General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 5 min read

Do you believe?

Extraterrestrial America: 10 famous unexplained incidents

Image: Albert Antony

Humans have long wondered about the existence of beings from other worlds and civilizations more advanced than ours. While no conclusive evidence has been presented, strange sightings have always sparked our collective curiosity. The U.S. is no stranger to these mysterious incidents, and government interference has done little to theories and conspiracies, fueling the rumors instead. Here are 10 famous sightings.

1
Roswell Incident

Image: Bruce Warrington

In June 1947, a rancher in Roswell, New Mexico, found strange metallic debris in a field. Soon after, military personnel from a neighboring air base gathered all the evidence and announced they had recovered a flying disc . The following day, however, they retracted their statement, claiming instead that the debris was part of a weather balloon — and suspicions of a conspiracy were born

Years later, government officials stated that the balloon story had been a cover, but there are still disputes about what actually happened. Military sources have since said the balloon was part of a program to detect Soviet nuclear weapons , but the contradicting stories have led many to believe that we don’t know the whole truth about the incident.

2
Washington, D.C. UFO Incident

Image: Louis Velazquez

In July 1952, a series of UFO sightings in Washington, D.C., was reported over two consecutive weekends near the White House and the Capitol. These objects were seen visually by pilots and air traffic controllers, and they were also tracked by radar.

Though the air force deployed jets to intercept the UFOs, the pilots reported that these objects had incredible speed and that they were easily outmaneuvered. The incident sparked attention from the media, which led President Truman to create the Robertson Panel, a scientific committee dedicated to investigating UFO sighting reports.

3
Cash–Landrum incident

Image: Noah Silliman

In December 1980, Betty Cash and Vickie Landrum, alongside Landrum’s grandson, spotted what they initially thought was an airplane near Dayton, Texas, but was actually a diamond-shaped object, emitting a bright light and hovering near the ground . After getting out of their vehicle to inspect the object, they returned to the car to find it was extremely hot to the touch.

After the alleged UFO left, Cash and Landrum claimed to have seen a military aircraft following it. The three of them experienced burns, nausea, and other symptoms similar to those of radiation sickness , and Cash spent a month hospitalized. The government denied any involvement in the situation, but many investigators and researchers believe this could have been a secret military experiment.

4
The Westchester Boomerang

Image: USDAgov, Public domain, via Wikimedia Commons

From 1983 to 1984, residents of Hudson Valley in New York and Fairfield County in Connecticut reported the appearance of large objects that emitted bright lights , flying in a circle or V-shaped formation.

The police later claimed that these were actually a group of Cessna 152s from a neighboring town , and the alleged pilots expressed their amusement at the confusion. However, witnesses claimed that the flying objects could not have been small aircraft, as they made no sound and were able to hover in one spot for extended periods of time.

5
Travis Walton incident

Image: Sebastian Unrau

On November 5, 1975, Travis Walton, a logger working in Heber, Arizona, was reported missing by his crew. They claimed that, returning from work, they had stopped because they saw an unusual light. Walton had walked into the forest following it and had been struck by a beam . Afraid that he had died, his companions fled and alerted the police, but Walton was not found despite intense searches.

Five days later, Walton appeared in Heber, confused and disoriented. He claimed to have been abducted by humanoid aliens, who kept them in their aircraft . He and other witnesses passed the lie detector test, but many people believed the incident was an elaborate hoax.

6
Kenneth Arnold UFO sighting

Image: Wei Zeng

In June 1947, Kenneth Arnold, a pilot flying near Mount Rainier in Washington State, reported sighting of several flying objects, which he believed were experimental military aircraft. After an investigation by military officials, they found several witnesses who reported sightings at a similar time and location to Arnold.

Arnold described these aircraft as round objects that moved as a "saucer would if you skipped it across the water". The popularity of the story, the first UFO sighting after World War II, first popularized the term "flying saucer."

7
Stephenville, Texas sighting

Image: Dynamic Wang

Residents of Stephenville, Texas, reported in January 2008 that they had seen a massive flying object, moving at high speed and emitting lights. The witnesses, including a pilot and a police officer, claimed the object was up to a mile long and made no sound.

Though the U.S. Air Force initially denied having planes in the area , they later explained that training maneuvers for 10 F-16 jets had been conducted; this contradiction sparked rumors of a classified military aircraft.

8
Marfa Lights, Texas

Image: Osman Rana

One of the oldest alleged sightings in America, the first record of the Marfa lights dates back to 1883. These light orbs appear sporadically on the horizon, and their color varies between blue, red, and white. Appearing around 30 times a year, the Marfa lights can still be seen to this day.

