1

The MapQuest printout ritual

For many travelers, the trip really began here: sitting at the computer just minutes before leaving and printing turn-by-turn directions from MapQuest. The printed pages listed every step of the route, including the distance between each turn. This method was probably the one that marked the transition from traditional paper navigation to modern GPS systems.

2

Free maps at gas stations

Back in the 1920s, advertising executive William Akin came up with an idea to promote the new Gulf Refining Company gas stations. At the time, drivers still had to buy gasoline in five-gallon containers because service stations were uncommon. Akin proposed distributing free local maps in each area where these Gulf stations were located.

The idea spread quickly, and other gas companies soon adopted the same strategy. Over time, gas stations became natural stops for travelers, and many stations eventually began selling maps instead of giving them away.

3

The American Automobile Association Trip Triks

No way you forgot this one! If you were a member of the American Automobile Association, you had access to Trip Triks: spiral-bound booklets customized for each traveler’s route. AAA staff highlighted the exact path on the map, marking gas stations, hotels, and attractions along the way.

4

Lost? Find a phone booth

Lost in the big city? Step into a phone booth. Back then, many phone booths had maps inside showing nearby streets and landmarks. If you were lost, all you had to do was step inside, and within a few minutes, the problem was solved. The good news was that big cities had a phone booth on almost every major corner and intersection, so if the one you stopped by was already taken, you only had to walk a few steps to find another.

5

The thick book that lived in every car

The city street atlas. One of the best companions for drivers, if not the very best. These thick books showed detailed maps of entire cities, page by page. If you spotted a street sign but had no idea where you were, you could look up that street in the atlas index. It would point you to the exact page and grid where the street appeared, helping you figure out your next move. Do you remember flipping through a street atlas to find your way across a city?

6

Asking locals for directions

Following directions back then required a bit of blind faith. You might hear something like, "Drive a few miles and turn left when you see the church," or "After the green restaurant, take the second road on the right." In rural areas, where road signs were scarce, a local’s guidance was often the best map you could get. Sometimes those directions were the only way to find a place that didn’t appear on any map. Have you ever followed directions like these and hoped for the best?

7

The co-pilot seat

This trick required teamwork. If you weren’t traveling alone, one passenger was usually designated as the "navigator." Their role? Reading the map, watching for road signs, and warning the driver about upcoming turns. A good navigator also had to learn the driver’s rhythm: when to speak up, when to stay quiet, and how quickly directions needed to be given. The best driver–navigator pairs worked together almost like Batman and Robin.

8

The Rand McNally Road Atlas

The Rand McNally Road Atlas is one of the most iconic travel tools in American road trip history. The atlas includes detailed maps of every state, showing highways, towns, and points of interest across the United States. For decades, it was a common sight in glove compartments and truck cabins, guiding travelers from city to city. Unlike digital navigation, the atlas allowed drivers to see the entire route and explore alternative roads along the way. Even today, many travelers still keep one as a backup option when cell service or GPS fails.

9

Following highway numbers

During the era of long road trips, drivers didn’t worry much about street names. Instead, they followed highway numbers. If you got on the right road, like Route 66 or U.S. Route 1, you could relax and stay on it for miles and miles, sometimes across several states. As long as the number on the signs stayed the same, you knew you were still on the right path. This approach later helped inspire the Interstate Highway System, which made traveling across the country even easier.

10

The church, the bridge, the water tower

Here's one of the classic road trip tricks: remembering landmarks along the road. This method required both memory and self-trust. Instead of coordinates or exact addresses, travelers remembered particular spots. They learned to look for things that stood out, like churches, bridges, water towers, or unusual buildings. When you reached the right one, you knew when it was time to turn. What landmarks did you rely on the most?

1

Apple pie

Image: Priscilla Du Preez 🇨🇦

We’ll start with an undisputed American icon: After all, doesn’t the saying go, "as American as apple pie" ? This iconic treat has been at the heart of countless American traditions, perhaps most notably during Independence Day celebrations. Fireworks and a slice of apple pie are all we need for a 4th of July to remember.

While apple pies originated in 14th-century England, it wasn’t until they arrived in America that they became a global icon. Over the centuries, several recipes and toppings have emerged, such as whipped cream, ice cream, custard, or even cheddar cheese.

2

Key lime pie

Image: American Heritage Chocolate

Who says pies can’t be sour? The Key Lime Pie is the perfect example of a " When life gives you lemons " mentality: it takes the lime, a fruit that no one would want to eat raw, and transforms it into a luscious and delicious treat.

The Key Lime Pie is Florida’s official state pie, as it was invented in the "Sunshine State" during the 1940s. Not only that, but the traditional way to make this pie uses Key limes, which get their name from the Florida Keys where they are grown.

3

Blueberry pie

Image: Diliara Garifullina

Just like pumpkin pies, blueberry pies were first created by American settlers , who used the abundant varieties of blueberries found in the country to make these delicious treats. Over time, their popularity spread to Europe, where people used their own types of blueberries to try to replicate the American versions.

