Culture Culture 4 min read

Brand stars

This is how these 10 brand mascots became bigger than their products

Image: P. L.

Every brand dreams of being instantly recognized by its logo or mascot, and some US brands have truly achieved this. In fact, a few have grown far beyond their products, becoming icons of American culture. From the beloved Pillsbury Doughboy to the unmistakable Colonel Sanders, join us as we take a walk through this brand-mascot hall of fame!

1
The Pillsbury Doughboy

Image: Dan Depew, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons

You only need to see a tiny bit of his fluffy body to recognize him: Poppin’ Fresh, better known as the Pillsbury Doughboy, is a global star. The Pillsbury Company created him in 1965, and over the decades, he has appeared in hundreds of commercials and on all kinds of merchandise. Now, 60 years later, his cute image is still familiar to Americans everywhere. He’s even part of the Macy's Thanksgiving Day Parade!

2
Tony the Tiger

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Our childhood memories include a character who was and still is right there at the breakfast table. We're talking about Tony the Tiger, the beloved mascot of Frosted Flakes. Introduced in 1952 by Kellogg’s, many of us grew up with him and watched him become a cereal icon. And of course, no one can forget his iconic catchphrase: "They’re grrrreat!"

3
The Energizer Bunny

Image: Jazz Guy from New Jersey, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Style, attitude, energy: The Energizer Bunny has it all. With his signature sunglasses, drum, and flip-flops, this bunny first appeared in 1989 as a parody of the Duracell bunny, and he quickly grew far beyond Energizer batteries. In fact, he became a symbol of vitality and nonstop energy, so much so that when someone can’t sit still, they’re often compared to this bunny. You know, he just keeps going and going and going.

4
Mr. Clean

Image: JESHOOTS.COM

His style is unmistakable: that celebrity tan, bald head, bright white eyebrows, and even a cool earring. Of course! It’s Mr. Clean, the magical helper who shows up when stains get stubborn. Procter & Gamble introduced him in 1958, and he quickly became more than just the face of a product; he is a full character with his own personality and identity, deeply tied to the idea of household cleaning.

5
Mr. Monopoly

Image: Fluffybuns, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

We already talked about Mr. Clean, but there’s another Mister who is just as famous, if not more: Mr. Monopoly. While we all know him by that name today, he originally had a much funnier one: "Rich Uncle Pennybags." His mustache and top hat are unmistakable, and his fame has long transcended the Monopoly game, turning him into a visual symbol of wealth and capitalism in pop culture.

6
The Jolly Green Giant

Image: greefus groinks, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

The Green Giant Company introduced its giant mascot in 1928, and he quickly became synonymous with frozen vegetables across America. The Jolly Green Giant originally had a somewhat intimidating look, but a later redesign turned him into the friendly, smiling giant everyone knows and loves today. Decades of TV commercials, packaging, toys, and pop-culture references made him famous even among people who don’t buy the products.

7
Mr. Peanut

Image: InOttawa.ca, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

With his classic top hat and monocle, Mr. Peanut is undoubtedly a sophisticated mascot. And since he’s literally a peanut, it’s almost impossible not to think of Planters every time we grab a handful, right? Surprisingly, despite his excellent condition, Mr. Peanut is over 100 years old, having been introduced in 1916.

8
Mickey Mouse

Image: Brian McGowan

If there’s one truly world-famous mascot, it’s definitely Mickey Mouse. His round ears, white gloves, red shorts, and big yellow shoes are so familiar that most of us could sketch them from memory. Mickey started as a character but quickly became the unmistakable icon of Disney. Over time, he even transcended the brand itself, appearing in all kinds of products, commercials, shows, and parades, becoming a symbol of childhood around the world.

9
Colonel Sanders

Image: Marques Thomas

Every time you see this face, you instantly crave fried chicken. That’s the magic of the iconic Colonel Sanders, who is much more than a mascot. He was a real person, the founder of KFC. Because of that, his face has become so familiar to Americans that he feels almost like a father figure. His fame is so strong that KFC often doesn’t even need the brand name; the Colonel’s friendly face says it all.

