Culture Culture 3 min read

Career chameleons

An NBA legend built a billion-dollar empire. Who else switched careers?

Image: Domenico Loia

Some people stay in one lane their whole lives, but others take sharp turns and surprise everyone. From athletes who became business giants to actors who built global brands, Americans have never been shy about switching gears. Take a look at familiar names who chose bold new paths and proved that a second act can shine just as bright as the first.

1
Arnold Schwarzenegger’s triple career

Image: E R

Arnold Schwarzenegger lifted his way to bodybuilding fame, then jumped into blockbuster movies, and later into California politics. Each chapter looked completely different from the last, yet he tackled them with the same drive. Few Americans can say they succeeded in three major worlds.

2
Ronald Reagan’s journey from film to the White House

Image: Nathan DeFiesta

Long before he sat in the Oval Office, Ronald Reagan was a rising actor in Hollywood. His path from movie sets to politics took time, but he carried his communication skills with him. By the time he reached the presidency, he was already a familiar face to millions.

3
Robert De Niro’s taste for fine dining

Image: Jakub Dziubak

Robert De Niro made his name in gritty films, yet he had a soft spot for world-class sushi. His partnership with chef Nobu Matsuhisa created a restaurant brand recognized worldwide. The chain brought Japanese fusion to a huge audience and showed that De Niro’s instincts go far beyond Hollywood.

4
Serena Williams is sewing her own path

Image: Aleksandr Galichkin

Serena Williams is known for dominating tennis, but she also made a name for herself in fashion. Her line on HSN featured modern, easy-to-wear pieces that made it to New York Fashion Week. With guidance from industry legends, Serena proved she could design clothes with the same confidence she brings to the court.

5
George Clooney’s smooth move into spirits

Image: Max Böhme

George Clooney and his friend Rande Gerber loved tequila so much that they created their own. What started as a private passion soon turned into Casamigos , a top-shelf brand with awards, celebrity fans, and plenty of buzz. The duo went from movie sets to tasting rooms without missing a beat.

6
Magic Johnson’s winning streak off the court

Image: Adeolu Eletu

After lighting up the NBA, Magic Johnson built a powerhouse company focused on investing in underserved communities. His deals stretched from movie theaters to restaurants to major teams. His business success soon rivaled his days on the court, turning him into one of America’s most admired entrepreneurs.

7
Kate Hudson turns activewear into a powerhouse

Image: Lauren

Kate Hudson co-founded Fabletics and quickly tapped into a growing fitness fashion market. The brand became the fastest-growing label under its parent company, TechStyle Fashion Group, and expanded from online sales into plans for dozens of physical stores. Even with challenges surrounding its parent company, Fabletics kept gathering new fans.

8
Will Ferrell builds a comedy hub

Image: 0xk

Will Ferrell helped launch Funny or Die , a comedy site filled with sketches, celebrity appearances, and user videos. It became a big name in online humor and produced shows and specials that fans still talk about. Even through bumps in the road, the company stayed influential in the comedy world.

9
Martha Stewart reinvents herself

Image: Ella Jardim

Before becoming the queen of homemaking, Martha Stewart modeled professionally and worked as a stockbroker. She later blended her love of cooking, decorating, and organization into a full lifestyle brand. That leap turned her into one of the most recognizable names in American media.

10
Kevin Costner tackles ocean cleanup

Image: OCG Saving The Ocean

Kevin Costner’s big career twist came after an oil spill caught his attention. He invested in technology that could separate oil from water and pushed the idea forward for years. When the Gulf of Mexico spill happened, BP bought dozens of its machines to help with the cleanup. His invention pulled in millions and showed a surprising side of the movie star.

General General 4 min read

Have your cake and eat it too!

Beyond American Pie: these local desserts are worth trying!

Image: Kenrick Mills

Americans have a sweet tooth that has led to the creation of some of the most delicious desserts in the world. And yes, while the American pie reigns supreme when it comes to pointing a national favorite, there are many other contenders that are nearly as popular as this classic apple treat. The following ten desserts offer just a small taste of the rich American cookbook, yet they manage to represent quite well the sweet cravings preferred in this country. If you haven’t tried some of these, we encourage you to give them a taste—they’re all delicious!

1
Cobbler

Image: Enrique Briseno

What’s not to love about a cobbler? It’s the perfect mix between tart and sweet. The popular choices include peach, apple, and blueberry, but other fruits like pears, and rhubarb, also make great options.

This popular dessert can range from tart to sweet depending on how much sugar is added to the fruit. Cobblers vary from more cake-like to crunchy, especially with the addition of oats for texture instead of flour.

2
Cheesecake

Image: Kelsey Todd

All hail the cheesecake! This amazing dessert comes in many varieties and flavors, from rich double chocolate decadence to fluffier and fruitier options . The cheesecake base also pairs wonderfully with other sweet treats, like brownies and pies, for extra richness.

While it may seem like a very contemporary dessert, the first cheesecakes were created as early as the 5th century B.C. on the Greek island of Samos, where a dessert was created from cheese, honey, and nuts.

