Culture Culture 4 min read

Brand stars

This is how these 10 brand mascots became bigger than their products

Image: P. L.

Every brand dreams of being instantly recognized by its logo or mascot, and some US brands have truly achieved this. In fact, a few have grown far beyond their products, becoming icons of American culture. From the beloved Pillsbury Doughboy to the unmistakable Colonel Sanders, join us as we take a walk through this brand-mascot hall of fame!

1
The Pillsbury Doughboy

Image: Dan Depew, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons

You only need to see a tiny bit of his fluffy body to recognize him: Poppin’ Fresh, better known as the Pillsbury Doughboy, is a global star. The Pillsbury Company created him in 1965, and over the decades, he has appeared in hundreds of commercials and on all kinds of merchandise. Now, 60 years later, his cute image is still familiar to Americans everywhere. He’s even part of the Macy's Thanksgiving Day Parade!

2
Tony the Tiger

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Our childhood memories include a character who was and still is right there at the breakfast table. We're talking about Tony the Tiger, the beloved mascot of Frosted Flakes. Introduced in 1952 by Kellogg’s, many of us grew up with him and watched him become a cereal icon. And of course, no one can forget his iconic catchphrase: "They’re grrrreat!"

3
The Energizer Bunny

Image: Jazz Guy from New Jersey, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Style, attitude, energy: The Energizer Bunny has it all. With his signature sunglasses, drum, and flip-flops, this bunny first appeared in 1989 as a parody of the Duracell bunny, and he quickly grew far beyond Energizer batteries. In fact, he became a symbol of vitality and nonstop energy, so much so that when someone can’t sit still, they’re often compared to this bunny. You know, he just keeps going and going and going.

4
Mr. Clean

Image: JESHOOTS.COM

His style is unmistakable: that celebrity tan, bald head, bright white eyebrows, and even a cool earring. Of course! It’s Mr. Clean, the magical helper who shows up when stains get stubborn. Procter & Gamble introduced him in 1958, and he quickly became more than just the face of a product; he is a full character with his own personality and identity, deeply tied to the idea of household cleaning.

5
Mr. Monopoly

Image: Fluffybuns, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

We already talked about Mr. Clean, but there’s another Mister who is just as famous, if not more: Mr. Monopoly. While we all know him by that name today, he originally had a much funnier one: "Rich Uncle Pennybags." His mustache and top hat are unmistakable, and his fame has long transcended the Monopoly game, turning him into a visual symbol of wealth and capitalism in pop culture.

6
The Jolly Green Giant

Image: greefus groinks, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

The Green Giant Company introduced its giant mascot in 1928, and he quickly became synonymous with frozen vegetables across America. The Jolly Green Giant originally had a somewhat intimidating look, but a later redesign turned him into the friendly, smiling giant everyone knows and loves today. Decades of TV commercials, packaging, toys, and pop-culture references made him famous even among people who don’t buy the products.

7
Mr. Peanut

Image: InOttawa.ca, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

With his classic top hat and monocle, Mr. Peanut is undoubtedly a sophisticated mascot. And since he’s literally a peanut, it’s almost impossible not to think of Planters every time we grab a handful, right? Surprisingly, despite his excellent condition, Mr. Peanut is over 100 years old, having been introduced in 1916.

8
Mickey Mouse

Image: Brian McGowan

If there’s one truly world-famous mascot, it’s definitely Mickey Mouse. His round ears, white gloves, red shorts, and big yellow shoes are so familiar that most of us could sketch them from memory. Mickey started as a character but quickly became the unmistakable icon of Disney. Over time, he even transcended the brand itself, appearing in all kinds of products, commercials, shows, and parades, becoming a symbol of childhood around the world.

9
Colonel Sanders

Image: Marques Thomas

Every time you see this face, you instantly crave fried chicken. That’s the magic of the iconic Colonel Sanders, who is much more than a mascot. He was a real person, the founder of KFC. Because of that, his face has become so familiar to Americans that he feels almost like a father figure. His fame is so strong that KFC often doesn’t even need the brand name; the Colonel’s friendly face says it all.

