Culture Culture 5 min read

VERY IMPORTANT PEOPLE

10 Americans Who Made It to TIME’s “Person of the Year”

Image: Japheth Mast/DESIGNECOLOGIST

Ever since its beginning, the American magazine TIME has taken it upon itself to honor a "Person of the Year". This prestigious title isn’t just for individuals, it can also recognize objects, ideas, or people who have "for better or for worse influenced the events of one year."

Until 1999, the title was actually "Man or Woman of the Year," and the tradition started back in 1927 when TIME editors, facing a series of slow new days before New Year’s, decided to reflect on the year’s most influential newsmakers. From Obama to Taylor Swift, many Americans have been honored.

In this article, we will go through a list of ten Americans who have also claimed this honor , showcasing their contributions and elevating American pride to new heights.

1
Mark Zuckerberg

Image: Kenny Eliason

Mark, the co-founder and CEO of Facebook, was named TIME’s Person of the Year in 2010. He earned this honor for his remarkable influence on the social networking landscape and the way people connect online.

At just 26 years of age, Zuckerberg forever changed communication , with Facebook amassing over 500 million users worldwide!

TIME recognized him not only for his technological innovation but also for his role in reshaping social interaction and the digital economy. His vision and impact extended beyond technology, influencing politics, business, and society at large. He quite deserved the recognition, didn’t he?

2
Barack Obama

Image: History in HD

The 44th president of the United States was named Person of the Year not once, but twice! His first recognition came as he made history by becoming the first African American president , symbolizing a profound change and a hopeful future for many Americans. Obama’s message of "hope and change" resonated globally.

The second time, in 2012, he won the recognition as we secured a second term in office . His presidency was marked by significant accomplishments, including the passage of the Affordable Care Act. Both titles reflect his impact and influence on the American people.

3
Jeff Bezos

Image: Christian Wiediger

The founder and CEO of Amazon was named TIME’s Person of the Year in 1999 . He was recognized for his groundbreaking work in e-commerce, transforming Amazon from an online bookstore into a global retail powerhouse. Under his leadership, Amazon revolutionized the way people shop , setting new standards for convenience and customer service.

TIME acknowledged Bezos for his visionary approach and relentless drive, which significantly impacted the retail industry and consumer behavior. His innovative strategies and focus on long-term growth positioned Amazon as the leader in the digital economy it is today.

4
Wallis Simpson

Image: Annie Spratt

TIME’s recognition was not always about diplomacy, politics, or innovation: Love and drama were also acknowledged. Wallis Simpson was an American socialite and she was named TIME’s Person of the Year in 1936 for her role in one of the most dramatic love stories of the 20th century, which led to the abdication of King Edward VIII of the United Kingdom. Edward’s decision to relinquish the throne to marry Wallis, a twice-divorced American, rocked the British monarchy and captivated the world.

TIME honored Simpson not just for her personal story, but for the profound political and social impact her relationship with Edward had on the era . Even if the British monarchy didn’t think alike!

5
The Good Samaritans

Image: Katt Yukawa

2005 was one of those years when the title "Person of the Year" wasn’t enough. Back then, three people collectively known as The Good Samaritans were named "Persons of the Year," and two of them were American.

We are talking about Bill Gates, Melinda Gates, and Bono who was also part of the group. Bill and Melinda Gates, through their foundation, had been tackling major global health issues, such as eradicating diseases and improving education worldwide . Bono, the U2 frontman, was recognized for his activism in fighting poverty and HIV/AIDS, particularly in Africa, using his fame to advocate for social justice.

Their significant contributions led to improving lives and addressing critical global challenges and exemplified the power of using wealth and influence for the greater good.

6
Ted Turner

Image: Rubaitul Azad

Ted Turner is a visionary media entrepreneur, and he was named Man of the Year in 1991. He earned this distinction for his transformative impact on the media landscape, most notably through the creation of CNN, the world’s first 24-hour news network .

Turner's innovative concept forever changed how people access news, ensuring that information is available at any hour. His approach redefined television journalism and set new standards for news delivery globally.

Beyond his media ventures, Turner's dedication to philanthropy and environmental causes further demonstrated his commitment to positive change. TIME recognized Turner not just for his media achievements, but also for his broader societal contributions .

7
American Women

Image: Jen Theodore

That’s right, there was one time when the influential group was so big, that they had to honor a whole gender. In 1975, American Women collectively were named TIME’s Person of the Year. This landmark recognition celebrated the influence women had in several aspects, including politics, business, and social movements. The honor was a tribute to the growing momentum of the women's liberation movement, which was challenging traditional gender roles and advocating for equal rights.

