Geography Geography 3 min read

Don’t believe the movies

Debunking myths about the state of California

Image: zoe pappas

California inspires big dreams and even bigger expectations. Beaches that stretch forever, celebrities roaming freely, and the long-standing promise that anyone can "make it" there. But as much as the Golden State shines, it also carries a bushel of myths that don’t survive contact with reality. Ready for a myth-busting tour?

1
The entire coastline is made of glorious sandy beaches

Image: Jeremy Bishop

California’s coastline is long, gorgeous, and wildly varied. Much of it is dominated by cliffs, rocky shores, and chilly waters. Even many popular beaches require a wetsuit if you actually want to get in the water.

Yes, some stretches are ideal for volleyball and sunbathing, but others are better suited to photography.

2
Celebrities are everywhere and happy to mingle

Image: Bibi

It’s tempting to imagine Los Angeles as one giant red-carpet event, but daily life looks a lot more ordinary. Celebrities tend to live in gated communities, travel in private cars, and pick very discreet places to relax.

You might spot one, but you’re far more likely to meet tourists looking for celebrities than actual celebrities themselves.

3
Move to Hollywood and become a star overnight

Image: Edgar Colomba

Hollywood is full of dreamers, but most of them are hustling on the side, waiting tables, doing gig work, and going to audition after audition.

Fame is rarely instant. It’s more like a very long, very competitive marathon that most people don’t see unless they live there.

4
Move to Silicon Valley and become an overnight startup whiz

Image: Nils Huenerfuerst

It’s true that Silicon Valley is packed with entrepreneurs and investors. But it’s also full of failed startups, intense work schedules, and fierce competition.

Raising money is tough, building a product is tougher, and surviving long enough to succeed is almost heroic. The myth of "instant unicorn status" is just like the myth of instant movie stardom.

5
The weather is sunny and perfect year-round

Image: Roberto Nickson

California’s climate varies dramatically. Coastal fog in the Bay Area can last all day, winter rainstorms sweep through the north, inland valleys hit triple-digit heat, and wildfire season is a yearly threat.

6
Traffic is terrible, everywhere

Image: Aleksandr Popov

The traffic horror stories from Los Angeles are quite real, but they’re not universal. California is huge, and plenty of mid-sized cities and rural areas have perfectly manageable commutes. Even in LA, traffic ebbs and flows.

7
Californians go to Disneyland every other weekend

Image: Isaac Garcia

Disneyland may be magical, but it’s also expensive, crowded, and logistically complex. Most residents go once in a while, not as a biweekly ritual. Sure, annual passholders exist, but they’re the exception.

8
You’ll find palm trees everywhere

Image: Mitchell Luo

Palm trees are iconic, but they’re not the dominant tree across the state. Many were imported, and Los Angeles’ famous palms are aging out and not being widely replaced. Walk outside the major tourist zones, and you’ll see oaks, pines, sycamores, and far fewer "tropical vacation" vibes than the postcards suggest.

9
Movies are being filmed on every corner

Image: clement proust

You may stumble across a film crew once in a blue moon, but the vast majority of production happens on studio lots or in specifically chosen neighborhoods. Filming permits are expensive, traffic control is complicated, and spontaneous street-corner movie shoots aren’t as common as people think.

10
Everyone is a surfer

Image: Jacob Steckmann

Surfing is a proud part of California culture, but not a universal one. Many residents have never touched a surfboard, and the cold Pacific waters can be intimidating even for the brave. The idea that everyone wakes up, grabs a board, and runs to the beach is more Hollywood montage than real life.

11
Everyone lives close to the ocean

Image: Jonathan Schmer

California’s population is spread across vast inland regions, including the Central Valley, Sacramento, and the Inland Empire, which are all hours away from the coast. Plenty of Californians only see the ocean during vacation.

12
The food is all organic, clean, and hyper-healthy

Image: Jannis Brandt

Yes, you’ll find green juices, vegan cafés, and farm-to-table everything. But California is also home to drive-thrus, giant burritos, and some of the most indulgent comfort food around. The "everyone eats quinoa and sunshine" trope doesn’t hold up once you explore beyond the trendy spots.

13
Everyone commutes by bike, skateboard, or electric scooter

Image: Hiboy

It looks cool in TV shows, but in reality, most Californians commute by car. Public transportation is limited outside a few areas, and long distances make biking impractical for many.