This sweet treat has become synonymous with the state of Maine, where blueberry pie made with wild Maine blueberries was designated as the official state dessert. However, blueberry pie is still happily enjoyed across the entire nation.

4

Pumpkin pie

Image: Alexander Grey

Just like apple pie is the go-to dessert for the 4th of July, pumpkin pie is instantly associated with Thanksgiving . After all, the origins of this delicious treat can be traced back to the very first American colonists, though it was served in a very different manner. Historians believe that these early versions of pumpkin pie were more akin to a type of pumpkin soup, served inside a hollowed-out pumpkin.

Nowadays, the pumpkin pie we know and love is made with eggs, milk, evaporated sugar, and several spices like nutmeg, ginger, and cinnamon, often topped with a generous dollop of whipped cream.

5

Boston Cream pie

Image: Marko Klaric

According to some historians, Armenian-French chef Mossburg Sanzian created a particularly delicious cream-filled cake one afternoon in 1856 at the Parker House Hotel in Boston. Unbeknownst to Sanzian, his creation would eventually become the iconic Boston cream pie , declared Massachusetts’ official state dessert in 1996.

Since that day in 1856, this iconic dessert has gone by many names, such as "chocolate cream pie" and "Parker House chocolate cream pie." You might be confused by our use of the word "cake," but that was no mistake: The Boston cream pie is technically a cake. Its confusing name comes from the fact that, in the 19th century, both cakes and pies were baked in the same pan, which led these two words to become synonyms.

6

Peanut Pie

Image: ROMAN ODINTSOV

American President James "Jimmy" Carter is still well-known for his love of peanuts, so it stands to reason that his beloved wife, Rosalynn, was known for her delicious peanut pie . After all, this pie is a staple of Southern cuisine and is especially beloved in Carter’s home state of Georgia.

Peanut pie is similar to pecan pie in that they are prepared with similar ingredients, such as corn syrup, eggs, and sugar. However, peanut pie is highly versatile and may include other ingredients, such as molasses, cayenne pepper, bourbon, or cream cheese.

7

Marionberry Pie

Image: Larissa Farber

The marionberry pie is a delicious treat, particularly popular in the Pacific Northwest. After all, this type of blackberry is named after Marion County in Oregon , where it was bred and tested during the 20th century.

As you would expect, the marionberry pie is Oregon’s official state pie, and it truly shows. If you ever happen to visit "The Beaver State" during berry season, you’ll probably be welcomed with a warm smile and a slice of delicious marionberry pie.

8

Peach cobbler

Image: khezez | خزاز

Cobbler is definitely the entry with the most baffling name on this list. After all, what does a shoemaker have to do with this delicious dessert? In any case, don’t let this unusual name discourage you; cobblers are a simple yet amazing sweet treat.

While we would love to include as many types of cobblers as we could find, for brevity's sake, we’ll instead focus on one of the most popular cobblers in America: Peach cobbler combines the sweetness and texture of peaches with a crumbly, sweet topping. In 2013, Texas declared the peach cobbler its official state cobbler.

9

Pecan pie

Image: nikohoshi

Standing on the other side of peanut pie, we have pecan pie, another Southern delicacy . Just like peanut pie, pecan pie might seem simple at first glance, but there are several variants and styles associated with this sweet treat. Different recipes include molasses, honey, or cane syrup.

In the American South, pecan pie is closely associated with the holidays, especially Thanksgiving and Christmas. Due to its status as a cultural icon, Texas declared pecan pie its official state pie.

10

Cherry pie

Image: Nik

While most of us associate the 4th of July with apple pie, it should also be noted that many Americans picture a delicious slice of cherry pie when reminiscing about our Independence Day. Like many other pies on this list, cherry pie can be enjoyed with whipped cream or ice cream.

Cherry pie is also deeply ingrained in American folk songs , such as "Billy Boy," where the titular character is asked whether his bride-to-be can cook a cherry pie. Additionally, cherry pie is linked to George Washington’s birthday, thanks to the popular legend of a young Washington chopping down his father’s cherry tree.

1

The original sign read "Hollywoodland"

Imagine driving through Los Angeles and suddenly seeing a giant new word stretched across a hillside, where nothing had stood before. The sign that appeared on Mount Lee in 1923 read "Hollywoodland," with 13 enormous letters rising above Beachwood Canyon. Each letter was about 43 feet tall and 30 feet wide, making the advertisement impossible to miss.

Modern period movies sometimes restore that original view. Ruben Fleischer’s 2013 film Gangster Squad is set in 1949 and opens with a shot that moves from Griffith Observatory toward the complete "Hollywoodland" sign. The extra four letters immediately place the story in an earlier Los Angeles, before the landmark took its familiar form.