TIME’s goal was to highlight the diverse achievements of women across the nation, from l eaders in government to activists fighting for justice and gender equality. This selection acknowledged the key role women played in shaping the country’s cultural and political landscape during a transformative period.

8
John F. Kennedy

Image: History in HD

Most Presidents of the United States were honored with the title of Person of the Year and Kennedy was not the exception. As the 35th president, he was awarded the title in 1961 due to his inspiring leadership and vision during a crucial time in American history.

His charisma, youthful energy, and policies resonated with a nation that was ready for a change .

The recognition came not only for his political achievements but also for his ability to energize the American spirit. Kennedy’s legacy continues to influence American politics and culture today so the recognition was just one more testament to his powerful impact.

9
David Ho

Image: Marcelo Leal

In 1996, Dr. David Ho, an influential Taiwanese-American AIDS researcher, was granted this recognition due to his groundbreaking work on the human immunodeficiency virus (HIV) which helped the medical community understand and treat AIDS. His extensive investigation led to the development of highly active antiretroviral therapy (HAART).

His findings meant giving patients the possibility of living a quality life through treatment for a chronic condition instead of a fatal disease.

Dr. Ho’s dedication and scientific advancements have had a profound impact on public health and this recognition acknowledged the importance of scientific innovations in addressing global health crises.

10
Taylor Swift

Image: Rosa Rafael

This article ends with TIME’s most recent "Person of the Year." Taylor Swift is a 34 American singer-songwriter who was given the title in December 2023.

During that year, Swift broke quite literally all the records: The most streamed album, the highest-grossing world tour, the biggest-selling record of the year, and more. Taylor Swift was granted the title because it became a whole phenomenon. It was the first person in the arts to be recognized with this title.

Whatever country she visited with The Eras Tour the local economy went crazy, not to mention the fans. Her music has inspired millions of people around the world, deeply influencing cultures, economies, and more on her way.

General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

Culture Culture 5 min read

Even show business had to start somewhere

From Rudy Vallee to Screamin’ Jay Hawkins: 10 Early American pop stars

Image: Papa Yaw

Colorful singers who stand out from the rest of the music band have been around for a long time, but it wasn’t until the arrival of live microphones that their contributions could be recognized for more than just a powerful voice; their nuances could play a bigger role in their live acts. The list of these sonic pioneers is very long, and for the sake of brevity, we are narrowing it down to ten entries. If some of these names pique your curiosity, we encourage you to give them a listen. After all, they didn’t get this big for nothing!

1
Josephine Baker

Image: Richie Lugo

Josephine Baker was the first Black woman to star in a major motion picture , the 1927 French silent film Siren of the Tropics . During her early career, Baker was among the most celebrated performers to headline the revues of the Folies Bergère in Paris. Her performance in the 1927 revue Un vent de Folie caused a sensation in the city. Her costume, consisting only of a short skirt made of artificial bananas and a beaded necklace, became an iconic image and a symbol both of the Jazz Age and the Roaring Twenties.

Baker was celebrated by artists and intellectuals of the era, who variously dubbed her the "Black Venus," the "Black Pearl," the "Bronze Venus," and the "Creole Goddess." She aided the French Resistance during World War II, and after the war, she was awarded the Resistance Medal by the French Committee of National Liberation, the Croix de Guerre by the French military, and was named a Chevalier of the Legion of Honour by General Charles de Gaulle.

2
Rudy Vallée

Image: Matt Botsford

Rudy Vallée was the first male singer to rise from local radio broadcasts in New York City to national popularity as a "crooner." He had a thin, wavering tenor voice and seemed more at home singing sweet ballads than jazz songs. But his singing, saxophone playing, and the innovative arrangements he wrote for his band attracted the attention of a rapidly increasing number of listeners, especially young women.

Singers needed strong voices to fill theaters in the days before microphones. Crooners had soft voices that were suited to the intimacy of radio; the microphones, in this case, promoted direct access to "a vulnerable and sensuous interior," or, in other words, "a conjured intimacy." Vallée was one of the first celebrity radio vocalists.

3
Bobby Darin

Image: Jack Sharp

Bobby Darin was an American teen idol and, later, an adult crooner who, in 1958, co-wrote and recorded his first million-selling single, "Splish Splash," followed by "Dream Lover" and his covers of "Mack the Knife" and "Beyond the Sea," which brought him worldwide fame.

