Culture Culture 4 min read

Seudonyms for life

Behind made-up names: Stars who changed their original names and why

Image: Matt Botsford

Much like Bruce Wayne hid behind Batman, many celebrities whose careers we’ve followed through the years bear made-up names . Was it to protect their family names from stardom? Was it to wear the personas as costumes they could hang at the door? Let’s look into fake and real names of well-known icons and see, if known, why they chose to do it.

1
Stevie Wonder

Image: Osman Rana

The musical genius behind hits like "Superstition" and "Isn't She Lovely," Stevie Wonder, was born Stevland Hardaway Judkins.

Blind from infancy, he was a child prodigy, signed to Motown Records at just 11 years old. They decided to rebrand him as "Little Stevie Wonder." Isn’t that how a legend gets made?

2
Muhammad Ali

Image: engin akyurt

"The Greatest," Muhammad Ali, known for his legendary boxing career and his outspoken personality, was born Cassius Clay.

After converting to Islam, he refused to keep his birth name and rebranded himself as Muhammad Ali. He floated like a butterfly, stung like a bee, and certainly wasn't shy about making a statement!

3
Whoopi Goldberg

Image: asim alnamat

The hilarious and outspoken Whoopi Goldberg, known for her roles in films like The Color Purple and Ghost , was called Caryn Elaine Johnson at birth.

If her name reminds you of a Whoopee Cushion, here’s where you learn that that was intentional. Her friends called her that –Whoopi Cushion– and she wanted it to be her stage name, but her mom convinced her to take herself more seriously and use one of her family surnames, Goldberg.

4
Lady Gaga

Image: Hrayr Movsisyan

The queen of pop, Lady Gaga, known for her outrageous fashion style and catchy hits like "Bad Romance" and "Born This Way," was born Stefani Joanne Angelina Germanotta. Elegant, but still a mouthful when you are trying to become the next Madonna.

While designing her legendary persona, she was inspired by the Queen song "Radio Ga Ga," and she stuck with that name. It does fit her theatrical aesthetic much better than Stefani Germanotta, doesn't it?

5
Prince

Image: ROMBO

This one is less of a story than you might imagine —Prince’s first name was, indeed, Prince. The Purple One was born Prince Rogers Nelson, just like his father, a jazz musician who performed under the stage name "Prince Rogers." So, that name was taken.

He rose to fame as simply "Prince," although some remember him as "The Artist Formerly Known as Prince (TAFKAP)," which he established as his name after a dispute with Warner Bros Records.

6
Bob Dylan

Image: Samuel Ramos

The voice of a generation, Bob Dylan, known for his poetic lyrics and iconic songs like "Blowin' in the Wind," was born Robert Allen Zimmerman.

Did he choose the name after Dylan Thomas? No, the musician eventually confessed he’d never read much of the poet. Toying around with his first surname, Allen, Bob had been trying to decide whether to call himself "Bob Allen" or "Bob Allyn," until he realized "Dylan" was, in his words, stronger.

7
Meg Ryan

Image: Kit Suman

America's sweetheart, Meg Ryan, known for her roles in romantic comedies like Sleepless in Seattle and You've Got Mail , was born Margaret Mary Emily Anne Hyra.

When you have such a long name, you have to make some decisions. She first presented herself as "Margaret Hyra", but when registering for the Screen Actors Guild, Margaret became Meg, and her dad’s surname was replaced by the maiden name of her grandma, Ryan.

8
Demi Moore

Image: Bruno Mattos

Actress Demi Moore was born Demetria Gene Guynes. She shortened her first name to Demi when she began her acting career and adopted the surname Moore from her first husband, Freddy Moore.

The Moores eventually separated, but Demi decided to carry the surname on throughout her career.

9
Brad Pitt

Image: Amjith S

Did you know that Brad Pitt might easily have been known as "Bill Pitt"? Or "Willy Pitt"? We surely prefer Brad!

Hollywood’s heartthrob was born William Bradley Pitt. Early in his career, he presented himself with his full name, but eventually, he dropped the "William." He went on to become a multi-awarded and beloved movie star and producer.