14
Everything in California is incredibly expensive

Image: Martin Zenker

Housing in places like San Francisco is famously pricey, but California also includes smaller cities and rural communities where the cost of living is much closer to the national average.

General General 4 min read

Little-known stories

Which movie star annoyed customers at drive-thrus? Stories of food brands

Image: Alessandro D’Antonio

American food brands have some gifted storytellers behind them. So, naturally, many of us are familiar with the fabled facts about Coca-Cola’s secret recipe or the success story of Colonel Sanders. But do you remember stories about pizza delivered to outer space , a fictional spokesperson, or a rebranded National Monument? We’re here to explore some of the lesser-known facts behind our favorite food brands!

1

2
Jack In The Box

Image: Studbee

And speaking of outer space… Before Mark Hamill became Luke Skywalker in Star Wars, he once worked the drive-thru at Jack in the Box. He was quickly fired, though. Customers complained after he spoke to them using a clown-like voice.

Decades later, in 2022, Hamill reunited with the brand in a comeback ad promoting two revived fan favorites: Spicy Chicken Strips and French Toast Sticks.

3
Taco Bell

Image: PJ Gal-Szabo

The company has pulled off some interesting marketing pranks over the years, but none as unforgettable as its 1996 April Fool’s joke announcing that it had purchased the Liberty Bell.

A full-page ad ran in major newspapers announcing the purchase of the historic bell to help reduce the national debt. The "Taco Liberty Bell" joke did not land well. It caused thousands of complaints; people contacted Taco Bell and the National Park Service demanding answers. Later that day, the company confirmed the story was a hoax, and the stunt went down as one of the most memorable marketing pranks of all time.

4
Domino’s Pizza

Image: Erick Galván

Back in the ’80s, when Domino’s expanded into Japan, the company ran into a problem: there was no Japanese word for "pepperoni." And, since it was the best-selling topping in the US, they could not risk leaving that pizza out of the menu! So, the brand had to coin a Japanese word for pepperoni. They went for ペパロニ (pronounced "peparoni").

5
Pizza Hut

Image: Joshua Hoehne

Pizza Hut has always been known for some memorable marketing stunts. When Back to the Future Part II hit theaters in 1989, the chain handed out "futuristic" sunglasses with every pie. In 1995, they recruited Donald Trump and Ivana Trump to introduce their first stuffed-crust pizza.

And who could forget the time, in 2001, when they delivered the first pizza ever sent into space, straight to the International Space Station (ISS)?

6
Starbucks

Image: Gema Saputera

Starbucks is such an iconic franchise that its presence can signal rising real-estate values. Studies show that neighborhoods with a new Starbucks often experience property-price increases above the usual rate.

Another interesting tidbit about the brand: inside its stores, employees are required to avoid wearing perfume, cologne, or other strong fragrances to prevent interfering with the aroma and taste of the coffee.

7
Coca-Cola

Image: Samuel Bryngelsson

From 1886 until 1959 (over seventy years!), a 6.5-oz glass or bottle of Coca-Cola cost exactly 5 cents. The company had strategic reasons for keeping the price so low and stable.

At the time, it was easier to get customers to insert a single nickel into vending machines rather than require multiple coins. The 5-cent price helped make Coca-Cola a simple, affordable choice.

8
McDonald’s

Image: Brett Jordan

The Golden Arches giant has had a long, sometimes on-, sometimes off-, relationship with Disney. McDonald’s began doing Happy Meal tie-ins with Disney characters in 1987 to promote Disney films.

For about ten years, the partnership was exclusive, but it fell off because Disney wanted to work with other food brands, and McDonald’s with other movie studios! Today, they still share a non-exclusive alliance.

9
Wendy’s

Image: Brian J. Tromp

Wendy’s square hamburger patties weren’t an accident; the idea reportedly came from a chain called Kewpee Hamburgers, a Kalamazoo favorite known for its square-shaped burgers. Founder Dave Thomas has said that as a child, he often ate at a Kewpee, and that those square patties inspired the look and feel of Wendy’s burgers.

Thomas had always loved those because corners poking out of the bun created the impression of a larger burger and made the meat easier to see.

10
KFC

Image: Aleks Dorohovich

KFC’s legendary "11 herbs & spices" recipe is kept under tight lock and key; the company splits the production of the spice mix between different suppliers so that no single person outside knows the full formula.

