackling major global health issues, such as eradicating diseases and improving education worldwide . Bono, the U2 frontman, was recognized for his activism in fighting poverty and HIV/AIDS, particularly in Africa, using his fame to advocate for social justice.

Their significant contributions led to improving lives and addressing critical global challenges and exemplified the power of using wealth and influence for the greater good.

6
Ted Turner

Image: Rubaitul Azad

Ted Turner is a visionary media entrepreneur, and he was named Man of the Year in 1991. He earned this distinction for his transformative impact on the media landscape, most notably through the creation of CNN, the world’s first 24-hour news network .

Turner's innovative concept forever changed how people access news, ensuring that information is available at any hour. His approach redefined television journalism and set new standards for news delivery globally.

Beyond his media ventures, Turner's dedication to philanthropy and environmental causes further demonstrated his commitment to positive change. TIME recognized Turner not just for his media achievements, but also for his broader societal contributions .

7
American Women

Image: Jen Theodore

That’s right, there was one time when the influential group was so big, that they had to honor a whole gender. In 1975, American Women collectively were named TIME’s Person of the Year. This landmark recognition celebrated the influence women had in several aspects, including politics, business, and social movements. The honor was a tribute to the growing momentum of the women's liberation movement, which was challenging traditional gender roles and advocating for equal rights.

TIME’s goal was to highlight the diverse achievements of women across the nation, from l eaders in government to activists fighting for justice and gender equality. This selection acknowledged the key role women played in shaping the country’s cultural and political landscape during a transformative period.

8
John F. Kennedy

Image: History in HD

Most Presidents of the United States were honored with the title of Person of the Year and Kennedy was not the exception. As the 35th president, he was awarded the title in 1961 due to his inspiring leadership and vision during a crucial time in American history.

His charisma, youthful energy, and policies resonated with a nation that was ready for a change .

The recognition came not only for his political achievements but also for his ability to energize the American spirit. Kennedy’s legacy continues to influence American politics and culture today so the recognition was just one more testament to his powerful impact.

9
David Ho

Image: Marcelo Leal

In 1996, Dr. David Ho, an influential Taiwanese-American AIDS researcher, was granted this recognition due to his groundbreaking work on the human immunodeficiency virus (HIV) which helped the medical community understand and treat AIDS. His extensive investigation led to the development of highly active antiretroviral therapy (HAART).

His findings meant giving patients the possibility of living a quality life through treatment for a chronic condition instead of a fatal disease.

Dr. Ho’s dedication and scientific advancements have had a profound impact on public health and this recognition acknowledged the importance of scientific innovations in addressing global health crises.

10
Taylor Swift

Image: Rosa Rafael

This article ends with TIME’s most recent "Person of the Year." Taylor Swift is a 34 American singer-songwriter who was given the title in December 2023.

During that year, Swift broke quite literally all the records: The most streamed album, the highest-grossing world tour, the biggest-selling record of the year, and more. Taylor Swift was granted the title because it became a whole phenomenon. It was the first person in the arts to be recognized with this title.

Whatever country she visited with The Eras Tour the local economy went crazy, not to mention the fans. Her music has inspired millions of people around the world, deeply influencing cultures, economies, and more on her way.

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