10
Geico Gecko

Image: Roland Balik, Public domain, via Wikimedia Commons

The GEICO Gecko is so famous that seeing any lizard instantly brings him to mind. This friendly character has been tied to the brand since 1999, and the idea for him came from people mispronouncing "GEICO" as "gecko." Over the years, he has become a celebrity, so recognizable that he doesn’t even need the brand name for people to know exactly who he is.

History History 5 min read

Achieving the unachievable, one step at a time

Did you know these 10 legendary American athletic feats?

Image: Renith R

Humans are capable of extraordinary deeds in the physical world, and quite a few of them have taken place in public. From an individual who decided to run 50 marathons in 50 consecutive days to another who climbed a rock wall 3,000 feet high with no ropes or safety equipment of any kind, history is filled with amazing feats accomplished by remarkable people. And, as it happens, quite a few of them are American citizens. Do you know these ten?

1
2008 Beijing Olympic Games - Michael Phelps

Image: Thomas Park

Winning a gold medal in the Olympic Games is, by itself, a huge achievement and a dream come true for any elite athlete. Repeating this feat is something that very few have achieved, and doing so has elevated these individuals to legendary status.

Now, imagine winning not one, not two, but eight gold medals in a single edition of the Olympic Games . This unimaginable feat was accomplished by the now-famous swimmer Michael Phelps. This remains the greatest individual achievement in one edition of the Olympic Games by any Team USA athlete.

2
1936 Munich Olympic Games - Jesse Owens

Image: Braden Collum

Another legendary Olympic moment took place many years before Michael Phelps was even born, when Jesse Owens, a Black athlete, won four gold medals in the 1936 Munich Olympic Games.

Despite competing on very controversial ground at the time, Owens blazed his way to Olympic glory and secured his place in the pantheon of the greatest American athletes.

3
Cuba to Florida Swim - Diana Nyad

Image: Matt Hardy

If you see the distance between Miami and Havana on a map, it doesn’t seem all that far. That is until you start approaching and realize that there are 110 miles between these two places. Believe it or not, this journey has been swum three times. The first two crossings involved a shark cage and several short rests.

The third person to achieve this milestone was Diana Nyad, who completed the swim on her fifth attempt at age 64 in 2013 . Nyad used a protective jellyfish suit, shark divers, and electronic shark-repellent devices to achieve an "unassisted" swim.

4
50 Marathons in 50 Days

Image: Pietro Rampazzo

Running a marathon is an impressive feat of endurance and strength for almost any human being. Running two marathons in two consecutive days is nearly impossible for anyone. Now, imagine running 50 marathons across 50 American states in 50 consecutive days.

That incredible accomplishment was achieved by Los Angeles native Dean Karnazes , beginning with the Lewis and Clark Marathon in St. Louis on September 17, 2006 , and finishing with the New York City Marathon on November 5 . A bit too much, maybe?

5
1968 Mexico City Olympic Games - Bob Beamon

Image: Gabriel Sanchez

On the rarest of occasions, humans are capable of physical achievements that defy what the human body is capable of doing. During the 1968 Summer Olympics in Mexico City, Bob Beamon broke the world record for men’slong jump with an incredible jump of 29 feet, 2.25 inches . Yes, that is almost 30 feet.

There was a delay in posting the distance, and Beamon didn’t know what the metric figure that finally appeared on the board equated to in feet and inches. When a teammate told him he had jumped over 29 feet, he collapsed on the track from the realization of what he had accomplished.

6
2017 Australian US Open - Serena Williams

Image: Kelly Sikkema

Winning a world tennis championship is a significant achievement for any tennis player. That is, unless you are a tennis player so accomplished that winning these tournaments is as regular as anything. The list of people who do that is very short, and the names on it are all very well known.

One of those names is, without a doubt, Serena Williams. Possibly the greatest female tennis player ever, she won the 2017 Australian Open . This fact alone may not seem out of place for such an athlete. But what sets it apart is the fact that she did so while pregnant .