3
Banana Pudding

Image: Nicole Winchel Brayton

Few fruits are better companions to creamy desserts than bananas. Their texture and sweetness blend perfectly with many other ingredients. The Banana Pudding is a layered mix of creamy banana custard, fresh bananas, wafer cookies, and whipped cream —a fluffy, chilled delight straight from the icebox.

The recipe for banana pudding first appeared in Good Housekeeping in 1888 and has been a beloved classic ever since, with good reason.

4
S’mores

Image: Jessica Ruscello

This quintessential camping dessert is a truly American creation. The simple concept of graham crackers, toasted marshmallows, and chocolate has become home to a variety of innovations, including the addition of peanut butter, caramel, and other ingredients.

The recipe for s’mores first appeared in a cookbook in the 1920s, when it was already gaining popularity among campers in the Boy Scouts and Girl Scouts of America. And if you’re nowhere near a campfire, you can make this classic treat in your own oven at home.

5
Lemon Squares

Image: Elena Kloppenburg

This yellow cousin of the brownie (more on that later) is perfect for anyone who loves tart and flaky treats. The most successful recipes include a buttery shortbread crust, a layer of deliciously tangy lemon curd, and a light dusting of powdered sugar.

Chilled in the fridge, lemon squares make an ideal summertime dessert to savor when the heat is overwhelming.

6
Frozen custard

Image: Tim Mossholder

Everybody knows custard, right? And, as tasty as it is, frozen custard is—even better for many people. This gourmet ice cream treat, made with eggs, cream, and sugar is specially celebrated in Milwaukee, Wisconsin—the so-called "Custard Capital of the World"—where it's sold more than anywhere else around the globe.

Because it contains much less air than other similar treats, frozen custard is thick, dense, and packed with flavor.

7
Key lime pie

Image: Nathan Lemon

Who doesn’t love key lime pie? This sweet and sour dessert originates from the Florida Keys. It consists of Key lime juice, condensed milk, and eggs, mixed into a creamy custard. The custard is poured into a buttery crust made from graham crackers and topped with sweet whipped cream. The acidic flavors of the limes provide a perfect contrast to the sweetness of the sugar and cream.

8
Gooey Butter Cake

Image: Olga Petnyunene

Gooey butter cake is an accurately descriptive name for this treat, a hallmark of the city of St. Louis. It’s a flat, dense cake made from wheat flour, butter, sugar, and eggs . The cake is traditionally garnished with powdered sugar and sometimes a few raspberries.

Sweet, rich, and firm, gooey butter cake was created in the 1930s by a baker who, while attempting to make a standard yellow cake, accidentally added too much sugar, butter, or shortening. Rather than discard the gooey, sticky batter, he decided to sell it—and customers couldn’t get enough.

9
Beignets

Image: Keesha's Kitchen

While this dish originated in France, America has made it its own. Beignets are squares of deep-fried pastry dough sprinkled with powdered sugar and traditionally served hot . These days, beignets are most commonly associated with the French Quarter of New Orleans, where they were declared the official state donut in 1986. These treats are often enjoyed alongside chocolate milk or café au lait.

10
Brownies

Image: NordWood Themes

Last but not least, another American favorite makes its entrance. These small chocolate cakes come in various forms, from thicker, fudge-like brownies to lighter, fluffier versions. Brownies are also perfect for pairing with other popular desserts, like ice cream and caramel sauce, and can include nuts or frosting. There’s even a "blonde" variation!

Brownies hold a special place in American culture, often associated with home-baked goods, school bake sales, and family gatherings. Everyone has a favorite type of brownie. What’s yours?

Geography Geography 5 min read

Totems of the modern world

What is a Carhenge? U.S. roadside structures that make you stop the car

Image: Chris Long

"Did you see that?" Roadside attractions have been used to lure travelers since the 1920s. Some have stood for decades, silently waiting for visitors to pull over and stretch their legs while marveling at them. Some have gift shops and museums nearby to capitalize on some by-now famous designs. Others have been featured in movies and documentaries. Most of them have gone from being lonely land art to becoming landmarks. Let’s take a figurative trip around some of the dearest roadside attractions in the U.S.

1
Carhenge

Image: sarahehauge

The gray megaliths of Stonehenge , in contrast with the bright green of the surrounding plains, create an image familiar to most of us. The ancient monument in the south of England inspired artist Jim Reinders to design this roadside attraction near Alliance, Nebraska, along Highway 87.

He and his family built it in 1987 on his late father’s farm as a memorial. Thirty-nine cars were buried and welded in place, then spray-painted gray to form a structure imitating the original. Carhenge remains open 24/7, and anyone is welcome to visit anytime, but it looks particularly epic against the setting sun.

2
Prada Marfa

Image: Mizzu Cho

"Wait, what was that?" Imagine driving along U.S. Route 90 and catching a flashing glimpse of this lone-standing, one-story, deserted Prada store , just feet away from the road. Located 26 miles northwest of Marfa, Texas, this storefront is a land art installation built in 2005 by the architects and artists Elmgreen & Dragset.