Scientists have tried to explain these appearances as an atmospheric phenomenon similar to a mirage, or the reflection of car lights from a highway, but they have failed to reach a definite conclusion. Marfa has become a popular destination for UFO aficionados , which has led the Texas Department of Transportation to build a dedicated viewing area.

9
Japan Airlines Cargo Flight 1628

Image: maxime raynal from France, CC BY 2.0, via Wikimedia Commons

On November 17, 1986, the crew of a Japanese cargo plane claimed to have been followed by three flying objects —one massive and two smaller ones— as they flew over Anchorage, Alaska. Media outlets reported that these objects had been captured on a military radar, but government officials later discredited the claims.

After landing in Anchorage, the crew was interviewed by the FBI and the CIA, who allegedly confirmed a radar sighting. However, the agencies have since denied that the meeting ever took place.

10
USS Nimitz "Tic Tac" incident

Image: Tanya Barrow

In November 2004, jet pilots from the USS Nimitz aircraft carrier reported encountering a ‘tic tac-shaped’ object with remarkable flying capabilities. Besides the eyewitnesses, the object was captured by the jets’ cameras and tracked by the radar of another aircraft carrier for two weeks.

The videos were classified until 2020, when they were released by the Pentagon after a series of reports by the New York Times . Though several theories have been postulated, there is no official explanation for this incident.

General General 6 min read

Fossil treasures

10 jaw-dropping dinosaurs discovered in America

Image: Fausto García-Menéndez

The territory of the United States is a real goldmine for paleontologists. Over the years, some of the most impressive and well-preserved dinosaur fossils in the world have been discovered in our country. From the likable Apatosaurus to the fearsome Tyrannosaurus rex, the finds have provided a fascinating glimpse into prehistoric life. Read on to learn about the 10 most famous and influential American dinosaurs.

1
Anchisaurus

Image: Simon Infanger

Anchisaurus is one of the first dinosaurs discovered in American territory, although it was not correctly identified at the beginning. The first fossil of this herbivore was found in East Windsor, Connecticut , in 1818, but it was then believed to be part of a human skeleton. In subsequent years, other specimens of this species were uncovered in the area.

It measured 8 to 20 ft in length and lived 210 million years ago in the Portland Formation, Northeastern United States. In the late Triassic and early Jurassic periods, the Connecticut Valley was a dry, steep depression, and it was possible to pass from here to the east and the center of what is now Africa. This explains why some dinosaurs lived both in America and other continents.

2
Triceratops

Image: photo_steff

One of the most iconic dinosaurs found in America is the Triceratops, a herbivore that lived 70 to 65 million years ago, right at the end of the Age of Dinosaurs, in the Late Cretaceous. Its name derives from Greek and means "face with three horns". One of the largest horned dinosaurs**,** it stood around 7.5 ft tall and weighed about 5 rhinoceroses, the equivalent of 10 tons.

Fossils of this dinosaur have been found in abundance in the Hell Creek Formation in Montana and South Dakota. No fossils of this dinosaur have been found on any other continent. Triceratops has been the state dinosaur of Wyoming since March 1994.

3
Allosaurus

Image: WikiImages

Allosaurus was one of the largest carnivores of the Jurassic period and its remains in the United States have been found mainly in the Morrison Formation, which covers states such as Colorado, Utah, and Wyoming. It lived 155 to 145 million years ago in North America, Africa, Australia, and possibly China. Also, did you know that the Allosaurus fragilis is the state fossil of Utah?

This bipedal dinosaur was an agile hunter with powerful jaws and sharp teeth. It was a theropod, not as huge as the largest carnivore, Tyrannosaurus rex, but just as fearsome. Allosaurus was bigger than an elephant and heavier than a rhino. Its name means "different lizard" due to its rare concave vertebrae.

4
Stegosaurus

Image: ariesa66

Another inhabitant of the Morrison Formation was the Stegosaurus, famous for its dorsal plates and spines on its tail, which it used for defense. Stegosaurus used to walk on all fours, grazing on low vegetation. Its head was perfectly adapted to this way of feeding. It was first described in 1877 by Yale paleontologist Othniel Charles Marsh, and its name means "roof(ed) lizard".

This Jurassic herbivore has been discovered in several states in the western United States. Scientists have found many fossils, showing that it was a very common creature for 10 million years, despite its tiny brain, small head, and useless teeth. The discovery of the Stegosaurus has helped them better understand the anatomy and behavior of armored dinosaurs.