10
Winona Ryder

Image: Elviss Railijs Bitāns

The quirky and talented Winona Ryder, known for her roles in films like Beetlejuice and Girl, Interrupted , was born Winona Laura Horowitz.

Why did she choose "Ryder" for her movie credits? She says that she picked the name out of a Mitch Ryder record her dad loved. Seems whimsical, but remember: She was only a teenager when she rose to fame!

11
Emma Stone

Image: Mirko Fabian

Academy Award-winning actress Emma Stone, known for her roles in films like La La Land and Easy A , was born Emily Jean Stone.

She would have signed up with her real name proudly, but when she went to register with the Screen Actors Guild, she found that Emily Stone was taken. She decided to go for the next best thing and name herself after her favorite Spice Girl, Emma Bunton.

History History 4 min read

Even biz wizards fail sometimes

What brought Sears down? 10 mistakes from giant companies

Image: Melinda Gimpel

As Dr. House once said, mistakes are as serious as the results they cause. And, in the case of big companies, those mistakes can be just as big, often measured in terms of lost jobs and money. From poor marketing decisions to small mistakes that cause multi-million dollar losses, the types of blunders made by some of these companies and individuals are nothing short of breathtaking— and not in a good way. Take a look at the following 10 stories of failure. Did you know any of these?

1
$125 million for a Grade-school math error

Image: Aaron Lefler

Imagine losing a hugely expensive spacecraft due to a simple mix-up between English and metric measurements . That is exactly what happened to NASA in 1999 when a Mars orbiter designed by Lockheed Martin was lost in space.

The confusion caused a malfunction on the $125 million craft, resulting in the probe’s loss. Although it was unusual for Lockheed to use English measurements for a NASA design (since NASA had stipulated using metric measurements for many years), there were still several instances where the error should have been caught but wasn’t.

2
Toys ‘R’ Us blunder

Image: Taylor Heery

If you think an action figure of a drug dealer isn’t the best idea for a toy store , you’re not alone. Yet, for some reason, Toys "R" Us decided otherwise in October 2014, possibly hoping to cash in on the massive success of the Breaking Bad TV series.

Unsurprisingly, the giant toy retailer was forced to pull from its shelves four collectible dolls based on characters from the AMC hit show, each doll featuring a detachable sack of cash and a bag of meth.

3
Apple Maps' rocky beginnings

Image: CardMapr.nl

When Apple decided to launch its own map application on iOS devices after a conflict with Google in 2012, users quickly realized that the Apple app was not nearly as launch-ready as it should have been .

Locations were mislabeled, roads were missing, and it occasionally steered people in entirely the wrong direction. The problem was eventually, though largely, resolved, but it was an embarrassing misstep for a company known for never launching a product before it was as near-perfect as possible.

4
Bank of America debit card fee

Image: Ali Mkumbwa

Back in 2011, when the backlash against the banking industry had not yet reached its boiling point, Bank of America announced it would charge customers $5 per month to use their debit cards .

It was a bad business decision. More than 300,000 people signed an online petition, and Fox Business Network’s Gerri Willis cut up her debit card on air. The bank pointed to federal regulations as the reason for the charge but ultimately capitulated to consumer demand after a month before the fees went into effect.

5
$33 airline tickets from Toronto to Cyprus

Image: Miguel Ángel Sanz

If buying a business class ticket regularly priced at $2,558 for just $33 sounds too good to be true, it probably is. Except in 2006, when an Alitalia employee accidentally forgot to input two extra zeros when pricing business-class tickets from Toronto to Cyprus.

Due to the exchange rate on that day and the blunder, hundreds of buyers managed to snag fares for just $33. The airline honored those deals, accepting the heavily discounted price for the 509 people who purchased tickets before the error was detected.

6
A $70 million comma

Image: Nattipat Vesvarute

As the folks at NASA and Alitalia have shown us, small errors can lead to costly mistakes. The following blunder comes courtesy of Lockheed Martin , which issued a contract to a customer with a missing comma in the sale price .

The astute customer held the aerospace company to the contract, costing Lockheed Martin $70 million for a C-130J Hercules aircraft in June 1999.