7
17 minutes without breathing - David Blaine

Image: Jakob Owens

How long can you hold your breath underwater? Trained individuals can achieve very impressive results in this field, but one feat that stands out is the one accomplished by American illusionist David Blaine, who, on September 8, 2008, set a world record for static apnoea, by holding his breath underwater inside a tank for 17 minutes and 4.5 seconds.

Blaine is best known for his high-profile feats of endurance and has set and broken several world records. These include standing for 35 hours on a 100-foot-high pillar only 22 inches wide in 2002 and sitting in a clear Perspex box for 44 days in 2003 without eating and drinking only water.

8
900 spin - Tony Hawk

Image: Devin Avery

In the world of skating, a 360 is the name given to a stunt performed by executing a mid-air spin on the board. This is a complicated trick, achieved only by very experienced skaters. A 720 is a stunt performed by doing not one, but two mid-air spins on the board. As one can imagine, this is exponentially more difficult than a 360, and very few people can pull off this stunt.

Now, if we mention a 900, you might guess where we are going. This involves not one, not two, but two and a half mid-air spins on the board. This insanely difficult stunt was first performed (at least publicly) by Tony Hawk, the skateboard champion, at the 1999 X Games, cementing his status as a skateboarding legend.

9
2008 U.S. Open - Tiger Woods

Image: Will Porada

Tiger Woods is a familiar name in the sports world. He has won 14 major golf championships and achieved a level of superstardom seldom seen in the game. However, the one we are choosing to highlight today displays an extraordinary amount of tolerance to pain in the face of competition.

During the 2008 U.S. Open, he played a total of 91 holes with a torn ACL and double stress fractures in his left leg . With a course set up to give players the toughest test of golf imaginable, the U.S. Open is hard enough as it is. Add in debilitating leg injuries, plus 19 extra holes (thanks to a playoff with Rocco Mediate), and you have one of the greatest showings of pain tolerance in the history of tournament golf.

10
El Capitan Free Solo Climb - Alex Honnold

Image: Jessica Tuttle

Imagine climbing a huge stone wall approximately 3,000 feet high in less than four hours. Now imagine doing that, without any kind of ropes or safety equipment. That is exactly what Alex Honnold did on June 3, 2017, when he made the first-ever free solo ascent of El Capitan by completing Alex Huber's 2,900-foot big wall route, Freerider, in 3 hours and 56 minutes.

The climb, described as "one of the great athletic feats of any kind, ever," was documented by climber and photographer Jimmy Chin and documentary filmmaker E. Chai Vasarhelyi, as the subject of the documentary Free Solo which, among other awards, won the Academy Award for Best Documentary Feature in 2018.

Geography Geography 4 min read

Happy campers!

The Great American Outdoors: 10 camping sites worth visiting

Image: Patrick Hendry

Camping is one of the best ways to experience the outdoors. Sleeping in a tent while listening to the sounds of nature—the rustling of leaves and the occasional chirping of a sleepy bird—is the closest most of us can get to the way humans lived and slept for most of their existence. Spending time close to nature is good for our health, and it can be lots of fun, too. America is crawling with beautiful places to visit, and the number of mind-blowing camping spots is almost infinite. The following 10 are just a small fraction of what our country has to offer, but they serve as a sampler to travel with your mind. Do you know any of these places?

1
Sequoia and Kings Canyon National Parks, California

Image: Nik Shuliahin 💛💙

Imagine camping beneath the biggest trees in North America and in the whole world . That incredible experience is possible in Sequoia and Kings Canyon National Parks, where some of these trees are thousands of years old.

You can choose from 14 scenic campgrounds—including Grant Grove Village, the foothills of Sequoia National Park, the Lodgepole and Giant Forest areas, Cedar Grove, and Mineral King—and make a reservation.