5
Tyrannosaurus rex

Image: Elly Enn

Is Tyrannosaurus rex the most famous dinosaur on the planet? Portrayed by pop culture to the hilt, this formidable predator is known for its gigantic size, razor-sharp teeth, and bipedal posture. However, its popularity has a logical explanation. T. rex is also one of the best-represented dinosaurs in the fossil record, with several complete specimens discovered, particularly in the states of Montana, South Dakota, and Wyoming.

Based on bones found in the late 19th century, paleontologist Henry Fairfield Osborn recreated the first drawing of this gigantic creature. He named it Tyrannosaurus rex, meaning "tyrant lizard king," because it is believed to have been the most dangerous dinosaur and the largest land carnivore of all time. Although it is estimated that up to 1.7 billion T. rex dinosaurs lived on Earth, only about 30 nearly complete skeletons have been found. Think about that!

6
Deinonychus

Image: Steve Wrzeszczynski

This small but ferocious theropod lived during the Cretaceous period about 115-108 million years ago. Deinonychus is known for its sickle-shaped claws on its feet, used for hunting. Its name, unsurprisingly, means "terrible claw". Like all bipeds, it moved only on its hind legs and is believed to have been able to run at 25 miles per hour: more than the average Olympic champion.

Deinonychus fossils were found in Utah, Oklahoma, Montana, and Wyoming, in rocks of the Cloverly Formation and Antlers Formation. The study of this species, beginning in the 1960s, revolutionized the way scientists thought about dinosaurs, providing fascinating new insight into smaller predators.

7
Ankylosaurus

Image: mdherren

Ankylosaurus is one of the best-known armored dinosaurs, which lived at the end of the Cretaceous period. It had bony protrusions on its head and all over its body as protection against the teeth and claws of predators. The armor was made up of small plates of bone welded together, constituting a shell as effective as that of turtles.

This gigantic herbivore roamed the jungles of North America about 68-66 million years ago, almost as well protected as a modern tank. The first specimen of Ankylosaurus was found in 1906 in the Hell Creek Formation, near Gilbert Creek, Montana. Other fossils of this species were discovered in other parts of Montana and Alberta, Canada, in the following years. However, to this day, it has not been possible to obtain a complete skeleton.

8
Hadrosaurus

Image: Jordyn St. John

The first Hadrosaurus fossils were discovered by William Parker Folke, an amateur paleontologist, in 1838 in Haddonfield, New Jersey. The excavation site, known as the Hadrosaurus foulkii Leidy site, is now a National Historic Landmark. Hadrosaurids are known for their duck-billed mouth, with a powerful jaw containing several rows of teeth for chewing all kinds of leaves.

In 2004, scientists found a mummified Hadrosaurus specimen in North Dakota. This fossil is extremely unusual and valuable, as dinosaur soft tissue including skin and muscle is rare. This find allows us to learn more about this species and how they lived 67 million years ago.

9
Diplodocus

Image: michaelwedermann

Diplodocus means "double beam" and is so named because of the double bones in its tail. This was one of the longest animals on earth. It was about 79-85 ft long, 15 ft high, and weighed 15 tons. It could reach the tops of towering trees for food, and its small head allowed it to forage in vegetation where few other dinosaurs could reach.

Although some Diplodocus fossils were discovered earlier near Cañon City, Colorado, the most notable find came a few years later. In 1899, Funded by Scottish-American steel tycoon Andrew Carnegie, members of the Carnegie Museum of Natural History found a well-preserved Diplodocus skeleton in the Morrison Formation of Sheep Creek, Wyoming. With these fossils, the museum created a composite mount that became very popular and even got to tour the world.

10
Apatosaurus

Image: Cup of Couple

Apatosaurus is one of the best-known sauropods that inhabited North America during the Jurassic period. These herbivorous giants, with their long necks and tails, have also been discovered in the Morrison Formation, mainly in Colorado and Utah. It is believed to have lived 150 million years ago, at the end of the Jurassic period.

Apatosaurus could reach 69-75 ft in length, 20 tons in weight, and was one of the largest sauropods. It had a long neck containing 15 huge bones supported by powerful muscles that allowed it to feed on the leaves of the tallest trees. Perhaps this dinosaur sounds familiar. It has been the inspiration for numerous beloved animated characters: Littlefoot from The Land Before Time and Arlo and Poppa Henry from Pixar's The Good Dinosaur are Apatosauruses.

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