1

Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2

Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3

Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4

Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5

Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6

Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7

The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8

Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9

Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10

Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

1

Ronald Reagan: The Jelly Bean Fanatic

Ronald Reagan kept a jar of jelly beans on his desk in the Oval Office and on Air Force One . Blueberry was his favorite flavor, and 3.5 tons of jelly beans were shipped to Washington for his 1981 inauguration.

The Jelly Belly company even created a special blueberry flavor just for Reagan's presidential inauguration. Cabinet meetings apparently featured bowls of the colorful candies, and Reagan would munch on them during crucial policy discussions.

2

John Quincy Adams: The Naked Swimmer

John Quincy Adams had a rather unusual morning routine that would absolutely not fly today. The sixth president would wake up early, walk down to the Potomac River, strip off all his clothes, and go for a refreshing swim .

Legend has it that a female reporter once caught wind of this habit and sat on his clothes until he agreed to give her an interview. Adams apparently took it in stride, though one imagines the Secret Service would have a collective heart attack if any modern president tried this stunt.

3

Teddy Roosevelt: The One-Man Zoo

Theodore Roosevelt ran a wildlife sanctuary at the White House . His kids had a veritable menagerie that included a badger, guinea pigs, snakes, and even a one-legged rooster. There are also claims that he kept a bear and a hyena in the House. Oh, and let's not forget about the pony that his son Quentin once took up in the White House elevator.

When President Roosevelt's son Archie fell ill and was confined to bed, his brothers Kermit and Quentin decided to cheer him up by bringing their pony, Algonquin, up to his room via the White House elevator. The plan nearly backfired, though: Algonquin became so captivated by his own reflection in the elevator mirror that getting him out proved to be quite the ordeal.

4

Thomas Jefferson: Ice Cream Pioneer

After his time in France, Jefferson returned with a fancy ice cream recipe and became one of the first Americans to popularize it . He reportedly had an 18-step process for making the stuff.

The Founding Father loved ice cream so much that he designed a special ice house at Monticello, though its purpose went beyond just frozen treats. The structure stored ice and snow harvested from the Rivanna River to refrigerate fresh dairy and meats throughout the year, with ice cream being just one of the delicacies it made possible.

5

Andrew Jackson: Profanity Parrot Owner

Andrew Jackson's pet parrot, Poll, learned a colorful vocabulary from Old Hickory himself. When Jackson died in 1845, the parrot attended his funeral. Unfortunately, as some witnesses declared, Poll had to be removed from the service because the bird wouldn't stop cursing loudly at the mourners.

You have to wonder what that scene was like—somber grieving interrupted by a parrot dropping f-bombs left and right. It's both mortifying and hilarious to imagine the reverend trying to continue the eulogy while this feathered menace squawks profanities from the corner.

6

Gerald Ford: The Model President

Before Gerald Ford became president, he was a legitimate male model . In the 1940s, the future president appeared on the cover of Cosmopolitan magazine.

Ford had been a star football player at the University of Michigan, and his athletic build and fame caught the attention of photographers. He modeled to make extra money, appearing in fashion spreads and looking quite dashing, we might add.

7

LBJ: The Presidential Prankster

Lyndon B. Johnson owned an amphibious car that could drive on both land and water. His favorite party trick was to drive guests around his Texas ranch and then pretend the brakes had failed as they headed straight toward a lake . People would scream in terror as the car splashed into the water.

Then, to everyone's shock and relief, the car would simply start floating. Johnson would burst into laughter while his passengers tried to recover from their near-death experience.

8

William Howard Taft: Bathtub Troubles

William Howard Taft was America's heaviest president, weighing in at around 340 pounds. The most famous anecdote about him involves getting stuck in the White House bathtub , though historians debate whether this actually happened. What's definitely true is that he had a custom bathtub installed that could fit four normal-sized men.

9

Calvin Coolidge: The Prankster President

There are claims that Calvin Coolidge would sometimes press all the buttons on his desk to summon his staff, then hide to watch them run around confused, looking for him . Very mature, Mr. President.

Coolidge also had a pet raccoon named Rebecca, who walked on a leash around the White House grounds. Silent Cal might not have talked much, but his actions —and his choice in pets— spoke volumes about his quirky sense of humor.

10

Jimmy Carter: UFO Witness

Jimmy Carter once filed an official report claiming he saw a UFO . In 1969, before becoming president, Carter and a group of people in Georgia witnessed a strange, bright light in the sky that changed colors and moved in unusual ways. He was so convinced of what he saw that he filed paperwork with the International UFO Bureau.

Carter promised during his campaign that if elected, he would release all government information about UFOs. Once in office, though, he was reportedly told some things were too classified even for the president.

1

Choose a villain

Image: Paige Cody

If reason were to govern our thoughts on the matter, no one could deny that seeing people of all ages dressed up as their favorite villains is a weird thing. We’ll discuss the treating part later, but let’s get into the costumes first.