7
Sears misses the ship

Image: Estefania Cortes

A retail giant that faced a situation similar to the one Kodak faced—embrace the new and unknown or cling to the old, successful recipe—Sears sold everything from socks to tires via mail order, shipping across the U.S.

Choosing to stick with the old method, the company ended its catalog and delivery business in 1993 . In 1994, Amazon was founded , filling the business void that Sears had just created. The rest is history.

8
Passing on Microsoft

Image: Jaime Marrero

$60 million might seem like a lot of money to us regular folks, but for someone with very deep pockets like Texas businessman and two-time U.S. presidential candidate Ross Perot, it wasn’t all that much.

In 1979, he was offered the chance to buy Microsoft for that sum. However, his final offer to the tech company was just $15 million, and as a result, the Texan missed out on the opportunity to own what would become one of the biggest companies in the world .

9
Blackberry sticks with the old

Image: Thai Nguyen

Another case of a brand sticking with the old instead of embracing the new, BlackBerry was all the rage at the start of the 21st century— until Steve Jobs came along with the Apple iPhone .

While BlackBerry Messenger was extremely popular, with over 80 million users worldwide, the device lacked the new touchscreen functionality and sleek design of the Apple product. From being a market leader, BlackBerry’s market share plummeted to 0.2% by 2016.

10
RadioShack’s downfall

Image: Jelleke Vanooteghem

Not so long ago, RadioShack was a familiar presence on the streets and the go-to place for buying batteries and electronics. But it was that same brick-and-mortar presence, coupled with a reluctance to embrace e-commerce , that ultimately led to its demise .

Eventually, poor profit margins on what they could sell, combined with a loan they couldn’t repay, brought down what was once the go-to place for electronics.

Culture Culture 5 min read

Rock on!

Did you know these 10 American guitar legends?

Image: ANTONI SHKRABA production

While usually it’s the charismatic singers who get all the attention, a good guitarist is truly the backbone of every self-respecting band. As the birthplace of rock and roll, it stands to reason that America has produced its fair share of groundbreaking guitarists, all of which have left their unforgettable mark on this genre’s history. With that in mind, we have decided to write this small homage to 10 of the most amazing guitar players our country has given to the world. Are your favorite musicians on this list? Keep on reading and find out!

1
Jimi Hendrix

Image: Aditya Wardhana

We’ll start with what many believe to be the very best guitarist of all time. James Marshall Hendrix , better known as "Jimi", truly redefined rock music during his tragically short career. Born in Seattle, Jimi’s fascination with music started at an early age: His school teachers recall that he would often carry around a broom, on which he would pretend to play the guitar.

The four albums recorded by Hendrix are still regarded as masterworks, known for their innovation, technique, and amazing design. If we have the difficult task of summing up this amazing musician’s legacy in one moment, we would definitively choose his rendition of the "Star-Spangled Banner" at Woodstock.

2
B.B. King

Image: Thomas Kelley

If you are looking for an undisputed king of the blues, look no further: After all, this man has the word "King" as his surname. Born as Riley B. King in 1925, B.B. King’s career was filled with amazing performances, timeless records, and an undying love for the blues.

However, the influence of "The King of the Blues" is definitely not limited to only one genre: Many iconic musicians and bands owe a lot to B.B. King. Not only that, in 1987, King was inducted into the Rock and Roll Hall of Fame, a spot well earned by one of the most groundbreaking guitar players in history.

3
Chuck Berry

Image: Rachel Bramlett

Chuck Berry’s contributions to rock and roll can’t be overlooked: After all, there’s a reason people know him as "the Father of Rock N’ Roll". Berry’s legacy truly befits a pioneer such as himself: He redefined the concept of rhythm and blues into the most defining elements of what we now know as rock and roll, creating the basis of history’s most popular music genre in the process.

Chuck wrote such legendary songs as "Johnny B. Goode", "Maybellene", and "Roll Over Beethoven". His charisma and raw talent quickly made him one of the most famous music stars in the 50s, but his legacy still lives on to this day.