In the early 1970s, his health was beginning to fail due to a weak heart. The knowledge of Darin's vulnerability had always spurred him on to use his musical talent while still young. Darin died in 1973 at the age of 37 in a hospital recovery room after having open-heart surgery in Los Angeles.

4
Keely Smith

Image: Harry Shelton

American jazz and popular music singer Keely Smith performed and recorded extensively in the 1950s with her then-husband Louis Prima , and throughout the 1960s as a solo artist. The couple were stars in the entertainment business, including stage, television, motion pictures, hit records, and cabaret acts.

They won a Grammy in 1959, its inaugural year, for their smash hit, "That Old Black Magic," which remained on the charts for 18 weeks.

5
The Ink Spots

Image: Jorge Flores

The first band on the list, the Ink Spots was an American vocal pop group who gained international fame in the 1930s and 1940s due to their unique musical style, which predated rhythm and blues and doo-wop .

On January 12, 1939, the Ink Spots recorded "If I Didn't Care," one of their biggest hits, selling over 19 million copies and becoming the 8th-best-selling single of all time. Since they disbanded in 1954, there have been well over a hundred vocal groups calling themselves "The Ink Spots," with and without any original members of the group.

6
Ella Fitzgerald

Image: zachrie friesen

A frequent collaborator of the Ink Spots, Ella Fitzgerald was a singer, songwriter, and composer, sometimes referred to as the "First Lady of Song," the "Queen of Jazz," and "Lady Ella." She was noted for her purity of tone, impeccable diction, phrasing, timing, intonation, absolute pitch, and a "horn-like" improvisational ability, particularly in her scat singing.

Outside her solo career, she recorded music with Louis Armstrong, Duke Ellington, and the aforementioned Ink Spots. These partnerships produced songs such as "Dream a Little Dream of Me," "Cheek to Cheek," "Into Each Life Some Rain Must Fall," and "It Don't Mean a Thing (If It Ain't Got That Swing)."

7
Bing Crosby

Image: Alexander Wark Feeney

A one-man orchestra, Bing Crosby was a singer, actor, television producer, radio personality, and businessman. The first multimedia star , he was one of the most popular and influential musical artists of the 20th century worldwide.

In 1948, American polls declared him the "most admired man alive," ahead of Jackie Robinson and Pope Pius XII. That same year, Music Digest estimated that Crosby's recordings filled more than half of the 80,000 weekly hours allocated to recorded radio music in America.

Crosby is one of 33 people to have three stars on the Hollywood Walk of Fame , in the categories of motion pictures, radio, and audio recording.

8
Perry Como

Image: Oscar Sutton

Perry Como was an American singer, actor, and television personality who sold over 100 million records worldwide and pioneered a weekly musical variety television show. His weekly television shows and seasonal specials were broadcast around the world. He recorded primarily vocal pop and was renowned for his recordings in the intimate, easy-listening genre pioneered by our newly acquainted friend, Bing Crosby.

In the official RCA Records memorial in Billboard magazine, his life was summed up in these few words: "50 years of music and a life well lived. An example to all."

9
Nina Simone

Image: Artem Bryzgalov

A bigger-than-life figure, Nina Simone was a singer, songwriter, pianist, composer, arranger, and civil rights activist whose piano playing was strongly influenced by baroque and classical music, and accompanied by expressive, jazz-like singing in her contralto voice .

Early in her career, Simone played piano at a nightclub in Atlantic City, where she was told that she would have to sing to her accompaniment. This effectively launched her career as a jazz vocalist. Simone also became known for her work in the civil rights movement during the 1950s and 1960s, and she later fled the United States and settled in France following the assassination of her friend Martin Luther King Jr. in 1968.

10
Screamin’ Jay Hawkins

Image: Music HQ

The closer of this list is one of the most colorful characters in American music. "Screamin' Jay" Hawkins was a singer-songwriter, musician, actor, film producer, and boxer, best known for his powerful, shouting vocal delivery and wildly theatrical performances with macabre props onstage, making him an early pioneer of shock rock.

Screamin’ Jay’s most successful recording, "I Put a Spell on You," was created when the entire band was intoxicated during a recording session where "Hawkins screamed, grunted, and gurgled his way through the tune with utter drunken abandon." The resulting performance became his greatest commercial success and reportedly surpassed a million copies in sales.

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