However, there was a time when Colonel Sanders offered that recipe at a very affordable price: he would license the recipe to restaurant owners for just 4 to 5 cents per chicken piece sold, giving them the right to cook and sell his secret-recipe chicken themselves.

11
Betty Crocker

Image: Lalada .

Betty Crocker was never a real person. Did you know? She was invented in 1921 by the Washburn-Crosby Company as a friendly, approachable name to respond to consumer letters.

Even though she was fictional, by 1945, Fortune magazine named "Betty Crocker" the second most famous woman in America, second only to Eleanor Roosevelt.

12
M&M

Image: Pixabay

There’s a long-standing debate about America’s favorite chocolate nuggets: Do different colors of M&M’s actually taste different? While many fans swear their favorite color has a distinct flavor, the brand consistently states that the only difference between colors is their dye; all other ingredients remain the same.

That said, some people claim that mini M&M’s taste sweeter than the regular ones. Some analyses suggest that mini M&M’s have a higher candy-shell-to-chocolate ratio, which could make them taste sweeter.

13
Heinz

Image: JEFERSON GOMES

Though ketchup is by far Heinz's flagship product, that was not the first one Henry J. Heinz sold. You probably could never guess what it was that he personally started selling back in 1869!

Horseradish! The first thing he ever sold, out of his house, under his name, was horseradish and other pickled goods like vinegar, sauerkraut, and pickles. This early business laid the groundwork for the now-famous condiments empire.

Culture Culture 6 min read

Stories of blockbusters

Otherworldly budgets: The most expensive movies ever made

Image: 金 运 / Denise Jans

Alien invasions, superhero fights, and sinking ships are never easy to stage. Although Hollywood production companies don’t always disclose exact expenditures, some reports allow us to calculate which mega-productions were the most expensive at the time of their creation. A major movie production typically has a budget of around $100 million . However, the lowest budget on this list of blockbusters was $258 million–and that was in 2007. Which iconic scenes specifically made incredible bumps in these budgets? Were they worth it? Discover surprising facts about ten incredibly expensive movies in this article.

1
Spider-Man 3 (2007)

Image: Dante Muñoz

Tobey Maguire’s Spider-Man had been one of the most successful hits of the 2000s . That’s why, when Spider-Man 3 (2007) began production in 2005, it was given the highest budget of any movie in history at the time: around $258 million.

If you’ve seen this movie, you might have guessed that the biggest portion of the budget went into special effects for its three different villains. The New Goblin, Venom, and Sandman were three separate challenges for the visual effects team, particularly Sandman , played by Thomas Haden Church. Groundbreaking technology had to be developed to animate explosive sand fists and parting bodies of sand, making the character’s action scenes cost millions of dollars each.

2
Titanic (1997)

Image: Derek Oyen

To begin with, building the full-scale ship model and massive water tank for Titanic (1997) cost over $150 million. Director James Cameron was very particular about authenticity, so the ship’s interior design was meticulously designed to match that of the original Titanic. At the time, it was also the most expensive movie ever made. But one might argue it was all worth it.

The CGI, stunts, and practical effects used for replicating the sinking sequence were especially costly. Bear in mind that Leonardo DiCaprio and Kate Winslet were already known young talents by the time they were cast for this movie, so they took a small share of the fortune—around $5 million between them. Famously, though, James Cameron forfeited his paycheck to keep the movie under budget, much like Jack climbing down from the door to keep Rose afloat. It worked out in the end because he earned $97 million from backend profits.

3
Avengers: Infinity War (2018)

Image: André Volkmann

Balancing the stories of all of these superheroes was just as challenging as paying all the corresponding actors. Avengers: Infinity War (2018) had an estimated budget of almost $400 million. Who could forget the battle scenes filled with as many timeless superheroes as A-list actors? Reportedly, Robert Downey Jr. alone took home around $75 million after backend deals.

This two-hour-and-a-half movie had over 2,500 visual effects shots, which included the destruction of a planet and a ship, as well as an epic battle in the fictional Wakanda . Not to mention the advanced motion-capture technology required for Josh Brolin’s portrayal of Thanos, the villain of the film.

4
Avengers: Endgame (2019)

Image: Igor Bumba

When Avengers: Infinity War was released, it became the highest-grossing superhero film in history, amassing over $2 billion at the box office. But that title lasted it around a year, until its sister sequel Avengers: Endgame (2019) surpassed it. The sequel cost roughly the same as the previous installment but came just shy of earning $3 billion .