4
Carlos Santana

Image: Simon Weisser

We mentioned Jimi Hendrix’s unforgettable performance at Woodstock, but it’s also necessary to talk about Carlos Santana and his amazing breakthrough in this legendary music festival. For many Americans, Woodstock was the very first time hearing Santana’s music, but it certainly wouldn’t be the last.

Carlos Humberto Santana Barragán began playing music at an early age: His father, a musician, taught him how to play the violin and the guitar when he was 5. Nowadays, at the young age of 77, he happily continues to tour around the world.

5
Slash

Image: Cathy Mü

Some guitar players are so iconic that they don’t even need a full name, but Slash takes it to the next level: After all, he only needed a punctuation mark for the whole world to remember him. Known worldwide as the guitarist of the 80s hard rock band Guns N’ Roses, Slash is instantly recognizable by his insane riffs and solos, as well as his wild hair and elegant top hat.

Slash has been named one of the best rock guitarists in history by several magazines and publications, including Rolling Stone and Time Magazine. Should you want to hear some of his most amazing melodies, we recommend the guitar riff in "Sweet Child of Mine" as well as the insane guitar solo in "November Rain".

6
Stevie Ray Vaughan

Image: Dominik Scythe

Although his career was cut abruptly short, Stevie Ray Vaughan is considered to this day one of the most influential and groundbreaking guitar players in music history. Vaughan’s seven years in the public eye left an indelible mark on rock and roll that still continues to influence young musicians around the world.

Born in Dallas, Stevie began playing the guitar at the age of 7, inspired by his older brother, guitarist Jimmie Vaughan. By the time he made it on his own as the frontman of the "Stevie Ray Vaughan and Double Trouble" trio, Vaughan was already an accomplished studio guitarist, even recording the instrumentals on David Bowie’s iconic 1983 album Let’s Dance.

7
Frank Zappa

Image: Dominik Scythe

As you would expect, this article includes its fair share of talented and groundbreaking musicians, but we can certainly state that Frank Zappa has a quality we haven’t seen in our previous entries: His sense of humor. Zappa’s raw talent playing the guitar can only be compared to his incredible sense of irony and parody, often reflected in the lyrics of his band "The Mothers of Invention".

However, don’t let his ability for satire make you think that Zappa was anything less of a virtuoso: Even detractors who consider his experimental and eclectic style off-putting also admit that his talent can’t be denied.

8
Wes Montgomery

Image: Adrian Ordonez

For any casual observer, the guitar often seems overlooked by jazz orchestras, falling in the shadows of other instruments like the piano, the trumpet, or the saxophone. However, we can almost guarantee that any jazz aficionado will agree that Wes Montgomery ’s contributions to this genre have no equal.

You might not know that Wes was not the only musician in his family: Both his brothers, Monk and Buddy, were accomplished jazz players in their own right. However, Wes is probably the most influential of the three; many of his songs have become jazz standards, while his unique style of playing was instrumental in the creation of smooth and fusion jazz.

9
Sister Rosetta Tharpe

Image: Samuel Ramos

Many regard Rosetta Tharpe as the "original soul sister," and with good reason, as she performed under the stage name " Sister Rosetta Tharpe " throughout her entire career. However, there’s another title that shouldn’t be overlooked: Since she has influenced music legends like Elvis Presley, Eric Clapton, and Chuck Berry, she is also known as "The Godmother of Rock n’ Roll".

Born in Cotton Plant, Arkansas, by the age of 6, Tharpe had joined her mother in a traveling evangelical group, advertised as a "singing and guitar-playing miracle". By 1938, her amazing guitar skills, often showcased in guitar battles at the legendary Apollo Theater in New York, had already earned her a name as one of the best guitar players around.

10
Robert Johnson

Image: Ahmed Rizkhaan

We’ll end this article with a man that the Rock and Roll Hall of Fame describes as perhaps "the first ever rock star". Born in Mississippi in 1911, Robert Johnson is recognized as a pioneer in the "Delta Blues" style and one of the most influential musicians of the 20th century.

What’s interesting is that Johnson’s career spanned only seven months: He recorded 29 songs in only 2 sessions. However, his amazing skills even spawned a supernatural legend. Many believed that Johnson’s talent came from an agreement with a supernatural entity at a crossroads.

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