It wasn’t meant to be an advertisement for the brand, although the shoes and handbags displayed in the interior of the shop were provided by designer Miuccia Prada herself. The location was carefully chosen so that the white shop would stand out against the barren landscape.

3
"Giant" Marfa Mural

Image: Robert Harkness

Remember Giant (1956), the film starring Elizabeth Taylor, Rock Hudson, and James Dean? This classic about a wealthy Texan family was shot around the town of Marfa, Texas, and parts of it were filmed right at this spot. That means Marfa became the site of yet another car-stopping roadside attraction.

Right off the road on U.S. ​​Highway 90, just like the Prada Marfa, stand these colorful plywood murals that depict the characters and the Little Reata Ranch , which served as the backdrop of the movie. Artist John Cerney erected these figures in 2018, and visitors also mention that one can hear music at the site: it comes from speakers cleverly concealed between rocks and was composed by Michael Nesmith from The Monkees.

4
Galleta Meadows Sculptures

Image: Stephen Leonardi

You would have to take a 14-mile detour from California State Route 78 to see them, but it would be worth it. Galleta Meadows is a privately owned, open-to-the-public estate that has been home to over 130 giant metal sculptures created by Ricardo Breceda since 2007.

Breceda first built a giant metal dinosaur for his daughter after watching Jurassic Park III with her. When the owner of this estate saw his art, he commissioned all the sculptures that now adorn the land. The figures emerging from the ground vary. Beyond the mythological serpent dragon, some represent animals that once roamed the same land, such as the Columbian mammoth, the sabertooth tiger, and dinosaurs. A scorpion, a grasshopper, and a bighorn sheep can also be found.

5
Seven Magic Mountains

Image: Samuel Branch

The hoodoos that characterize the Western landscape inspired this pop-art image in the mind of Swiss artist Ugo Rondinone. Located on Las Vegas Boulevard ten miles south of Las Vegas, Nevada, these stacks of boulders were painted with fluorescent pigments that are activated by the sun.

The installation, built in 2016, was funded by the Nevada Museum of Art and the Art Production Fund . It was originally intended to remain for two years, but the fascination with this highly photogenic landscape was such that it was decided to keep it in place and open to the public. The Seven Magic Mountains receive around 325,000 visitors every year.

6
Cabazon Dinosaurs

Image: Marius Christensen

One of the most famous roadside attractions in the U.S. is the Cabazon Dinosaurs, located just west of Palm Springs in California. These are two steel-and-concrete figures, about 20 feet tall, that have their own names: the Brontosaurus Dinny the Dinosaur and the T-Rex, Mr. Rex.

Dinny and Mr. Rex are repainted frequently to show varying colors and suits. A nearby museum gift shop houses over 100 dinosaur figures and animatronics. The stop became even more famous after being featured in Tim Burton’s Pee-wee's Big Adventure (1985), but they had been standing at Cabazon since artist Claude Bell began building them in 1964.

7
Salvation Mountain

Image: Nitro ‎

In the California Desert, not far from State Route 111, stands an artificial hill that was created in 1984 and has been repeatedly modified over the years to become a colorful folk site. Local resident Leonard Knight started building the hill in the 1980s, with the vision that it would forever hold a message of "unconditional love to humankind ."

Adobe bricks, straw, discarded tires and car parts, and tons of paint were all used in the production of this 150-foot-wide art project.

8
Enchanted Highway

Image: Carol Highsmith's America

The Enchanted Highway stretches for 32 miles in the southwest of North Dakota. It has been decorated with some of the world’s largest scrap metal sculptures, all made by local artist Gary Greff, who began the project in 1989. He started the project as a way to revive his town, Regent , while it was in economic decline.

Fish, pheasants, bugs, and even a "Tin Family" of humans adorn the landscape near the city of Dickinson. Nine sites with sculptures are built along County Highway 21, most of them featuring parking areas to allow visitors to wander near the sculptures and take plenty of pictures.

9
Peachoid

Image: Jp Valery

The Peachoid water tower stands in Gaffney, South Carolina, and is shaped like, well, a peach . The tank holds one million gallons and is visible from miles around the point at Interstate 85 where it stands.

It was built for the city of Gaffney in 1981, resembling the fruit for which they were best known. It was commissioned by the Gaffney Board of Public Works, which also wanted to make the statement that Cherokee County, at one point in history, was a bigger peach producer than the entire "Peach State," Georgia.

10
Garden of One Thousand Buddas

Image: Kirsten Ann

Would you count them? There’s a peaceful garden in a valley near Glacier National Park in Montana. In it live one thousand white statues of sitting Buddhas lining a public park and botanical garden.

The construction of the site, nestled by the Mission Mountains , began in 2000. It wasn’t until 2015, however, that the 1,000th Buddha was finally placed, reaching the original goal of the founder, a Tibetan master. Hundreds of visitors arrive each week to walk the garden and wander around the 10 acres it spreads over.

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