10
Geico Gecko

Image: Roland Balik, Public domain, via Wikimedia Commons

The GEICO Gecko is so famous that seeing any lizard instantly brings him to mind. This friendly character has been tied to the brand since 1999, and the idea for him came from people mispronouncing "GEICO" as "gecko." Over the years, he has become a celebrity, so recognizable that he doesn’t even need the brand name for people to know exactly who he is.

Geography Geography 6 min read

Gotham secrets revealed

Start spreadin' the news: 10 fun facts about New York City

Image: Roberto Vivancos

Welcome to New York, a city as bustling as it is fascinating. From towering skyscrapers and breathtaking parks to delicious food and riveting culture, New York City boasts such a rich history that it would be impossible to capture its essence in just one article. Therefore, this time around, we have selected 10 curious facts about the Big Apple that you may not know about. Join us!

1
New York’s many names…

Image: ian dooley

Did you know that New York has had several names throughout its history? The first documented European visit to New York Harbor was in 1524 by Giovanni da Verrazzano, an Italian explorer who claimed the area for France and named it Nouvelle Angoulême (New Angoulême), after the French city located on the banks of the Charente River.

Almost a century later, English explorer Henry Hudson rediscovered New York and claimed it for the Dutch East India Company, who christened Manhattan Island as Nieuw Amsterdam (New Amsterdam). In 1664, due to the war between The Netherlands and the United Kingdom, the British took over the area and renamed it New York , as a tribute to King Charles II's brother, James, Duke of York.

2
…and nicknames

Image: Artem Zhukov

In addition to its various official names, New York City has earned a good number of nicknames over the years. For example, Canvas Town, The Empire City, The City of Churches, Second City of the World, The Melting Pot, The City that Never Sleeps, The Center of the Universe, The City So Nice They Named It Twice, The Five Boroughs, and Metropolis, among many others.

But perhaps the most iconic New York City monikers are Gotham —coined by writer Washington Irving in 1807— and, of course, The Big Apple . In May 1921, sportswriter John Joseph Fitz Gerald of the New York Morning Telegraph first used The Big Apple in a feature on horse racing. As he later explained, that was the way New Orleans grooms' referred to New York City. Later, in the 1970s, an advertising campaign revived the nickname, and the rest is history.

3
National capital

Image: Cornelius Tiebout, artist and engraver of the original; this copy engraved by Hatch & Smillie and printed by J. &. G. Neale., Public domain, via Wikimedia Commons

Given its cultural, political, and financial richness, it's curious that New York is not the capital of the United States. However, although it was only for five years, at one point in history it became a reality. Between January 11, 1785, and August 12, 1790, The Empire City served as the last capital under the Articles of Confederation and the first capital under the U.S. Constitution .

While the capital resided in New York, the representatives of Congress met in Federal Hall, a building located close to the current site of the Wall Street Stock Exchange. In fact, this is where George Washington was sworn in as president in 1789. However, a year later the Residence Act established the temporary seat of government in Philadelphia until the construction of the new capital, Washington, DC, was completed. Congress met for the first time in its new and current location on November 17, 1800.

4
Linguistically diverse

Image: Dan Gold

Did you know that New York is one of the most linguistically diverse places in the world? It’s like a modern-day Tower of Babel, which is no surprise given its nickname, The Melting Pot . It is estimated that up to 700 different languages are currently spoken in New York, many of them endangered. For example, in Queens, there is a small community that speaks Tagalog, the language on which Filipino is based. In the Bronx, on the other hand, several families still speak Laotian at home.

Alongside these lesser-known dialects, other more widespread languages such as Spanish, Chinese, Arabic, Hebrew, Russian, and Italian, are spoken daily by communities that migrated to New York from their native countries. And that today, after several generations, still have a relevant representation in the most cosmopolitan city on the planet.

5
First pizza

Image: Jon Tyson

Not surprisingly, the first pizzeria in the United States is located in New York. The Italian immigrants who arrived in the city at the end of the 19th century brought with them their language, customs, and of course, their delicious food. One of these immigrants, Gennaro Lombardi, used leftover dough from the bread he sold in his Little Italy grocery store to make "tomato pies," following his Neapolitan family's recipe.