2

It advertised real estate

No one involved in putting up the sign could have imagined how iconic it would become. Before the sign was a celebration of Hollywood’s film industry, it advertised Hollywoodland, a new upscale neighborhood in the hills . A group of real estate investors, including Los Angeles Times publisher Harry Chandler, supported the project and spent about $21,000 on the giant sign.

The development itself was already a large project. A 1923 advertisement said that 200 men were working there, seven miles of roads had been built, and huge amounts of dirt had been removed. The sign was simply the biggest part of the sales campaign.

3

It was supposed to be temporary

The Hollywood sign wasn’t meant to last forever. The developers expected it to stay on the hillside for only about 18 months. But that deadline passed, and the sign was still useful for attracting buyers to Hollywoodland, so no one rushed to take it down.

As the years went by, the giant letters became a familiar part of the Los Angeles landscape, especially as the movie industry nearby continued to grow. After the development had sold its properties, the company transferred the sign and the surrounding land to the City of Los Angeles in 1944. By then, the temporary billboard had already been standing over the city for more than 20 years.

4

Thousands of bulbs lit the letters

For Los Angeles residents in the 1920s, the Hollywoodland sign must have looked more like a giant theater marquee than a roadside billboard. As it was designed to stand out after dark just as much as during the day, about 4,000 light bulbs, each rated at 20 watts, covered its metal panels. Placed only eight inches apart, they turned the hillside into an enormous electric display.

And the whole sign didn’t light up at once. First came "Holly," followed by "wood" and then "land," before the complete name appeared. There was even a 35-foot illuminated dot beneath the letters, acting like a giant period at the end of the word.

5

The "Land" section disappeared in 1949

By the late 1940s, the sign had fallen into such poor condition that city officials considered tearing it down. Residents pushed back, and the Hollywood Chamber of Commerce offered to help restore it. But there was one major change: the last four letters had to disappear.

In April 1949, the city approved a plan to rebuild the missing "H," remove "LAND," and repair the remaining letters. On September 26, "Hollywoodland" officially became "Hollywood." That small change gave the sign a completely new meaning. It no longer advertised a housing development; it now represented the entire Hollywood district.

6

The original letters slowly collapsed

The 1949 repairs helped for a while, but they didn’t fix the sign’s deeper structural problems. Its metal panels and supporting framework were still exposed to years of sun, rain, wind, termites, neglect, and vandalism. By the 1960s and 1970s, the landmark looked rusty, uneven, and was close to falling apart.

In fact, parts of it did fall down the mountain. The top of the "D" collapsed, the third "O" disappeared completely, and an arsonist damaged the bottom of the second "L." Even after Los Angeles designated the sign a Historic-Cultural Monument in 1973, its condition continued to deteriorate. At that point, another coat of paint was not going to be enough.

7

The sign was rebuilt in 1978

What would Hollywood do if its most famous sign disappeared? Small repairs were no longer enough by the end of the 1970s. The Hollywood Chamber of Commerce decided that all nine letters had to be replaced, and workers took down the original sign in August 1978, leaving the hillside completely bare for about three months.

This time, the sign was built to last. The new letters were made of steel and enamel and secured with concrete, creating a structure of about 194 tons. The new sign imitated the original and was completed in November 1978. So, t he letters visitors see today aren’t from 1923, but a recovered version of the landmark.

8

Celebrities helped pay for new letters

The project cost about $250,000, and Hollywood raised it the only way it knew how: with famous names and a big party. Hugh Hefner held a party at the Playboy Mansion, where donors could pay about $27,700 to sponsor one of the nine new letters.

Several famous names joined the campaign. Alice Cooper paid for the third "O" in honor of comedian Groucho Marx. Singer Andy Williams sponsored the "W," while Gene Autry and television station KTLA helped pay for the second "L." Warner Bros. Records, Kelley Blue Book founder Les Kelley, and other supporters also helped rebuild the famous sign.

9

The sign has been altered several times

Those giant white letters have always attracted pranksters, students, activists, and advertisers who wanted to display their own messages above Los Angeles. Most of them didn’t remove or damage the original letters. By covering only certain parts of the sign with fabric, plastic, or curtains, they could make the sign appear to spell a completely different word . These changes were usually temporary, lasting only long enough to promote an event, support a cause, or play a public joke.

On New Year’s Day in 1976, art student Daniel Finegood used about $50 worth of curtains to change the sign to "Hollyweed." In 1987, it became "Holywood" during Pope John Paul II’s visit. The sign has also been changed for official promotions, including "FOX" for the television network and "Go Navy" for an Army-Navy football game.

10

An advertisement became an icon

Los Angeles officially named the sign Historic-Cultural Monument No. 111 in 1973, recognizing that the former advertisement had become an important part of the city’s history. Five years later, during the campaign to rebuild the damaged letters, the Hollywood Sign Trust was created to help protect the landmark for future generations.

Since then, the organization has overseen repairs, repainting, security, and other improvements needed to keep the sign standing on the hillside. The sign represented much more than a place on a map; it’s a symbol of Hollywood dreams and the hope of turning them real.