General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 3 min read

Inside museums

The coconut that saved JFK's life is now in a museum—and you can see it!

Image: Milada Vigerova

Many US presidents are remembered for their service and sacrifices, some even giving their lives for the nation. But sometimes, we forget they were also ordinary people, with lives full of both extraordinary moments and everyday routines, just like the rest of us. And part of that story lives on in these 10 personal items that belonged to presidents and are still on display in museums today.

1
John F. Kennedy’s PT-109 coconut

Image: 🇻🇪 Jose G. Ortega Castro 🇲🇽

In 1943, John F. Kennedy commanded the PT-109, a torpedo boat, in the Solomon Islands during World War II . When a Japanese destroyer sank his boat, JFK carved a rescue message on a coconut, which local islanders delivered to Allied forces, saving him and his crew. 18 years later, Kennedy became the US president and kept the coconut as a paperweight in his office. Today, it’s preserved at the John F. Kennedy Presidential Library and Museum in Boston.

2
George Washington's dentures

Image: BakedintheHole, via Wikimedia Commons

Everyone knows George Washington struggled with dental problems throughout his life. And while the old myth about his wooden teeth isn’t true, our first president did wear dentures made from different materials. One of his most complete sets has been carefully preserved and is now on display at George Washington's Mount Vernon estate and museum.

3
Abraham Lincoln’s top hat

Image: Brewbooks from near Seattle, USA, via Wikimedia Commons

It’s easy to picture Abraham Lincoln with his signature top hat. To get a little closer to Honest Abe, you can visit the National Museum of American History in Washington, D.C., where the very hat he wore the night he was fatally shot is on display.

4
The contents of Lincoln's pockets

Image: Jorien Loman

The hat isn’t the only relic that remained from that tragic night. Everything Abraham Lincoln had in his pockets —two pairs of glasses, a pocketknife, a Confederate $5 bill, a linen handkerchief, and a gold pocket watch—is preserved and on display at the Library of Congress in Washington, D.C.

5
Thomas Jefferson’s inkwell

Image: Clark Young

Fortunately, you can still see with your own eyes two of the inkwells that belonged to the man who penned nothing less than the Declaration of Independence. That’s right! The first, a ceramic inkwell shaped like Enlightenment philosopher Voltaire’s head, is housed at the Thomas Jefferson Foundation at Monticello. The second, made of bronze and engraved with "T. Jefferson, 1804," is part of the White House Collection.

6
Theodore Roosevelt's pince-nez glasses

Image: via Wikimedia Commons

Teddy Roosevelt is practically synonymous with his pince-nez glasses; even the giant sculpture of his face on Mount Rushmore shows him wearing them. But did you know they once saved his life? In 1912, while campaigning, Roosevelt was shot, but the bullet struck the steel case holding his glasses and didn’t penetrate it. Today, both the case and the 50-page manuscript he carried in the same pocket are on display at the Theodore Roosevelt Birthplace National Historic Site in New York City.

7
John F. Kennedy's rocking chair

Image: Abbie Rowe. White House Photographs. John F. Kennedy Presidential Library and Museum, Boston, Public domain, via Wikimedia Commons

President Kennedy’s rocking chair appeared in many photos of him with important visitors in the White House. Recommended by his doctor to ease his back pain, the iconic chair is now part of the collection at the John F. Kennedy Presidential Library and Museum.

8
George Washington’s Revolutionary War bedstead

Image: Wikimedia Commons

If you thought this list was just about small objects, think again. Two of George Washington’s folding field beds from the Revolutionary War have also been preserved. One is displayed at the Henry Ford Museum in Michigan, and the other can be seen at the Mount Vernon Museum in Virginia.

9
Franklin D. Roosevelt’s stamp collection

Image: Tolga deniz Aran

F. D. Roosevelt was an avid stamp collector, amassing a collection of over 1.2 million stamps. After his death, his family sold most of them, but some—especially those he received officially from foreign governments—are preserved at the Franklin D. Roosevelt Presidential Library and Museum in Hyde Park, New York. The museum also houses items related to his hobby, including a magnifying glass, a perforation gauge for measuring stamps, and his portable wooden stamp box.

10
George Washington’s dress sword

Image: Wonderlane

In addition to his dentures, Mount Vernon preserves many other personal items that belonged to George Washington. Among them are several of his swords, and it is believed that one of them may be the very dress sword he wore at his inauguration as the first American president in 1789!