This tradition has deep roots, and it goes all the way back to the Middle Ages and the ancient festival of Samhain. Now what was the purpose of the costumes? People used to believe that spirits roamed the earth on this particular night so, dressing up in costumes was the way to ward off these phantoms. Quite original, don’t you think?

2

Apple bobbing

Image: Nathan Dumlao

Among the spooky traditions, there is also one that relates to romance and love: bobbing for apples, and we’ve got Great Britain to thank for it.

In this game, an apple represented a potential husband, and, faith for young women who wished to marry was settled by how many attempts it took her to retrieve an apple. One bite meant jolly matrimony. Two bites, a not-so-long-lasting courtship. And three… Well, that relationship was doomed altogether.

Samhain was celebrated at the end of the harvest, and when Irish immigrants brought their costumes to America, this game fit fall festivities to perfection becoming a beloved Halloween game.

3

Jack-o’-lanterns

Image: Szabó János

Who is Jack, and why was he immortalized in a Halloween lantern? Well, it is all, of course, part of a curious legend. As the story goes, Jack tricked the devil twice. The first time, he tricked the Devil into becoming a coin and then, by making him promise not to claim his soul. However, all these tricks only brought nasty consequences—neither hell nor heaven wanted him.

So what happened? He was left to wander the earth with only a burning coal inspiring a carved-out turnip to light his way.

Turnips were just the start for the Scottish and Irish, soon they turned to beets and potatoes, and the tradition took the shape of pumpkins for Americans.

4

Trick or treat yourself!

Image: Nick Fewings

We’ve discussed the costumes, so let’s dive into the sweets. What’s the origin of knocking on doors and asking for candy?

When the Catholic Church established All Souls’ Day, in the Middle Ages, the costume tradition remained and a new one was added: knocking on doors and offering prayers for the dead in exchange for food. This was a practice called "souling."

But souling also suffered some changes and, in modern times, it evolved into what we know as "trick-or-treating," an activity in which children go door-to-door promising mischief if they don’t receive candy. Now you know this, we bet you’ll always give treats away!

5

Black cats, good or bad?

Image: Adél Grőber

In some cultures, spotting a black cat is a one-way ticket to destruction. In others, a black cat is a good luck omen, a sign that you’ll even find love. However, in America, black cats are part of the first group and have become a key symbol in Halloween celebrations and decorations.

Why is that? Because, in the Middle Ages, these poor animals were associated with witches and witchcraft. They were believed to have powers and to be connected to the evil spirits roaming the earth. True or not, they certainly add to the eerie atmosphere of Halloween, don’t you think?

6

Black and orange

Image: Bee Felten-Leidel

Have you ever wondered why we use these particular colors during the Halloween season? Well, the choice was not random at all, it has to do with the meaning behind orange and black.

For one, orange is related to the autumn season, and the end of the harvest (the original time of the Celtic celebration).

Black, on the other hand, brings in the spookiness and the mystery that we all love about Halloween night. It represents the color of the night sky, the shadows, and all things that add to the eerie atmosphere of the evening.

7

Haunted houses

Image: Bee Felten-Leidel

This tradition reveals the true essence of the Halloween spirit: to get as many scares as one can in a single night. All across America, on October 31st, families get their houses ready to invite people over for a thrilling experience.

Haunted houses aim to evoke tension and fear through ghostly figures, spooky decorations, dimmed lights, and chilling sounds with special effects. Have you ever visited one?

8

Bonfires

Image: henry perks

Bonfires, another tradition inherited from the Celtic celebration, are less common but they are still a Halloween tradition. As you can imagine, the original intention of the bonfires was to ward off evil spirits and to honor the Gods.

In the more modern Irish and Scottish traditions, the bonfires were part of a protective and communal custom that later made its way to America. In turn, this tradition has only remained to add warmth and a sense of togetherness to the holiday.

9

Candy Frenzy

Image: Mary Jane Duford

If you ask any child, candy is the best reason to celebrate Halloween. And we can’t blame them— they get to dress up, knock on doors, and get dozens of candies they will later exchange and eat in the company of their loved ones.

In our country, it’s not just the children or the houses who get ready for Halloween—the Marketing industry does too! Every year, countless candy brands (any brand really) adapt their products to make them Halloween-themed. The season kicks off when your local supermarket hangs those spiderwebs up and you start spotting black and orange packaging all over!

10

Scary stories

Image: Nika Benedictova

After collecting all the candies that were rightfully theirs for dressing up, children and young adults all over the country get together to end the night devouring their treats and immersing themselves one last time in the eerie atmosphere: It’s time for the spine-tingling tales.

No Halloween celebration is complete without a good dose of scary stories, fables of ancient times with mysterious characters and details that send shivers down the listeners’ spines. Why? For the sake of fear, after all, Halloween night is all about the supernatural!