2
Crater Lake National Park, Oregon

Image: velichor

Open only during the summer months, Crater Lake National Park is home to the country's deepest lake and a dormant volcano , making it an incredibly photogenic location. Campers can pitch their tents or park their RVs in the forest at Mazama Campground.

As locals say, the best views are from the areas looking out over Annie Creek, but the whole place is a no-miss.

3
Olympic National Park, Washington

Image: Scott Goodwill

Camping along the coastline with the sound of the waves in the background is a beautiful experience that can be accomplished in the Olympic National Park, where you can camp right along the beautiful coastline , which is marked by several sea stacks.

There are many different campgrounds, some next to the ocean and others in the rainforest. While most are first-come, first-served, some allow reservations for stays in the summer.

4
Grand Canyon National Park, Arizona

Image: Levi Jones

Few camping experiences beat waking up on the rim of the Grand Canyon . While the South Rim is easier to get to, the North Rim is usually less crowded. There's one North Rim campground inside the park and another just north of the park boundary, both open from mid-May to mid-October.

Several sites along the South Rim are open year-round, including the Mather Campground and Trailer Village in Grand Canyon Village. Only two other South Rim spots, Desert View and Tusayan Montane, are open seasonally.

5
Grand Mesa, Uncompahgre, and Gunnison National Forests, Colorado

Image: Mike Erskine

The Rocky Mountains offer magnificent scenery for a beautiful day and a night out. The Grand Mesa, Uncompahgre, and Gunnison National Forests have 56 campsites set in a variety of landscapes, including open meadows and evergreen forests, amid mountains, and on lakeshores .

While most are open seasonally, a select few stay open all year long, so make sure to check the website for road conditions beforehand if you plan to camp during the winter months.

6
Sawtooth National Recreation Area, Idaho

Image: Andreas Rønningen

The Smoky Mountains are a picturesque part of Idaho, with dozens of places to camp. The Sawtooth National Recreation Area is a fantastic place to go hiking, canoeing, or cycling, and you'll be treated to awe-inspiring mountain views in every direction.

About half the campgrounds welcome campers on a first-come, first-served basis, but you can also make reservations ahead of time to secure a site. The camping season is open in the summer months.

7
Badlands National Park, South Dakota

Image: Rahul Bhosale

Don’t mind the name, there is nothing bad about the Badlands. Between the many rock formations you'll see throughout Badlands National Park, you'll also find prairies and places to peek at ancient fossils . The Cedar Pass campground is larger and offers more amenities, but the smaller Sage Creek campground puts you in a better position to see bison wandering around .

8
Ozark–St. Francis National Forests, Arkansas

Image: Alex Holt

The Natural State has 1.2 million acres of recreational space including beaches, lakes, and streams, and more than 400 miles of hiking trails , in the Ozark–St. Francis National Forests. Campers can choose between several developed campgrounds for both RV and tent camping, some of which are open year-round.

Other campgrounds are open from May through October. Primitive camping is also permitted within designated areas—just remember to bring your water (or a water filtration device), and leave the place untouched.

9
Dry Tortugas National Park, Florida

Image: Blake Wisz

At Dry Tortugas National Park, in Key West, Florida, you can camp right outside of one of the world’s largest barrier reefs . Visitors can rent snorkel gear, spend their days relaxing on the beach, or check out Fort Jefferson, a 19th-century fortress used by the Union army to blockade Confederate shipping channels during the Civil War.

This pristine area, perfect for stargazing and bird-watching, requires campers to bring everything they will need, including water, fuel, ice, and food. Ferry transportation from Key West must also be secured as early as possible.

10
Minnewaska State Park Preserve, New York

Image: Esther Tuttle

More than 2,000 feet above sea level and surrounded by rocky terrain, Minnewaska State Park Preserve offers a lot of space to hike, bike, and enjoy the view . Reservations for the Sam F. Pryor III Shawangunk Campground can be made online starting each March, as it is closed during the winter.

The campground features 50 parcels, as well as five car-camping sites, and amenities such as Wi-Fi, coin-operated showers, communal fire pits, and picnic pavilions.

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