Just like the previous ones, this Avengers installment had a star-studded cast that included Scarlett Johansson, Chris Evans, and Chris Hemsworth. A feast of 3 hours worth of cameos, the movie ended with a climactic final battle scene, where almost every hero from the Marvel Cinematic Universe assembled. Making this movie involved hundreds of extras, an enormous amount of CGI, masterful choreography, and an unprecedented skill for star scheduling .

5
Pirates of the Caribbean: At World’s End (2007)

Image: cottonbro studio

Pirates of the Caribbean: At World’s End had a budget of around $300 million, making it one of the most expensive films ever at the time of its 2007 release. Whoever watched this film will remember a waterfall at the edge of the world or a massive final battle between two ships over a maelstrom. Those takes relied heavily on CGI, but not entirely. As with previous productions in the franchise, filming required large-scale water sets and multiple ships to be built. The cost of both practical and visual effects for these scenes was astronomical.

Admittedly, a significant portion of the budget went to the ensemble cast, particularly Johnny Depp, who received a notable pay bump following the massive success of the first two films. Keith Richards , the Rolling Stones guitarist, was also famously featured, adding to the film’s star power.

6
Avengers: Age of Ultron (2015)

Image: Deepak Rastogi

Surprise! The Avengers movie with the most colossal budget was the least liked of the four. It sometimes puzzles fans to learn that it cost $365 million in 2015, which, adjusted for inflation, would be over $430 million today.

Avengers: Age of Ultron (2015) had to use massive amounts of CGI to create cinematic takes on the levitating fictional city of Sokovia. Destruction, flying characters, drones, and explosions contributed significantly to the costs. More importantly, filming on location and flying so many celebrities around the globe added to the expense. This movie showed scenes filmed all over the world, including the U.S., South Africa, Italy, South Korea, and England.

7
Star Wars: The Rise of Skywalker (2019)

Image: LJ

Lightsaber battles have never been cheap. Star Wars: The Rise of Skywalker (2019) had a reported production budget of around $275 million. It was the third Star Wars movie produced by Disney, and while the budget had decreased compared to the previous installments, it was still a financial success.

The final battle sequence on the Sith planet Exegol required a fortune, but it needed to: as it served as the climax of Disney’s trilogy. Special effects even included the scenes of characters like General Leia, played by the late Carrie Fisher . The film faced the unique challenge of incorporating footage of Fisher filmed for previous Star Wars movies after her passing in 2016.

8
Pirates of the Caribbean: On Stranger Tides (2011)

Image: Pixabay

Even though the 4th installment of the Pirates franchise had relatively low reviews, it became the second film in the saga to surpass a billion dollars in box office revenue. Released in 2011, Pirates of the Caribbean: On Stranger Tides had a staggering budget of $379 million.

Mermaids, zombies, splitting ships, boats on fire, and a Fountain of Youth all required the coordination of several visual effects teams. The salaries of new stars like Penélope Cruz , along with filming locations across Hawaii, the UK, California, and Puerto Rico, added to the costs. Also, this was the first movie in the franchise to be shot for 3D screenings .

9
Jurassic World: Fallen Kingdom (2018)

Image: Nick Wehrli

A movie that revolves around dinosaurs fleeing from a volcanic eruption , Jurassic World: Fallen Kingdom (2018), received an estimated budget of around $432 million. How are dinosaurs created? Much like the earlier films of the saga, this one used a mix of CGI and animatronics , especially for the more up-close, intimate scenes involving Velociraptors and an Indoraptor.

For the dinosaur auction scene, a whole large-scale set was built. Filming also took place in Hawaii, England, and Spain. The stars of the Jurassic World trilogy, Chris Pratt and Bryce Dallas Howard, reportedly earned around $10 million each.

10
Star Wars: The Force Awakens (2015)

Image: Rod Long

When Disney acquired the rights to produce movies from Lucasfilm , it proceeded to give the first installment of their Star Wars reboot the biggest budget it had ever given. That was over $447 million in 2015.

With J.J. Abrams directing a Star Wars movie after so long, he could indulge in creating a full-size Millennium Falcon , animatronic creatures, and remote-controlled puppetry. The Starkiller Base destruction sequence was one of the most expensive scenes. Not to mention that the legendary face of Star Wars , Mark Hamill, had a very short cameo at the end of this movie; that one-minute feature alone earned him $3 million .

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