General General 4 min read

PROTEST SONGS CAN BE CATCHY TOO

Born In The USA: 10 Political Songs And Their Meanings

Image: Jseph Chan

Every song expresses an opinion, and a great number of artists have used the tools of their trade to communicate their political ideas since the dawn of mankind. Popular music, with all of its sub-genres, is a particularly powerful instrument for expressing political opinions. From Nina Simone to Rage Against the Machine , we have selected ten examples of how a song can carry a strong message and add a beat to make it more palatable for the masses.

1
Mississippi Goddam, Nina Simone

Image: Alano Oliveira

Nina Simone was an outspoken soul, and her 1963 song, "Mississippi Goddam," is considered by many to be her first song about civil rights. The tune was written as a response to the murder of civil rights activist Medgar Evers , as well as other tragedies that involved the movement during the volatile and ever-changing social dynamics of the decade.

As time went on, Nina Simone continued to send a message through her music, specifically regarding activism and social injustice issues.

2
The Times They Are a-Changin', Bob Dylan

Image: Chris Boland

Never one to keep his mouth shut when it came to topics that he found worth communicating, Bob Dylan wrote this song about the changing tide in America , where young people were voicing their displeasure on issues such as war and racism.

The song is considered one of the greatest of all time. It's also one of the most covered—thanks to the likes of Bruce Springsteen, Joan Baez, and Tracy Chapman.

3
Fortunate Son, Creedence Clearwater Revival

Image: Austin Prock

Anti-Vietnam songs were a staple of 1960s and '70s culture. However, this Creedence Clearwater Revival hit stands out as one of the more mainstream songs that continues to be heard today.

The tune enjoyed prominence in movies like Forrest Gump and has been covered countless times by such bands as Dropkick Murphys.

4
Give Peace a Chance, Plastic Ono Band

Image: Erin Song

One of the most popular anti-war songs of all time, which always makes an appearance in the event of conflict, is "Give Peace A Chance."

While this timeless classic was recorded by the Plastic Ono Band, the writing credit is actually shared between John Lennon and Paul McCartney, marking the beginning of a post-Beatles world.

5
Get Up, Stand Up, The Wailers

Image: Bill Fairs

Bob Marley wrote this classic track in collaboration with his bandmate Peter Tosh. The song was reportedly inspired by Marley’s tour in Haiti . He was taken aback by the country's high level of poverty, as well as the class system.

It has since become a long-time favorite of the band and a staple of Marley's live shows during his lifetime.

6
Ronnie, Talk To Russia, Prince

Image: DJ Johnson

Prince had many hits but this one was not among them. In fact, we can safely assume that The Purple One wrote this song for the express purpose of communicating his political feelings in the most direct possible way. And, being Prince, that had to be done through a song.

"Ronnie, Talk To Russia" is, as the name implies quite obviously**, a straight shout-out to former president Ronald Reagan**. It addresses America's relationship with Russia and the heightened tensions of the time due to the nuclear threat.

7
Born in the U.S.A., Bruce Springsteen

Image: Jose Antonio Gallego Vázquez

Having just mentioned the case of an artist who used music to speak to Ronald Reagan, we now turn to one who was very upset when Reagan spoke about him. The reason for this conflict originated from what may be the most misunderstood and seemingly patriotic song in music history.

"Born In The U.S.A." is a Bruce Springsteen classic that sounds very anthemic but is, in fact -yet another- anti-Vietnam tune.

8
Peace Sells, Megadeth

Image: Juan Di Nella

Megadeth’s frontman Dave Mustaine has never been one to shy away from political commentary, and this song is, perhaps, the most famous example. "Peace Sells… But Who’s Buying" packs his thoughts on government corruption, failing foreign policy, and more , with catchy riffs and an infectious bass line.

The song’s direct and provocative lyrics resonated with many listeners and became a defining anthem of the thrash metal genre.

9
Fight The Power, Public Enemy

Image: Nicholas Green

It is hard to think of a more straightforward political message in a song title than "Fight The Power" released as a single in 1989. Public Enemy was all about the message, and taking down the establishment, big government, and abuse of authority were usually central themes.

The song is one of the group's most famous and influential tracks, and gained additional prominence when it was featured in Spike Lee's film Do the Right Thing.

10
Killing in the Name, Rage Against the Machine

Image: Jordy

Another highly political band, Rage Against The Machine, created this song, which is fitting for the current political and social climate. Police brutality and systemic racism are at the forefront of the message , delivered with massive guitar hooks and aggressive vocals.

Most of RATM’s catalog delves into these kinds of themes with varying success but this song was a hit when it first came out and still remains a fan favorite.

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