This pizza was so successful that in 1905, Lombardi converted his store into a pizza place. Little by little, he adapted his pizza to American ingredients and tastes, and lo and behold in a short time he had created what we now know as New York-style pizza. Lombardi's Pizza, today one of the most legendary pizzerias in New York, is the oldest in the United States. Be sure to grab a slice next time you visit The Big Apple — you won’t regret it!

6
Golden city

Image: Zlaťáky.cz

A city of firsts and mosts, New York is also home to the world's largest known depository of monetary gold. Buried 80 feet below street level, on the bedrock of Manhattan Island, hides an incredible treasure. Established in 1924, the vault of the main building of the Federal Reserve Bank of New York, located in the Financial District, stores more gold than The United States Bullion Depository, better known as Fort Knox.

As of 2024, it houses approximately 507,000 gold bars. This reserve is enclosed in a 140-ton steel-and-concrete frame protected by a state-of-the-art security system. About 98% of the gold belongs to foreign governments, while the rest is owned by the U.S. government and other financial institutions, such as the International Monetary Fund.

7
Unique ZIP codes

Image: William Wachter

Apart from being home to major companies, the most photographed building in the world, and getting struck by lightning about 25 times a year, the Empire State Building is also notable for having its own ZIP code: 10118.

Although located in South Midtown, the building is so large that the U.S. Postal Service needed to assign it a unique zone improvement plan—ZIP for short—to handle its high volume of mail more accurately and efficiently. To be fair, other buildings in New York also have their own ZIP codes , including 30 Rockefeller Plaza, the Chrysler Building, The Pavilion, Park Avenue Plaza, and the Pennsylvania Building, among others.

8
Birding paradise

Image: Laila Zouaki

New York has something for everyone, but wildlife? Who would have thought! When it comes to fauna, New York is much more than just rats, squirrels, and cockroaches. In fact, this concrete jungle has had animals at its heart since the beginning: two beavers adorn the official city seal. But not many New Yorkers know that Central Park is one of the nation's top spots for bird-watching.

The city is located at a concentration point on the Atlantic Flyway bird migration route, making it possible to observe birds year-round. In 1886, the park's first official bird census counted 121 species. Since then, 282 have been observed, including cuckoos, warblers, sparrows, owls, gulls, and Peregrine Falcons, among many others. Some of the best places in Central Park for birding are North Woods, The Ramble, Hallett Nature Sanctuary, and The Pond.

9
Times Square

Image: graphicsdays1989

The busiest street in the Big Apple owes its current name to a newspaper . Formed by the junction of Broadway, Seventh Avenue, and 42nd Street, this area is now a spectacle of lights, screens, neon signs, theaters, and hordes of people. However, it was once the center of New York's horse carriage industry. For this reason, in the late 19th century it was known as Longacre Square.

In the early 20th century, The New York Times moved its offices to a skyscraper on 42nd Street. A new subway station soon followed and the area was given the name we know it by today, Times Square. Although the newspaper moved out a few years later, that building is still famous for the Times Square Ball drop on its roof every New Year's Eve.

10
Film mecca

Image: Marta Wave

Declared a National Historic Landmark, Central Park is a staple of New York City. It’s no wonder that this area, in addition to its natural beauty, is a world cultural icon. Central Park is, in fact, the most-filmed location in the world , having been featured in movies as far back as 1908.

With silver screen classics like An Affair to Remember or Breakfast at Tiffany's and modern films including Home Alone and The Avengers , more than 300 productions have chosen this 843-acre park in the heart of the bustling city to film some of the most iconic scenes in movie history. Have you ever spotted Central Park in a film or TV show? Now you won't stop seeing it everywhere!

General General 4 min read

Made in the U.S.A.

Are you familiar with these 10 iconic American car brands?

Image: Brett Sayles

America lovers cars. And cars love America. Its infinite roads and vast landscapes are the perfect environment for a four-wheeled vehicle to thrive in. From historic brands still alive and kickin’, like Ford, to new and disrupting players like Tesla, or the gone but not forgotten, like Oldsmobile, this list showcases ten examples of what America’s car industry can produce. Have you ever driven any of these brands?

1
Ford

Image: Ross Sokolovski

What is to say about Ford that hasn’t been said already? This omnipresent American car brand, founded by Henry Ford in 1903, is popularly known as the auto manufacturer responsible for putting America on wheels. Ford’s first car, the Model A , was assembled at a plant in Detroit.

The Model T was an affordable, reliable, and efficient vehicle . Within 10 years, half the cars in America were Model T’s. Ford created the world’s first moving assembly line for cars, which would change the industry forever. This invention allowed the company to produce one Model T in under thirty seconds.

2
Chevrolet

Image: Gary Sandoz

Another legendary brand, Chevrolet was founded in 1911, in Detroit, Michigan, by Louis Chevrolet and William C. Durant. Chevrolet introduced its first model, which was the Series C Classic Six and almost three thousand cars were sold the first year.

Chevrolet produced its one-millionth vehicle in the 1920s. In the late 1920s, Chevrolet surpassed Ford in sales, becoming the top seller of both cars and trucks. This position for first place went back and forth between the two brands over the years.

3
Jeep

Image: Kenny Eliason

A brand that was born strong, Jeep vehicles were first used in World War II as a reliable ride and then slowly made their way into the American non-military market. This brand is dubbed as a "Go anywhere, Do anything" kind of vehicle, owing to its sturdy frame and powerful engine.

Nowadays Jeep is popular among off-roaders and has several classic models in its roster, including the Wrangler, Cherokee, and Grand Cherokee, among others.

4
Dodge

Image: Dan Gold

Believe it or not, Dodge was a bicycle maker before being a car maker . The brand, established in 1900 dealt with bicycles in the first place and then started supplying car parts before deciding to get into the production of vehicles in 1914.

In the early 1920s, after the original founders passed away Chrysler bought the brand and continued producing successful cars, among them, the Ram, the Charger, the Caravan, and many others.

5
GMC

Image: todd kent

Another hugely successful American brand is GMC. The General Motor Truck Company came into existence in 1911. Over the years, the company started manufacturing large powerful vehicles including SUVs, vans, and a massive range of trucks. Popular GMC models include Acadia, Canyon, Sierra, Sienna, and Yukon among others.

6
Cadillac

Image: Sidney Pearce

The most famous luxury car in America, Cadillac owes its name to Antoine Laumet de La Mothe Cadillac, a French adventurer who discovered the city of Detroit. Believe it or not, passenger seats and an enclosed cabin were introduced for the very first time by Cadillac because, well, that was considered a luxury back then.

Some famous Cadillac car brands include the Camaro, Silverado, Tahoe, and Impala, among others.

7
Lincoln

Image: Arvin Dale

Other than Cadillac, most people would say Lincoln if asked for a luxury car brand, since this company is also a pioneer in this segment. This popular American car manufacturer started making luxury vehicles in 1917, at a time when the concept was not affordable for many.

Some classic Lincoln cars that are timeless to date include the Zephyr, the Town Car, the Mark LT, and the Navigator SUV. The latest SUVs popular among car enthusiasts include the Nautilus, MKC, Aviator, and Lincoln Corsair.

8
Tesla

Image: Tesla Fans Schweiz

Not many car brands have become so iconic in as few years as Tesla has and there is a simple reason for this: this American car brand revolutionized regular automobiles and made them electric . It had been done before, yes. But not with this level of success.

Tesla is a pioneer in reducing the carbon footprint of the environment with its electric vehicles. Many auto manufacturers are now following in Tesla’s footsteps. The revolutionary company unveiled its first creation called the Tesla Roadster in 2008.

9
Buick

Image: Mohammad Hoseini Rad

Buick is one of the oldest automobile brands in the world, having been founded in 1899. The company has a long history of producing high-quality, luxury, and performance-oriented vehicles and has been a part of General Motors since 1908.

In recent years, Buick has seen a decline in sales in the United States and has focused on the Chinese market where the brand has experienced success. Buick has shifted its focus towards producing more crossover and SUV models to meet the demand for larger vehicles in the current market.

10
Oldsmobile

Image: Hombre

Honoring its name, Oldsmobile, like the aforementioned Buick, was one of the oldest automobile brands in the United States, being founded in 1897. It initially gained popularity through innovations such as the first mass-produced car and the first automatic transmission.

In the mid-20th century, it was known for its performance and style, being a public favorite. However, by the late 1990s, Oldsmobile’s sales began to decline, leading to its discontinuation in 2004 as part of General Motors’ restructuring.

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